---
title: "2 Connecting Quotes By Scott Bedbury"
description: "2 Connecting quotes by Scott Bedbury. Plus more from Scott Bedbury and more Connecting sayings from other authors."
image: "https://sms4smile.com/quotes/i/37f/scott-bedbury-51952_appreciation_a-great-brand-is-a-story-that-s-never-co_1860258.jpg"
---

> [A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a…](https://sms4smile.com/quotes/scott-bedbury/a-great-brand-is-a-story-that-s-never-completely-told-a-brand-is-a/)

[Scott Bedbury](https://sms4smile.com/quotes/author/scott-bedbury/)

[Image](https://sms4smile.com/quotes/i/37f/scott-bedbury-51952_appreciation_a-great-brand-is-a-story-that-s-never-co_1860258.jpg)

> [A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It's an emotional connecting point that transcends the product.](https://sms4smile.com/quotes/scott-bedbury/a-great-brand-taps-into-emotions-emotions-drive-most-if-not-all-of/)

[Scott Bedbury](https://sms4smile.com/quotes/author/scott-bedbury/)

[Image](https://sms4smile.com/quotes/i/653/scott-bedbury-51952_brand_a-great-brand-taps-into-emotions-emotion_2543153.jpg)

## Other authors on Connecting

## More by Scott Bedbury

> [Branding is everything - and I mean everything.](https://sms4smile.com/quotes/scott-bedbury/branding-is-everything-and-i-mean-everything/)

[Scott Bedbury](https://sms4smile.com/quotes/author/scott-bedbury/)

> [For every grand and finely worded statement by the CEO, the brand is also defined by derisory consumer comments overheard in a hallway, or…](https://sms4smile.com/quotes/scott-bedbury/for-every-grand-and-finely-worded-statement-by-the-ceo-the-brand-is/)

[Scott Bedbury](https://sms4smile.com/quotes/author/scott-bedbury/)

> [A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a…](https://sms4smile.com/quotes/scott-bedbury/a-great-brand-is-a-story-that-s-never-completely-told-a-brand-is-a/)

[Scott Bedbury](https://sms4smile.com/quotes/author/scott-bedbury/)

> [A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience.…](https://sms4smile.com/quotes/scott-bedbury/a-great-brand-taps-into-emotions-emotions-drive-most-if-not-all-of/)

[Scott Bedbury](https://sms4smile.com/quotes/author/scott-bedbury/)

> [The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable –…](https://sms4smile.com/quotes/scott-bedbury/the-best-brands-never-start-out-with-the-intent-of-building-a-great/)

[Scott Bedbury](https://sms4smile.com/quotes/author/scott-bedbury/)

> [A great brand is a story that's never completely told.](https://sms4smile.com/quotes/scott-bedbury/a-great-brand-is-a-story-that-s-never-completely-told/)

[Scott Bedbury](https://sms4smile.com/quotes/author/scott-bedbury/)

> [Advertising, if it is any good, should help to confirm what already is, not what should be.](https://sms4smile.com/quotes/scott-bedbury/advertising-if-it-is-any-good-should-help-to-confirm-what-already-is/)

[Scott Bedbury](https://sms4smile.com/quotes/author/scott-bedbury/)

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