---
title: "1 Completely Understand Quotes By Michael J. Silverstein"
description: "1 Completely Understand quotes by Michael J. Silverstein. Plus more from Michael J. Silverstein and more Completely Understand sayings from other authors."
image: "https://sms4smile.com/quotes/i/d3b/michael-j-silverstein-13159_customers_completely-understand-the-customer-by-se_1991589.jpg"
---

> [Completely understand the customer by seeking an intense, complete and empathetic understanding.](https://sms4smile.com/quotes/michael-j-silverstein/completely-understand-the-customer-by-seeking-an-intense-complete-and/)

[Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/)

[Image](https://sms4smile.com/quotes/i/d3b/michael-j-silverstein-13159_customers_completely-understand-the-customer-by-se_1991589.jpg)

## More by Michael J. Silverstein

> [Always welcome your customer's scorn. This rule says read the complaint letters. Categorize them. Decide how you are going to wipe them out.](https://sms4smile.com/quotes/michael-j-silverstein/always-welcome-your-customer-s-scorn-this-rule-says-read-the/)

[Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/)

> [Get out of the office. Roam the frontline. Be observant. Hold your people accountable for creating the new narrative, a new story, in which…](https://sms4smile.com/quotes/michael-j-silverstein/get-out-of-the-office-roam-the-frontline-be-observant-hold-your/)

[Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/)

> [The most effective CEOs have a primary source for tracking their markets. They meet with their teams frequently enough to keep innovation flowing, to…](https://sms4smile.com/quotes/michael-j-silverstein/the-most-effective-ceos-have-a-primary-source-for-tracking-their/)

[Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/)

> [Take an expansive view of the consumers needs and expand beyond your current boundaries.](https://sms4smile.com/quotes/michael-j-silverstein/take-an-expansive-view-of-the-consumers-needs-and-expand-beyond-your/)

[Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/)

> [The starting point is to create a qualitative understanding of market drivers. You need to get into the head of the consumer and be…](https://sms4smile.com/quotes/michael-j-silverstein/the-starting-point-is-to-create-a-qualitative-understanding-of-market/)

[Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/)

> [Our most exciting discoveries come from studying anomalies. The once-in-1000 occurrence is worth getting detail on.](https://sms4smile.com/quotes/michael-j-silverstein/our-most-exciting-discoveries-come-from-studying-anomalies-the-once/)

[Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/)

> [Better ramp up your virtual relationships. Companies think omni channel is the correct answer. This is not enough. The information explosion for consumers makes…](https://sms4smile.com/quotes/michael-j-silverstein/better-ramp-up-your-virtual-relationships-companies-think-omni/)

[Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/)

> [The top 25 at every company really set the tone. Everyone watches them. They need to be present and focused. No slackers at the…](https://sms4smile.com/quotes/michael-j-silverstein/the-top-25-at-every-company-really-set-the-tone-everyone-watches-them/)

[Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/)

> [Own one idea. Complete it. Map the current model of purchase and usage. Change how it is done so at least some part of…](https://sms4smile.com/quotes/michael-j-silverstein/own-one-idea-complete-it-map-the-current-model-of-purchase-and-usage/)

[Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/)

> [Don't ask your customers what they want. This rule is based on the view that they probably don't know. You have to fully understand…](https://sms4smile.com/quotes/michael-j-silverstein/don-t-ask-your-customers-what-they-want-this-rule-is-based-on-the/)

[Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/)

> [A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.](https://sms4smile.com/quotes/michael-j-silverstein/a-curious-mind-armed-with-skill-experience-knowledge-and-patterns-can/)

[Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/)

> [You need to have sufficient resources against your priorities. Your eyes have to be open every day.](https://sms4smile.com/quotes/michael-j-silverstein/you-need-to-have-sufficient-resources-against-your-priorities-your/)

[Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/)

> [Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.](https://sms4smile.com/quotes/michael-j-silverstein/transform-your-employees-into-passionate-disciples-teach-create/)

[Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/)

> [Consumers cannot think in abstractions. They cannot envision a new concept. They cannot predict their behavior. They can only compare against their current frame…](https://sms4smile.com/quotes/michael-j-silverstein/consumers-cannot-think-in-abstractions-they-cannot-envision-a-new/)

[Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/)

> [For me, it's often about consumption behavior. I focus my energy on understanding the heavy user. They are "odd" but hold opportunity. I ask:…](https://sms4smile.com/quotes/michael-j-silverstein/for-me-it-s-often-about-consumption-behavior-i-focus-my-energy-on/)

[Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/)

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