--- title: "1 Clear direction Quotes By Chip Heath" description: "1 Clear direction quotes by Chip Heath. Plus more from Chip Heath and more Clear direction sayings from other authors." image: "https://sms4smile.com/quotes/i/d3e/chip-heath-4065_clear-direction_direct-the-rider-what-looks-like-resista_622565.jpg" --- > [“Direct the Rider. What looks like resistance is often a lack of clarity. So provide crystal-clear direction. (Think 1% milk.) Motivate the Elephant. What looks like laziness is often exhaustion. The Rider can’t get his way by force for very…](https://sms4smile.com/quotes/chip-heath/direct-the-rider-what-looks-like-resistance-is-often-a-lack-of/) [Chip Heath](https://sms4smile.com/quotes/author/chip-heath/) [Image](https://sms4smile.com/quotes/i/d3e/chip-heath-4065_clear-direction_direct-the-rider-what-looks-like-resista_622565.jpg) ## More by Chip Heath > [“It seems some CEOs who pay extremely large acquisition premiums … come to believe their own press.”](https://sms4smile.com/quotes/chip-heath/it-seems-some-ceos-who-pay-extremely-large-acquisition-premiums-come/) [Chip Heath](https://sms4smile.com/quotes/author/chip-heath/) > [“Regrets of the Dying.” She shared the five most common regrets of the people she had come to know: 1. I wish I’d had the…](https://sms4smile.com/quotes/chip-heath/regrets-of-the-dying-she-shared-the-five-most-common-regrets-of-the/) [Chip Heath](https://sms4smile.com/quotes/author/chip-heath/) > [“We are fighting a war on load times.”](https://sms4smile.com/quotes/chip-heath/we-are-fighting-a-war-on-load-times/) [Chip Heath](https://sms4smile.com/quotes/author/chip-heath/) > [“Peter Bregman, a productivity guru and blogger for the Harvard Business Review, recommends a simple trick for dodging this fate. He advises us to…](https://sms4smile.com/quotes/chip-heath/peter-bregman-a-productivity-guru-and-blogger-for-the-harvard/) [Chip Heath](https://sms4smile.com/quotes/author/chip-heath/) > [“Compromise is like the old joke, “A camel is a horse made by a committee.”](https://sms4smile.com/quotes/chip-heath/compromise-is-like-the-old-joke-a-camel-is-a-horse-made-by-a-committee/) [Chip Heath](https://sms4smile.com/quotes/author/chip-heath/) > [When people know the desired destination, they’re free to improvise, as needed, in arriving there.](https://sms4smile.com/quotes/chip-heath/when-people-know-the-desired-destination-they-re-free-to-improvise-as/) [Chip Heath](https://sms4smile.com/quotes/author/chip-heath/) > [“Research tells us that brainstorming becomes more productive when it’s focused. As jazz great Charles Mingus famously said, “You can’t improvise on nothing, man;…](https://sms4smile.com/quotes/chip-heath/research-tells-us-that-brainstorming-becomes-more-productive-when-it/) [Chip Heath](https://sms4smile.com/quotes/author/chip-heath/) > [What’s working, and how can we do more of it?](https://sms4smile.com/quotes/chip-heath/what-s-working-and-how-can-we-do-more-of-it/) [Chip Heath](https://sms4smile.com/quotes/author/chip-heath/) > [“To make good decisions, CEOs need the courage to seek out disagreement. Alfred Sloan, the longtime CEO and chairman of General Motors, once interrupted…](https://sms4smile.com/quotes/chip-heath/to-make-good-decisions-ceos-need-the-courage-to-seek-out-disagreement/) [Chip Heath](https://sms4smile.com/quotes/author/chip-heath/) > [“One rule of thumb is to keep searching for options until you fall in love at least twice. If you’ve only identified one good…](https://sms4smile.com/quotes/chip-heath/one-rule-of-thumb-is-to-keep-searching-for-options-until-you-fall-in/) [Chip Heath](https://sms4smile.com/quotes/author/chip-heath/) > [“Seeking a compelling example of the company’s poor purchasing habits, Stegner assigned a summer student intern to investigate a single item—work gloves, which workers…](https://sms4smile.com/quotes/chip-heath/seeking-a-compelling-example-of-the-company-s-poor-purchasing-habits/) [Chip Heath](https://sms4smile.com/quotes/author/chip-heath/) > [“Unexpected ideas are more likely to stick because surprise makes us pay attention and think.”](https://sms4smile.com/quotes/chip-heath/unexpected-ideas-are-more-likely-to-stick-because-surprise-makes-us/) [Chip Heath](https://sms4smile.com/quotes/author/chip-heath/) > [“As recounted in his book It’s Your Ship, one of Captain Abrashoff’s first moves was to interview every one of the 310 crew members…](https://sms4smile.com/quotes/chip-heath/as-recounted-in-his-book-it-s-your-ship-one-of-captain-abrashoff-s/) [Chip Heath](https://sms4smile.com/quotes/author/chip-heath/) > [“Journalists obsess about their leads. Don Wycliff, a winner of prizes for editorial writing, says, “I’ve always been a believer that if I’ve got…](https://sms4smile.com/quotes/chip-heath/journalists-obsess-about-their-leads-don-wycliff-a-winner-of-prizes/) [Chip Heath](https://sms4smile.com/quotes/author/chip-heath/) > [“What you don’t need to do is anticipate every turn in the road between today and the destination. It’s not that plotting the whole…](https://sms4smile.com/quotes/chip-heath/what-you-don-t-need-to-do-is-anticipate-every-turn-in-the-road/) [Chip Heath](https://sms4smile.com/quotes/author/chip-heath/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/clear-direction/chip-heath/#itemlist", "name": "1 Clear direction Quotes By Chip Heath", "numberOfItems": 1, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "“Direct the Rider. What looks like resistance is often a lack of clarity. 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