--- title: "3 Commerce Quotes By Tobias Lutke" description: "3 Commerce quotes by Tobias Lutke. Plus more from Tobias Lutke and more Commerce sayings from other authors." image: "https://sms4smile.com/quotes/i/3df/tobias-lutke-10742_business_to-kick-off-a-merchant-is-to-censor-idea_74434.jpg" --- > [To kick off a merchant is to censor ideas and interfere with the free exchange of products at the core of commerce.…](https://sms4smile.com/quotes/tobias-lutke/to-kick-off-a-merchant-is-to-censor-ideas-and-interfere-with-the-free/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) [Image](https://sms4smile.com/quotes/i/3df/tobias-lutke-10742_business_to-kick-off-a-merchant-is-to-censor-idea_74434.jpg) > [Commerce is a powerful, underestimated form of expression. We use it to cast a vote with every product we buy. It's a…](https://sms4smile.com/quotes/tobias-lutke/commerce-is-a-powerful-underestimated-form-of-expression-we-use-it-to/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) [Image](https://sms4smile.com/quotes/i/532/tobias-lutke-10742_better_commerce-is-a-powerful-underestimated-fo_2429413.jpg) > [E-commerce is not an industry; e-commerce is a tactic.](https://sms4smile.com/quotes/tobias-lutke/e-commerce-is-not-an-industry-e-commerce-is-a-tactic/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) [Image](https://sms4smile.com/quotes/i/4a1/tobias-lutke-10742_business_e-commerce-is-not-an-industry-e-commerce_2616438.jpg) ## Other authors on Commerce - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b023/author-thomas-jefferson-90435.jpg) Thomas Jefferson 25 quotes ](https://sms4smile.com/quotes/about/commerce/thomas-jefferson/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b003/author-alexander-hamilton-10963.jpg) Alexander Hamilton 15 quotes ](https://sms4smile.com/quotes/about/commerce/alexander-hamilton/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b010/author-rashedur-ryan-rahman-37299.jpg) Rashedur Ryan Rahman 12 quotes ](https://sms4smile.com/quotes/about/commerce/rashedur-ryan-rahman/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b012/author-james-madison-46533.jpg) James Madison 9 quotes ](https://sms4smile.com/quotes/about/commerce/james-madison/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b010/author-george-washington-38054.jpg) George Washington 8 quotes ](https://sms4smile.com/quotes/about/commerce/george-washington/) - [Ralph Waldo Emerson 7 quotes](https://sms4smile.com/quotes/about/commerce/ralph-waldo-emerson/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b003/author-alister-mackenzie-11647.jpg) William M. Daley 5 quotes ](https://sms4smile.com/quotes/about/commerce/william-m-daley/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b023/author-thomas-paine-90547.jpg) Thomas Paine 5 quotes ](https://sms4smile.com/quotes/about/commerce/thomas-paine/) - [Samuel Johnson 5 quotes](https://sms4smile.com/quotes/about/commerce/samuel-johnson/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b011/author-henry-david-thoreau-41473.jpg) Henry David Thoreau 5 quotes ](https://sms4smile.com/quotes/about/commerce/henry-david-thoreau/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b008/author-edward-gibbon-31792.jpg) Edward Gibbon 5 quotes ](https://sms4smile.com/quotes/about/commerce/edward-gibbon/) - [Benjamin Franklin 5 quotes](https://sms4smile.com/quotes/about/commerce/benjamin-franklin/) ## More by Tobias Lutke > [I never cared a lot for school.](https://sms4smile.com/quotes/tobias-lutke/i-never-cared-a-lot-for-school/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) > [To kick off a merchant is to censor ideas and interfere with the free exchange of products at the core of commerce. When we…](https://sms4smile.com/quotes/tobias-lutke/to-kick-off-a-merchant-is-to-censor-ideas-and-interfere-with-the-free/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) > [Shopify has been a perpetually underestimated company at every point of its history.](https://sms4smile.com/quotes/tobias-lutke/shopify-has-been-a-perpetually-underestimated-company-at-every-point/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) > [We have a lot of really great companies in Canada, and I think there's always been this fear that 'great' in Canada doesn't mean…](https://sms4smile.com/quotes/tobias-lutke/we-have-a-lot-of-really-great-companies-in-canada-and-i-think-there-s/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) > [I never went to university.](https://sms4smile.com/quotes/tobias-lutke/i-never-went-to-university/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) > [What could be more Canadian than working hard to figure out something new and sharing it with the world? The world wants to hear…](https://sms4smile.com/quotes/tobias-lutke/what-could-be-more-canadian-than-working-hard-to-figure-out-something/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) > [Being part of something that's growing fast is better than being part of something that isn't growing fast because opportunities are essentially everywhere, and…](https://sms4smile.com/quotes/tobias-lutke/being-part-of-something-that-s-growing-fast-is-better-than-being-part/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) > [Once you've made peace with the fact that you're hardly ever going to work on anything that you're actually good at, the only thing…](https://sms4smile.com/quotes/tobias-lutke/once-you-ve-made-peace-with-the-fact-that-you-re-hardly-ever-going-to/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) > [We need a lot more technically literate people. The computers are the tools that are going to solve essentially all problems, and the people…](https://sms4smile.com/quotes/tobias-lutke/we-need-a-lot-more-technically-literate-people-the-computers-are-the/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) > [It took about 10 years' time for Shopify to be an overnight success.](https://sms4smile.com/quotes/tobias-lutke/it-took-about-10-years-time-for-shopify-to-be-an-overnight-success/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) > [I find the strongest predictor of people who do well at Shopify is whether they see opportunity as something to compete for, or do…](https://sms4smile.com/quotes/tobias-lutke/i-find-the-strongest-predictor-of-people-who-do-well-at-shopify-is/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) > [I'm against exclusion of any kind - whether that's restricting people from Muslim-majority nations from entering the U.S. or kicking merchants off our platform…](https://sms4smile.com/quotes/tobias-lutke/i-m-against-exclusion-of-any-kind-whether-that-s-restricting-people/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) > [We are at our best when we are at our proudest. Canadians need to harness that confidence in every arena, not just the ice…](https://sms4smile.com/quotes/tobias-lutke/we-are-at-our-best-when-we-are-at-our-proudest-canadians-need-to/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) > [If you go into business school and suggest firing a customer, they'll kick you out of the building. But it's so true in my…](https://sms4smile.com/quotes/tobias-lutke/if-you-go-into-business-school-and-suggest-firing-a-customer-they-ll/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) > [More and more people are opening online stores and online retail businesses. This market is expanding very, very quickly.](https://sms4smile.com/quotes/tobias-lutke/more-and-more-people-are-opening-online-stores-and-online-retail/) [Tobias Lutke](https://sms4smile.com/quotes/author/tobias-lutke/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/commerce/tobias-lutke/#itemlist", "name": "3 Commerce Quotes By Tobias Lutke", "numberOfItems": 3, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "To kick off a merchant is to censor ideas and interfere with the free exchange of products at the core of commerce. When we kick off a merchant, we're asserting our own moral code as the superior one. 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