--- title: "17 Choosing Quotes By Sheena Iyengar" description: "17 Choosing quotes by Sheena Iyengar. Plus more from Sheena Iyengar and more Choosing sayings from other authors." image: "https://sms4smile.com/quotes/i/edb/sheena-iyengar-2596_choice_we-are-sculptors-finding-ourselves-in-th_538555.png" --- > [We are sculptors finding ourselves in the evolution of choosing, not in the results of choice.](https://sms4smile.com/quotes/sheena-iyengar/we-are-sculptors-finding-ourselves-in-the-evolution-of-choosing-not/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) [Image](https://sms4smile.com/quotes/i/edb/sheena-iyengar-2596_choice_we-are-sculptors-finding-ourselves-in-th_538555.png) > [The key to getting the most from choice is to be choosy about choosing.](https://sms4smile.com/quotes/sheena-iyengar/the-key-to-getting-the-most-from-choice-is-to-be-choosy-about-choosing/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) [Image](https://sms4smile.com/quotes/i/b3b/sheena-iyengar-2596_choice_the-key-to-getting-the-most-from-choice_219747.png) > [Choosing is a creative process, one through which we construct our environment, our lives, ourselves.](https://sms4smile.com/quotes/sheena-iyengar/choosing-is-a-creative-process-one-through-which-we-construct-our/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) [Image](https://sms4smile.com/quotes/i/acd/sheena-iyengar-2596_choosing_choosing-is-a-creative-process-one-throu_583189.png) > [I'm a great believer in the idea of not choosing based on our taste.](https://sms4smile.com/quotes/sheena-iyengar/i-m-a-great-believer-in-the-idea-of-not-choosing-based-on-our-taste/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) [Image](https://sms4smile.com/quotes/i/be3/sheena-iyengar-2596_based_i-m-a-great-believer-in-the-idea-of-not_1711910.png) > [Being a Sikh meant having to do what Mom and Dad said, and going to temple, and Mom and Dad choosing who…](https://sms4smile.com/quotes/sheena-iyengar/being-a-sikh-meant-having-to-do-what-mom-and-dad-said-and-going-to/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) [Image](https://sms4smile.com/quotes/i/9b4/sheena-iyengar-2596_american_being-a-sikh-meant-having-to-do-what-mom_2849117.png) > [Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing.](https://sms4smile.com/quotes/sheena-iyengar/balancing-hopes-desires-and-an-appreciating-of-the-possibilities-with/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) [Image](https://sms4smile.com/quotes/i/d37/sheena-iyengar-2596_appreciate_balancing-hopes-desires-and-an-appreciat_235330.png) > [Also if they choose from more options than fewer options they're less satisfied with what they choose and that is true whether…](https://sms4smile.com/quotes/sheena-iyengar/also-if-they-choose-from-more-options-than-fewer-options-they-re-less/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) [Image](https://sms4smile.com/quotes/i/110/sheena-iyengar-2596_accepting_also-if-they-choose-from-more-options-th_2175094.jpg) > [“The challenges we face when it comes to identity and choice exist precisely because choosing is not only a private activity but…](https://sms4smile.com/quotes/sheena-iyengar/the-challenges-we-face-when-it-comes-to-identity-and-choice-exist/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) [Image](https://sms4smile.com/quotes/i/0ab/sheena-iyengar-2596_choice_the-challenges-we-face-when-it-comes-to_1352081.png) > [I think of choosing as a... both a fun and an effortful activity and I think of choice as something that in…](https://sms4smile.com/quotes/sheena-iyengar/i-think-of-choosing-as-a-both-a-fun-and-an-effortful-activity-and-i/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) [Image](https://sms4smile.com/quotes/i/fc0/sheena-iyengar-2596_activity_i-think-of-choosing-as-a-both-a-fun-and_852476.jpg) > [People were actually 6 times more likely to buy a jar of jam if they had encountered 6 than if they encountered…](https://sms4smile.com/quotes/sheena-iyengar/people-were-actually-6-times-more-likely-to-buy-a-jar-of-jam-if-they/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) [Image](https://sms4smile.com/quotes/i/f0b/sheena-iyengar-2596_choice_people-were-actually-6-times-more-likely_1682651.png) > [When you're choosing furniture for your home that's supposed to express who you are, what you are also saying is you want…](https://sms4smile.com/quotes/sheena-iyengar/when-you-re-choosing-furniture-for-your-home-that-s-supposed-to/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) [Image](https://sms4smile.com/quotes/i/c3f/sheena-iyengar-2596_also_when-you-re-choosing-furniture-for-your_1830453.jpg) > [ They \[people\] start asking themselves "Well which one is the best? Which one would be good for me?" And all those questions… ](https://sms4smile.com/quotes/sheena-iyengar/they-people-start-asking-themselves-well-which-one-is-the-best-which/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) [Image](https://sms4smile.com/quotes/i/d29/sheena-iyengar-2596_asking_they-people-start-asking-themselves-well_1639131.png) > [“One could even argue that we have a duty to create and pass on stories about choice because once a person knows…](https://sms4smile.com/quotes/sheena-iyengar/one-could-even-argue-that-we-have-a-duty-to-create-and-pass-on/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) [Image](https://sms4smile.com/quotes/i/434/sheena-iyengar-2596_ability_one-could-even-argue-that-we-have-a-duty_1231716.jpg) > [Now if you expand their choice set. Say you give them 20 different speed dates, everything goes out the window. Everybody starts…](https://sms4smile.com/quotes/sheena-iyengar/now-if-you-expand-their-choice-set-say-you-give-them-20-different/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) [Image](https://sms4smile.com/quotes/i/8bd/sheena-iyengar-2596_choice_now-if-you-expand-their-choice-set-say-y_398812.png) > [“When the options are few, we can be happy with what we choose since we are confident that it is the best…](https://sms4smile.com/quotes/sheena-iyengar/when-the-options-are-few-we-can-be-happy-with-what-we-choose-since-we/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) [Image](https://sms4smile.com/quotes/i/07a/sheena-iyengar-2596_choice_when-the-options-are-few-we-can-be-happy_1998931.jpg) > [“The ability to choose well seems to depend in no small part upon our knowing our own minds. And when we ask…](https://sms4smile.com/quotes/sheena-iyengar/the-ability-to-choose-well-seems-to-depend-in-no-small-part-upon-our/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) [Image](https://sms4smile.com/quotes/i/f57/sheena-iyengar-2596_choice_the-ability-to-choose-well-seems-to-depe_2679440.jpg) > [“Henri Poincaré, a celebrated French mathematician and philosopher of science, said, “Invention consists in avoiding the constructing of useless combinations and in…](https://sms4smile.com/quotes/sheena-iyengar/henri-poincar-a-celebrated-french-mathematician-and-philosopher-of/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) [Image](https://sms4smile.com/quotes/i/4fa/sheena-iyengar-2596_choosing_henri-poincar-a-celebrated-french-mathem_1110862.jpg) ## Other authors on Choosing ## More by Sheena Iyengar > [“Personal happiness is always a very serious matter.”](https://sms4smile.com/quotes/sheena-iyengar/personal-happiness-is-always-a-very-serious-matter/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that…](https://sms4smile.com/quotes/sheena-iyengar/then-the-other-thing-that-affected-my-interest-in-choices-growing-up/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [“move. For one thing, you’re going to start paying more attention. Yes, perhaps you’ll sometimes have a crazed, wild-eyed look, but that’s a price…](https://sms4smile.com/quotes/sheena-iyengar/move-for-one-thing-you-re-going-to-start-paying-more-attention-yes/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live…](https://sms4smile.com/quotes/sheena-iyengar/what-we-share-with-animals-is-a-desire-for-choice-it-s-a-desire-to/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [You know, you take a little infant and you turn on the music mobile on their crib and you find that if you give…](https://sms4smile.com/quotes/sheena-iyengar/you-know-you-take-a-little-infant-and-you-turn-on-the-music-mobile-on/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi…](https://sms4smile.com/quotes/sheena-iyengar/i-went-home-and-they-seemed-my-parents-seemed-normal-they-didn-t-seem/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to…](https://sms4smile.com/quotes/sheena-iyengar/the-less-control-people-had-over-their-work-the-higher-their-blood/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item.](https://sms4smile.com/quotes/sheena-iyengar/consumers-presented-with-six-choices-on-an-item-were-twice-as-likely/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves…](https://sms4smile.com/quotes/sheena-iyengar/the-quality-of-health-care-continues-to-improve-and-people-are-living/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [The key to getting the most from choice is to be choosy about choosing.](https://sms4smile.com/quotes/sheena-iyengar/the-key-to-getting-the-most-from-choice-is-to-be-choosy-about-choosing/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store…](https://sms4smile.com/quotes/sheena-iyengar/i-used-to-go-to-this-store-called-draeger-s-and-you-had-a-little-bit/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing.](https://sms4smile.com/quotes/sheena-iyengar/balancing-hopes-desires-and-an-appreciating-of-the-possibilities-with/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [So gut tells you "How do I feel about this right now?" It doesn't tell me how I feel about it tomorrow or even…](https://sms4smile.com/quotes/sheena-iyengar/so-gut-tells-you-how-do-i-feel-about-this-right-now-it-doesn-t-tell/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [I put out a good 10 different types of drinks for them and they just said, "Oh, okay, so it's just one choice." One…](https://sms4smile.com/quotes/sheena-iyengar/i-put-out-a-good-10-different-types-of-drinks-for-them-and-they-just/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) > [Like, people are less likely to invest in their retirement when they have more options in their 401K plans than when they have fewer.](https://sms4smile.com/quotes/sheena-iyengar/like-people-are-less-likely-to-invest-in-their-retirement-when-they/) [Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/choosing/sheena-iyengar/#itemlist", "name": "17 Choosing Quotes By Sheena Iyengar", "numberOfItems": 17, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "We are sculptors finding ourselves in the evolution of choosing, not in the results of choice.", "creator": { "@type": "Person", "name": "Sheena Iyengar" }, 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temple, and Mom and Dad choosing who I would marry. 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Choice requires us to think more deeply about who we are, both within ourselves and in the eyes of others.”", "creator": { "@type": "Person", "name": "Sheena Iyengar" }, "url": "https://sms4smile.com/quotes/sheena-iyengar/the-challenges-we-face-when-it-comes-to-identity-and-choice-exist/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/0ab/sheena-iyengar-2596_choice_the-challenges-we-face-when-it-comes-to_1352081.png", "contentUrl": "https://sms4smile.com/quotes/i/0ab/sheena-iyengar-2596_choice_the-challenges-we-face-when-it-comes-to_1352081.png", "url": "https://sms4smile.com/quotes/i/0ab/sheena-iyengar-2596_choice_the-challenges-we-face-when-it-comes-to_1352081.png", "width": 1080, "height": 1080, "caption": "“The challenges we face when it comes to identity and choice exist precisely because choosing is not only a…” — Sheena Iyengar", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "I think of choosing as a... both a fun and an effortful activity and I think of choice as something that in order for you to really get what you want out of it you have to put a lot into it and so I'm only willing to do that for a few different things and for the rest I really just try to either satisfy, come up with a simple rule or let somebody else make the choice.", "creator": { "@type": "Person", "name": "Sheena Iyengar" }, "url": "https://sms4smile.com/quotes/sheena-iyengar/i-think-of-choosing-as-a-both-a-fun-and-an-effortful-activity-and-i/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/fc0/sheena-iyengar-2596_activity_i-think-of-choosing-as-a-both-a-fun-and_852476.jpg", "contentUrl": "https://sms4smile.com/quotes/i/fc0/sheena-iyengar-2596_activity_i-think-of-choosing-as-a-both-a-fun-and_852476.jpg", "url": "https://sms4smile.com/quotes/i/fc0/sheena-iyengar-2596_activity_i-think-of-choosing-as-a-both-a-fun-and_852476.jpg", "width": 1080, "height": 1080, "caption": "“I think of choosing as a... both a fun and an effortful activity and I think of choice as something that in…” — Sheena Iyengar", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "People were actually 6 times more likely to buy a jar of jam if they had encountered 6 than if they encountered 24, so what we learned from this study was that while people were more attracted to having more options, that's what sort of got them in the door or got them to think about jam, when it came to choosing time they were actually less likely to make a choice if they had more to choose from than if they had fewer to choose from.", "creator": { "@type": "Person", "name": "Sheena Iyengar" }, "url": "https://sms4smile.com/quotes/sheena-iyengar/people-were-actually-6-times-more-likely-to-buy-a-jar-of-jam-if-they/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/f0b/sheena-iyengar-2596_choice_people-were-actually-6-times-more-likely_1682651.png", "contentUrl": "https://sms4smile.com/quotes/i/f0b/sheena-iyengar-2596_choice_people-were-actually-6-times-more-likely_1682651.png", "url": "https://sms4smile.com/quotes/i/f0b/sheena-iyengar-2596_choice_people-were-actually-6-times-more-likely_1682651.png", "width": 1080, "height": 1080, "caption": "“People were actually 6 times more likely to buy a jar of jam if they had encountered 6 than if they…” — Sheena Iyengar", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "When you're choosing furniture for your home that's supposed to express who you are, what you are also saying is you want other people to infer what you want them to infer. What if they see something different? Wouldn't it be really depressing if you're trying to be bohemian and instead they see you as Rush Limbaugh?", "creator": { "@type": "Person", "name": "Sheena Iyengar" }, "url": "https://sms4smile.com/quotes/sheena-iyengar/when-you-re-choosing-furniture-for-your-home-that-s-supposed-to/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c3f/sheena-iyengar-2596_also_when-you-re-choosing-furniture-for-your_1830453.jpg", "contentUrl": "https://sms4smile.com/quotes/i/c3f/sheena-iyengar-2596_also_when-you-re-choosing-furniture-for-your_1830453.jpg", "url": "https://sms4smile.com/quotes/i/c3f/sheena-iyengar-2596_also_when-you-re-choosing-furniture-for-your_1830453.jpg", "width": 1080, "height": 1080, "caption": "“When you're choosing furniture for your home that's supposed to express who you are, what you are also…” — Sheena Iyengar", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "They [people] start asking themselves \"Well which one is the best? Which one would be good for me?\" And all those questions are much easier to ask if you're choosing from six than when you're choosing from 24 and if you look at the marketplace today most often we have a lot more than 24 of things to choose from.", "creator": { "@type": "Person", "name": "Sheena Iyengar" }, "url": "https://sms4smile.com/quotes/sheena-iyengar/they-people-start-asking-themselves-well-which-one-is-the-best-which/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/d29/sheena-iyengar-2596_asking_they-people-start-asking-themselves-well_1639131.png", "contentUrl": "https://sms4smile.com/quotes/i/d29/sheena-iyengar-2596_asking_they-people-start-asking-themselves-well_1639131.png", "url": "https://sms4smile.com/quotes/i/d29/sheena-iyengar-2596_asking_they-people-start-asking-themselves-well_1639131.png", "width": 1080, "height": 1080, "caption": "“They [people] start asking themselves \"Well which one is the best? Which one would be good for me?\" And all…” — Sheena Iyengar", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 13, "item": { "@type": "Quotation", "text": "“One could even argue that we have a duty to create and pass on stories about choice because once a person knows such stories, they can’t be taken away from him. He may lose his possessions, his home, his loved ones, but if he holds on to a story about choice, he retains the ability to practice choice.”", "creator": { "@type": "Person", "name": "Sheena Iyengar" }, "url": "https://sms4smile.com/quotes/sheena-iyengar/one-could-even-argue-that-we-have-a-duty-to-create-and-pass-on/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/434/sheena-iyengar-2596_ability_one-could-even-argue-that-we-have-a-duty_1231716.jpg", "contentUrl": "https://sms4smile.com/quotes/i/434/sheena-iyengar-2596_ability_one-could-even-argue-that-we-have-a-duty_1231716.jpg", "url": "https://sms4smile.com/quotes/i/434/sheena-iyengar-2596_ability_one-could-even-argue-that-we-have-a-duty_1231716.jpg", "width": 1080, "height": 1080, "caption": "“One could even argue that we have a duty to create and pass on stories about choice because once a person…” — Sheena Iyengar", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 14, "item": { "@type": "Quotation", "text": "Now if you expand their choice set. Say you give them 20 different speed dates, everything goes out the window. Everybody starts choosing in accordance with looks because that becomes the easiest criteria by which to weed out all the options and decide \"So who am I going to say yes to?\"", "creator": { "@type": "Person", "name": "Sheena Iyengar" }, "url": "https://sms4smile.com/quotes/sheena-iyengar/now-if-you-expand-their-choice-set-say-you-give-them-20-different/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/8bd/sheena-iyengar-2596_choice_now-if-you-expand-their-choice-set-say-y_398812.png", "contentUrl": "https://sms4smile.com/quotes/i/8bd/sheena-iyengar-2596_choice_now-if-you-expand-their-choice-set-say-y_398812.png", "url": "https://sms4smile.com/quotes/i/8bd/sheena-iyengar-2596_choice_now-if-you-expand-their-choice-set-say-y_398812.png", "width": 1080, "height": 1080, "caption": "“Now if you expand their choice set. Say you give them 20 different speed dates, everything goes out the…” — Sheena Iyengar", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 15, "item": { "@type": "Quotation", "text": "“When the options are few, we can be happy with what we choose since we are confident that it is the best possible choice for us. When the options are practically infinite, though, we believe that the perfect choice for us must be out there somewhere and that it’s our responsibility to find it. Choosing can become a lose-lose situation: if we make a choice quickly without fully exploring the available options, we’ll regret potentially missing out on something better; if we do exhaustively consider all the options, we’ll expend more effort (which won’t necessarily increase the quality of our final choice), and if we discover other good options, we may regret that we can’t choose them all.”", "creator": { "@type": "Person", "name": "Sheena Iyengar" }, "url": "https://sms4smile.com/quotes/sheena-iyengar/when-the-options-are-few-we-can-be-happy-with-what-we-choose-since-we/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/07a/sheena-iyengar-2596_choice_when-the-options-are-few-we-can-be-happy_1998931.jpg", "contentUrl": "https://sms4smile.com/quotes/i/07a/sheena-iyengar-2596_choice_when-the-options-are-few-we-can-be-happy_1998931.jpg", "url": "https://sms4smile.com/quotes/i/07a/sheena-iyengar-2596_choice_when-the-options-are-few-we-can-be-happy_1998931.jpg", "width": 1080, "height": 1080, "caption": "“When the options are few, we can be happy with what we choose since we are confident that it is the best…” — Sheena Iyengar", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 16, "item": { "@type": "Quotation", "text": "“The ability to choose well seems to depend in no small part upon our knowing our own minds. And when we ask for more choice, we seem to be saying, “I know what I want, so however much choice you give me, I will be able to pick out the thing that I want.” We firmly believe that no matter how many alternatives we’re given, ultimately we’ll know which door we prefer to walk through. Yet, paradoxically, asking for more choice is also an admission that we don’t always know what we want, or that we are changeable enough that we cannot know what we want until we are in the moment of choosing. And it’s clear that after a certain point, the amount of time and energy directed toward choosing counteracts the benefits of the choice.”", "creator": { "@type": "Person", "name": "Sheena Iyengar" }, "url": "https://sms4smile.com/quotes/sheena-iyengar/the-ability-to-choose-well-seems-to-depend-in-no-small-part-upon-our/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/f57/sheena-iyengar-2596_choice_the-ability-to-choose-well-seems-to-depe_2679440.jpg", "contentUrl": "https://sms4smile.com/quotes/i/f57/sheena-iyengar-2596_choice_the-ability-to-choose-well-seems-to-depe_2679440.jpg", "url": "https://sms4smile.com/quotes/i/f57/sheena-iyengar-2596_choice_the-ability-to-choose-well-seems-to-depe_2679440.jpg", "width": 1080, "height": 1080, "caption": "“The ability to choose well seems to depend in no small part upon our knowing our own minds. And when we ask…” — Sheena Iyengar", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 17, "item": { "@type": "Quotation", "text": "“Henri Poincaré, a celebrated French mathematician and philosopher of science, said, “Invention consists in avoiding the constructing of useless combinations and in constructing the useful combinations which are in infinite minority. To invent is to discern, to choose.” I’d like to invert the second sentence and propose a corollary: To choose is to invent. What I mean by this is that choosing is a creative process, one through which we construct our environment, our lives, our selves. If we ask for more and more material for the construction, i.e., more and more choice, we’re likely to end up with a lot of combinations that don’t do much for us or are far more complex than they need to be”", "creator": { "@type": "Person", "name": "Sheena Iyengar" }, "url": "https://sms4smile.com/quotes/sheena-iyengar/henri-poincar-a-celebrated-french-mathematician-and-philosopher-of/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/4fa/sheena-iyengar-2596_choosing_henri-poincar-a-celebrated-french-mathem_1110862.jpg", "contentUrl": "https://sms4smile.com/quotes/i/4fa/sheena-iyengar-2596_choosing_henri-poincar-a-celebrated-french-mathem_1110862.jpg", "url": "https://sms4smile.com/quotes/i/4fa/sheena-iyengar-2596_choosing_henri-poincar-a-celebrated-french-mathem_1110862.jpg", "width": 1080, "height": 1080, "caption": "“Henri Poincaré, a celebrated French mathematician and philosopher of science, said, “Invention consists in…” — Sheena Iyengar", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/choosing/sheena-iyengar/#webpage", "url": "https://sms4smile.com/quotes/about/choosing/sheena-iyengar/", "name": "Choosing Quotes by Sheena Iyengar", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/choosing/sheena-iyengar/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/edb/sheena-iyengar-2596_choice_we-are-sculptors-finding-ourselves-in-th_538555.png" }, "description": "17 Choosing quotes by Sheena Iyengar. 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