---
title: "1 Choices End Quotes By Brad Stone"
description: "1 Choices End quotes by Brad Stone. Plus more from Brad Stone and more Choices End sayings from other authors."
image: "https://sms4smile.com/quotes/i/406/brad-stone-2853_commencement-speech_when-you-are-eighty-years-old-and-in-a-q_1342730.jpg"
---

> [“When you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices…](https://sms4smile.com/quotes/brad-stone/when-you-are-eighty-years-old-and-in-a-quiet-moment-of-reflection-2/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/406/brad-stone-2853_commencement-speech_when-you-are-eighty-years-old-and-in-a-q_1342730.jpg)

## More by Brad Stone

> [“There was little science to Amazon’s earliest distribution methods. The company held no inventory itself at first. When a customer bought a book, Amazon…](https://sms4smile.com/quotes/brad-stone/there-was-little-science-to-amazon-s-earliest-distribution-methods/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

> [“They agreed on five core values and wrote them down on a whiteboard in a conference room: customer obsession, frugality, bias for action, ownership,…](https://sms4smile.com/quotes/brad-stone/they-agreed-on-five-core-values-and-wrote-them-down-on-a-whiteboard/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

> [“In a world where consumers had limited choice, you needed to compete for locations,” says Ross, who went on to cofound eCommera, a British…](https://sms4smile.com/quotes/brad-stone/in-a-world-where-consumers-had-limited-choice-you-needed-to-compete/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

> [“The first week after the official launch, they took $12,000 in orders and shipped $846 worth of books, according to Eric Dillon, one of…](https://sms4smile.com/quotes/brad-stone/the-first-week-after-the-official-launch-they-took-12-000-in-orders/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

> [“Look, you should wake up worried, terrified every morning,” he told his employees. “But don’t be worried about our competitors because they ' re…](https://sms4smile.com/quotes/brad-stone/look-you-should-wake-up-worried-terrified-every-morning-he-told-his/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

> [“point of view is worth 80 IQ points”—a”](https://sms4smile.com/quotes/brad-stone/point-of-view-is-worth-80-iq-points-a/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

> [“Amazon may be the most beguiling company that ever existed, and it is just getting started. It is both missionary and mercenary, and throughout…](https://sms4smile.com/quotes/brad-stone/amazon-may-be-the-most-beguiling-company-that-ever-existed-and-it-is/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

> [We see Google experimenting in so many places outside of its core search and advertising business, whether that's bringing broadband Internet to the world…](https://sms4smile.com/quotes/brad-stone/we-see-google-experimenting-in-so-many-places-outside-of-its-core/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

> [“The production philosophy pioneered by Toyota calls for a focus on those activities that create value for the customer and the systematic eradication of…](https://sms4smile.com/quotes/brad-stone/the-production-philosophy-pioneered-by-toyota-calls-for-a-focus-on/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

> [“Apple’s founder reportedly fired employees in the elevator and screamed at underperforming executives. Perhaps there is something endemic in the fast-paced technology business that…](https://sms4smile.com/quotes/brad-stone/apple-s-founder-reportedly-fired-employees-in-the-elevator-and/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

> [“Just as Clayton Christensen had predicted in The Innovator’s Dilemma, technological innovation caused wrenching pain to the company and the broader industry”](https://sms4smile.com/quotes/brad-stone/just-as-clayton-christensen-had-predicted-in-the-innovator-s-dilemma/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

> [“Eric Benson took about two weeks to construct a preliminary version that grouped together customers who had similar purchasing histories and then found books…](https://sms4smile.com/quotes/brad-stone/eric-benson-took-about-two-weeks-to-construct-a-preliminary-version/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

> [There's a new set of transformative technologies such as machine learning, AI, and virtual reality that will spawn another set of big tech franchises.…](https://sms4smile.com/quotes/brad-stone/there-s-a-new-set-of-transformative-technologies-such-as-machine/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

> [“the people closest to problems were usually in the best position to solve them.”](https://sms4smile.com/quotes/brad-stone/the-people-closest-to-problems-were-usually-in-the-best-position-to/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

> [“Bezos is a fan of e-mail newsletters such as VSL.com, a daily assortment of cultural tidbits from the Web, and Cool Tools, a compendium…](https://sms4smile.com/quotes/brad-stone/bezos-is-a-fan-of-e-mail-newsletters-such-as-vsl-com-a-daily/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "ItemList",
            "@id": "https://sms4smile.com/quotes/about/choices-end/brad-stone/#itemlist",
            "name": "1 Choices End Quotes By Brad Stone",
            "numberOfItems": 1,
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "Quotation",
                        "text": "“When you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices. —Jeff Bezos, commencement speech at Princeton University, May 30, 2010”",
                        "creator": {
                            "@type": "Person",
                            "name": "Brad Stone"
                        },
                        "url": "https://sms4smile.com/quotes/brad-stone/when-you-are-eighty-years-old-and-in-a-quiet-moment-of-reflection-2/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/406/brad-stone-2853_commencement-speech_when-you-are-eighty-years-old-and-in-a-q_1342730.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/406/brad-stone-2853_commencement-speech_when-you-are-eighty-years-old-and-in-a-q_1342730.jpg",
                            "url": "https://sms4smile.com/quotes/i/406/brad-stone-2853_commencement-speech_when-you-are-eighty-years-old-and-in-a-q_1342730.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“When you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most…” — Brad Stone",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                }
            ]
        },
        {
            "@type": "CollectionPage",
            "@id": "https://sms4smile.com/quotes/about/choices-end/brad-stone/#webpage",
            "url": "https://sms4smile.com/quotes/about/choices-end/brad-stone/",
            "name": "Choices End Quotes by Brad Stone",
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "mainEntity": {
                "@id": "https://sms4smile.com/quotes/about/choices-end/brad-stone/#itemlist"
            },
            "primaryImageOfPage": {
                "@id": "https://sms4smile.com/quotes/i/406/brad-stone-2853_commencement-speech_when-you-are-eighty-years-old-and-in-a-q_1342730.jpg"
            },
            "description": "1 Choices End quotes by Brad Stone. Plus more from Brad Stone and more Choices End sayings from other authors.",
            "breadcrumb": {
                "@id": "https://sms4smile.com/quotes/about/choices-end/brad-stone/#breadcrumb"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sms4smile.com/quotes/about/choices-end/brad-stone/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Topics",
                    "item": "https://sms4smile.com/quotes/categories/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Choices End",
                    "item": "https://sms4smile.com/quotes/about/choices-end/"
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "name": "Brad Stone",
                    "item": "https://sms4smile.com/quotes/about/choices-end/brad-stone/"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```