---
title: "6 Competitors Quotes By Philip Kotler"
description: "6 Competitors quotes by Philip Kotler. Plus more from Philip Kotler and more Competitors sayings from other authors."
image: "https://sms4smile.com/quotes/i/1e2/philip-kotler-8278_believe_i-believe-in-the-triple-bottom-line-peop_885742.jpg"
---

> [I believe in the triple bottom line: people, planet, and profits. I would make sure to hire the best people and pay…](https://sms4smile.com/quotes/philip-kotler/i-believe-in-the-triple-bottom-line-people-planet-and-profits-i-would/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

[Image](https://sms4smile.com/quotes/i/1e2/philip-kotler-8278_believe_i-believe-in-the-triple-bottom-line-peop_885742.jpg)

> [Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.](https://sms4smile.com/quotes/philip-kotler/poor-firms-ignore-their-competitors-average-firms-copy-their/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

[Image](https://sms4smile.com/quotes/i/c79/philip-kotler-8278_average_poor-firms-ignore-their-competitors-aver_1191025.jpg)

> [Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what…](https://sms4smile.com/quotes/philip-kotler/strategy-is-indeed-about-choosing-what-not-to-do-as-well-as-what-to/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

[Image](https://sms4smile.com/quotes/i/317/philip-kotler-8278_aim_strategy-is-indeed-about-choosing-what-n_1353120.jpg)

> [I admire firms that have achieved a real differentiation from their competitors. Nike is all about mastering sports. Apple is all about…](https://sms4smile.com/quotes/philip-kotler/i-admire-firms-that-have-achieved-a-real-differentiation-from-their/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

[Image](https://sms4smile.com/quotes/i/7cf/philip-kotler-8278_admire_i-admire-firms-that-have-achieved-a-real_1382273.jpg)

> [Every company should work hard to obsolete its own product line - before its competitors do.](https://sms4smile.com/quotes/philip-kotler/every-company-should-work-hard-to-obsolete-its-own-product-line/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

[Image](https://sms4smile.com/quotes/i/539/philip-kotler-8278_business_every-company-should-work-hard-to-obsole_1415144.jpg)

> [Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match.](https://sms4smile.com/quotes/philip-kotler/competitive-advantage-is-a-companys-ability-to-perform-in-one-or-more/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

[Image](https://sms4smile.com/quotes/i/c8f/philip-kotler-8278_ability_competitive-advantage-is-a-companys-abil_2306780.jpg)

## Other authors on Competitors

## More by Philip Kotler

> [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

> [The internet will create the winnerand bury the laggards.](https://sms4smile.com/quotes/philip-kotler/the-internet-will-create-the-winnerand-bury-the-laggards/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

> [There is no such thing as a commodity. It is simply a product waiting to be differentiated.](https://sms4smile.com/quotes/philip-kotler/there-is-no-such-thing-as-a-commodity-it-is-simply-a-product-waiting/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

> [Don’t buy market share. Figure out how to earn it.](https://sms4smile.com/quotes/philip-kotler/don-t-buy-market-share-figure-out-how-to-earn-it/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

> [The future isn’t ahead of us. It has already happened.](https://sms4smile.com/quotes/philip-kotler/the-future-isn-t-ahead-of-us-it-has-already-happened/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

> [Marketing is the set of human activities directed at facilitating and consummating exchanges.](https://sms4smile.com/quotes/philip-kotler/marketing-is-the-set-of-human-activities-directed-at-facilitating-and/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

> [Curiosity is the starting point for great science.](https://sms4smile.com/quotes/philip-kotler/curiosity-is-the-starting-point-for-great-science/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

> [There is much work to do to protect forests from over-timbering and oceans and lakes from over-fishing. We need to encourage and reward companies…](https://sms4smile.com/quotes/philip-kotler/there-is-much-work-to-do-to-protect-forests-from-over-timbering-and/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

> [Great insight comes from seeing something as odd and finding out why.](https://sms4smile.com/quotes/philip-kotler/great-insight-comes-from-seeing-something-as-odd-and-finding-out-why/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

> [CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them…](https://sms4smile.com/quotes/philip-kotler/ceos-need-to-produce-continuous-growth-in-sales-and-profits-yet-they/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

> [Requiring the payment of higher wages will lead to a loss of some jobs and a raising of prices which drives companies to search…](https://sms4smile.com/quotes/philip-kotler/requiring-the-payment-of-higher-wages-will-lead-to-a-loss-of-some/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

> [Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of…](https://sms4smile.com/quotes/philip-kotler/republicans-talk-loudly-about-freedom-and-yet-are-against-a-women/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

> [Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.](https://sms4smile.com/quotes/philip-kotler/marketing-is-not-the-art-of-finding-clever-ways-to-dispose-of-what/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

> [Thomas Edison had great visions (for lights, music players, movies, etc.) but he knew they didn't count until he could make them work. His…](https://sms4smile.com/quotes/philip-kotler/thomas-edison-had-great-visions-for-lights-music-players-movies-etc/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

> [A country's middle class is its bedrock.](https://sms4smile.com/quotes/philip-kotler/a-country-s-middle-class-is-its-bedrock/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "ItemList",
            "@id": "https://sms4smile.com/quotes/about/competitors/philip-kotler/#itemlist",
            "name": "6 Competitors Quotes By Philip Kotler",
            "numberOfItems": 6,
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "Quotation",
                        "text": "I believe in the triple bottom line: people, planet, and profits. I would make sure to hire the best people and pay them more than my competitors. I would encourage their participation in decision making and hope that they can feel free to disagree with me.",
                        "creator": {
                            "@type": "Person",
                            "name": "Philip Kotler"
                        },
                        "url": "https://sms4smile.com/quotes/philip-kotler/i-believe-in-the-triple-bottom-line-people-planet-and-profits-i-would/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/1e2/philip-kotler-8278_believe_i-believe-in-the-triple-bottom-line-peop_885742.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/1e2/philip-kotler-8278_believe_i-believe-in-the-triple-bottom-line-peop_885742.jpg",
                            "url": "https://sms4smile.com/quotes/i/1e2/philip-kotler-8278_believe_i-believe-in-the-triple-bottom-line-peop_885742.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I believe in the triple bottom line: people, planet, and profits. I would make sure to hire the best people…” — Philip Kotler",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "item": {
                        "@type": "Quotation",
                        "text": "Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.",
                        "creator": {
                            "@type": "Person",
                            "name": "Philip Kotler"
                        },
                        "url": "https://sms4smile.com/quotes/philip-kotler/poor-firms-ignore-their-competitors-average-firms-copy-their/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/c79/philip-kotler-8278_average_poor-firms-ignore-their-competitors-aver_1191025.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/c79/philip-kotler-8278_average_poor-firms-ignore-their-competitors-aver_1191025.jpg",
                            "url": "https://sms4smile.com/quotes/i/c79/philip-kotler-8278_average_poor-firms-ignore-their-competitors-aver_1191025.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their…” — Philip Kotler",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "item": {
                        "@type": "Quotation",
                        "text": "Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.",
                        "creator": {
                            "@type": "Person",
                            "name": "Philip Kotler"
                        },
                        "url": "https://sms4smile.com/quotes/philip-kotler/strategy-is-indeed-about-choosing-what-not-to-do-as-well-as-what-to/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/317/philip-kotler-8278_aim_strategy-is-indeed-about-choosing-what-n_1353120.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/317/philip-kotler-8278_aim_strategy-is-indeed-about-choosing-what-n_1353120.jpg",
                            "url": "https://sms4smile.com/quotes/i/317/philip-kotler-8278_aim_strategy-is-indeed-about-choosing-what-n_1353120.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what…” — Philip Kotler",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "item": {
                        "@type": "Quotation",
                        "text": "I admire firms that have achieved a real differentiation from their competitors. Nike is all about mastering sports. Apple is all about creating technologies to make life easier and better. Audi is is all about introducing new technologies to make automobiles safer and better performing.",
                        "creator": {
                            "@type": "Person",
                            "name": "Philip Kotler"
                        },
                        "url": "https://sms4smile.com/quotes/philip-kotler/i-admire-firms-that-have-achieved-a-real-differentiation-from-their/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/7cf/philip-kotler-8278_admire_i-admire-firms-that-have-achieved-a-real_1382273.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/7cf/philip-kotler-8278_admire_i-admire-firms-that-have-achieved-a-real_1382273.jpg",
                            "url": "https://sms4smile.com/quotes/i/7cf/philip-kotler-8278_admire_i-admire-firms-that-have-achieved-a-real_1382273.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I admire firms that have achieved a real differentiation from their competitors. Nike is all about mastering…” — Philip Kotler",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "item": {
                        "@type": "Quotation",
                        "text": "Every company should work hard to obsolete its own product line - before its competitors do.",
                        "creator": {
                            "@type": "Person",
                            "name": "Philip Kotler"
                        },
                        "url": "https://sms4smile.com/quotes/philip-kotler/every-company-should-work-hard-to-obsolete-its-own-product-line/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/539/philip-kotler-8278_business_every-company-should-work-hard-to-obsole_1415144.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/539/philip-kotler-8278_business_every-company-should-work-hard-to-obsole_1415144.jpg",
                            "url": "https://sms4smile.com/quotes/i/539/philip-kotler-8278_business_every-company-should-work-hard-to-obsole_1415144.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Every company should work hard to obsolete its own product line - before its competitors do.” — Philip Kotler",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 6,
                    "item": {
                        "@type": "Quotation",
                        "text": "Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match.",
                        "creator": {
                            "@type": "Person",
                            "name": "Philip Kotler"
                        },
                        "url": "https://sms4smile.com/quotes/philip-kotler/competitive-advantage-is-a-companys-ability-to-perform-in-one-or-more/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/c8f/philip-kotler-8278_ability_competitive-advantage-is-a-companys-abil_2306780.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/c8f/philip-kotler-8278_ability_competitive-advantage-is-a-companys-abil_2306780.jpg",
                            "url": "https://sms4smile.com/quotes/i/c8f/philip-kotler-8278_ability_competitive-advantage-is-a-companys-abil_2306780.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will…” — Philip Kotler",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                }
            ]
        },
        {
            "@type": "CollectionPage",
            "@id": "https://sms4smile.com/quotes/about/competitors/philip-kotler/#webpage",
            "url": "https://sms4smile.com/quotes/about/competitors/philip-kotler/",
            "name": "Competitors Quotes by Philip Kotler",
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "mainEntity": {
                "@id": "https://sms4smile.com/quotes/about/competitors/philip-kotler/#itemlist"
            },
            "primaryImageOfPage": {
                "@id": "https://sms4smile.com/quotes/i/1e2/philip-kotler-8278_believe_i-believe-in-the-triple-bottom-line-peop_885742.jpg"
            },
            "description": "6 Competitors quotes by Philip Kotler. Plus more from Philip Kotler and more Competitors sayings from other authors.",
            "breadcrumb": {
                "@id": "https://sms4smile.com/quotes/about/competitors/philip-kotler/#breadcrumb"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sms4smile.com/quotes/about/competitors/philip-kotler/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Topics",
                    "item": "https://sms4smile.com/quotes/categories/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Competitors",
                    "item": "https://sms4smile.com/quotes/about/competitors/"
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "name": "Philip Kotler",
                    "item": "https://sms4smile.com/quotes/about/competitors/philip-kotler/"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```