---
title: "15 Clients Quotes By David Ogilvy"
description: "15 Clients quotes by David Ogilvy. Plus more from David Ogilvy and more Clients sayings from other authors."
image: "https://sms4smile.com/quotes/i/b6a/david-ogilvy-1326_clients_i-always-use-my-clients-products-this-is_3219188.png"
---

> [I always use my clients' products. This is not toady-ism, but elementary good manners.](https://sms4smile.com/quotes/david-ogilvy/i-always-use-my-clients-products-this-is-not-toady-ism-but-elementary/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/b6a/david-ogilvy-1326_clients_i-always-use-my-clients-products-this-is_3219188.png)

> [We like people who are honest. Honest in argument, honest with clients, honest with suppliers, honest with the company - and above…](https://sms4smile.com/quotes/david-ogilvy/we-like-people-who-are-honest-honest-in-argument-honest-with-clients/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/352/david-ogilvy-1326_argument_we-like-people-who-are-honest-honest-in_3086134.png)

> [While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring…](https://sms4smile.com/quotes/david-ogilvy/while-you-are-responsible-to-your-clients-for-sales-results-you-are/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/4d8/david-ogilvy-1326_advertising_while-you-are-responsible-to-your-client_1673953.png)

> [Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account…](https://sms4smile.com/quotes/david-ogilvy/madison-avenue-is-full-of-masochists-who-unconsciously-provoke/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/9c3/david-ogilvy-1326_accounts_madison-avenue-is-full-of-masochists-who_2716080.png)

> [Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young…](https://sms4smile.com/quotes/david-ogilvy/great-hospitals-do-two-things-they-look-after-patients-and-they-teach/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/524/david-ogilvy-1326_advertising_great-hospitals-do-two-things-they-look_226608.png)

> [I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful…](https://sms4smile.com/quotes/david-ogilvy/i-never-tell-one-client-that-i-cannot-attend-his-sales-convention/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/da8/david-ogilvy-1326_advertising_i-never-tell-one-client-that-i-cannot-at_493753.png)

> [We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make…](https://sms4smile.com/quotes/david-ogilvy/we-exist-to-build-the-business-of-our-clients-the-recommendations-we/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/17a/david-ogilvy-1326_assets_we-exist-to-build-the-business-of-our-cl_1788149.png)

> [I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid…](https://sms4smile.com/quotes/david-ogilvy/i-avoid-clients-for-whom-advertising-is-only-a-marginal-factor-in/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/1db/david-ogilvy-1326_advertising_i-avoid-clients-for-whom-advertising-is_1744113.png)

> [Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone.…](https://sms4smile.com/quotes/david-ogilvy/do-not-address-your-readers-as-though-they-were-gathered-together-in/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/f15/david-ogilvy-1326_addresses_do-not-address-your-readers-as-though-th_2413907.png)

> [Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the…](https://sms4smile.com/quotes/david-ogilvy/training-should-not-be-confined-to-trainees-it-should-be-a-continuous/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/e25/david-ogilvy-1326_agency_training-should-not-be-confined-to-train_371569.png)

> [The line between pride in our work and neurotic obstinacy is a narrow one. We make our recommendations clear. But we do…](https://sms4smile.com/quotes/david-ogilvy/the-line-between-pride-in-our-work-and-neurotic-obstinacy-is-a-narrow/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/dfd/david-ogilvy-1326_clear_the-line-between-pride-in-our-work-and-n_2901571.png)

> [It is important to admit your mistakes, and to do so before you are charged with them. Many clients are surrounded by…](https://sms4smile.com/quotes/david-ogilvy/it-is-important-to-admit-your-mistakes-and-to-do-so-before-you-are/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/fdf/david-ogilvy-1326_agency_it-is-important-to-admit-your-mistakes-a_2985790.jpg)

> [“In my Confessions, I told how I started by making a list of the clients I most wanted – General Foods, Lever…](https://sms4smile.com/quotes/david-ogilvy/in-my-confessions-i-told-how-i-started-by-making-a-list-of-the/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/e2f/david-ogilvy-1326_american-express_in-my-confessions-i-told-how-i-started-b_964819.jpg)

> [Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing…](https://sms4smile.com/quotes/david-ogilvy/making-the-logo-twice-the-size-is-often-a-good-thing-to-do-because/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/f82/david-ogilvy-1326_advertisements_making-the-logo-twice-the-size-is-often_3103593.png)

> [I was doing a campaign once for a manufacturer, and I couldn't think of an ideas, and I was kind of desperate…](https://sms4smile.com/quotes/david-ogilvy/i-was-doing-a-campaign-once-for-a-manufacturer-and-i-couldn-t-think/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/356/david-ogilvy-1326_campaigns_i-was-doing-a-campaign-once-for-a-manufa_2965524.png)

## Other authors on Clients

## More by David Ogilvy

> [I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.](https://sms4smile.com/quotes/david-ogilvy/i-figure-that-my-staff-will-be-less-reluctant-to-work-overtime-if-i/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers…](https://sms4smile.com/quotes/david-ogilvy/in-most-agencies-account-executives-outnumber-the-copywriters-two-to/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and…](https://sms4smile.com/quotes/david-ogilvy/your-alcoholics-may-include-some-of-your-brightest-stars-the-problem/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big…](https://sms4smile.com/quotes/david-ogilvy/it-takes-a-big-idea-to-attract-the-attention-of-consumers-and-get/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if…](https://sms4smile.com/quotes/david-ogilvy/many-manufacturers-secretly-question-whether-advertising-really-sells/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,…](https://sms4smile.com/quotes/david-ogilvy/once-upon-a-time-i-was-riding-on-the-top-of-a-first-avenue-bus-when-i/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [You can't save souls in an empty church.](https://sms4smile.com/quotes/david-ogilvy/you-can-t-save-souls-in-an-empty-church/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.](https://sms4smile.com/quotes/david-ogilvy/in-the-modern-world-of-business-it-is-useless-to-be-a-creative/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [Consumers don't think how they feel. They don't say what they think and they don't do what they say.](https://sms4smile.com/quotes/david-ogilvy/consumers-don-t-think-how-they-feel-they-don-t-say-what-they-think/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [Compete with the immortals](https://sms4smile.com/quotes/david-ogilvy/compete-with-the-immortals/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [You will never win fame and fortune unless you invent big ideas.](https://sms4smile.com/quotes/david-ogilvy/you-will-never-win-fame-and-fortune-unless-you-invent-big-ideas/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay…](https://sms4smile.com/quotes/david-ogilvy/the-worst-fault-a-salesman-can-commit-is-to-be-a-bore-foster-any/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind…](https://sms4smile.com/quotes/david-ogilvy/i-don-t-believe-in-tricky-advertising-i-don-t-believe-in-cute/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a…](https://sms4smile.com/quotes/david-ogilvy/i-never-assign-a-product-to-a-writer-unless-i-know-that-he-is/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.](https://sms4smile.com/quotes/david-ogilvy/talent-i-believe-is-most-likely-to-be-found-among-nonconformists/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

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                        "text": "The line between pride in our work and neurotic obstinacy is a narrow one. We make our recommendations clear. But we do not grudge our clients the right to the final say. It is their money.",
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                        "text": "“In my Confessions, I told how I started by making a list of the clients I most wanted – General Foods, Lever Brothers, Bristol Myers, Campbell Soup Company and Shell. It took time, but in due course I got them all, plus American Express, Sears Roebuck, IBM, Morgan Guaranty, Merrill Lynch and a few others, including”",
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                        "text": "Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing the clients' faces is also a better stratagem than it may sound, because the public is more interested in personalities than in corporations. Some clients can be projected as human symbols of their own products.",
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                        "text": "I was doing a campaign once for a manufacturer, and I couldn't think of an ideas, and I was kind of desperate about it. The night before I had to show something to my client I had a dream, an interesting dream. I woke up and for once in my life I wrote it down and went back to sleep Next morning I went to the office and had that dream out into a TV commercial which is still running thirty years after and which has made that particular product the leader in its field.",
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