--- title: "3 Branding Quotes By Tony Hsieh" description: "3 Branding quotes by Tony Hsieh. Plus more from Tony Hsieh and more Branding sayings from other authors." image: "https://sms4smile.com/quotes/i/579/tony-hsieh-6336_advertising_branding-through-customer-service-over-t_34307.png" --- > [Branding Through Customer Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word…](https://sms4smile.com/quotes/tony-hsieh/branding-through-customer-service-over-the-years-the-number-one/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) [Image](https://sms4smile.com/quotes/i/579/tony-hsieh-6336_advertising_branding-through-customer-service-over-t_34307.png) > [Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our…](https://sms4smile.com/quotes/tony-hsieh/service-over-the-years-the-number-one-driver-of-our-growth-at-zappos/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) [Image](https://sms4smile.com/quotes/i/7d4/tony-hsieh-6336_advertising_service-over-the-years-the-number-one-dr_513606.jpg) > [A great brand is a story that never stops unfolding.](https://sms4smile.com/quotes/tony-hsieh/a-great-brand-is-a-story-that-never-stops-unfolding/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) [Image](https://sms4smile.com/quotes/i/b50/tony-hsieh-6336_brand_a-great-brand-is-a-story-that-never-stop_612310.png) ## Other authors on Branding - [Susan C. Young 71 quotes](https://sms4smile.com/quotes/about/branding/susan-c-young/) - [Loren Weisman 32 quotes](https://sms4smile.com/quotes/about/branding/loren-weisman/) - [Israelmore Ayivor 23 quotes](https://sms4smile.com/quotes/about/branding/israelmore-ayivor/) - [Amber Hurdle 15 quotes](https://sms4smile.com/quotes/about/branding/amber-hurdle/) - [Laura Busche 14 quotes](https://sms4smile.com/quotes/about/branding/laura-busche/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b003/author-adam-hamilton-9302.jpg) Ryan Lilly 13 quotes ](https://sms4smile.com/quotes/about/branding/ryan-lilly/) - [Bernard Kelvin Clive 12 quotes](https://sms4smile.com/quotes/about/branding/bernard-kelvin-clive/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b010/author-germany-kent-38328.jpg) Germany Kent 8 quotes ](https://sms4smile.com/quotes/about/branding/germany-kent/) - [Wally Olins 6 quotes](https://sms4smile.com/quotes/about/branding/wally-olins/) - [Richie Norton 6 quotes](https://sms4smile.com/quotes/about/branding/richie-norton/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b004/author-anneliese-van-der-pol-13877.jpg) Debbie Millman 6 quotes ](https://sms4smile.com/quotes/about/branding/debbie-millman/) - [Mokokoma Mokhonoana 5 quotes](https://sms4smile.com/quotes/about/branding/mokokoma-mokhonoana/) ## More by Tony Hsieh > [Things are never as bad or as good as they seem.](https://sms4smile.com/quotes/tony-hsieh/things-are-never-as-bad-or-as-good-as-they-seem/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [After what seemed like an eternity, we finally reached the summit just as the sun was rising. I couldn't believe that we had actually…](https://sms4smile.com/quotes/tony-hsieh/after-what-seemed-like-an-eternity-we-finally-reached-the-summit-just/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Branding Through Customer Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth.…](https://sms4smile.com/quotes/tony-hsieh/branding-through-customer-service-over-the-years-the-number-one/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [If I was going to go into an office I wanted it to be with people I would choose to be around even if…](https://sms4smile.com/quotes/tony-hsieh/if-i-was-going-to-go-into-an-office-i-wanted-it-to-be-with-people-i/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren't able…](https://sms4smile.com/quotes/tony-hsieh/never-accept-or-be-too-comfortable-with-the-status-quo-because-the/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Have fun. The game is a lot more enjoyable when you're trying to do more than just make money.](https://sms4smile.com/quotes/tony-hsieh/have-fun-the-game-is-a-lot-more-enjoyable-when-you-re-trying-to-do/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term…](https://sms4smile.com/quotes/tony-hsieh/our-belief-is-that-if-you-get-the-culture-right-most-of-the-other/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Twitter is like hugging. Just because it's hard to measure the return on investment doesn't mean there isn't value there.](https://sms4smile.com/quotes/tony-hsieh/twitter-is-like-hugging-just-because-it-s-hard-to-measure-the-return/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Sorry, investing was pretty boring and I really missed being part of building something. I felt like I was always standing on the sidelines,…](https://sms4smile.com/quotes/tony-hsieh/sorry-investing-was-pretty-boring-and-i-really-missed-being-part-of/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Problems are just mile markers. Each one we pass means we've gotten better.](https://sms4smile.com/quotes/tony-hsieh/problems-are-just-mile-markers-each-one-we-pass-means-we-ve-gotten/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [I think when people say they dread going into work on Monday morning, it's because they know they are leaving a piece of themselves…](https://sms4smile.com/quotes/tony-hsieh/i-think-when-people-say-they-dread-going-into-work-on-monday-morning/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [“that your business can avoid making some of the same ones.   7. You want to figure out the right balance of profits, passion, and…](https://sms4smile.com/quotes/tony-hsieh/that-your-business-can-avoid-making-some-of-the-same-ones-7-you-want/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Inspire other communities and cities to reinvent themselves.](https://sms4smile.com/quotes/tony-hsieh/inspire-other-communities-and-cities-to-reinvent-themselves/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Learn by doing. Theory is nice, but nothing replaces actual experience.](https://sms4smile.com/quotes/tony-hsieh/learn-by-doing-theory-is-nice-but-nothing-replaces-actual-experience/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [Most companies are very quick to hire and slow to fire, when really it should be the other way around.](https://sms4smile.com/quotes/tony-hsieh/most-companies-are-very-quick-to-hire-and-slow-to-fire-when-really-it/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/branding/tony-hsieh/#itemlist", "name": "3 Branding Quotes By Tony Hsieh", "numberOfItems": 3, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "Branding Through Customer Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.", "creator": { "@type": "Person", "name": "Tony Hsieh" }, "url": "https://sms4smile.com/quotes/tony-hsieh/branding-through-customer-service-over-the-years-the-number-one/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/579/tony-hsieh-6336_advertising_branding-through-customer-service-over-t_34307.png", "contentUrl": "https://sms4smile.com/quotes/i/579/tony-hsieh-6336_advertising_branding-through-customer-service-over-t_34307.png", "url": "https://sms4smile.com/quotes/i/579/tony-hsieh-6336_advertising_branding-through-customer-service-over-t_34307.png", "width": 1080, "height": 1080, "caption": "“Branding Through Customer Service Over the years, the number one driver of our growth at Zappos has been…” — Tony Hsieh", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.", "creator": { "@type": "Person", "name": "Tony Hsieh" }, "url": "https://sms4smile.com/quotes/tony-hsieh/service-over-the-years-the-number-one-driver-of-our-growth-at-zappos/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/7d4/tony-hsieh-6336_advertising_service-over-the-years-the-number-one-dr_513606.jpg", "contentUrl": "https://sms4smile.com/quotes/i/7d4/tony-hsieh-6336_advertising_service-over-the-years-the-number-one-dr_513606.jpg", "url": "https://sms4smile.com/quotes/i/7d4/tony-hsieh-6336_advertising_service-over-the-years-the-number-one-dr_513606.jpg", "width": 1080, "height": 1080, "caption": "“Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of…” — Tony Hsieh", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "A great brand is a story that never stops unfolding.", "creator": { "@type": "Person", "name": "Tony Hsieh" }, "url": "https://sms4smile.com/quotes/tony-hsieh/a-great-brand-is-a-story-that-never-stops-unfolding/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b50/tony-hsieh-6336_brand_a-great-brand-is-a-story-that-never-stop_612310.png", "contentUrl": "https://sms4smile.com/quotes/i/b50/tony-hsieh-6336_brand_a-great-brand-is-a-story-that-never-stop_612310.png", "url": "https://sms4smile.com/quotes/i/b50/tony-hsieh-6336_brand_a-great-brand-is-a-story-that-never-stop_612310.png", "width": 1080, "height": 1080, "caption": "“A great brand is a story that never stops unfolding.” — Tony Hsieh", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/branding/tony-hsieh/#webpage", "url": "https://sms4smile.com/quotes/about/branding/tony-hsieh/", "name": "Branding Quotes by Tony Hsieh", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/branding/tony-hsieh/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/579/tony-hsieh-6336_advertising_branding-through-customer-service-over-t_34307.png" }, "description": "3 Branding quotes by Tony Hsieh. Plus more from Tony Hsieh and more Branding sayings from other authors.", "breadcrumb": { "@id": "https://sms4smile.com/quotes/about/branding/tony-hsieh/#breadcrumb" } }, { "@type": "BreadcrumbList", "@id": "https://sms4smile.com/quotes/about/branding/tony-hsieh/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Topics", "item": "https://sms4smile.com/quotes/categories/" }, { "@type": "ListItem", "position": 4, "name": "Branding", "item": "https://sms4smile.com/quotes/about/branding/" }, { "@type": "ListItem", "position": 5, "name": "Tony Hsieh", "item": "https://sms4smile.com/quotes/about/branding/tony-hsieh/" } ] }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```