---
title: "1 Change Difficult Quotes By Richard P. Rumelt"
description: "1 Change Difficult quotes by Richard P. Rumelt. Plus more from Richard P. Rumelt and more Change Difficult sayings from other authors."
image: "https://sms4smile.com/quotes/i/6f8/richard-p-rumelt-27695_attitude_change-is-difficult-and-it-takes-time-it_2215445.jpg"
---

> [Change is difficult and it takes time. It is hard for people to change their own behavior, much less that of others. Change programs normally address attitudes, ideas, and rewards. But the behaviors of people in organizations are also strongly…](https://sms4smile.com/quotes/richard-p-rumelt/change-is-difficult-and-it-takes-time-it-is-hard-for-people-to-change/)

[Richard P. Rumelt](https://sms4smile.com/quotes/author/richard-p-rumelt/)

[Image](https://sms4smile.com/quotes/i/6f8/richard-p-rumelt-27695_attitude_change-is-difficult-and-it-takes-time-it_2215445.jpg)

## More by Richard P. Rumelt

> [“The product lineup was too complicated and the company was bleeding cash. A friend of the family asked me which Apple computer she should…](https://sms4smile.com/quotes/richard-p-rumelt/the-product-lineup-was-too-complicated-and-the-company-was-bleeding/)

[Richard P. Rumelt](https://sms4smile.com/quotes/author/richard-p-rumelt/)

> [“Whatever you think about this definition of leadership, a problem arises when it is confused with strategy. Leadership and strategy may be joined in…](https://sms4smile.com/quotes/richard-p-rumelt/whatever-you-think-about-this-definition-of-leadership-a-problem/)

[Richard P. Rumelt](https://sms4smile.com/quotes/author/richard-p-rumelt/)

> [You overcome the logical resistance to change by proving that a new approach actually works, usually on a small scale.](https://sms4smile.com/quotes/richard-p-rumelt/you-overcome-the-logical-resistance-to-change-by-proving-that-a-new/)

[Richard P. Rumelt](https://sms4smile.com/quotes/author/richard-p-rumelt/)

> [The US needs military/defense, economic, and social strategies. A medium-sized business, by contrast, is normally best off focusing its efforts on a single crucial…](https://sms4smile.com/quotes/richard-p-rumelt/the-us-needs-military-defense-economic-and-social-strategies-a-medium/)

[Richard P. Rumelt](https://sms4smile.com/quotes/author/richard-p-rumelt/)

> [“The most basic idea of strategy is the application of strength against weakness. Or, if you prefer, strength applied to the most promising opportunity.”](https://sms4smile.com/quotes/richard-p-rumelt/the-most-basic-idea-of-strategy-is-the-application-of-strength/)

[Richard P. Rumelt](https://sms4smile.com/quotes/author/richard-p-rumelt/)

> [“Many people call the guiding policy “the strategy” and stop there. This is a mistake. Strategy is about action, about doing something. The kernel…](https://sms4smile.com/quotes/richard-p-rumelt/many-people-call-the-guiding-policy-the-strategy-and-stop-there-this/)

[Richard P. Rumelt](https://sms4smile.com/quotes/author/richard-p-rumelt/)

> [“Bad strategy may actively avoid analyzing obstacles because a leader believes that negative thoughts get in the way. Leaders may create bad strategy by…](https://sms4smile.com/quotes/richard-p-rumelt/bad-strategy-may-actively-avoid-analyzing-obstacles-because-a-leader/)

[Richard P. Rumelt](https://sms4smile.com/quotes/author/richard-p-rumelt/)

> [“It is often said that a strategy is a choice or a decision. The words “choice” and “decision” evoke an image of someone considering…](https://sms4smile.com/quotes/richard-p-rumelt/it-is-often-said-that-a-strategy-is-a-choice-or-a-decision-the-words/)

[Richard P. Rumelt](https://sms4smile.com/quotes/author/richard-p-rumelt/)

> [A real strategy is a coherent mix of policy and action designed to overcome a significant challenge. So a sensible employee might indeed say…](https://sms4smile.com/quotes/richard-p-rumelt/a-real-strategy-is-a-coherent-mix-of-policy-and-action-designed-to/)

[Richard P. Rumelt](https://sms4smile.com/quotes/author/richard-p-rumelt/)

> [Change is difficult and it takes time. It is hard for people to change their own behavior, much less that of others. Change programs…](https://sms4smile.com/quotes/richard-p-rumelt/change-is-difficult-and-it-takes-time-it-is-hard-for-people-to-change/)

[Richard P. Rumelt](https://sms4smile.com/quotes/author/richard-p-rumelt/)

> [“Nevertheless, the doctrine that one can impose one’s visions and desires on the world by the force of thought alone retains a powerful appeal…](https://sms4smile.com/quotes/richard-p-rumelt/nevertheless-the-doctrine-that-one-can-impose-one-s-visions-and/)

[Richard P. Rumelt](https://sms4smile.com/quotes/author/richard-p-rumelt/)

> [“Not miscalculation, bad strategy is the active avoidance of the hard work of crafting a good strategy. One common reason for choosing avoidance is…](https://sms4smile.com/quotes/richard-p-rumelt/not-miscalculation-bad-strategy-is-the-active-avoidance-of-the-hard-2/)

[Richard P. Rumelt](https://sms4smile.com/quotes/author/richard-p-rumelt/)

> [A good strategy focuses efforts on a target, and that focus can only be achieved by not diffusing energy in other directions - that…](https://sms4smile.com/quotes/richard-p-rumelt/a-good-strategy-focuses-efforts-on-a-target-and-that-focus-can-only/)

[Richard P. Rumelt](https://sms4smile.com/quotes/author/richard-p-rumelt/)

> [“The best answer to this puzzle is that the real surprise was that such a pure and focused strategy was actually implemented. Most complex…](https://sms4smile.com/quotes/richard-p-rumelt/the-best-answer-to-this-puzzle-is-that-the-real-surprise-was-that/)

[Richard P. Rumelt](https://sms4smile.com/quotes/author/richard-p-rumelt/)

> [One of the problems many leaders report is a gap between strategy and execution. Usually this "gap" arises because the so-called "strategy" is a…](https://sms4smile.com/quotes/richard-p-rumelt/one-of-the-problems-many-leaders-report-is-a-gap-between-strategy-and/)

[Richard P. Rumelt](https://sms4smile.com/quotes/author/richard-p-rumelt/)

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