---
title: "10 Brands Quotes By David Ogilvy"
description: "10 Brands quotes by David Ogilvy. Plus more from David Ogilvy and more Brands sayings from other authors."
image: "https://sms4smile.com/quotes/i/b58/david-ogilvy-1326_advertisement-negati_nobody-has-ever-built-a-brand-by-imitati_2566582.png"
---

> [Nobody has ever built a brand by imitating somebody else's advertising.](https://sms4smile.com/quotes/david-ogilvy/nobody-has-ever-built-a-brand-by-imitating-somebody-else-s-advertising/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/b58/david-ogilvy-1326_advertisement-negati_nobody-has-ever-built-a-brand-by-imitati_2566582.png)

> [Every ad is an investment in the long-term image of a brand.](https://sms4smile.com/quotes/david-ogilvy/every-ad-is-an-investment-in-the-long-term-image-of-a-brand/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/5a0/david-ogilvy-1326_ads_every-ad-is-an-investment-in-the-long-te_1280225.png)

> [Sound an alarm! Advertising, not deals, builds brands.](https://sms4smile.com/quotes/david-ogilvy/sound-an-alarm-advertising-not-deals-builds-brands/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/ae1/david-ogilvy-1326_advertising_sound-an-alarm-advertising-not-deals-bui_1298069.png)

> [Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.](https://sms4smile.com/quotes/david-ogilvy/any-damn-fool-can-put-on-a-deal-but-it-takes-genius-faith-and/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/559/david-ogilvy-1326_brands_any-damn-fool-can-put-on-a-deal-but-it-t_1773840.png)

> [Every advertisement is part of the long term investment in the personality of the brand.](https://sms4smile.com/quotes/david-ogilvy/every-advertisement-is-part-of-the-long-term-investment-in-the/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/521/david-ogilvy-1326_advertisement_every-advertisement-is-part-of-the-long_1241053.png)

> [Within every brand is a product, but not every product is a brand.](https://sms4smile.com/quotes/david-ogilvy/within-every-brand-is-a-product-but-not-every-product-is-a-brand/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/401/david-ogilvy-1326_brand_within-every-brand-is-a-product-but-not_1384569.png)

> [Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say…](https://sms4smile.com/quotes/david-ogilvy/once-upon-a-time-i-was-riding-on-the-top-of-a-first-avenue-bus-when-i/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/7c2/david-ogilvy-1326_advertising_once-upon-a-time-i-was-riding-on-the-top_65690.png)

> [There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And…](https://sms4smile.com/quotes/david-ogilvy/there-isn-t-any-significant-difference-between-the-various-brands-of/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/3cd/david-ogilvy-1326_advertising_there-isn-t-any-significant-difference-b_1137621.png)

> [...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and…](https://sms4smile.com/quotes/david-ogilvy/consumers-do-not-buy-one-brand-of-soap-or-coffee-or-detergent-they/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/fba/david-ogilvy-1326_brands_consumers-do-not-buy-one-brand-of-soap-o_518631.png)

> [Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing…](https://sms4smile.com/quotes/david-ogilvy/making-the-logo-twice-the-size-is-often-a-good-thing-to-do-because/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/f82/david-ogilvy-1326_advertisements_making-the-logo-twice-the-size-is-often_3103593.png)

## Other authors on Brands

## More by David Ogilvy

> [I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.](https://sms4smile.com/quotes/david-ogilvy/i-figure-that-my-staff-will-be-less-reluctant-to-work-overtime-if-i/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers…](https://sms4smile.com/quotes/david-ogilvy/in-most-agencies-account-executives-outnumber-the-copywriters-two-to/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and…](https://sms4smile.com/quotes/david-ogilvy/your-alcoholics-may-include-some-of-your-brightest-stars-the-problem/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big…](https://sms4smile.com/quotes/david-ogilvy/it-takes-a-big-idea-to-attract-the-attention-of-consumers-and-get/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if…](https://sms4smile.com/quotes/david-ogilvy/many-manufacturers-secretly-question-whether-advertising-really-sells/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,…](https://sms4smile.com/quotes/david-ogilvy/once-upon-a-time-i-was-riding-on-the-top-of-a-first-avenue-bus-when-i/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [You can't save souls in an empty church.](https://sms4smile.com/quotes/david-ogilvy/you-can-t-save-souls-in-an-empty-church/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.](https://sms4smile.com/quotes/david-ogilvy/in-the-modern-world-of-business-it-is-useless-to-be-a-creative/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [Consumers don't think how they feel. They don't say what they think and they don't do what they say.](https://sms4smile.com/quotes/david-ogilvy/consumers-don-t-think-how-they-feel-they-don-t-say-what-they-think/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [Compete with the immortals](https://sms4smile.com/quotes/david-ogilvy/compete-with-the-immortals/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [You will never win fame and fortune unless you invent big ideas.](https://sms4smile.com/quotes/david-ogilvy/you-will-never-win-fame-and-fortune-unless-you-invent-big-ideas/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay…](https://sms4smile.com/quotes/david-ogilvy/the-worst-fault-a-salesman-can-commit-is-to-be-a-bore-foster-any/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind…](https://sms4smile.com/quotes/david-ogilvy/i-don-t-believe-in-tricky-advertising-i-don-t-believe-in-cute/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a…](https://sms4smile.com/quotes/david-ogilvy/i-never-assign-a-product-to-a-writer-unless-i-know-that-he-is/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.](https://sms4smile.com/quotes/david-ogilvy/talent-i-believe-is-most-likely-to-be-found-among-nonconformists/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

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