---
title: "1 Caring Sense Quotes By Brian de Haaff"
description: "1 Caring Sense quotes by Brian de Haaff. Plus more from Brian de Haaff and more Caring Sense sayings from other authors."
image: "https://sms4smile.com/quotes/i/789/brian-de-haaff-20655_business_caring-and-a-sense-of-purpose-evoke-bett_55432.jpg"
---

> [“Caring and a sense of purpose evoke better performance than pressure and fear. The idea that only obsessive egomaniacs can produce breakthroughs is nonsense.”](https://sms4smile.com/quotes/brian-de-haaff/caring-and-a-sense-of-purpose-evoke-better-performance-than-pressure/)

[Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/)

[Image](https://sms4smile.com/quotes/i/789/brian-de-haaff-20655_business_caring-and-a-sense-of-purpose-evoke-bett_55432.jpg)

## More by Brian de Haaff

> [“Caring and a sense of purpose evoke better performance than pressure and fear. The idea that only obsessive egomaniacs can produce breakthroughs is nonsense.”](https://sms4smile.com/quotes/brian-de-haaff/caring-and-a-sense-of-purpose-evoke-better-performance-than-pressure/)

[Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/)

> [“It is hard to find many better examples of values-first leadership than Ventura, California-based outdoor clothing company Patagonia. For more than 30 years, the…](https://sms4smile.com/quotes/brian-de-haaff/it-is-hard-to-find-many-better-examples-of-values-first-leadership/)

[Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/)

> [“I suggest that you think about your customer’s journey as a unified experience that has three key phases: motivation, education, and adoption. Motivation refers…](https://sms4smile.com/quotes/brian-de-haaff/i-suggest-that-you-think-about-your-customer-s-journey-as-a-unified/)

[Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/)

> [“The idea of putting customers first and acting with integrity is gaining traction. Outdoor-gear retailer REI received adulation for adhering to its values when…](https://sms4smile.com/quotes/brian-de-haaff/the-idea-of-putting-customers-first-and-acting-with-integrity-is/)

[Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/)

> [“When I talk about kindness in business, a few people scoff. They say, “Steve Jobs and the leaders at Apple created a pressure-cooker environment…](https://sms4smile.com/quotes/brian-de-haaff/when-i-talk-about-kindness-in-business-a-few-people-scoff-they-say/)

[Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/)

> [“For example, every year, I rent Intuit’s TurboTax so I can do my income taxes. I pay for something I only need for a…](https://sms4smile.com/quotes/brian-de-haaff/for-example-every-year-i-rent-intuit-s-turbotax-so-i-can-do-my-income/)

[Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/)

> [“Charles Du designed NASA’s first iPhone app, an award winner and a huge hit with more than 10 million downloads. But he also faced…](https://sms4smile.com/quotes/brian-de-haaff/charles-du-designed-nasa-s-first-iphone-app-an-award-winner-and-a/)

[Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/)

> [“A great story about a big company’s ability to do this comes from one of the world’s biggest businesses, General Electric. I learned about…](https://sms4smile.com/quotes/brian-de-haaff/a-great-story-about-a-big-company-s-ability-to-do-this-comes-from-one/)

[Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/)

> [“Product managers are the connection between customers and the engineers who build the product. You are a bridge between what customers say and what…](https://sms4smile.com/quotes/brian-de-haaff/product-managers-are-the-connection-between-customers-and-the/)

[Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/)

> [“Persson did not create Minecraft because he wanted to create a billion-dollar company; he loved video games and kept his day job while developing…](https://sms4smile.com/quotes/brian-de-haaff/persson-did-not-create-minecraft-because-he-wanted-to-create-a/)

[Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/)

> [“There are many ways to earn the love of employees. Hamdi Ulukaya, founder of multi-billion dollar yogurt maker Chobani, made headlines when he awarded…](https://sms4smile.com/quotes/brian-de-haaff/there-are-many-ways-to-earn-the-love-of-employees-hamdi-ulukaya/)

[Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/)

> [“Harvard economist Theodore Levitt was the first authority to write about what he called the total product.2 A total product has four dimensions that…](https://sms4smile.com/quotes/brian-de-haaff/harvard-economist-theodore-levitt-was-the-first-authority-to-write/)

[Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/)

> [“Love is the surprising emotion that company builders cannot ignore.”](https://sms4smile.com/quotes/brian-de-haaff/love-is-the-surprising-emotion-that-company-builders-cannot-ignore/)

[Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/)

> [“On March 31, 2016, Securities and Exchange Commission chair Mary Jo White said this to the students of Stanford Law School: Nearly all venture…](https://sms4smile.com/quotes/brian-de-haaff/on-march-31-2016-securities-and-exchange-commission-chair-mary-jo/)

[Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/)

> [“The behavior of businesses that I have already talked about — as well as well-publicized customer service fiascos (like Costco’s transition to only accept…](https://sms4smile.com/quotes/brian-de-haaff/the-behavior-of-businesses-that-i-have-already-talked-about-as-well/)

[Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/)

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