--- title: "6 Communicators Quotes By Frank Luntz" description: "6 Communicators quotes by Frank Luntz. Plus more from Frank Luntz and more Communicators sayings from other authors." image: "https://sms4smile.com/quotes/i/380/frank-luntz-4874_arriving_with-all-due-respect-to-ups-it-s-a-fine_76942.png" --- > [With all due respect to UPS - it's a fine company - nobody cares about logistics. They care about that package arriving…](https://sms4smile.com/quotes/frank-luntz/with-all-due-respect-to-ups-it-s-a-fine-company-nobody-cares-about/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) [Image](https://sms4smile.com/quotes/i/380/frank-luntz-4874_arriving_with-all-due-respect-to-ups-it-s-a-fine_76942.png) > [We will be far more effective as communicators when we acknowledge our mistakes, and then we try to make them up.](https://sms4smile.com/quotes/frank-luntz/we-will-be-far-more-effective-as-communicators-when-we-acknowledge/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) [Image](https://sms4smile.com/quotes/i/d30/frank-luntz-4874_acknowledge_we-will-be-far-more-effective-as-communi_602622.png) > [I tell this joke about Barack Obama is the best communicator of our generation: The guy reads a teleprompter better than any…](https://sms4smile.com/quotes/frank-luntz/i-tell-this-joke-about-barack-obama-is-the-best-communicator-of-our/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) [Image](https://sms4smile.com/quotes/i/441/frank-luntz-4874_actors_i-tell-this-joke-about-barack-obama-is-t_1159831.jpg) > [I wrote "Win" for people on both sides, legitimately on both sides. If you're a Democrat listening to this right now, you…](https://sms4smile.com/quotes/frank-luntz/i-wrote-win-for-people-on-both-sides-legitimately-on-both-sides-if/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) [Image](https://sms4smile.com/quotes/i/66d/frank-luntz-4874_barack_i-wrote-win-for-people-on-both-sides-leg_1626553.png) > [So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story.…](https://sms4smile.com/quotes/frank-luntz/so-often-corporate-america-business-america-are-the-worst/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) [Image](https://sms4smile.com/quotes/i/b37/frank-luntz-4874_america_so-often-corporate-america-business-amer_2436318.jpg) > [When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans…](https://sms4smile.com/quotes/frank-luntz/when-i-started-in-this-business-everybody-said-the-democrats-were-the/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) [Image](https://sms4smile.com/quotes/i/5d2/frank-luntz-4874_actually_when-i-started-in-this-business-everybod_2678955.jpg) ## Other authors on Communicators ## More by Frank Luntz > [The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.](https://sms4smile.com/quotes/frank-luntz/the-fundamental-problem-for-republicans-when-it-comes-to-the/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [ There are about 50 or 60 recommendations \[in "Win"\] for how to communicate, not just the words themselves. All of them had to be… ](https://sms4smile.com/quotes/frank-luntz/there-are-about-50-or-60-recommendations-in-win-for-how-to/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [With all due respect to UPS - it's a fine company - nobody cares about logistics. They care about that package arriving at their…](https://sms4smile.com/quotes/frank-luntz/with-all-due-respect-to-ups-it-s-a-fine-company-nobody-cares-about/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and…](https://sms4smile.com/quotes/frank-luntz/people-like-me-have-to-have-the-discipline-only-to-work-for-clients/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication…](https://sms4smile.com/quotes/frank-luntz/ideology-and-communication-more-often-than-not-run-into-each-other/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > ["Win" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and frankly, to…](https://sms4smile.com/quotes/frank-luntz/win-is-about-the-specific-use-of-specific-words-to-connect-you-to/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard…](https://sms4smile.com/quotes/frank-luntz/we-as-americans-and-as-humans-have-very-selective-hearing-and-very/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs…](https://sms4smile.com/quotes/frank-luntz/i-don-t-understand-why-people-whose-entire-lives-or-their-corporate/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Most voters would rather have their purse or wallet stolen than be audited by the IRS.](https://sms4smile.com/quotes/frank-luntz/most-voters-would-rather-have-their-purse-or-wallet-stolen-than-be/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [When I wrote "Win," it only took about eight months, but eight months of sheer pain and suffering because every phrase that's in there…](https://sms4smile.com/quotes/frank-luntz/when-i-wrote-win-it-only-took-about-eight-months-but-eight-months-of/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [The perfect opening is the word imagine, because imagine allows you to communicate in the eyes and the vision of the listener rather than…](https://sms4smile.com/quotes/frank-luntz/the-perfect-opening-is-the-word-imagine-because-imagine-allows-you-to/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Traditional market researchers are cold and calculating and scientific.](https://sms4smile.com/quotes/frank-luntz/traditional-market-researchers-are-cold-and-calculating-and-scientific/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're…](https://sms4smile.com/quotes/frank-luntz/in-fact-in-more-cases-than-not-when-we-are-rational-we-re-actually/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [The Republicans are mad at Donald Trump, and the Democrats are mad at Hillary Clinton. And the Bernie Sanders people are mad at everybody.…](https://sms4smile.com/quotes/frank-luntz/the-republicans-are-mad-at-donald-trump-and-the-democrats-are-mad-at/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how…](https://sms4smile.com/quotes/frank-luntz/eighty-percent-of-our-life-is-emotion-and-only-20-percent-is/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/communicators/frank-luntz/#itemlist", "name": "6 Communicators Quotes By Frank Luntz", "numberOfItems": 6, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "With all due respect to UPS - it's a fine company - nobody cares about logistics. They care about that package arriving at their home, at their office, when it is supposed to and in the condition it's supposed to. 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