--- title: "16 Chipotle Quotes By Steve Ells" description: "16 Chipotle quotes by Steve Ells. Plus more from Steve Ells and more Chipotle sayings from other authors." image: "https://sms4smile.com/quotes/i/271/steve-ells-9755_better_chipotle-is-really-showing-that-there-s_1200931.png" --- > [Chipotle is really showing that there's a better way to do fast food.](https://sms4smile.com/quotes/steve-ells/chipotle-is-really-showing-that-there-s-a-better-way-to-do-fast-food/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) [Image](https://sms4smile.com/quotes/i/271/steve-ells-9755_better_chipotle-is-really-showing-that-there-s_1200931.png) > [Chipotle was wildly successful, and I thought, 'Well, let me open one more.'](https://sms4smile.com/quotes/steve-ells/chipotle-was-wildly-successful-and-i-thought-well-let-me-open-one-more/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) [Image](https://sms4smile.com/quotes/i/d1f/steve-ells-9755_chipotle_chipotle-was-wildly-successful-and-i-tho_2904220.png) > [We can teach people how to run a Chipotle.](https://sms4smile.com/quotes/steve-ells/we-can-teach-people-how-to-run-a-chipotle/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) [Image](https://sms4smile.com/quotes/i/9f8/steve-ells-9755_chipotle_we-can-teach-people-how-to-run-a-chipotl_1896294.png) > [I started Chipotle with the idea to create an experience that's fast - and not fast food.](https://sms4smile.com/quotes/steve-ells/i-started-chipotle-with-the-idea-to-create-an-experience-that-s-fast/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) [Image](https://sms4smile.com/quotes/i/962/steve-ells-9755_chipotle_i-started-chipotle-with-the-idea-to-crea_1751271.png) > [The idea for Chipotle is a sort of combination of food borrowed from Stars and sort of a technique and a service…](https://sms4smile.com/quotes/steve-ells/the-idea-for-chipotle-is-a-sort-of-combination-of-food-borrowed-from/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) [Image](https://sms4smile.com/quotes/i/d79/steve-ells-9755_chipotle_the-idea-for-chipotle-is-a-sort-of-combi_1909037.png) > [We decided long ago that we didn't want Chipotle's success to be tied to the exploitation of animals, farmers, or the environment,…](https://sms4smile.com/quotes/steve-ells/we-decided-long-ago-that-we-didn-t-want-chipotle-s-success-to-be-tied/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) [Image](https://sms4smile.com/quotes/i/bdd/steve-ells-9755_animal_we-decided-long-ago-that-we-didn-t-want_2119059.png) > [When I started Chipotle, I didn't know the fast-food rules. People told us the food was too expensive and the menu was…](https://sms4smile.com/quotes/steve-ells/when-i-started-chipotle-i-didn-t-know-the-fast-food-rules-people-told/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) [Image](https://sms4smile.com/quotes/i/ff4/steve-ells-9755_chipotle_when-i-started-chipotle-i-didn-t-know-th_3021515.png) > [Chipotle was going to incorporate all the things I had learned at the Culinary Institute and Stars and really elevate typical fast…](https://sms4smile.com/quotes/steve-ells/chipotle-was-going-to-incorporate-all-the-things-i-had-learned-at-the/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) [Image](https://sms4smile.com/quotes/i/03f/steve-ells-9755_chipotle_chipotle-was-going-to-incorporate-all-th_2883987.png) > [For too long, great food has really only been available in high-end restaurants and specialty food markets, but Chipotle is making the…](https://sms4smile.com/quotes/steve-ells/for-too-long-great-food-has-really-only-been-available-in-high-end/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) [Image](https://sms4smile.com/quotes/i/6f0/steve-ells-9755_better_for-too-long-great-food-has-really-only_2880809.png) > [Chipotle is based on a very simple idea: We start with great ingredients, prepare them using classic cooking techniques, and serve them…](https://sms4smile.com/quotes/steve-ells/chipotle-is-based-on-a-very-simple-idea-we-start-with-great/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) [Image](https://sms4smile.com/quotes/i/6ff/steve-ells-9755_chipotle_chipotle-is-based-on-a-very-simple-idea_2032334.png) > [Having never taken a business class, the economics of restaurants scared me. I opened Chipotle with the idea that I could step…](https://sms4smile.com/quotes/steve-ells/having-never-taken-a-business-class-the-economics-of-restaurants/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) [Image](https://sms4smile.com/quotes/i/8ca/steve-ells-9755_business_having-never-taken-a-business-class-the_2094963.png) > [If we really want to change the way Americans eat, we need to make delicious, sustainably-raised food accessible to everyone. Most people…](https://sms4smile.com/quotes/steve-ells/if-we-really-want-to-change-the-way-americans-eat-we-need-to-make/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) [Image](https://sms4smile.com/quotes/i/39a/steve-ells-9755_better_if-we-really-want-to-change-the-way-amer_440244.png) > [The first Chipotle was intended to be my source of funding for a full-scale restaurant, a means to an end. But it…](https://sms4smile.com/quotes/steve-ells/the-first-chipotle-was-intended-to-be-my-source-of-funding-for-a-full/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) [Image](https://sms4smile.com/quotes/i/cc5/steve-ells-9755_chipotle_the-first-chipotle-was-intended-to-be-my_925592.png) > [We can assure you today that there is no E. coli in Chipotle. We have thoroughly tested our food, we have thoroughly…](https://sms4smile.com/quotes/steve-ells/we-can-assure-you-today-that-there-is-no-e-coli-in-chipotle-we-have/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) [Image](https://sms4smile.com/quotes/i/70e/steve-ells-9755_chipotle_we-can-assure-you-today-that-there-is-no_1737924.jpg) > [When I created Chipotle in 1993, I had a very simple idea: Offer a simple menu of great food prepared fresh each…](https://sms4smile.com/quotes/steve-ells/when-i-created-chipotle-in-1993-i-had-a-very-simple-idea-offer-a/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) [Image](https://sms4smile.com/quotes/i/093/steve-ells-9755_atmosphere_when-i-created-chipotle-in-1993-i-had-a_2016608.jpg) > [One of the pivotal moments for me was realizing that our 'food with integrity' approach at Chipotle was satisfying my passion. That's…](https://sms4smile.com/quotes/steve-ells/one-of-the-pivotal-moments-for-me-was-realizing-that-our-food-with/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) [Image](https://sms4smile.com/quotes/i/797/steve-ells-9755_best_one-of-the-pivotal-moments-for-me-was-re_514667.jpg) ## More by Steve Ells > [You know, I hate to borrow Apple's tag, but think different. Really. From the very beginning. I didn't know what the fast-food rules were.…](https://sms4smile.com/quotes/steve-ells/you-know-i-hate-to-borrow-apple-s-tag-but-think-different-really-from/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [The economic model was formed by the constraints that I had: a small space, relatively inexpensive building materials, relatively inexpensive investment, a very efficient…](https://sms4smile.com/quotes/steve-ells/the-economic-model-was-formed-by-the-constraints-that-i-had-a-small/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [When I started on the very first day with just one restaurant, we used to pick oregano off the stems and chop them. We…](https://sms4smile.com/quotes/steve-ells/when-i-started-on-the-very-first-day-with-just-one-restaurant-we-used/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [We have two day-parts, lunch and dinner. We don't have breakfast. We don't have drive-thru. We don't have late night. We don't have 24-hours.](https://sms4smile.com/quotes/steve-ells/we-have-two-day-parts-lunch-and-dinner-we-don-t-have-breakfast-we-don/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [If we really want to change the way Americans eat, we need to make delicious, sustainably-raised food accessible to everyone. Most people are not…](https://sms4smile.com/quotes/steve-ells/if-we-really-want-to-change-the-way-americans-eat-we-need-to-make/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [Our investors are here for only one reason: great returns. They want to make money.](https://sms4smile.com/quotes/steve-ells/our-investors-are-here-for-only-one-reason-great-returns-they-want-to/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [One of the pivotal moments for me was realizing that our 'food with integrity' approach at Chipotle was satisfying my passion. That's about bringing…](https://sms4smile.com/quotes/steve-ells/one-of-the-pivotal-moments-for-me-was-realizing-that-our-food-with/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [When our folks focus on exactly what is needed to succeed in the restaurants, they should be able to lead themselves to restaurateur level.](https://sms4smile.com/quotes/steve-ells/when-our-folks-focus-on-exactly-what-is-needed-to-succeed-in-the/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [I'm very much looking forward to relentlessly focusing on ensuring an excellent guest experience, removing unnecessary complexity from our operations, championing innovation, and pursuing…](https://sms4smile.com/quotes/steve-ells/i-m-very-much-looking-forward-to-relentlessly-focusing-on-ensuring-an/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [When our employees walk in in the morning, they see food. They have to cook. At the restaurants, we chop cilantro, onions, and limes…](https://sms4smile.com/quotes/steve-ells/when-our-employees-walk-in-in-the-morning-they-see-food-they-have-to/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [We want to show all of our customers that the industry standards that we had been employing before - which are considered great standards…](https://sms4smile.com/quotes/steve-ells/we-want-to-show-all-of-our-customers-that-the-industry-standards-that/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [The earliest recollection I have of being in the kitchen and cooking was in the third grade, and we lived in Germany. And I…](https://sms4smile.com/quotes/steve-ells/the-earliest-recollection-i-have-of-being-in-the-kitchen-and-cooking/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [We aspire to make artisanal tortillas on an industrial scale.](https://sms4smile.com/quotes/steve-ells/we-aspire-to-make-artisanal-tortillas-on-an-industrial-scale/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [We have a terrific team, and our managers are terrific managers, but we have made it too complicated for them and too complicated in…](https://sms4smile.com/quotes/steve-ells/we-have-a-terrific-team-and-our-managers-are-terrific-managers-but-we/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) > [If food is processed - like canned or frozen - you can reduce the risks of pathogens.](https://sms4smile.com/quotes/steve-ells/if-food-is-processed-like-canned-or-frozen-you-can-reduce-the-risks/) [Steve Ells](https://sms4smile.com/quotes/author/steve-ells/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/chipotle/steve-ells/#itemlist", "name": "16 Chipotle Quotes By Steve Ells", "numberOfItems": 16, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "Chipotle is really showing that there's a better way to do fast food.", "creator": { "@type": "Person", "name": "Steve Ells" }, "url": "https://sms4smile.com/quotes/steve-ells/chipotle-is-really-showing-that-there-s-a-better-way-to-do-fast-food/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/271/steve-ells-9755_better_chipotle-is-really-showing-that-there-s_1200931.png", "contentUrl": "https://sms4smile.com/quotes/i/271/steve-ells-9755_better_chipotle-is-really-showing-that-there-s_1200931.png", "url": "https://sms4smile.com/quotes/i/271/steve-ells-9755_better_chipotle-is-really-showing-that-there-s_1200931.png", "width": 1080, "height": 1080, "caption": "“Chipotle is really showing that there's a better way to do fast food.” — Steve Ells", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "Chipotle was wildly successful, and I thought, 'Well, let me open one more.'", "creator": { "@type": "Person", "name": "Steve Ells" }, "url": "https://sms4smile.com/quotes/steve-ells/chipotle-was-wildly-successful-and-i-thought-well-let-me-open-one-more/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/d1f/steve-ells-9755_chipotle_chipotle-was-wildly-successful-and-i-tho_2904220.png", "contentUrl": "https://sms4smile.com/quotes/i/d1f/steve-ells-9755_chipotle_chipotle-was-wildly-successful-and-i-tho_2904220.png", "url": "https://sms4smile.com/quotes/i/d1f/steve-ells-9755_chipotle_chipotle-was-wildly-successful-and-i-tho_2904220.png", "width": 1080, "height": 1080, "caption": "“Chipotle was wildly successful, and I thought, 'Well, let me open one more.'” — Steve Ells", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "We can teach people how to run a Chipotle.", "creator": { "@type": "Person", "name": "Steve Ells" }, "url": "https://sms4smile.com/quotes/steve-ells/we-can-teach-people-how-to-run-a-chipotle/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/9f8/steve-ells-9755_chipotle_we-can-teach-people-how-to-run-a-chipotl_1896294.png", "contentUrl": "https://sms4smile.com/quotes/i/9f8/steve-ells-9755_chipotle_we-can-teach-people-how-to-run-a-chipotl_1896294.png", "url": "https://sms4smile.com/quotes/i/9f8/steve-ells-9755_chipotle_we-can-teach-people-how-to-run-a-chipotl_1896294.png", "width": 1080, "height": 1080, "caption": "“We can teach people how to run a Chipotle.” — Steve Ells", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 4, "item": { "@type": "Quotation", "text": "I started Chipotle with the idea to create an experience that's fast - and not fast food.", "creator": { "@type": "Person", "name": "Steve Ells" }, "url": "https://sms4smile.com/quotes/steve-ells/i-started-chipotle-with-the-idea-to-create-an-experience-that-s-fast/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/962/steve-ells-9755_chipotle_i-started-chipotle-with-the-idea-to-crea_1751271.png", "contentUrl": "https://sms4smile.com/quotes/i/962/steve-ells-9755_chipotle_i-started-chipotle-with-the-idea-to-crea_1751271.png", "url": "https://sms4smile.com/quotes/i/962/steve-ells-9755_chipotle_i-started-chipotle-with-the-idea-to-crea_1751271.png", "width": 1080, "height": 1080, "caption": "“I started Chipotle with the idea to create an experience that's fast - and not fast food.” — Steve Ells", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 5, "item": { "@type": "Quotation", "text": "The idea for Chipotle is a sort of combination of food borrowed from Stars and sort of a technique and a service format borrowed from the taquerias.", "creator": { "@type": "Person", "name": "Steve Ells" }, "url": "https://sms4smile.com/quotes/steve-ells/the-idea-for-chipotle-is-a-sort-of-combination-of-food-borrowed-from/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/d79/steve-ells-9755_chipotle_the-idea-for-chipotle-is-a-sort-of-combi_1909037.png", "contentUrl": "https://sms4smile.com/quotes/i/d79/steve-ells-9755_chipotle_the-idea-for-chipotle-is-a-sort-of-combi_1909037.png", "url": "https://sms4smile.com/quotes/i/d79/steve-ells-9755_chipotle_the-idea-for-chipotle-is-a-sort-of-combi_1909037.png", "width": 1080, "height": 1080, "caption": "“The idea for Chipotle is a sort of combination of food borrowed from Stars and sort of a technique and a…” — Steve Ells", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 6, "item": { "@type": "Quotation", "text": "We decided long ago that we didn't want Chipotle's success to be tied to the exploitation of animals, farmers, or the environment, but the engagement of our customers.", "creator": { "@type": "Person", "name": "Steve Ells" }, "url": "https://sms4smile.com/quotes/steve-ells/we-decided-long-ago-that-we-didn-t-want-chipotle-s-success-to-be-tied/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/bdd/steve-ells-9755_animal_we-decided-long-ago-that-we-didn-t-want_2119059.png", "contentUrl": "https://sms4smile.com/quotes/i/bdd/steve-ells-9755_animal_we-decided-long-ago-that-we-didn-t-want_2119059.png", "url": "https://sms4smile.com/quotes/i/bdd/steve-ells-9755_animal_we-decided-long-ago-that-we-didn-t-want_2119059.png", "width": 1080, "height": 1080, "caption": "“We decided long ago that we didn't want Chipotle's success to be tied to the exploitation of animals…” — Steve Ells", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 7, "item": { "@type": "Quotation", "text": "When I started Chipotle, I didn't know the fast-food rules. People told us the food was too expensive and the menu was too limited. Neither turned out to be true.", "creator": { "@type": "Person", "name": "Steve Ells" }, "url": "https://sms4smile.com/quotes/steve-ells/when-i-started-chipotle-i-didn-t-know-the-fast-food-rules-people-told/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ff4/steve-ells-9755_chipotle_when-i-started-chipotle-i-didn-t-know-th_3021515.png", "contentUrl": "https://sms4smile.com/quotes/i/ff4/steve-ells-9755_chipotle_when-i-started-chipotle-i-didn-t-know-th_3021515.png", "url": "https://sms4smile.com/quotes/i/ff4/steve-ells-9755_chipotle_when-i-started-chipotle-i-didn-t-know-th_3021515.png", "width": 1080, "height": 1080, "caption": "“When I started Chipotle, I didn't know the fast-food rules. People told us the food was too expensive and…” — Steve Ells", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "Chipotle was going to incorporate all the things I had learned at the Culinary Institute and Stars and really elevate typical fast food.", "creator": { "@type": "Person", "name": "Steve Ells" }, "url": "https://sms4smile.com/quotes/steve-ells/chipotle-was-going-to-incorporate-all-the-things-i-had-learned-at-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/03f/steve-ells-9755_chipotle_chipotle-was-going-to-incorporate-all-th_2883987.png", "contentUrl": "https://sms4smile.com/quotes/i/03f/steve-ells-9755_chipotle_chipotle-was-going-to-incorporate-all-th_2883987.png", "url": "https://sms4smile.com/quotes/i/03f/steve-ells-9755_chipotle_chipotle-was-going-to-incorporate-all-th_2883987.png", "width": 1080, "height": 1080, "caption": "“Chipotle was going to incorporate all the things I had learned at the Culinary Institute and Stars and…” — Steve Ells", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "For too long, great food has really only been available in high-end restaurants and specialty food markets, but Chipotle is making the same gourmet quality food available and affordable so everyone can eat better.", "creator": { "@type": "Person", "name": "Steve Ells" }, "url": "https://sms4smile.com/quotes/steve-ells/for-too-long-great-food-has-really-only-been-available-in-high-end/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/6f0/steve-ells-9755_better_for-too-long-great-food-has-really-only_2880809.png", "contentUrl": "https://sms4smile.com/quotes/i/6f0/steve-ells-9755_better_for-too-long-great-food-has-really-only_2880809.png", "url": "https://sms4smile.com/quotes/i/6f0/steve-ells-9755_better_for-too-long-great-food-has-really-only_2880809.png", "width": 1080, "height": 1080, "caption": "“For too long, great food has really only been available in high-end restaurants and specialty food markets…” — Steve Ells", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "Chipotle is based on a very simple idea: We start with great ingredients, prepare them using classic cooking techniques, and serve them in a way that allows people to get exactly what they want.", "creator": { "@type": "Person", "name": "Steve Ells" }, "url": "https://sms4smile.com/quotes/steve-ells/chipotle-is-based-on-a-very-simple-idea-we-start-with-great/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/6ff/steve-ells-9755_chipotle_chipotle-is-based-on-a-very-simple-idea_2032334.png", "contentUrl": "https://sms4smile.com/quotes/i/6ff/steve-ells-9755_chipotle_chipotle-is-based-on-a-very-simple-idea_2032334.png", "url": "https://sms4smile.com/quotes/i/6ff/steve-ells-9755_chipotle_chipotle-is-based-on-a-very-simple-idea_2032334.png", "width": 1080, "height": 1080, "caption": "“Chipotle is based on a very simple idea: We start with great ingredients, prepare them using classic cooking…” — Steve Ells", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "Having never taken a business class, the economics of restaurants scared me. I opened Chipotle with the idea that I could step away from it and use it to support my full-scale restaurant.", "creator": { "@type": "Person", "name": "Steve Ells" }, "url": "https://sms4smile.com/quotes/steve-ells/having-never-taken-a-business-class-the-economics-of-restaurants/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/8ca/steve-ells-9755_business_having-never-taken-a-business-class-the_2094963.png", "contentUrl": "https://sms4smile.com/quotes/i/8ca/steve-ells-9755_business_having-never-taken-a-business-class-the_2094963.png", "url": "https://sms4smile.com/quotes/i/8ca/steve-ells-9755_business_having-never-taken-a-business-class-the_2094963.png", "width": 1080, "height": 1080, "caption": "“Having never taken a business class, the economics of restaurants scared me. 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But it turned out to be more successful than I ever imagined.", "creator": { "@type": "Person", "name": "Steve Ells" }, "url": "https://sms4smile.com/quotes/steve-ells/the-first-chipotle-was-intended-to-be-my-source-of-funding-for-a-full/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/cc5/steve-ells-9755_chipotle_the-first-chipotle-was-intended-to-be-my_925592.png", "contentUrl": "https://sms4smile.com/quotes/i/cc5/steve-ells-9755_chipotle_the-first-chipotle-was-intended-to-be-my_925592.png", "url": "https://sms4smile.com/quotes/i/cc5/steve-ells-9755_chipotle_the-first-chipotle-was-intended-to-be-my_925592.png", "width": 1080, "height": 1080, "caption": "“The first Chipotle was intended to be my source of funding for a full-scale restaurant, a means to an end…” — Steve Ells", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 14, "item": { "@type": "Quotation", "text": "We can assure you today that there is no E. coli in Chipotle. We have thoroughly tested our food, we have thoroughly tested our surfaces, and we are confident that Chipotle is a safe place to eat.", "creator": { "@type": "Person", "name": "Steve Ells" }, "url": "https://sms4smile.com/quotes/steve-ells/we-can-assure-you-today-that-there-is-no-e-coli-in-chipotle-we-have/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/70e/steve-ells-9755_chipotle_we-can-assure-you-today-that-there-is-no_1737924.jpg", "contentUrl": "https://sms4smile.com/quotes/i/70e/steve-ells-9755_chipotle_we-can-assure-you-today-that-there-is-no_1737924.jpg", "url": "https://sms4smile.com/quotes/i/70e/steve-ells-9755_chipotle_we-can-assure-you-today-that-there-is-no_1737924.jpg", "width": 1080, "height": 1080, "caption": "“We can assure you today that there is no E. coli in Chipotle. We have thoroughly tested our food, we have…” — Steve Ells", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 15, "item": { "@type": "Quotation", "text": "When I created Chipotle in 1993, I had a very simple idea: Offer a simple menu of great food prepared fresh each day, using many of the same cooking techniques as gourmet restaurants. Then serve the food quickly, in a cool atmosphere. It was food that I wanted, and thought others would like too. We've never strayed from that original idea. The critics raved and customers began lining up at my tiny burrito joint. 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That's about bringing the best quality, sustainably-raised ingredients to everyone: chicken without antibiotics; beef without hormones. 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