---
title: "44 Computer Quotes By Steve Jobs"
description: "Computer quotes by Steve Jobs cover automation, personal computing, and the changing desktop market."
image: "https://sms4smile.com/quotes/i/423/steve-jobs-307_computer_imac-is-next-year-s-computer-for-1-299-n_1720843.jpg"
---

> [iMac is next year's computer for $1,299, not last year's computer for $999.](https://sms4smile.com/quotes/steve-jobs/imac-is-next-year-s-computer-for-1-299-not-last-year-s-computer-for/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/423/steve-jobs-307_computer_imac-is-next-year-s-computer-for-1-299-n_1720843.jpg)

> [Apple took the edge off the word 'computer.'](https://sms4smile.com/quotes/steve-jobs/apple-took-the-edge-off-the-word-computer/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/c89/steve-jobs-307_apple_apple-took-the-edge-off-the-word-compute_446642.jpg)

> [Don’t let the noise of others’ opinions drown out your own inner voice.](https://sms4smile.com/quotes/steve-jobs/don-t-let-the-noise-of-others-opinions-drown-out-your-own-inner-voice/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/224/steve-jobs-307_adventure-and-life_don-t-let-the-noise-of-others-opinions-d_1503335.jpg)

> [Computers are like a bicycle for our minds](https://sms4smile.com/quotes/steve-jobs/computers-are-like-a-bicycle-for-our-minds/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/900/steve-jobs-307_bicycle_computers-are-like-a-bicycle-for-our-min_267919.jpg)

> [You go to your TV to turn your brain off. You go to the computer when you want to turn your brain…](https://sms4smile.com/quotes/steve-jobs/you-go-to-your-tv-to-turn-your-brain-off-you-go-to-the-computer-when/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/87c/steve-jobs-307_brain_you-go-to-your-tv-to-turn-your-brain-off_1826354.jpg)

> [My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.](https://sms4smile.com/quotes/steve-jobs/my-opinion-is-that-the-only-two-computer-companies-that-are-software/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/b7e/steve-jobs-307_apple_my-opinion-is-that-the-only-two-computer_2958267.jpg)

> [The roots of apple were to build computers for people, not for corporations. The world doesn't need another dell or compaq.](https://sms4smile.com/quotes/steve-jobs/the-roots-of-apple-were-to-build-computers-for-people-not-for/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/136/steve-jobs-307_apple_the-roots-of-apple-were-to-build-compute_3005678.jpg)

> [Everybody in this country should learn how to program a computer, because it teaches you how to think.](https://sms4smile.com/quotes/steve-jobs/everybody-in-this-country-should-learn-how-to-program-a-computer/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/1d5/steve-jobs-307_computer_everybody-in-this-country-should-learn-h_1267775.jpg)

> [I try to get people to see what I have. . . . When you run a computer company, you have to…](https://sms4smile.com/quotes/steve-jobs/i-try-to-get-people-to-see-what-i-have-when-you-run-a-computer/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/6f9/steve-jobs-307_business_i-try-to-get-people-to-see-what-i-have-w_1175562.jpg)

> [The day I was born songs were on records, phones were tied down, computers needed rooms and the web was fiction. Change…](https://sms4smile.com/quotes/steve-jobs/the-day-i-was-born-songs-were-on-records-phones-were-tied-down/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/388/steve-jobs-307_born_the-day-i-was-born-songs-were-on-records_1027539.jpg)

> [You'll see more and more perfection of that - computer as servant. But the next thing is going to be computer as…](https://sms4smile.com/quotes/steve-jobs/you-ll-see-more-and-more-perfection-of-that-computer-as-servant-but/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/2cb/steve-jobs-307_agents_you-ll-see-more-and-more-perfection-of-t_579770.jpg)

> [Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is…](https://sms4smile.com/quotes/steve-jobs/have-the-courage-to-follow-your-heart-and-intuition-they-somehow-2/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/870/steve-jobs-307_businessman_have-the-courage-to-follow-your-heart-an_805631.jpg)

> [I feel like somebody just punched me in the stomach and knocked all my wind out. I'm only 30 years old and…](https://sms4smile.com/quotes/steve-jobs/i-feel-like-somebody-just-punched-me-in-the-stomach-and-knocked-all/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/8ca/steve-jobs-307_apples_i-feel-like-somebody-just-punched-me-in_1640456.jpg)

> [It was one of those sort of apocalyptic moments. I remember within ten minutes of seeing the graphical user interface stuff, just…](https://sms4smile.com/quotes/steve-jobs/it-was-one-of-those-sort-of-apocalyptic-moments-i-remember-within-ten/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/8d4/steve-jobs-307_apocalyptic_it-was-one-of-those-sort-of-apocalyptic_118836.jpg)

> [I was lucky to get into computers when it was a very young and idealistic industry. There weren't many degrees offered in…](https://sms4smile.com/quotes/steve-jobs/i-was-lucky-to-get-into-computers-when-it-was-a-very-young-and/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/935/steve-jobs-307_brilliant_i-was-lucky-to-get-into-computers-when-i_1576630.jpg)

> [A computer is the most incredible tool we've ever seen. It can be a writing tool, a communications center, a supercalculator, a…](https://sms4smile.com/quotes/steve-jobs/a-computer-is-the-most-incredible-tool-we-ve-ever-seen-it-can-be-a/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/9fe/steve-jobs-307_artistic_a-computer-is-the-most-incredible-tool-w_2217325.jpg)

> [The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop…](https://sms4smile.com/quotes/steve-jobs/the-desktop-computer-industry-is-dead-innovation-has-virtually-ceased/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/7ea/steve-jobs-307_age_the-desktop-computer-industry-is-dead-in_383107.jpg)

> [The most compelling reason for most people to buy a computer for the home will be to link it to a nationwide…](https://sms4smile.com/quotes/steve-jobs/the-most-compelling-reason-for-most-people-to-buy-a-computer-for-the/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/b0a/steve-jobs-307_beginning_the-most-compelling-reason-for-most-peop_1529189.jpg)

> [It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built…](https://sms4smile.com/quotes/steve-jobs/it-took-us-three-years-to-build-the-next-computer-if-we-d-given/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/0e9/steve-jobs-307_computer_it-took-us-three-years-to-build-the-next_728989.jpg)

> [If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally…](https://sms4smile.com/quotes/steve-jobs/if-i-had-never-dropped-in-on-that-single-course-in-college-the-mac/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/91d/steve-jobs-307_college_if-i-had-never-dropped-in-on-that-single_173766.jpg)

> [I was actually a fruitarian at that point in time. I ate only fruit. Now I'm a garbage can like everyone else.…](https://sms4smile.com/quotes/steve-jobs/i-was-actually-a-fruitarian-at-that-point-in-time-i-ate-only-fruit/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/3f0/steve-jobs-307_apples_i-was-actually-a-fruitarian-at-that-poin_817501.jpg)

> [When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my…](https://sms4smile.com/quotes/steve-jobs/when-i-was-young-there-was-an-amazing-publication-called-the-whole/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/ce4/steve-jobs-307_1960s_when-i-was-young-there-was-an-amazing-pu_1982538.jpg)

> [Ultimately, it comes down to taste. It comes down to trying to expose yourself to the best things that humans have done…](https://sms4smile.com/quotes/steve-jobs/ultimately-it-comes-down-to-taste-it-comes-down-to-trying-to-expose/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/7fa/steve-jobs-307_art_ultimately-it-comes-down-to-taste-it-com_1568729.jpg)

> [If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally…](https://sms4smile.com/quotes/steve-jobs/if-i-had-never-dropped-in-on-that-single-course-in-college-the-mac-2/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/389/steve-jobs-307_calligraphy_if-i-had-never-dropped-in-on-that-single_342739.jpg)

> [The difference between the best worker on computer hardware and the average may be 2 to 1, if you're lucky. With automobiles,…](https://sms4smile.com/quotes/steve-jobs/the-difference-between-the-best-worker-on-computer-hardware-and-the/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/d7e/steve-jobs-307_automobile_the-difference-between-the-best-worker-o_876821.jpg)

> [This revolution, the information revoultion, is a revolution of free energy as well, but of another kind: free intellectual energy. It's very…](https://sms4smile.com/quotes/steve-jobs/this-revolution-the-information-revoultion-is-a-revolution-of-free/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/19b/steve-jobs-307_able_this-revolution-the-information-revoulti_2587589.jpg)

> [Reed College at that time offered perhaps the best calligraphy instruction in the country… I decided to take a calligraphy class to…](https://sms4smile.com/quotes/steve-jobs/reed-college-at-that-time-offered-perhaps-the-best-calligraphy/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/f09/steve-jobs-307_application_reed-college-at-that-time-offered-perhap_360675.jpg)

> [John Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt…](https://sms4smile.com/quotes/steve-jobs/john-sculley-ruined-apple-and-he-ruined-it-by-bringing-a-set-of/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/aac/steve-jobs-307_apples_john-sculley-ruined-apple-and-he-ruined_2330780.jpg)

> [Computers themselves, and software yet to be developed, will revolutionize the way we learn.](https://sms4smile.com/quotes/steve-jobs/computers-themselves-and-software-yet-to-be-developed-will/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/739/steve-jobs-307_computer_computers-themselves-and-software-yet-to_1333347.jpg)

> [If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter…](https://sms4smile.com/quotes/steve-jobs/if-for-some-reason-we-make-some-big-mistake-and-ibm-wins-my-personal/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/4bf/steve-jobs-307_age_if-for-some-reason-we-make-some-big-mist_768283.jpg)

> [I don't need a hard disk in my computer if I can get to the server faster... carrying around these non-connected computers…](https://sms4smile.com/quotes/steve-jobs/i-don-t-need-a-hard-disk-in-my-computer-if-i-can-get-to-the-server/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/791/steve-jobs-307_byzantine_i-don-t-need-a-hard-disk-in-my-computer_731871.jpg)

> [The Macintosh was supposed to be the computer for people that just wanted to use a computer without having to learn how…](https://sms4smile.com/quotes/steve-jobs/the-macintosh-was-supposed-to-be-the-computer-for-people-that-just/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/6e3/steve-jobs-307_computer_the-macintosh-was-supposed-to-be-the-com_421864.jpg)

> [What a computer is to me is the most remarkable tool that we have ever come up with. It's the equivalent of…](https://sms4smile.com/quotes/steve-jobs/what-a-computer-is-to-me-is-the-most-remarkable-tool-that-we-have/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/668/steve-jobs-307_bicycle_what-a-computer-is-to-me-is-the-most-rem_755758.jpg)

> [It's like when IBM drove a lot of innovation out of the computer industry before the microprocessor came along. Eventually, Microsoft will…](https://sms4smile.com/quotes/steve-jobs/it-s-like-when-ibm-drove-a-lot-of-innovation-out-of-the-computer/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/7e5/steve-jobs-307_complacency_it-s-like-when-ibm-drove-a-lot-of-innova_2853845.jpg)

> [Part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists…](https://sms4smile.com/quotes/steve-jobs/part-of-what-made-the-macintosh-great-was-that-the-people-working-on/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/a45/steve-jobs-307_art_part-of-what-made-the-macintosh-great-wa_172955.jpg)

> [The biggest effect of the personal computer revolution has been to allow millions and millions of people to experience computers themselves decades…](https://sms4smile.com/quotes/steve-jobs/the-biggest-effect-of-the-personal-computer-revolution-has-been-to/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/c2c/steve-jobs-307_computer_the-biggest-effect-of-the-personal-compu_198727.jpg)

> [This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use…](https://sms4smile.com/quotes/steve-jobs/this-is-what-customers-pay-us-for-to-sweat-all-these-details-so-it-s/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/0a1/steve-jobs-307_computer_this-is-what-customers-pay-us-for-to-swe_1245357.jpg)

> [If you view computer designers as artists, they're really into more of an art form that can be mass-produced, like records, or…](https://sms4smile.com/quotes/steve-jobs/if-you-view-computer-designers-as-artists-they-re-really-into-more-of/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/03c/steve-jobs-307_art_if-you-view-computer-designers-as-artist_2496451.jpg)

> [What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help…](https://sms4smile.com/quotes/steve-jobs/what-is-apple-after-all-apple-is-about-people-who-think-outside-the/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/7d7/steve-jobs-307_apple_what-is-apple-after-all-apple-is-about-p_491698.jpg)

> [We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the…](https://sms4smile.com/quotes/steve-jobs/we-re-going-to-be-able-to-ask-our-computers-to-monitor-things-for-us/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

[Image](https://sms4smile.com/quotes/i/f07/steve-jobs-307_able_we-re-going-to-be-able-to-ask-our-comput_55101.jpg)

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## More by Steve Jobs

> [Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.](https://sms4smile.com/quotes/steve-jobs/who-wants-a-stylus-you-have-to-get-em-and-put-em-away-and-you-lose-em/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and…](https://sms4smile.com/quotes/steve-jobs/the-reason-that-apple-is-able-to-create-products-like-ipad-is-because/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot.](https://sms4smile.com/quotes/steve-jobs/i-admire-mark-zuckerberg-for-not-selling-out-for-wanting-to-make-a/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have…](https://sms4smile.com/quotes/steve-jobs/if-you-want-to-hire-great-people-and-have-them-stay-you-have-to-be/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [Everything around you that you call life was made up by people that were no smarter than you and you can change it, you…](https://sms4smile.com/quotes/steve-jobs/everything-around-you-that-you-call-life-was-made-up-by-people-that/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.”](https://sms4smile.com/quotes/steve-jobs/innovation-is-not-about-saying-yes-to-everything-it-s-about-saying-no/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I…](https://sms4smile.com/quotes/steve-jobs/i-have-always-said-if-there-ever-came-a-day-when-i-could-no-longer/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop…](https://sms4smile.com/quotes/steve-jobs/when-you-first-start-off-trying-to-solve-a-problem-the-first/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience.](https://sms4smile.com/quotes/steve-jobs/i-m-not-dismissing-the-value-of-higher-education-i-m-simply-saying-it/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [“To YoYo Ma: "You playing is the best argument I've ever heard for the existence of God, because I don't really believe a human…](https://sms4smile.com/quotes/steve-jobs/to-yoyo-ma-you-playing-is-the-best-argument-i-ve-ever-heard-for-the/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the…](https://sms4smile.com/quotes/steve-jobs/the-most-important-thing-is-a-person-a-person-who-incites-your/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [The tragedy is that Dell didn't win it - we lost it.](https://sms4smile.com/quotes/steve-jobs/the-tragedy-is-that-dell-didn-t-win-it-we-lost-it/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [“I think great artists and great engineers are similar, in that they both have a desire to express themselves. In fact some of the…](https://sms4smile.com/quotes/steve-jobs/i-think-great-artists-and-great-engineers-are-similar-in-that-they/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [It's rare that you see an artist in his 30s or 40s able to really contribute something amazing.](https://sms4smile.com/quotes/steve-jobs/it-s-rare-that-you-see-an-artist-in-his-30s-or-40s-able-to-really/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

> [We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will…](https://sms4smile.com/quotes/steve-jobs/we-re-going-to-be-able-to-ask-our-computers-to-monitor-things-for-us/)

[Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/)

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                        "text": "The day I was born songs were on records, phones were tied down, computers needed rooms and the web was fiction. Change the world. You can.",
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                        "text": "You'll see more and more perfection of that - computer as servant. But the next thing is going to be computer as a guide or agent.",
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                        "text": "The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.",
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                        "text": "I was actually a fruitarian at that point in time. I ate only fruit. Now I'm a garbage can like everyone else. And we were about three months late in filing a fictitious business name so I threatened to call the company Apple Computer unless someone suggested a more interesting name by five o'clock that day. Hoping to stimulate creativity. And it stuck. And that's why we're called Apple.",
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                        "text": "When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.",
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                        "text": "Ultimately, it comes down to taste. It comes down to trying to expose yourself to the best things that humans have done and then try to bring those things into what you're doing. Picasso had a saying: good artists copy, great artists steal. And we have always been shameless about stealing great ideas, and I think part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world.",
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                        "text": "If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backward 10 years later.",
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                        "text": "The difference between the best worker on computer hardware and the average may be 2 to 1, if you're lucky. With automobiles, maybe 2 to 1. But in software, it's at least 25 to 1. The difference between the average programmer and a great one is at least that. The secret of my success is that we have gone to exceptional lengths to hire the best people in the world. And when you're in a field where the dynamic range is 25 to 1, boy, does it pay off.",
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                        "text": "This revolution, the information revoultion, is a revolution of free energy as well, but of another kind: free intellectual energy. It's very crude today, yet our Macintosh computer takes less power than a 100-watt bulb to run it and it can save you hours a day. What will it be able to do ten or 20 years from now, or 50 years from now?",
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                        "text": "Reed College at that time offered perhaps the best calligraphy instruction in the country… I decided to take a calligraphy class to learn how to do this… It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating. None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me.",
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                        "text": "John Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt and corrupted some of the top people who were there, drove out some of the ones who were not corruptible, and brought in more corrupt ones and paid themselves collectively tens of millions of dollars and cared more about their own glory and wealth than they did about what built Apple in the first place which was making great computers for people to use.",
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                        "text": "Computers themselves, and software yet to be developed, will revolutionize the way we learn.",
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                        "text": "If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about twenty years.",
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                        "text": "I don't need a hard disk in my computer if I can get to the server faster... carrying around these non-connected computers is byzantine by comparison.",
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