---
title: "1 Charging Quotes By William J. Bernstein"
description: "1 Charging quotes by William J. Bernstein. Plus more from William J. Bernstein and more Charging sayings from other authors."
image: "https://sms4smile.com/quotes/i/726/william-j-bernstein-17198_charging_the-key-thing-about-any-fund-is-to-make_141113.png"
---

> [The key thing about any fund is to make sure its expenses are low. You know, if you look at the funds in your plan and you see that they're all charging 1.5 and 2 percent,you've gota bad plan.](https://sms4smile.com/quotes/william-j-bernstein/the-key-thing-about-any-fund-is-to-make-sure-its-expenses-are-low-you/)

[William J. Bernstein](https://sms4smile.com/quotes/author/william-j-bernstein/)

[Image](https://sms4smile.com/quotes/i/726/william-j-bernstein-17198_charging_the-key-thing-about-any-fund-is-to-make_141113.png)

## More by William J. Bernstein

> [“Although the Romans knew Chinese silk, they knew not China. They believed that silk grew directly on the mulberry tree, not realizing that the…](https://sms4smile.com/quotes/william-j-bernstein/although-the-romans-knew-chinese-silk-they-knew-not-china-they/)

[William J. Bernstein](https://sms4smile.com/quotes/author/william-j-bernstein/)

> [It's human nature to find patterns where there are none and to find skill where luck is a more likely explanation (particularly if you're…](https://sms4smile.com/quotes/william-j-bernstein/it-s-human-nature-to-find-patterns-where-there-are-none-and-to-find/)

[William J. Bernstein](https://sms4smile.com/quotes/author/william-j-bernstein/)

> [The key thing about any fund is to make sure its expenses are low. You know, if you look at the funds in your…](https://sms4smile.com/quotes/william-j-bernstein/the-key-thing-about-any-fund-is-to-make-sure-its-expenses-are-low-you/)

[William J. Bernstein](https://sms4smile.com/quotes/author/william-j-bernstein/)

> [There are two kinds of investors, be thay large or small: those who don't know where the market is headed, and those who don't…](https://sms4smile.com/quotes/william-j-bernstein/there-are-two-kinds-of-investors-be-thay-large-or-small-those-who-don/)

[William J. Bernstein](https://sms4smile.com/quotes/author/william-j-bernstein/)

> [A decade ago, I really did believe that the average investor could do it himself. I was wrong. I've come to the sad conclusion…](https://sms4smile.com/quotes/william-j-bernstein/a-decade-ago-i-really-did-believe-that-the-average-investor-could-do/)

[William J. Bernstein](https://sms4smile.com/quotes/author/william-j-bernstein/)

> [Wall Street is littered with the bones of those who knew just what to do, but could not bring themselves to do it.](https://sms4smile.com/quotes/william-j-bernstein/wall-street-is-littered-with-the-bones-of-those-who-knew-just-what-to/)

[William J. Bernstein](https://sms4smile.com/quotes/author/william-j-bernstein/)

> [The key aspect of an index fund is that many of them, not all of them, but many of them are extremely cheap.](https://sms4smile.com/quotes/william-j-bernstein/the-key-aspect-of-an-index-fund-is-that-many-of-them-not-all-of-them/)

[William J. Bernstein](https://sms4smile.com/quotes/author/william-j-bernstein/)

> [If your broker or investment advisor is not familiar with the concept of standard deviation of returns, get a new one.](https://sms4smile.com/quotes/william-j-bernstein/if-your-broker-or-investment-advisor-is-not-familiar-with-the-concept/)

[William J. Bernstein](https://sms4smile.com/quotes/author/william-j-bernstein/)

> [While it is probably a poor idea to own actively managed funds in general, it is truly a terrible idea to own them in…](https://sms4smile.com/quotes/william-j-bernstein/while-it-is-probably-a-poor-idea-to-own-actively-managed-funds-in/)

[William J. Bernstein](https://sms4smile.com/quotes/author/william-j-bernstein/)

> [It's bad enough that you have to take market risk. Only a fool takes on the additional risk of doing yet more damage by…](https://sms4smile.com/quotes/william-j-bernstein/it-s-bad-enough-that-you-have-to-take-market-risk-only-a-fool-takes/)

[William J. Bernstein](https://sms4smile.com/quotes/author/william-j-bernstein/)

> [You have to ask yourself, what are the things that matter to you most in your life? If you have to have a latte…](https://sms4smile.com/quotes/william-j-bernstein/you-have-to-ask-yourself-what-are-the-things-that-matter-to-you-most/)

[William J. Bernstein](https://sms4smile.com/quotes/author/william-j-bernstein/)

> [The definition of investment is the deferring ofpresent consumption for future consumption. So, you dohave to be willing to defer. And there are a…](https://sms4smile.com/quotes/william-j-bernstein/the-definition-of-investment-is-the-deferring-ofpresent-consumption/)

[William J. Bernstein](https://sms4smile.com/quotes/author/william-j-bernstein/)

> [You have to understand what market history looks like. What market history tells you is that the very, very best investments are made when…](https://sms4smile.com/quotes/william-j-bernstein/you-have-to-understand-what-market-history-looks-like-what-market/)

[William J. Bernstein](https://sms4smile.com/quotes/author/william-j-bernstein/)

> [The reason that 'guru' is such a popular word is because 'charlatan' is so hard to spell.](https://sms4smile.com/quotes/william-j-bernstein/the-reason-that-guru-is-such-a-popular-word-is-because-charlatan-is/)

[William J. Bernstein](https://sms4smile.com/quotes/author/william-j-bernstein/)

> [When it comes to fund managers and market strategists, this year's hero usually turns into next year's zero.](https://sms4smile.com/quotes/william-j-bernstein/when-it-comes-to-fund-managers-and-market-strategists-this-year-s/)

[William J. Bernstein](https://sms4smile.com/quotes/author/william-j-bernstein/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "ItemList",
            "@id": "https://sms4smile.com/quotes/about/charging/william-j-bernstein/#itemlist",
            "name": "1 Charging Quotes By William J. Bernstein",
            "numberOfItems": 1,
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "Quotation",
                        "text": "The key thing about any fund is to make sure its expenses are low. You know, if you look at the funds in your plan and you see that they're all charging 1.5 and 2 percent,you've gota bad plan.",
                        "creator": {
                            "@type": "Person",
                            "name": "William J. Bernstein"
                        },
                        "url": "https://sms4smile.com/quotes/william-j-bernstein/the-key-thing-about-any-fund-is-to-make-sure-its-expenses-are-low-you/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/726/william-j-bernstein-17198_charging_the-key-thing-about-any-fund-is-to-make_141113.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/726/william-j-bernstein-17198_charging_the-key-thing-about-any-fund-is-to-make_141113.png",
                            "url": "https://sms4smile.com/quotes/i/726/william-j-bernstein-17198_charging_the-key-thing-about-any-fund-is-to-make_141113.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The key thing about any fund is to make sure its expenses are low. You know, if you look at the funds in…” — William J. Bernstein",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                }
            ]
        },
        {
            "@type": "CollectionPage",
            "@id": "https://sms4smile.com/quotes/about/charging/william-j-bernstein/#webpage",
            "url": "https://sms4smile.com/quotes/about/charging/william-j-bernstein/",
            "name": "Charging Quotes by William J. Bernstein",
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "mainEntity": {
                "@id": "https://sms4smile.com/quotes/about/charging/william-j-bernstein/#itemlist"
            },
            "primaryImageOfPage": {
                "@id": "https://sms4smile.com/quotes/i/726/william-j-bernstein-17198_charging_the-key-thing-about-any-fund-is-to-make_141113.png"
            },
            "description": "1 Charging quotes by William J. Bernstein. Plus more from William J. Bernstein and more Charging sayings from other authors.",
            "breadcrumb": {
                "@id": "https://sms4smile.com/quotes/about/charging/william-j-bernstein/#breadcrumb"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sms4smile.com/quotes/about/charging/william-j-bernstein/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Topics",
                    "item": "https://sms4smile.com/quotes/categories/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Charging",
                    "item": "https://sms4smile.com/quotes/about/charging/"
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "name": "William J. Bernstein",
                    "item": "https://sms4smile.com/quotes/about/charging/william-j-bernstein/"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```