---
title: "41 Brands Quotes By Simon Mainwaring"
description: "41 Brands quotes by Simon Mainwaring. Plus more from Simon Mainwaring and more Brands sayings from other authors."
image: "https://sms4smile.com/quotes/i/9b4/simon-mainwaring-3578_architect_brands-must-become-architects-of-communi_238384.png"
---

> [Brands must become architects of community.](https://sms4smile.com/quotes/simon-mainwaring/brands-must-become-architects-of-community/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/9b4/simon-mainwaring-3578_architect_brands-must-become-architects-of-communi_238384.png)

> [It is a truly powerful phenomenon when a brand makes a stand for what it believes in.](https://sms4smile.com/quotes/simon-mainwaring/it-is-a-truly-powerful-phenomenon-when-a-brand-makes-a-stand-for-what/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/f73/simon-mainwaring-3578_believe_it-is-a-truly-powerful-phenomenon-when-a_2269126.png)

> [The currency of universal values make brands innately sharable.](https://sms4smile.com/quotes/simon-mainwaring/the-currency-of-universal-values-make-brands-innately-sharable/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/5f2/simon-mainwaring-3578_brands_the-currency-of-universal-values-make-br_2455110.png)

> [Make the customer the hero of your brand's story.](https://sms4smile.com/quotes/simon-mainwaring/make-the-customer-the-hero-of-your-brand-s-story/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/e75/simon-mainwaring-3578_brand_make-the-customer-the-hero-of-your-brand_1492879.png)

> [The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.](https://sms4smile.com/quotes/simon-mainwaring/the-new-dynamics-between-brands-and-consumers-driven-by-social-media/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/a2b/simon-mainwaring-3578_brands_the-new-dynamics-between-brands-and-cons_61378.png)

> [The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of…](https://sms4smile.com/quotes/simon-mainwaring/the-question-remains-which-brands-will-commit-to-creating-a-private/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/e23/simon-mainwaring-3578_brands_the-question-remains-which-brands-will-c_402832.png)

> [We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease.](https://sms4smile.com/quotes/simon-mainwaring/we-now-see-numerous-examples-of-brands-working-together-to-address/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/7cf/simon-mainwaring-3578_addresses_we-now-see-numerous-examples-of-brands-w_2591229.png)

> [What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.](https://sms4smile.com/quotes/simon-mainwaring/what-today-s-business-reality-makes-clear-is-that-brands-cannot/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/20a/simon-mainwaring-3578_brands_what-today-s-business-reality-makes-clea_1281222.png)

> [Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.](https://sms4smile.com/quotes/simon-mainwaring/brands-must-be-very-specific-in-their-choice-of-social-media/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/5ac/simon-mainwaring-3578_brands_brands-must-be-very-specific-in-their-ch_1989146.png)

> [When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do…](https://sms4smile.com/quotes/simon-mainwaring/when-something-works-for-you-or-another-brand-ask-yourself-why-then/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/216/simon-mainwaring-3578_ask-yourself_when-something-works-for-you-or-another_1913614.png)

> [Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can…](https://sms4smile.com/quotes/simon-mainwaring/too-many-brands-treat-social-media-as-a-one-way-broadcast-channel/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/534/simon-mainwaring-3578_brands_too-many-brands-treat-social-media-as-a_643661.png)

> [For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent…](https://sms4smile.com/quotes/simon-mainwaring/for-a-truly-effective-social-campaign-a-brand-needs-to-embrace-the/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/3dc/simon-mainwaring-3578_brands_for-a-truly-effective-social-campaign-a_641464.png)

> [Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that…](https://sms4smile.com/quotes/simon-mainwaring/let-s-hope-brands-recognize-that-the-true-power-of-this-technology-is/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/8b9/simon-mainwaring-3578_ability_let-s-hope-brands-recognize-that-the-tru_2471970.png)

> [Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best…](https://sms4smile.com/quotes/simon-mainwaring/ultimately-it-s-possible-that-social-media-platforms-will-be-designed/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/354/simon-mainwaring-3578_best-way_ultimately-it-s-possible-that-social-med_571223.jpg)

> [More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go…](https://sms4smile.com/quotes/simon-mainwaring/more-brands-are-waking-up-to-their-social-responsibility-and-doing/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/c97/simon-mainwaring-3578_brands_more-brands-are-waking-up-to-their-socia_2521357.png)

> [If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its…](https://sms4smile.com/quotes/simon-mainwaring/if-a-brand-wants-to-build-social-communities-capital-and-influence-it/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/1f9/simon-mainwaring-3578_approach_if-a-brand-wants-to-build-social-communi_702808.jpg)

> [The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100.…](https://sms4smile.com/quotes/simon-mainwaring/the-creative-destruction-that-social-media-is-currently-unleashing/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/fa6/simon-mainwaring-3578_boards_the-creative-destruction-that-social-med_1455799.png)

> [The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands…](https://sms4smile.com/quotes/simon-mainwaring/the-most-potentially-transformative-impact-of-social-media-is-its/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/8c9/simon-mainwaring-3578_ability_the-most-potentially-transformative-impa_2224288.jpg)

> [When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to…](https://sms4smile.com/quotes/simon-mainwaring/when-a-positive-exchange-between-a-brand-and-customers-becomes/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/0ec/simon-mainwaring-3578_better_when-a-positive-exchange-between-a-brand_2856624.jpg)

> [There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media:…](https://sms4smile.com/quotes/simon-mainwaring/there-s-an-adage-that-is-an-apt-description-of-the-new-dynamic-at/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/54f/simon-mainwaring-3578_adages_there-s-an-adage-that-is-an-apt-descript_622485.png)

> [Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource…](https://sms4smile.com/quotes/simon-mainwaring/brands-must-have-a-point-of-view-on-that-purposeful-engagement/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/ca6/simon-mainwaring-3578_brands_brands-must-have-a-point-of-view-on-that_2966567.png)

> [Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.](https://sms4smile.com/quotes/simon-mainwaring/ensure-your-employees-understand-what-your-brand-stands-for-so-they/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/9c5/simon-mainwaring-3578_advertising_ensure-your-employees-understand-what-yo_2858416.jpg)

> [The keys to brand success are self-definition, transparency, authenticity and accountability.](https://sms4smile.com/quotes/simon-mainwaring/the-keys-to-brand-success-are-self-definition-transparency/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/5d2/simon-mainwaring-3578_accountability_the-keys-to-brand-success-are-self-defin_2224742.png)

> [Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.](https://sms4smile.com/quotes/simon-mainwaring/define-what-your-brand-stands-for-its-core-values-and-tone-of-voice/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/0e6/simon-mainwaring-3578_brands_define-what-your-brand-stands-for-its-co_552734.png)

> [If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For…](https://sms4smile.com/quotes/simon-mainwaring/if-a-brand-genuinely-wants-to-make-a-social-contribution-it-should/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/c4d/simon-mainwaring-3578_alignment_if-a-brand-genuinely-wants-to-make-a-soc_901009.png)

> [In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their…](https://sms4smile.com/quotes/simon-mainwaring/in-fact-i-believe-the-first-companies-that-make-an-effort-to-develop/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/de8/simon-mainwaring-3578_believe_in-fact-i-believe-the-first-companies-th_1138419.png)

> [As a function of the easy access to information provided by the Internet, and the ease with which it can be shared…](https://sms4smile.com/quotes/simon-mainwaring/as-a-function-of-the-easy-access-to-information-provided-by-the/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/93d/simon-mainwaring-3578_access_as-a-function-of-the-easy-access-to-info_2605978.jpg)

> [The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to…](https://sms4smile.com/quotes/simon-mainwaring/the-way-customers-relate-to-brands-and-how-profit-is-generated-has/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/6d1/simon-mainwaring-3578_brands_the-way-customers-relate-to-brands-and-h_1230179.png)

> [Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of…](https://sms4smile.com/quotes/simon-mainwaring/perhaps-the-most-powerful-lesson-other-brands-can-learn-from-nike-is/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/e19/simon-mainwaring-3578_brands_perhaps-the-most-powerful-lesson-other-b_828274.jpg)

> [Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort…](https://sms4smile.com/quotes/simon-mainwaring/transforming-a-brand-into-a-socially-responsible-leader-doesn-t/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/ba1/simon-mainwaring-3578_advertising_transforming-a-brand-into-a-socially-res_73934.png)

> [How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are…](https://sms4smile.com/quotes/simon-mainwaring/how-much-do-you-as-a-consumer-value-a-positive-experience-with-a/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/c24/simon-mainwaring-3578_brands_how-much-do-you-as-a-consumer-value-a-po_2340113.png)

> [In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their…](https://sms4smile.com/quotes/simon-mainwaring/in-the-social-business-marketplace-brands-that-hope-to-build-loyal/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/a49/simon-mainwaring-3578_brands_in-the-social-business-marketplace-brand_590608.png)

> [The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising…](https://sms4smile.com/quotes/simon-mainwaring/the-advent-of-google-and-the-emergence-of-the-personalized-web-means/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/9af/simon-mainwaring-3578_advent_the-advent-of-google-and-the-emergence-o_1079019.png)

> [Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against…](https://sms4smile.com/quotes/simon-mainwaring/consumers-now-have-a-voice-and-the-fact-that-consumers-can-be/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/951/simon-mainwaring-3578_behavior_consumers-now-have-a-voice-and-the-fact_1856961.png)

> [There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they…](https://sms4smile.com/quotes/simon-mainwaring/there-is-a-growing-awareness-among-brands-that-in-order-to/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/093/simon-mainwaring-3578_awareness_there-is-a-growing-awareness-among-brand_291918.png)

> [The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them.…](https://sms4smile.com/quotes/simon-mainwaring/the-social-business-marketplace-is-effectively-forcing-brands-to/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/e85/simon-mainwaring-3578_bases_the-social-business-marketplace-is-effec_1107718.jpg)

> [Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem…](https://sms4smile.com/quotes/simon-mainwaring/brands-are-faced-with-the-daily-challenge-of-massively-scaling-their/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/c58/simon-mainwaring-3578_brands_brands-are-faced-with-the-daily-challeng_2606225.jpg)

> [Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By…](https://sms4smile.com/quotes/simon-mainwaring/perhaps-the-most-effective-way-to-describe-the-approach-a-brand-must/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/d76/simon-mainwaring-3578_approach_perhaps-the-most-effective-way-to-descri_1597129.png)

> [Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships…](https://sms4smile.com/quotes/simon-mainwaring/companies-and-their-brands-need-to-reach-out-and-speak-directly-to/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/1b4/simon-mainwaring-3578_architect_companies-and-their-brands-need-to-reach_968853.jpg)

> [Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers…](https://sms4smile.com/quotes/simon-mainwaring/brands-are-facing-a-new-competitive-landscape-in-which-self/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/e80/simon-mainwaring-3578_ability_brands-are-facing-a-new-competitive-land_371637.png)

## Other authors on Brands

## More by Simon Mainwaring

> [In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on…](https://sms4smile.com/quotes/simon-mainwaring/in-today-s-social-business-marketplace-facebook-is-one-of-the-best/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.](https://sms4smile.com/quotes/simon-mainwaring/the-new-dynamics-between-brands-and-consumers-driven-by-social-media/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.](https://sms4smile.com/quotes/simon-mainwaring/effectively-change-is-almost-impossible-without-industry-wide/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify…](https://sms4smile.com/quotes/simon-mainwaring/transforming-a-brand-into-a-socially-responsible-leader-doesn-t/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is…](https://sms4smile.com/quotes/simon-mainwaring/the-launch-of-google-apps-sends-a-powerful-signal-the-personalized/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and…](https://sms4smile.com/quotes/simon-mainwaring/done-correctly-everyone-from-individual-speakers-to-large/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves…](https://sms4smile.com/quotes/simon-mainwaring/companies-to-date-have-often-used-the-excuse-that-they-are-only/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [No one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the…](https://sms4smile.com/quotes/simon-mainwaring/no-one-doubts-the-enormity-of-the-social-challenges-we-face-around/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who…](https://sms4smile.com/quotes/simon-mainwaring/the-companies-that-make-meaningful-contributions-while-also-listening/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the…](https://sms4smile.com/quotes/simon-mainwaring/corporations-consumers-and-citizens-must-begin-acting-in-concert-to/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke, Thomas Hobbes,…](https://sms4smile.com/quotes/simon-mainwaring/the-theory-of-social-contracts-extends-as-far-back-as-plato-however/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together.](https://sms4smile.com/quotes/simon-mainwaring/since-most-corporate-competitors-have-the-same-problems-with/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [Social media is not about the exploitation of technology but service to community.](https://sms4smile.com/quotes/simon-mainwaring/social-media-is-not-about-the-exploitation-of-technology-but-service/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [Brands must become architects of community.](https://sms4smile.com/quotes/simon-mainwaring/brands-must-become-architects-of-community/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government…](https://sms4smile.com/quotes/simon-mainwaring/it-is-time-for-corporate-america-to-become-the-third-pillar-of-social/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "ItemList",
            "@id": "https://sms4smile.com/quotes/about/brands/simon-mainwaring/#itemlist",
            "name": "41 Brands Quotes By Simon Mainwaring",
            "numberOfItems": 40,
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "Quotation",
                        "text": "Brands must become architects of community.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/brands-must-become-architects-of-community/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/9b4/simon-mainwaring-3578_architect_brands-must-become-architects-of-communi_238384.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/9b4/simon-mainwaring-3578_architect_brands-must-become-architects-of-communi_238384.png",
                            "url": "https://sms4smile.com/quotes/i/9b4/simon-mainwaring-3578_architect_brands-must-become-architects-of-communi_238384.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Brands must become architects of community.” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "item": {
                        "@type": "Quotation",
                        "text": "It is a truly powerful phenomenon when a brand makes a stand for what it believes in.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/it-is-a-truly-powerful-phenomenon-when-a-brand-makes-a-stand-for-what/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/f73/simon-mainwaring-3578_believe_it-is-a-truly-powerful-phenomenon-when-a_2269126.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/f73/simon-mainwaring-3578_believe_it-is-a-truly-powerful-phenomenon-when-a_2269126.png",
                            "url": "https://sms4smile.com/quotes/i/f73/simon-mainwaring-3578_believe_it-is-a-truly-powerful-phenomenon-when-a_2269126.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“It is a truly powerful phenomenon when a brand makes a stand for what it believes in.” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "item": {
                        "@type": "Quotation",
                        "text": "The currency of universal values make brands innately sharable.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/the-currency-of-universal-values-make-brands-innately-sharable/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/5f2/simon-mainwaring-3578_brands_the-currency-of-universal-values-make-br_2455110.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/5f2/simon-mainwaring-3578_brands_the-currency-of-universal-values-make-br_2455110.png",
                            "url": "https://sms4smile.com/quotes/i/5f2/simon-mainwaring-3578_brands_the-currency-of-universal-values-make-br_2455110.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The currency of universal values make brands innately sharable.” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "item": {
                        "@type": "Quotation",
                        "text": "Make the customer the hero of your brand's story.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/make-the-customer-the-hero-of-your-brand-s-story/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/e75/simon-mainwaring-3578_brand_make-the-customer-the-hero-of-your-brand_1492879.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/e75/simon-mainwaring-3578_brand_make-the-customer-the-hero-of-your-brand_1492879.png",
                            "url": "https://sms4smile.com/quotes/i/e75/simon-mainwaring-3578_brand_make-the-customer-the-hero-of-your-brand_1492879.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Make the customer the hero of your brand's story.” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "item": {
                        "@type": "Quotation",
                        "text": "The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/the-new-dynamics-between-brands-and-consumers-driven-by-social-media/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/a2b/simon-mainwaring-3578_brands_the-new-dynamics-between-brands-and-cons_61378.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/a2b/simon-mainwaring-3578_brands_the-new-dynamics-between-brands-and-cons_61378.png",
                            "url": "https://sms4smile.com/quotes/i/a2b/simon-mainwaring-3578_brands_the-new-dynamics-between-brands-and-cons_61378.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 6,
                    "item": {
                        "@type": "Quotation",
                        "text": "The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking?",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/the-question-remains-which-brands-will-commit-to-creating-a-private/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/e23/simon-mainwaring-3578_brands_the-question-remains-which-brands-will-c_402832.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/e23/simon-mainwaring-3578_brands_the-question-remains-which-brands-will-c_402832.png",
                            "url": "https://sms4smile.com/quotes/i/e23/simon-mainwaring-3578_brands_the-question-remains-which-brands-will-c_402832.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The question remains: which brands will commit to creating a private sector pillar of social change, and…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 7,
                    "item": {
                        "@type": "Quotation",
                        "text": "We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/we-now-see-numerous-examples-of-brands-working-together-to-address/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/7cf/simon-mainwaring-3578_addresses_we-now-see-numerous-examples-of-brands-w_2591229.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/7cf/simon-mainwaring-3578_addresses_we-now-see-numerous-examples-of-brands-w_2591229.png",
                            "url": "https://sms4smile.com/quotes/i/7cf/simon-mainwaring-3578_addresses_we-now-see-numerous-examples-of-brands-w_2591229.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“We now see numerous examples of brands working together to address issues such as environmental…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 8,
                    "item": {
                        "@type": "Quotation",
                        "text": "What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/what-today-s-business-reality-makes-clear-is-that-brands-cannot/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/20a/simon-mainwaring-3578_brands_what-today-s-business-reality-makes-clea_1281222.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/20a/simon-mainwaring-3578_brands_what-today-s-business-reality-makes-clea_1281222.png",
                            "url": "https://sms4smile.com/quotes/i/20a/simon-mainwaring-3578_brands_what-today-s-business-reality-makes-clea_1281222.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“What today's business reality makes clear is that brands cannot survive in a society that is failing…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 9,
                    "item": {
                        "@type": "Quotation",
                        "text": "Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/brands-must-be-very-specific-in-their-choice-of-social-media/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/5ac/simon-mainwaring-3578_brands_brands-must-be-very-specific-in-their-ch_1989146.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/5ac/simon-mainwaring-3578_brands_brands-must-be-very-specific-in-their-ch_1989146.png",
                            "url": "https://sms4smile.com/quotes/i/5ac/simon-mainwaring-3578_brands_brands-must-be-very-specific-in-their-ch_1989146.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Brands must be very specific in their choice of social media platforms through which to communicate their…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 10,
                    "item": {
                        "@type": "Quotation",
                        "text": "When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do that's unique to you and better.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/when-something-works-for-you-or-another-brand-ask-yourself-why-then/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/216/simon-mainwaring-3578_ask-yourself_when-something-works-for-you-or-another_1913614.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/216/simon-mainwaring-3578_ask-yourself_when-something-works-for-you-or-another_1913614.png",
                            "url": "https://sms4smile.com/quotes/i/216/simon-mainwaring-3578_ask-yourself_when-something-works-for-you-or-another_1913614.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 11,
                    "item": {
                        "@type": "Quotation",
                        "text": "Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/too-many-brands-treat-social-media-as-a-one-way-broadcast-channel/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/534/simon-mainwaring-3578_brands_too-many-brands-treat-social-media-as-a_643661.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/534/simon-mainwaring-3578_brands_too-many-brands-treat-social-media-as-a_643661.png",
                            "url": "https://sms4smile.com/quotes/i/534/simon-mainwaring-3578_brands_too-many-brands-treat-social-media-as-a_643661.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 12,
                    "item": {
                        "@type": "Quotation",
                        "text": "For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/for-a-truly-effective-social-campaign-a-brand-needs-to-embrace-the/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/3dc/simon-mainwaring-3578_brands_for-a-truly-effective-social-campaign-a_641464.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/3dc/simon-mainwaring-3578_brands_for-a-truly-effective-social-campaign-a_641464.png",
                            "url": "https://sms4smile.com/quotes/i/3dc/simon-mainwaring-3578_brands_for-a-truly-effective-social-campaign-a_641464.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 13,
                    "item": {
                        "@type": "Quotation",
                        "text": "Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply won't buy.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/let-s-hope-brands-recognize-that-the-true-power-of-this-technology-is/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/8b9/simon-mainwaring-3578_ability_let-s-hope-brands-recognize-that-the-tru_2471970.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/8b9/simon-mainwaring-3578_ability_let-s-hope-brands-recognize-that-the-tru_2471970.png",
                            "url": "https://sms4smile.com/quotes/i/8b9/simon-mainwaring-3578_ability_let-s-hope-brands-recognize-that-the-tru_2471970.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Let's hope brands recognize that the true power of this technology is not its reach but its ability to…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 14,
                    "item": {
                        "@type": "Quotation",
                        "text": "Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/ultimately-it-s-possible-that-social-media-platforms-will-be-designed/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/354/simon-mainwaring-3578_best-way_ultimately-it-s-possible-that-social-med_571223.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/354/simon-mainwaring-3578_best-way_ultimately-it-s-possible-that-social-med_571223.jpg",
                            "url": "https://sms4smile.com/quotes/i/354/simon-mainwaring-3578_best-way_ultimately-it-s-possible-that-social-med_571223.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Ultimately, it's possible that social media platforms will be designed as templates that the users…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 15,
                    "item": {
                        "@type": "Quotation",
                        "text": "More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/more-brands-are-waking-up-to-their-social-responsibility-and-doing/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/c97/simon-mainwaring-3578_brands_more-brands-are-waking-up-to-their-socia_2521357.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/c97/simon-mainwaring-3578_brands_more-brands-are-waking-up-to-their-socia_2521357.png",
                            "url": "https://sms4smile.com/quotes/i/c97/simon-mainwaring-3578_brands_more-brands-are-waking-up-to-their-socia_2521357.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“More brands are waking up to their social responsibility and doing good work through cause marketing…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 16,
                    "item": {
                        "@type": "Quotation",
                        "text": "If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/if-a-brand-wants-to-build-social-communities-capital-and-influence-it/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/1f9/simon-mainwaring-3578_approach_if-a-brand-wants-to-build-social-communi_702808.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/1f9/simon-mainwaring-3578_approach_if-a-brand-wants-to-build-social-communi_702808.jpg",
                            "url": "https://sms4smile.com/quotes/i/1f9/simon-mainwaring-3578_approach_if-a-brand-wants-to-build-social-communi_702808.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“If a brand wants to build social communities, capital and influence, it must become the chief celebrant of…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 17,
                    "item": {
                        "@type": "Quotation",
                        "text": "The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/the-creative-destruction-that-social-media-is-currently-unleashing/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/fa6/simon-mainwaring-3578_boards_the-creative-destruction-that-social-med_1455799.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/fa6/simon-mainwaring-3578_boards_the-creative-destruction-that-social-med_1455799.png",
                            "url": "https://sms4smile.com/quotes/i/fa6/simon-mainwaring-3578_boards_the-creative-destruction-that-social-med_1455799.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The creative destruction that social media is currently unleashing will change more than technology or the…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 18,
                    "item": {
                        "@type": "Quotation",
                        "text": "The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/the-most-potentially-transformative-impact-of-social-media-is-its/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/8c9/simon-mainwaring-3578_ability_the-most-potentially-transformative-impa_2224288.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/8c9/simon-mainwaring-3578_ability_the-most-potentially-transformative-impa_2224288.jpg",
                            "url": "https://sms4smile.com/quotes/i/8c9/simon-mainwaring-3578_ability_the-most-potentially-transformative-impa_2224288.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The most potentially transformative impact of social media is its ability to encourage brands to marry…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 19,
                    "item": {
                        "@type": "Quotation",
                        "text": "When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/when-a-positive-exchange-between-a-brand-and-customers-becomes/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/0ec/simon-mainwaring-3578_better_when-a-positive-exchange-between-a-brand_2856624.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/0ec/simon-mainwaring-3578_better_when-a-positive-exchange-between-a-brand_2856624.jpg",
                            "url": "https://sms4smile.com/quotes/i/0ec/simon-mainwaring-3578_better_when-a-positive-exchange-between-a-brand_2856624.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 20,
                    "item": {
                        "@type": "Quotation",
                        "text": "There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/there-s-an-adage-that-is-an-apt-description-of-the-new-dynamic-at/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/54f/simon-mainwaring-3578_adages_there-s-an-adage-that-is-an-apt-descript_622485.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/54f/simon-mainwaring-3578_adages_there-s-an-adage-that-is-an-apt-descript_622485.png",
                            "url": "https://sms4smile.com/quotes/i/54f/simon-mainwaring-3578_adages_there-s-an-adage-that-is-an-apt-descript_622485.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“There's an adage that is an apt description of the new dynamic at work between brands and consumers…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 21,
                    "item": {
                        "@type": "Quotation",
                        "text": "Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/brands-must-have-a-point-of-view-on-that-purposeful-engagement/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/ca6/simon-mainwaring-3578_brands_brands-must-have-a-point-of-view-on-that_2966567.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/ca6/simon-mainwaring-3578_brands_brands-must-have-a-point-of-view-on-that_2966567.png",
                            "url": "https://sms4smile.com/quotes/i/ca6/simon-mainwaring-3578_brands_brands-must-have-a-point-of-view-on-that_2966567.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Brands must have a point of view on that purposeful engagement, whether it's directed towards the…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 22,
                    "item": {
                        "@type": "Quotation",
                        "text": "Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/ensure-your-employees-understand-what-your-brand-stands-for-so-they/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/9c5/simon-mainwaring-3578_advertising_ensure-your-employees-understand-what-yo_2858416.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/9c5/simon-mainwaring-3578_advertising_ensure-your-employees-understand-what-yo_2858416.jpg",
                            "url": "https://sms4smile.com/quotes/i/9c5/simon-mainwaring-3578_advertising_ensure-your-employees-understand-what-yo_2858416.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 23,
                    "item": {
                        "@type": "Quotation",
                        "text": "The keys to brand success are self-definition, transparency, authenticity and accountability.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/the-keys-to-brand-success-are-self-definition-transparency/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/5d2/simon-mainwaring-3578_accountability_the-keys-to-brand-success-are-self-defin_2224742.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/5d2/simon-mainwaring-3578_accountability_the-keys-to-brand-success-are-self-defin_2224742.png",
                            "url": "https://sms4smile.com/quotes/i/5d2/simon-mainwaring-3578_accountability_the-keys-to-brand-success-are-self-defin_2224742.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The keys to brand success are self-definition, transparency, authenticity and accountability.” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 24,
                    "item": {
                        "@type": "Quotation",
                        "text": "Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/define-what-your-brand-stands-for-its-core-values-and-tone-of-voice/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/0e6/simon-mainwaring-3578_brands_define-what-your-brand-stands-for-its-co_552734.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/0e6/simon-mainwaring-3578_brands_define-what-your-brand-stands-for-its-co_552734.png",
                            "url": "https://sms4smile.com/quotes/i/0e6/simon-mainwaring-3578_brands_define-what-your-brand-stands-for-its-co_552734.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Define what your brand stands for, its core values and tone of voice, and then communicate consistently in…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 25,
                    "item": {
                        "@type": "Quotation",
                        "text": "If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/if-a-brand-genuinely-wants-to-make-a-social-contribution-it-should/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/c4d/simon-mainwaring-3578_alignment_if-a-brand-genuinely-wants-to-make-a-soc_901009.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/c4d/simon-mainwaring-3578_alignment_if-a-brand-genuinely-wants-to-make-a-soc_901009.png",
                            "url": "https://sms4smile.com/quotes/i/c4d/simon-mainwaring-3578_alignment_if-a-brand-genuinely-wants-to-make-a-soc_901009.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“If a brand genuinely wants to make a social contribution, it should start with who they are, not what they…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 26,
                    "item": {
                        "@type": "Quotation",
                        "text": "In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/in-fact-i-believe-the-first-companies-that-make-an-effort-to-develop/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/de8/simon-mainwaring-3578_believe_in-fact-i-believe-the-first-companies-th_1138419.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/de8/simon-mainwaring-3578_believe_in-fact-i-believe-the-first-companies-th_1138419.png",
                            "url": "https://sms4smile.com/quotes/i/de8/simon-mainwaring-3578_believe_in-fact-i-believe-the-first-companies-th_1138419.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“In fact, I believe the first companies that make an effort to develop an authentic, transparent, and…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 27,
                    "item": {
                        "@type": "Quotation",
                        "text": "As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers are now better informed as to the behavior of brands and the multiple global crises we face.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/as-a-function-of-the-easy-access-to-information-provided-by-the/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/93d/simon-mainwaring-3578_access_as-a-function-of-the-easy-access-to-info_2605978.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/93d/simon-mainwaring-3578_access_as-a-function-of-the-easy-access-to-info_2605978.jpg",
                            "url": "https://sms4smile.com/quotes/i/93d/simon-mainwaring-3578_access_as-a-function-of-the-easy-access-to-info_2605978.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“As a function of the easy access to information provided by the Internet, and the ease with which it can be…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 28,
                    "item": {
                        "@type": "Quotation",
                        "text": "The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/the-way-customers-relate-to-brands-and-how-profit-is-generated-has/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/6d1/simon-mainwaring-3578_brands_the-way-customers-relate-to-brands-and-h_1230179.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/6d1/simon-mainwaring-3578_brands_the-way-customers-relate-to-brands-and-h_1230179.png",
                            "url": "https://sms4smile.com/quotes/i/6d1/simon-mainwaring-3578_brands_the-way-customers-relate-to-brands-and-h_1230179.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The way customers relate to brands and how profit is generated has changed so dramatically almost every…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 29,
                    "item": {
                        "@type": "Quotation",
                        "text": "Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/perhaps-the-most-powerful-lesson-other-brands-can-learn-from-nike-is/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/e19/simon-mainwaring-3578_brands_perhaps-the-most-powerful-lesson-other-b_828274.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/e19/simon-mainwaring-3578_brands_perhaps-the-most-powerful-lesson-other-b_828274.jpg",
                            "url": "https://sms4smile.com/quotes/i/e19/simon-mainwaring-3578_brands_perhaps-the-most-powerful-lesson-other-b_828274.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 30,
                    "item": {
                        "@type": "Quotation",
                        "text": "Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/transforming-a-brand-into-a-socially-responsible-leader-doesn-t/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/ba1/simon-mainwaring-3578_advertising_transforming-a-brand-into-a-socially-res_73934.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/ba1/simon-mainwaring-3578_advertising_transforming-a-brand-into-a-socially-res_73934.png",
                            "url": "https://sms4smile.com/quotes/i/ba1/simon-mainwaring-3578_advertising_transforming-a-brand-into-a-socially-res_73934.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 31,
                    "item": {
                        "@type": "Quotation",
                        "text": "How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive?",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/how-much-do-you-as-a-consumer-value-a-positive-experience-with-a/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/c24/simon-mainwaring-3578_brands_how-much-do-you-as-a-consumer-value-a-po_2340113.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/c24/simon-mainwaring-3578_brands_how-much-do-you-as-a-consumer-value-a-po_2340113.png",
                            "url": "https://sms4smile.com/quotes/i/c24/simon-mainwaring-3578_brands_how-much-do-you-as-a-consumer-value-a-po_2340113.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“How much do you as a consumer value a positive experience with a brand or its customer service department?…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 32,
                    "item": {
                        "@type": "Quotation",
                        "text": "In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/in-the-social-business-marketplace-brands-that-hope-to-build-loyal/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/a49/simon-mainwaring-3578_brands_in-the-social-business-marketplace-brand_590608.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/a49/simon-mainwaring-3578_brands_in-the-social-business-marketplace-brand_590608.png",
                            "url": "https://sms4smile.com/quotes/i/a49/simon-mainwaring-3578_brands_in-the-social-business-marketplace-brand_590608.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“In the social business marketplace, brands that hope to build loyal and growing communities do so most…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 33,
                    "item": {
                        "@type": "Quotation",
                        "text": "The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/the-advent-of-google-and-the-emergence-of-the-personalized-web-means/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/9af/simon-mainwaring-3578_advent_the-advent-of-google-and-the-emergence-o_1079019.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/9af/simon-mainwaring-3578_advent_the-advent-of-google-and-the-emergence-o_1079019.png",
                            "url": "https://sms4smile.com/quotes/i/9af/simon-mainwaring-3578_advent_the-advent-of-google-and-the-emergence-o_1079019.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 34,
                    "item": {
                        "@type": "Quotation",
                        "text": "Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/consumers-now-have-a-voice-and-the-fact-that-consumers-can-be/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/951/simon-mainwaring-3578_behavior_consumers-now-have-a-voice-and-the-fact_1856961.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/951/simon-mainwaring-3578_behavior_consumers-now-have-a-voice-and-the-fact_1856961.png",
                            "url": "https://sms4smile.com/quotes/i/951/simon-mainwaring-3578_behavior_consumers-now-have-a-voice-and-the-fact_1856961.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 35,
                    "item": {
                        "@type": "Quotation",
                        "text": "There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/there-is-a-growing-awareness-among-brands-that-in-order-to/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/093/simon-mainwaring-3578_awareness_there-is-a-growing-awareness-among-brand_291918.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/093/simon-mainwaring-3578_awareness_there-is-a-growing-awareness-among-brand_291918.png",
                            "url": "https://sms4smile.com/quotes/i/093/simon-mainwaring-3578_awareness_there-is-a-growing-awareness-among-brand_291918.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“There is a growing awareness among brands that in order to participate in conversations that are taking…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 36,
                    "item": {
                        "@type": "Quotation",
                        "text": "The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/the-social-business-marketplace-is-effectively-forcing-brands-to/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/e85/simon-mainwaring-3578_bases_the-social-business-marketplace-is-effec_1107718.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/e85/simon-mainwaring-3578_bases_the-social-business-marketplace-is-effec_1107718.jpg",
                            "url": "https://sms4smile.com/quotes/i/e85/simon-mainwaring-3578_bases_the-social-business-marketplace-is-effec_1107718.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The social business marketplace is effectively forcing brands to engage with consumers on the basis of…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 37,
                    "item": {
                        "@type": "Quotation",
                        "text": "Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in their marketing.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/brands-are-faced-with-the-daily-challenge-of-massively-scaling-their/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/c58/simon-mainwaring-3578_brands_brands-are-faced-with-the-daily-challeng_2606225.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/c58/simon-mainwaring-3578_brands_brands-are-faced-with-the-daily-challeng_2606225.jpg",
                            "url": "https://sms4smile.com/quotes/i/c58/simon-mainwaring-3578_brands_brands-are-faced-with-the-daily-challeng_2606225.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Brands are faced with the daily challenge of massively scaling their outreach in order to build personal…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 38,
                    "item": {
                        "@type": "Quotation",
                        "text": "Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/perhaps-the-most-effective-way-to-describe-the-approach-a-brand-must/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/d76/simon-mainwaring-3578_approach_perhaps-the-most-effective-way-to-descri_1597129.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/d76/simon-mainwaring-3578_approach_perhaps-the-most-effective-way-to-descri_1597129.png",
                            "url": "https://sms4smile.com/quotes/i/d76/simon-mainwaring-3578_approach_perhaps-the-most-effective-way-to-descri_1597129.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Perhaps the most effective way to describe the approach a brand must take is to think of themselves as…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 39,
                    "item": {
                        "@type": "Quotation",
                        "text": "Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/companies-and-their-brands-need-to-reach-out-and-speak-directly-to/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/1b4/simon-mainwaring-3578_architect_companies-and-their-brands-need-to-reach_968853.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/1b4/simon-mainwaring-3578_architect_companies-and-their-brands-need-to-reach_968853.jpg",
                            "url": "https://sms4smile.com/quotes/i/1b4/simon-mainwaring-3578_architect_companies-and-their-brands-need-to-reach_968853.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 40,
                    "item": {
                        "@type": "Quotation",
                        "text": "Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/brands-are-facing-a-new-competitive-landscape-in-which-self/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/e80/simon-mainwaring-3578_ability_brands-are-facing-a-new-competitive-land_371637.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/e80/simon-mainwaring-3578_ability_brands-are-facing-a-new-competitive-land_371637.png",
                            "url": "https://sms4smile.com/quotes/i/e80/simon-mainwaring-3578_ability_brands-are-facing-a-new-competitive-land_371637.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Brands are facing a new competitive landscape in which self-definition, core values and purpose will…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                }
            ]
        },
        {
            "@type": "CollectionPage",
            "@id": "https://sms4smile.com/quotes/about/brands/simon-mainwaring/#webpage",
            "url": "https://sms4smile.com/quotes/about/brands/simon-mainwaring/",
            "name": "Brands Quotes by Simon Mainwaring",
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "mainEntity": {
                "@id": "https://sms4smile.com/quotes/about/brands/simon-mainwaring/#itemlist"
            },
            "primaryImageOfPage": {
                "@id": "https://sms4smile.com/quotes/i/9b4/simon-mainwaring-3578_architect_brands-must-become-architects-of-communi_238384.png"
            },
            "description": "41 Brands quotes by Simon Mainwaring. Plus more from Simon Mainwaring and more Brands sayings from other authors.",
            "breadcrumb": {
                "@id": "https://sms4smile.com/quotes/about/brands/simon-mainwaring/#breadcrumb"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sms4smile.com/quotes/about/brands/simon-mainwaring/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Topics",
                    "item": "https://sms4smile.com/quotes/categories/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Brands",
                    "item": "https://sms4smile.com/quotes/about/brands/"
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "name": "Simon Mainwaring",
                    "item": "https://sms4smile.com/quotes/about/brands/simon-mainwaring/"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```