---
title: "1 Changed Direction Quotes By Martin Lindstrom"
description: "1 Changed Direction quotes by Martin Lindstrom. Plus more from Martin Lindstrom and more Changed Direction sayings from other authors."
image: "https://sms4smile.com/quotes/i/7b6/martin-lindstrom-4111_changed_i-did-however-realize-that-only-4-of-the_113139.png"
---

> [I did however realize that only 4% of the world's population turns creative when in contact with water and thus we dialed this dimension down and changed direction.](https://sms4smile.com/quotes/martin-lindstrom/i-did-however-realize-that-only-4-of-the-world-s-population-turns/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

[Image](https://sms4smile.com/quotes/i/7b6/martin-lindstrom-4111_changed_i-did-however-realize-that-only-4-of-the_113139.png)

## More by Martin Lindstrom

> [“Americans’ reputation for friendliness is the absence of physicality. In the United States, no one ever touches anyone else and if they do so…](https://sms4smile.com/quotes/martin-lindstrom/americans-reputation-for-friendliness-is-the-absence-of-physicality/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

> [“French and Italian hospitality industries, food service employees take pleasure in being the best at what they do. They may be the finest oyster…](https://sms4smile.com/quotes/martin-lindstrom/french-and-italian-hospitality-industries-food-service-employees-take/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

> [“Most remember Hitchcock as a skilled storyteller, but what few know is that the director shot his movies using two separate scripts. The first,…](https://sms4smile.com/quotes/martin-lindstrom/most-remember-hitchcock-as-a-skilled-storyteller-but-what-few-know-is/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

> [I did however realize that only 4% of the world's population turns creative when in contact with water and thus we dialed this dimension…](https://sms4smile.com/quotes/martin-lindstrom/i-did-however-realize-that-only-4-of-the-world-s-population-turns/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

> [“If a living place can be likened to a city, the art on the wall, or the lack of art, is the first sign”](https://sms4smile.com/quotes/martin-lindstrom/if-a-living-place-can-be-likened-to-a-city-the-art-on-the-wall-or-the/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

> [We're all obsessed with our smartphones and thus really don't see anything around us.](https://sms4smile.com/quotes/martin-lindstrom/we-re-all-obsessed-with-our-smartphones-and-thus-really-don-t-see/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

> [“Russia’s biggest downside, for me at least, is its lack of color. Being in Russia is like breathing different oxygen, and I can feel…](https://sms4smile.com/quotes/martin-lindstrom/russia-s-biggest-downside-for-me-at-least-is-its-lack-of-color-being/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

> [Here in particular the idea of contextual communication - i.e. communicating the right message, at the right time to the right audience - seems…](https://sms4smile.com/quotes/martin-lindstrom/here-in-particular-the-idea-of-contextual-communication-i-e/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

> [A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.](https://sms4smile.com/quotes/martin-lindstrom/a-brand-is-an-emotional-construct-it-helps-you-to-project-an-image-to/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

> [“the Apple logo hangs from an unseen thread in many Apple Stores like a Bethlehem star?”](https://sms4smile.com/quotes/martin-lindstrom/the-apple-logo-hangs-from-an-unseen-thread-in-many-apple-stores-like/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

> [“In some instances, I’ve found that executives don’t even use their own products.”](https://sms4smile.com/quotes/martin-lindstrom/in-some-instances-i-ve-found-that-executives-don-t-even-use-their-own/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

> [“In an analysis of over one billion pieces of emoji data across the globe, across numerous categories, it wasn’t surprising to find that UK…](https://sms4smile.com/quotes/martin-lindstrom/in-an-analysis-of-over-one-billion-pieces-of-emoji-data-across-the/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

> [Visit your local supermarket or retail chain. You'll experience a lot of visual stimulus, but it's unlikely that your other senses will encounter any…](https://sms4smile.com/quotes/martin-lindstrom/visit-your-local-supermarket-or-retail-chain-you-ll-experience-a-lot/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

> [Today's evangelism is just as likely to take place via chat rooms and viral videos as it is in a personal conversation or a…](https://sms4smile.com/quotes/martin-lindstrom/today-s-evangelism-is-just-as-likely-to-take-place-via-chat-rooms-and/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

> [“The Italian-owned Benetton label, for example, manufactures its entire clothing line in white. Once the clothes are delivered to distribution centers, Benneton’s analysts assess…](https://sms4smile.com/quotes/martin-lindstrom/the-italian-owned-benetton-label-for-example-manufactures-its-entire/)

[Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/)

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