--- title: "1 Collaborative Feel Quotes By Grant David McCracken" description: "1 Collaborative Feel quotes by Grant David McCracken. Plus more from Grant David McCracken and more Collaborative Feel sayings from other authors." image: "https://sms4smile.com/quotes/i/043/grant-david-mccracken-34426_end-result_you-need-to-begin-where-people-are-you-c_949063.jpg" --- > [You need to begin where people are. You can't punt ideas or innovations in from the 40 yard line. And yes, the work should feel so collaborative that it should feel like the end result belongs to everyone. Your best…](https://sms4smile.com/quotes/grant-david-mccracken/you-need-to-begin-where-people-are-you-can-t-punt-ideas-or/) [Grant David McCracken](https://sms4smile.com/quotes/author/grant-david-mccracken/) [Image](https://sms4smile.com/quotes/i/043/grant-david-mccracken-34426_end-result_you-need-to-begin-where-people-are-you-c_949063.jpg) ## More by Grant David McCracken > [The world of the consumer, the sheer innovation and dynamism of our culture has never been easy for marketing to keep up with, but…](https://sms4smile.com/quotes/grant-david-mccracken/the-world-of-the-consumer-the-sheer-innovation-and-dynamism-of-our/) [Grant David McCracken](https://sms4smile.com/quotes/author/grant-david-mccracken/) > [The University of Chicago is an astounding place. It's Yeshiva, a priesthood. It gives you an education, but more than that it gives you…](https://sms4smile.com/quotes/grant-david-mccracken/the-university-of-chicago-is-an-astounding-place-it-s-yeshiva-a/) [Grant David McCracken](https://sms4smile.com/quotes/author/grant-david-mccracken/) > [That culture is a a critical resource the organization ignores. Competely mystifying. The organization continues to act as if culture were dark matter, something…](https://sms4smile.com/quotes/grant-david-mccracken/that-culture-is-a-a-critical-resource-the-organization-ignores/) [Grant David McCracken](https://sms4smile.com/quotes/author/grant-david-mccracken/) > [The future is going to be stranger and more various and more dynamic than anything people can imagine now. We will be extraordiarily tested.…](https://sms4smile.com/quotes/grant-david-mccracken/the-future-is-going-to-be-stranger-and-more-various-and-more-dynamic/) [Grant David McCracken](https://sms4smile.com/quotes/author/grant-david-mccracken/) > [I think the corporations if it wants to be truly responses to the changes taking place in the world is going to have to…](https://sms4smile.com/quotes/grant-david-mccracken/i-think-the-corporations-if-it-wants-to-be-truly-responses-to-the/) [Grant David McCracken](https://sms4smile.com/quotes/author/grant-david-mccracken/) > [Often it takes more time to explain a task than to do it yourself, and when you do it yourself there is no data…](https://sms4smile.com/quotes/grant-david-mccracken/often-it-takes-more-time-to-explain-a-task-than-to-do-it-yourself-and/) [Grant David McCracken](https://sms4smile.com/quotes/author/grant-david-mccracken/) > [You need to begin where people are. You can't punt ideas or innovations in from the 40 yard line. And yes, the work should…](https://sms4smile.com/quotes/grant-david-mccracken/you-need-to-begin-where-people-are-you-can-t-punt-ideas-or/) [Grant David McCracken](https://sms4smile.com/quotes/author/grant-david-mccracken/) > [Often creativity comes from a very pragmatic kind of "well, what if we try this. How about this." You set some parameters and then…](https://sms4smile.com/quotes/grant-david-mccracken/often-creativity-comes-from-a-very-pragmatic-kind-of-well-what-if-we/) [Grant David McCracken](https://sms4smile.com/quotes/author/grant-david-mccracken/) > [Business schools do most things very well. They are just not comprehensive and what they miss are things like culture and creativity and a…](https://sms4smile.com/quotes/grant-david-mccracken/business-schools-do-most-things-very-well-they-are-just-not/) [Grant David McCracken](https://sms4smile.com/quotes/author/grant-david-mccracken/) > [Innovation got hip. It got cool. I prefer the people who investigate the world out a brute sense of curiosity, a fundamental sense of…](https://sms4smile.com/quotes/grant-david-mccracken/innovation-got-hip-it-got-cool-i-prefer-the-people-who-investigate/) [Grant David McCracken](https://sms4smile.com/quotes/author/grant-david-mccracken/) > [Keeping the ship on course will be the first and most difficult order of business. Everyone is going to be piloting their organization through…](https://sms4smile.com/quotes/grant-david-mccracken/keeping-the-ship-on-course-will-be-the-first-and-most-difficult-order/) [Grant David McCracken](https://sms4smile.com/quotes/author/grant-david-mccracken/) > [Most change initiatives either fail or fall far short of original expectations. More often than not, resistance is cultural in nature but the real…](https://sms4smile.com/quotes/grant-david-mccracken/most-change-initiatives-either-fail-or-fall-far-short-of-original/) [Grant David McCracken](https://sms4smile.com/quotes/author/grant-david-mccracken/) > [Finding the right people and giving power and letting them go find value in the world. That's got to be toughest. Really, its like…](https://sms4smile.com/quotes/grant-david-mccracken/finding-the-right-people-and-giving-power-and-letting-them-go-find/) [Grant David McCracken](https://sms4smile.com/quotes/author/grant-david-mccracken/) > [Now that everyone is reinventing and innovating, advantage goes to those who keep at it. We need to greet even success with humility.](https://sms4smile.com/quotes/grant-david-mccracken/now-that-everyone-is-reinventing-and-innovating-advantage-goes-to/) [Grant David McCracken](https://sms4smile.com/quotes/author/grant-david-mccracken/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/collaborative-feel/grant-david-mccracken/#itemlist", "name": "1 Collaborative Feel Quotes By Grant David McCracken", "numberOfItems": 1, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "You need to begin where people are. You can't punt ideas or innovations in from the 40 yard line. And yes, the work should feel so collaborative that it should feel like the end result belongs to everyone. Your best moment as a consultant is when your client plays your idea back to you as their idea. 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