--- title: "27 Brands Quotes By Martin Lindstrom" description: "27 Brands quotes by Martin Lindstrom. Plus more from Martin Lindstrom and more Brands sayings from other authors." image: "https://sms4smile.com/quotes/i/7f4/martin-lindstrom-4111_brand_the-enemy-shapes-the-brand-689803_689803.png" --- > [The enemy shapes the brand.](https://sms4smile.com/quotes/martin-lindstrom/the-enemy-shapes-the-brand/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) [Image](https://sms4smile.com/quotes/i/7f4/martin-lindstrom-4111_brand_the-enemy-shapes-the-brand-689803_689803.png) > [Rituals build brands.](https://sms4smile.com/quotes/martin-lindstrom/rituals-build-brands/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) [Image](https://sms4smile.com/quotes/i/722/martin-lindstrom-4111_brands_rituals-build-brands-2466923_2466923.png) > [Products are produced in the factory; brands are produced in our minds.](https://sms4smile.com/quotes/martin-lindstrom/products-are-produced-in-the-factory-brands-are-produced-in-our-minds/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) [Image](https://sms4smile.com/quotes/i/b61/martin-lindstrom-4111_brands_products-are-produced-in-the-factory-bra_1692852.png) > [Brands must make use of the inclination of consumers to be persuaded by friends.](https://sms4smile.com/quotes/martin-lindstrom/brands-must-make-use-of-the-inclination-of-consumers-to-be-persuaded/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) [Image](https://sms4smile.com/quotes/i/eae/martin-lindstrom-4111_brands_brands-must-make-use-of-the-inclination_2752963.png) > [The reality is that a brand can no longer afford to be "friends with everyone."](https://sms4smile.com/quotes/martin-lindstrom/the-reality-is-that-a-brand-can-no-longer-afford-to-be-friends-with/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) [Image](https://sms4smile.com/quotes/i/8e5/martin-lindstrom-4111_brand_the-reality-is-that-a-brand-can-no-longe_2153741.png) > [A global brand building strategy is, in reality, a local plan for every market.](https://sms4smile.com/quotes/martin-lindstrom/a-global-brand-building-strategy-is-in-reality-a-local-plan-for-every/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) [Image](https://sms4smile.com/quotes/i/544/martin-lindstrom-4111_brands_a-global-brand-building-strategy-is-in-r_473487.png) > [I think it is fair to say that the end goal might be a demand yet your focus when building brands should…](https://sms4smile.com/quotes/martin-lindstrom/i-think-it-is-fair-to-say-that-the-end-goal-might-be-a-demand-yet/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) [Image](https://sms4smile.com/quotes/i/0cf/martin-lindstrom-4111_brands_i-think-it-is-fair-to-say-that-the-end-g_2070702.jpg) > [Powerful brands in the future will instead carefully choose who'd they'd love to be friends with - and who they'd be comfortable…](https://sms4smile.com/quotes/martin-lindstrom/powerful-brands-in-the-future-will-instead-carefully-choose-who-d/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) [Image](https://sms4smile.com/quotes/i/b1e/martin-lindstrom-4111_brands_powerful-brands-in-the-future-will-inste_756403.png) > [Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.](https://sms4smile.com/quotes/martin-lindstrom/small-data-is-not-about-testing-concepts-it-is-more-to-create-the/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) [Image](https://sms4smile.com/quotes/i/88a/martin-lindstrom-4111_brands_small-data-is-not-about-testing-concepts_1487201.png) > [Brand handling synergy means developing and communicating your company's values and identity consistently.](https://sms4smile.com/quotes/martin-lindstrom/brand-handling-synergy-means-developing-and-communicating-your/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) [Image](https://sms4smile.com/quotes/i/8b5/martin-lindstrom-4111_brands_brand-handling-synergy-means-developing_2108221.png) > [A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.](https://sms4smile.com/quotes/martin-lindstrom/a-brand-is-an-emotional-construct-it-helps-you-to-project-an-image-to/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) [Image](https://sms4smile.com/quotes/i/8b8/martin-lindstrom-4111_brand_a-brand-is-an-emotional-construct-it-hel_197141.png) > [Roughly 21,000 new brands are introduced worldwide per year, yet history tells us that more than 90% of them are gone from…](https://sms4smile.com/quotes/martin-lindstrom/roughly-21-000-new-brands-are-introduced-worldwide-per-year-yet/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) [Image](https://sms4smile.com/quotes/i/3a0/martin-lindstrom-4111_brands_roughly-21-000-new-brands-are-introduced_2051968.jpg) > [When we brand things, our brains perceive them as more special and valuable than they actually are.](https://sms4smile.com/quotes/martin-lindstrom/when-we-brand-things-our-brains-perceive-them-as-more-special-and/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) [Image](https://sms4smile.com/quotes/i/3cc/martin-lindstrom-4111_brain_when-we-brand-things-our-brains-perceive_2959060.png) > [A competitor is a valuable foil that unites a company from within and pushes the brand's boundaries.](https://sms4smile.com/quotes/martin-lindstrom/a-competitor-is-a-valuable-foil-that-unites-a-company-from-within-and/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) [Image](https://sms4smile.com/quotes/i/eb5/martin-lindstrom-4111_boundaries_a-competitor-is-a-valuable-foil-that-uni_2164545.png) > [Storytelling has driven faith and religious practice, keeping them alive for millennia. Just as every hymn, icon, and stained-glass window in a…](https://sms4smile.com/quotes/martin-lindstrom/storytelling-has-driven-faith-and-religious-practice-keeping-them/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) [Image](https://sms4smile.com/quotes/i/331/martin-lindstrom-4111_alive_storytelling-has-driven-faith-and-religi_2909609.jpg) > [The U.S. has dominated and continues to dominate the society and thus products and brands activating fear - and subsequently removing fear…](https://sms4smile.com/quotes/martin-lindstrom/the-u-s-has-dominated-and-continues-to-dominate-the-society-and-thus/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) [Image](https://sms4smile.com/quotes/i/870/martin-lindstrom-4111_brands_the-u-s-has-dominated-and-continues-to-d_868855.jpg) > [If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through…](https://sms4smile.com/quotes/martin-lindstrom/if-marketers-could-uncover-what-is-going-on-in-our-brains-that-makes/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) [Image](https://sms4smile.com/quotes/i/943/martin-lindstrom-4111_brain_if-marketers-could-uncover-what-is-going_3165123.png) > [In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want…](https://sms4smile.com/quotes/martin-lindstrom/in-a-world-where-authenticity-increasingly-is-in-focus-consumers-are/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) [Image](https://sms4smile.com/quotes/i/6a1/martin-lindstrom-4111_authenticity_in-a-world-where-authenticity-increasing_511090.png) > [Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In…](https://sms4smile.com/quotes/martin-lindstrom/considering-lego-s-considerable-brand-equity-you-might-expect-that/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) [Image](https://sms4smile.com/quotes/i/797/martin-lindstrom-4111_billions_considering-lego-s-considerable-brand-eq_1767478.png) > [Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when.…](https://sms4smile.com/quotes/martin-lindstrom/brands-use-of-social-media-is-not-a-matter-of-yes-or-no-it-is-simply/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) [Image](https://sms4smile.com/quotes/i/366/martin-lindstrom-4111_advantage_brands-use-of-social-media-is-not-a-matt_2726308.jpg) > [Spinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains using fMRI, we learned that there's…](https://sms4smile.com/quotes/martin-lindstrom/spinning-out-of-my-neuromarketing-work-where-based-on-scanning-the/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) [Image](https://sms4smile.com/quotes/i/090/martin-lindstrom-4111_brain_spinning-out-of-my-neuromarketing-work-w_2773110.jpg) > [Consider Brazilian cosmetics brand Natura, which deploys a direct-sales force of more than 718,000. By knocking on doors, it has established a…](https://sms4smile.com/quotes/martin-lindstrom/consider-brazilian-cosmetics-brand-natura-which-deploys-a-direct/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) [Image](https://sms4smile.com/quotes/i/056/martin-lindstrom-4111_brands_consider-brazilian-cosmetics-brand-natur_2666828.jpg) > [Imagine a smashed stained-glass window, a page torn from a Bible, or a snippet of choral singing. You would still recognize their…](https://sms4smile.com/quotes/martin-lindstrom/imagine-a-smashed-stained-glass-window-a-page-torn-from-a-bible-or-a/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) [Image](https://sms4smile.com/quotes/i/917/martin-lindstrom-4111_able_imagine-a-smashed-stained-glass-window-a_1703725.png) > [If you were to close your eyes and walk into a place of worship, the sounds and smells would alert you to…](https://sms4smile.com/quotes/martin-lindstrom/if-you-were-to-close-your-eyes-and-walk-into-a-place-of-worship-the/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) [Image](https://sms4smile.com/quotes/i/863/martin-lindstrom-4111_bells_if-you-were-to-close-your-eyes-and-walk_2870608.png) > [Once you know the reason why - you've defined your white space of canvas on which you can paint and create a…](https://sms4smile.com/quotes/martin-lindstrom/once-you-know-the-reason-why-you-ve-defined-your-white-space-of/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) [Image](https://sms4smile.com/quotes/i/e06/martin-lindstrom-4111_addresses_once-you-know-the-reason-why-you-ve-defi_1832824.png) > [Opinion free brands simply will struggle to survive in the future - of that simple reason that we increasingly want to associate…](https://sms4smile.com/quotes/martin-lindstrom/opinion-free-brands-simply-will-struggle-to-survive-in-the-future-of/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) [Image](https://sms4smile.com/quotes/i/f10/martin-lindstrom-4111_associates_opinion-free-brands-simply-will-struggle_2568106.png) > [The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become…](https://sms4smile.com/quotes/martin-lindstrom/the-consumer-has-become-increasingly-sophisticated-in-the-way-they/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) [Image](https://sms4smile.com/quotes/i/39e/martin-lindstrom-4111_advertising_the-consumer-has-become-increasingly-sop_2720762.png) ## Other authors on Brands ## More by Martin Lindstrom > [“Americans’ reputation for friendliness is the absence of physicality. In the United States, no one ever touches anyone else and if they do so…](https://sms4smile.com/quotes/martin-lindstrom/americans-reputation-for-friendliness-is-the-absence-of-physicality/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [“French and Italian hospitality industries, food service employees take pleasure in being the best at what they do. They may be the finest oyster…](https://sms4smile.com/quotes/martin-lindstrom/french-and-italian-hospitality-industries-food-service-employees-take/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [“Most remember Hitchcock as a skilled storyteller, but what few know is that the director shot his movies using two separate scripts. The first,…](https://sms4smile.com/quotes/martin-lindstrom/most-remember-hitchcock-as-a-skilled-storyteller-but-what-few-know-is/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [I did however realize that only 4% of the world's population turns creative when in contact with water and thus we dialed this dimension…](https://sms4smile.com/quotes/martin-lindstrom/i-did-however-realize-that-only-4-of-the-world-s-population-turns/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [“If a living place can be likened to a city, the art on the wall, or the lack of art, is the first sign”](https://sms4smile.com/quotes/martin-lindstrom/if-a-living-place-can-be-likened-to-a-city-the-art-on-the-wall-or-the/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [We're all obsessed with our smartphones and thus really don't see anything around us.](https://sms4smile.com/quotes/martin-lindstrom/we-re-all-obsessed-with-our-smartphones-and-thus-really-don-t-see/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [“Russia’s biggest downside, for me at least, is its lack of color. Being in Russia is like breathing different oxygen, and I can feel…](https://sms4smile.com/quotes/martin-lindstrom/russia-s-biggest-downside-for-me-at-least-is-its-lack-of-color-being/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [Here in particular the idea of contextual communication - i.e. communicating the right message, at the right time to the right audience - seems…](https://sms4smile.com/quotes/martin-lindstrom/here-in-particular-the-idea-of-contextual-communication-i-e/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.](https://sms4smile.com/quotes/martin-lindstrom/a-brand-is-an-emotional-construct-it-helps-you-to-project-an-image-to/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [“the Apple logo hangs from an unseen thread in many Apple Stores like a Bethlehem star?”](https://sms4smile.com/quotes/martin-lindstrom/the-apple-logo-hangs-from-an-unseen-thread-in-many-apple-stores-like/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [“In some instances, I’ve found that executives don’t even use their own products.”](https://sms4smile.com/quotes/martin-lindstrom/in-some-instances-i-ve-found-that-executives-don-t-even-use-their-own/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [“In an analysis of over one billion pieces of emoji data across the globe, across numerous categories, it wasn’t surprising to find that UK…](https://sms4smile.com/quotes/martin-lindstrom/in-an-analysis-of-over-one-billion-pieces-of-emoji-data-across-the/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [Visit your local supermarket or retail chain. You'll experience a lot of visual stimulus, but it's unlikely that your other senses will encounter any…](https://sms4smile.com/quotes/martin-lindstrom/visit-your-local-supermarket-or-retail-chain-you-ll-experience-a-lot/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [Today's evangelism is just as likely to take place via chat rooms and viral videos as it is in a personal conversation or a…](https://sms4smile.com/quotes/martin-lindstrom/today-s-evangelism-is-just-as-likely-to-take-place-via-chat-rooms-and/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [“The Italian-owned Benetton label, for example, manufactures its entire clothing line in white. Once the clothes are delivered to distribution centers, Benneton’s analysts assess…](https://sms4smile.com/quotes/martin-lindstrom/the-italian-owned-benetton-label-for-example-manufactures-its-entire/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/brands/martin-lindstrom/#itemlist", "name": "27 Brands Quotes By Martin Lindstrom", "numberOfItems": 27, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "The enemy shapes the brand.", "creator": { "@type": "Person", "name": "Martin Lindstrom" }, "url": "https://sms4smile.com/quotes/martin-lindstrom/the-enemy-shapes-the-brand/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/7f4/martin-lindstrom-4111_brand_the-enemy-shapes-the-brand-689803_689803.png", "contentUrl": 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"@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/544/martin-lindstrom-4111_brands_a-global-brand-building-strategy-is-in-r_473487.png", "contentUrl": "https://sms4smile.com/quotes/i/544/martin-lindstrom-4111_brands_a-global-brand-building-strategy-is-in-r_473487.png", "url": "https://sms4smile.com/quotes/i/544/martin-lindstrom-4111_brands_a-global-brand-building-strategy-is-in-r_473487.png", "width": 1080, "height": 1080, "caption": "“A global brand building strategy is, in reality, a local plan for every market.” — Martin Lindstrom", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 7, "item": { "@type": "Quotation", "text": "I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective.", "creator": { "@type": "Person", "name": "Martin Lindstrom" }, "url": 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who they'd be comfortable upsetting.", "creator": { "@type": "Person", "name": "Martin Lindstrom" }, "url": "https://sms4smile.com/quotes/martin-lindstrom/powerful-brands-in-the-future-will-instead-carefully-choose-who-d/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b1e/martin-lindstrom-4111_brands_powerful-brands-in-the-future-will-inste_756403.png", "contentUrl": "https://sms4smile.com/quotes/i/b1e/martin-lindstrom-4111_brands_powerful-brands-in-the-future-will-inste_756403.png", "url": "https://sms4smile.com/quotes/i/b1e/martin-lindstrom-4111_brands_powerful-brands-in-the-future-will-inste_756403.png", "width": 1080, "height": 1080, "caption": "“Powerful brands in the future will instead carefully choose who'd they'd love to be friends with - and who…” — Martin Lindstrom", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.", "creator": { "@type": "Person", "name": "Martin Lindstrom" }, "url": "https://sms4smile.com/quotes/martin-lindstrom/small-data-is-not-about-testing-concepts-it-is-more-to-create-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/88a/martin-lindstrom-4111_brands_small-data-is-not-about-testing-concepts_1487201.png", "contentUrl": "https://sms4smile.com/quotes/i/88a/martin-lindstrom-4111_brands_small-data-is-not-about-testing-concepts_1487201.png", "url": "https://sms4smile.com/quotes/i/88a/martin-lindstrom-4111_brands_small-data-is-not-about-testing-concepts_1487201.png", "width": 1080, "height": 1080, "caption": "“Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.” — Martin Lindstrom", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "Brand handling synergy means developing and communicating your company's values and identity consistently.", "creator": { "@type": "Person", "name": "Martin Lindstrom" }, "url": "https://sms4smile.com/quotes/martin-lindstrom/brand-handling-synergy-means-developing-and-communicating-your/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/8b5/martin-lindstrom-4111_brands_brand-handling-synergy-means-developing_2108221.png", "contentUrl": "https://sms4smile.com/quotes/i/8b5/martin-lindstrom-4111_brands_brand-handling-synergy-means-developing_2108221.png", "url": "https://sms4smile.com/quotes/i/8b5/martin-lindstrom-4111_brands_brand-handling-synergy-means-developing_2108221.png", "width": 1080, "height": 1080, "caption": "“Brand handling synergy means developing and communicating your company's values and identity consistently.” — 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Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. 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It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications", "creator": { "@type": "Person", "name": "Martin Lindstrom" }, "url": "https://sms4smile.com/quotes/martin-lindstrom/brands-use-of-social-media-is-not-a-matter-of-yes-or-no-it-is-simply/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/366/martin-lindstrom-4111_advantage_brands-use-of-social-media-is-not-a-matt_2726308.jpg", "contentUrl": "https://sms4smile.com/quotes/i/366/martin-lindstrom-4111_advantage_brands-use-of-social-media-is-not-a-matt_2726308.jpg", "url": "https://sms4smile.com/quotes/i/366/martin-lindstrom-4111_advantage_brands-use-of-social-media-is-not-a-matt_2726308.jpg", "width": 1080, "height": 1080, "caption": "“Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next…” — Martin Lindstrom", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 21, "item": { "@type": "Quotation", "text": "Spinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains using fMRI, we learned that there's a huge correlation between religion and branding - and thus the way that brands intend to generate customer evangelism are to be constructed.", "creator": { "@type": "Person", "name": "Martin Lindstrom" }, "url": "https://sms4smile.com/quotes/martin-lindstrom/spinning-out-of-my-neuromarketing-work-where-based-on-scanning-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/090/martin-lindstrom-4111_brain_spinning-out-of-my-neuromarketing-work-w_2773110.jpg", "contentUrl": "https://sms4smile.com/quotes/i/090/martin-lindstrom-4111_brain_spinning-out-of-my-neuromarketing-work-w_2773110.jpg", "url": "https://sms4smile.com/quotes/i/090/martin-lindstrom-4111_brain_spinning-out-of-my-neuromarketing-work-w_2773110.jpg", "width": 1080, "height": 1080, "caption": "“Spinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains…” — Martin Lindstrom", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 22, "item": { "@type": "Quotation", "text": "Consider Brazilian cosmetics brand Natura, which deploys a direct-sales force of more than 718,000. By knocking on doors, it has established a vibrant network of brand supporters.", "creator": { "@type": "Person", "name": "Martin Lindstrom" }, "url": "https://sms4smile.com/quotes/martin-lindstrom/consider-brazilian-cosmetics-brand-natura-which-deploys-a-direct/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/056/martin-lindstrom-4111_brands_consider-brazilian-cosmetics-brand-natur_2666828.jpg", "contentUrl": "https://sms4smile.com/quotes/i/056/martin-lindstrom-4111_brands_consider-brazilian-cosmetics-brand-natur_2666828.jpg", "url": "https://sms4smile.com/quotes/i/056/martin-lindstrom-4111_brands_consider-brazilian-cosmetics-brand-natur_2666828.jpg", "width": 1080, "height": 1080, "caption": "“Consider Brazilian cosmetics brand Natura, which deploys a direct-sales force of more than 718,000. By…” — Martin Lindstrom", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 23, "item": { "@type": "Quotation", "text": "Imagine a smashed stained-glass window, a page torn from a Bible, or a snippet of choral singing. You would still recognize their religious roots, wouldn't you? In 1915, Coca-Cola designed a bottle so unique that if it were smashed into thousands of pieces, from a single shard of glass you'd still be able recognize the brand. We call such a device a Smashable. It can be anything from a color to a sound, from a pattern to a smell to an icon.", "creator": { "@type": "Person", "name": "Martin Lindstrom" }, "url": "https://sms4smile.com/quotes/martin-lindstrom/imagine-a-smashed-stained-glass-window-a-page-torn-from-a-bible-or-a/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/917/martin-lindstrom-4111_able_imagine-a-smashed-stained-glass-window-a_1703725.png", "contentUrl": "https://sms4smile.com/quotes/i/917/martin-lindstrom-4111_able_imagine-a-smashed-stained-glass-window-a_1703725.png", "url": "https://sms4smile.com/quotes/i/917/martin-lindstrom-4111_able_imagine-a-smashed-stained-glass-window-a_1703725.png", "width": 1080, "height": 1080, "caption": "“Imagine a smashed stained-glass window, a page torn from a Bible, or a snippet of choral singing. 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No matter how creative you are - and thus how much creative space you need - there's always some fundamental values and drivers your brand should seek to address - in order to become successful.", "creator": { "@type": "Person", "name": "Martin Lindstrom" }, "url": "https://sms4smile.com/quotes/martin-lindstrom/once-you-know-the-reason-why-you-ve-defined-your-white-space-of/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e06/martin-lindstrom-4111_addresses_once-you-know-the-reason-why-you-ve-defi_1832824.png", "contentUrl": "https://sms4smile.com/quotes/i/e06/martin-lindstrom-4111_addresses_once-you-know-the-reason-why-you-ve-defi_1832824.png", "url": "https://sms4smile.com/quotes/i/e06/martin-lindstrom-4111_addresses_once-you-know-the-reason-why-you-ve-defi_1832824.png", "width": 1080, "height": 1080, "caption": "“Once you know the reason why - you've defined your white space of canvas on which you can paint and create a…” — Martin Lindstrom", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 26, "item": { "@type": "Quotation", "text": "Opinion free brands simply will struggle to survive in the future - of that simple reason that we increasingly want to associate ourselves with opinionated and authentic brands.", "creator": { "@type": "Person", "name": "Martin Lindstrom" }, "url": "https://sms4smile.com/quotes/martin-lindstrom/opinion-free-brands-simply-will-struggle-to-survive-in-the-future-of/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/f10/martin-lindstrom-4111_associates_opinion-free-brands-simply-will-struggle_2568106.png", "contentUrl": "https://sms4smile.com/quotes/i/f10/martin-lindstrom-4111_associates_opinion-free-brands-simply-will-struggle_2568106.png", "url": "https://sms4smile.com/quotes/i/f10/martin-lindstrom-4111_associates_opinion-free-brands-simply-will-struggle_2568106.png", "width": 1080, "height": 1080, "caption": "“Opinion free brands simply will struggle to survive in the future - of that simple reason that we…” — Martin Lindstrom", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 27, "item": { "@type": "Quotation", "text": "The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable about building and maintaining their own personal brands. This has thickened their \"filter\" and as a result made them become more critical towards advertising and communication.", "creator": { "@type": "Person", "name": "Martin Lindstrom" }, "url": "https://sms4smile.com/quotes/martin-lindstrom/the-consumer-has-become-increasingly-sophisticated-in-the-way-they/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/39e/martin-lindstrom-4111_advertising_the-consumer-has-become-increasingly-sop_2720762.png", "contentUrl": "https://sms4smile.com/quotes/i/39e/martin-lindstrom-4111_advertising_the-consumer-has-become-increasingly-sop_2720762.png", "url": "https://sms4smile.com/quotes/i/39e/martin-lindstrom-4111_advertising_the-consumer-has-become-increasingly-sop_2720762.png", "width": 1080, "height": 1080, "caption": "“The consumer has become increasingly sophisticated in the way they obtain and digest information - of the…” — Martin Lindstrom", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/brands/martin-lindstrom/#webpage", "url": "https://sms4smile.com/quotes/about/brands/martin-lindstrom/", "name": "Brands Quotes by Martin Lindstrom", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/brands/martin-lindstrom/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/7f4/martin-lindstrom-4111_brand_the-enemy-shapes-the-brand-689803_689803.png" }, "description": "27 Brands quotes by Martin Lindstrom. 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