--- title: "6 Communicate Quotes By Frank Luntz" description: "6 Communicate quotes by Frank Luntz. Plus more from Frank Luntz and more Communicate sayings from other authors." image: "https://sms4smile.com/quotes/i/add/frank-luntz-4874_amount_there-are-about-50-or-60-recommendations_60026.jpg" --- > [ There are about 50 or 60 recommendations \[in "Win"\] for how to communicate, not just the words themselves. All of them had… ](https://sms4smile.com/quotes/frank-luntz/there-are-about-50-or-60-recommendations-in-win-for-how-to/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) [Image](https://sms4smile.com/quotes/i/add/frank-luntz-4874_amount_there-are-about-50-or-60-recommendations_60026.jpg) > [The perfect opening is the word imagine, because imagine allows you to communicate in the eyes and the vision of the listener…](https://sms4smile.com/quotes/frank-luntz/the-perfect-opening-is-the-word-imagine-because-imagine-allows-you-to/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) [Image](https://sms4smile.com/quotes/i/297/frank-luntz-4874_communicate_the-perfect-opening-is-the-word-imagine_410861.png) > ["Which side are you on" asks a question. That's one of the most powerful, persuasive ways to make a case, to say…](https://sms4smile.com/quotes/frank-luntz/which-side-are-you-on-asks-a-question-that-s-one-of-the-most-powerful/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) [Image](https://sms4smile.com/quotes/i/217/frank-luntz-4874_asks_which-side-are-you-on-asks-a-question-th_779183.png) > [The way you communicate an idea is different than the way you communicate a product.](https://sms4smile.com/quotes/frank-luntz/the-way-you-communicate-an-idea-is-different-than-the-way-you/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) [Image](https://sms4smile.com/quotes/i/a4c/frank-luntz-4874_communicate_the-way-you-communicate-an-idea-is-diffe_918614.png) > [FedEx is another company that's passionate. When it absolutely, positively has to get there is such a great, aspirational phrase. And FedEx…](https://sms4smile.com/quotes/frank-luntz/fedex-is-another-company-that-s-passionate-when-it-absolutely/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) [Image](https://sms4smile.com/quotes/i/a61/frank-luntz-4874_business_fedex-is-another-company-that-s-passiona_1289155.png) > [The ability to connect and communicate is one of the most powerful, and you cannot find anyone who has been truly successful…](https://sms4smile.com/quotes/frank-luntz/the-ability-to-connect-and-communicate-is-one-of-the-most-powerful/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) [Image](https://sms4smile.com/quotes/i/2ba/frank-luntz-4874_ability_the-ability-to-connect-and-communicate-i_1562948.png) ## Other authors on Communicate ## More by Frank Luntz > [The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.](https://sms4smile.com/quotes/frank-luntz/the-fundamental-problem-for-republicans-when-it-comes-to-the/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [ There are about 50 or 60 recommendations \[in "Win"\] for how to communicate, not just the words themselves. All of them had to be… ](https://sms4smile.com/quotes/frank-luntz/there-are-about-50-or-60-recommendations-in-win-for-how-to/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [With all due respect to UPS - it's a fine company - nobody cares about logistics. They care about that package arriving at their…](https://sms4smile.com/quotes/frank-luntz/with-all-due-respect-to-ups-it-s-a-fine-company-nobody-cares-about/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and…](https://sms4smile.com/quotes/frank-luntz/people-like-me-have-to-have-the-discipline-only-to-work-for-clients/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication…](https://sms4smile.com/quotes/frank-luntz/ideology-and-communication-more-often-than-not-run-into-each-other/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > ["Win" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and frankly, to…](https://sms4smile.com/quotes/frank-luntz/win-is-about-the-specific-use-of-specific-words-to-connect-you-to/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard…](https://sms4smile.com/quotes/frank-luntz/we-as-americans-and-as-humans-have-very-selective-hearing-and-very/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs…](https://sms4smile.com/quotes/frank-luntz/i-don-t-understand-why-people-whose-entire-lives-or-their-corporate/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Most voters would rather have their purse or wallet stolen than be audited by the IRS.](https://sms4smile.com/quotes/frank-luntz/most-voters-would-rather-have-their-purse-or-wallet-stolen-than-be/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [When I wrote "Win," it only took about eight months, but eight months of sheer pain and suffering because every phrase that's in there…](https://sms4smile.com/quotes/frank-luntz/when-i-wrote-win-it-only-took-about-eight-months-but-eight-months-of/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [The perfect opening is the word imagine, because imagine allows you to communicate in the eyes and the vision of the listener rather than…](https://sms4smile.com/quotes/frank-luntz/the-perfect-opening-is-the-word-imagine-because-imagine-allows-you-to/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Traditional market researchers are cold and calculating and scientific.](https://sms4smile.com/quotes/frank-luntz/traditional-market-researchers-are-cold-and-calculating-and-scientific/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're…](https://sms4smile.com/quotes/frank-luntz/in-fact-in-more-cases-than-not-when-we-are-rational-we-re-actually/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [The Republicans are mad at Donald Trump, and the Democrats are mad at Hillary Clinton. And the Bernie Sanders people are mad at everybody.…](https://sms4smile.com/quotes/frank-luntz/the-republicans-are-mad-at-donald-trump-and-the-democrats-are-mad-at/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how…](https://sms4smile.com/quotes/frank-luntz/eighty-percent-of-our-life-is-emotion-and-only-20-percent-is/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/communicate/frank-luntz/#itemlist", "name": "6 Communicate Quotes By Frank Luntz", "numberOfItems": 6, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "There are about 50 or 60 recommendations [in \"Win\"] for how to communicate, not just the words themselves. All of them had to be tested. 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