--- title: "4 Branding Quotes By Kytka Hilmar-Jezek" description: "4 Branding quotes by Kytka Hilmar-Jezek. Plus more from Kytka Hilmar-Jezek and more Branding sayings from other authors." image: "https://sms4smile.com/quotes/i/03e/kytka-hilmar-jezek-26636_alignment_the-decision-to-create-a-book-trailer-is_105178.jpg" --- > [“The decision to create a book trailer is entirely up to you. I can remember when "video killed the radio star" on…](https://sms4smile.com/quotes/kytka-hilmar-jezek/the-decision-to-create-a-book-trailer-is-entirely-up-to-you-i-can/) [Kytka Hilmar-Jezek](https://sms4smile.com/quotes/author/kytka-hilmar-jezek/) [Image](https://sms4smile.com/quotes/i/03e/kytka-hilmar-jezek-26636_alignment_the-decision-to-create-a-book-trailer-is_105178.jpg) > [“An increasing number of people are taking advantage of having a leg up on their competition by branding themselves as "the expert"…](https://sms4smile.com/quotes/kytka-hilmar-jezek/an-increasing-number-of-people-are-taking-advantage-of-having-a-leg/) [Kytka Hilmar-Jezek](https://sms4smile.com/quotes/author/kytka-hilmar-jezek/) [Image](https://sms4smile.com/quotes/i/6db/kytka-hilmar-jezek-26636_authors_an-increasing-number-of-people-are-takin_614019.jpg) > [“Book authors are in high demand for speaking engagements and appearances; they are the new ‘celebrity’ and celebrities gain access. Authors not…](https://sms4smile.com/quotes/kytka-hilmar-jezek/book-authors-are-in-high-demand-for-speaking-engagements-and/) [Kytka Hilmar-Jezek](https://sms4smile.com/quotes/author/kytka-hilmar-jezek/) [Image](https://sms4smile.com/quotes/i/ab5/kytka-hilmar-jezek-26636_authors-are-in-deman_book-authors-are-in-high-demand-for-spea_931016.jpg) > [“Your brand is the unique persona and identity of you, your company, product or service that sets it apart from others in…](https://sms4smile.com/quotes/kytka-hilmar-jezek/your-brand-is-the-unique-persona-and-identity-of-you-your-company/) [Kytka Hilmar-Jezek](https://sms4smile.com/quotes/author/kytka-hilmar-jezek/) [Image](https://sms4smile.com/quotes/i/d2c/kytka-hilmar-jezek-26636_book-power_your-brand-is-the-unique-persona-and-ide_3084898.jpg) ## Other authors on Branding - [Susan C. Young 71 quotes](https://sms4smile.com/quotes/about/branding/susan-c-young/) - [Loren Weisman 32 quotes](https://sms4smile.com/quotes/about/branding/loren-weisman/) - [Israelmore Ayivor 23 quotes](https://sms4smile.com/quotes/about/branding/israelmore-ayivor/) - [Amber Hurdle 15 quotes](https://sms4smile.com/quotes/about/branding/amber-hurdle/) - [Laura Busche 14 quotes](https://sms4smile.com/quotes/about/branding/laura-busche/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b003/author-adam-hamilton-9302.jpg) Ryan Lilly 13 quotes ](https://sms4smile.com/quotes/about/branding/ryan-lilly/) - [Bernard Kelvin Clive 12 quotes](https://sms4smile.com/quotes/about/branding/bernard-kelvin-clive/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b010/author-germany-kent-38328.jpg) Germany Kent 8 quotes ](https://sms4smile.com/quotes/about/branding/germany-kent/) - [Wally Olins 6 quotes](https://sms4smile.com/quotes/about/branding/wally-olins/) - [Richie Norton 6 quotes](https://sms4smile.com/quotes/about/branding/richie-norton/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b004/author-anneliese-van-der-pol-13877.jpg) Debbie Millman 6 quotes ](https://sms4smile.com/quotes/about/branding/debbie-millman/) - [Mokokoma Mokhonoana 5 quotes](https://sms4smile.com/quotes/about/branding/mokokoma-mokhonoana/) ## More by Kytka Hilmar-Jezek > [“The decision to create a book trailer is entirely up to you. I can remember when "video killed the radio star" on MTV and…](https://sms4smile.com/quotes/kytka-hilmar-jezek/the-decision-to-create-a-book-trailer-is-entirely-up-to-you-i-can/) [Kytka Hilmar-Jezek](https://sms4smile.com/quotes/author/kytka-hilmar-jezek/) > [“Energy is the new currency... Guard & invest it wisely... ~♥~”](https://sms4smile.com/quotes/kytka-hilmar-jezek/energy-is-the-new-currency-guard-invest-it-wisely/) [Kytka Hilmar-Jezek](https://sms4smile.com/quotes/author/kytka-hilmar-jezek/) > [“The out-dated imagery of sitting over a dusty typewriter staring at blank pages for years is a fallacy and probably designed to keep you…](https://sms4smile.com/quotes/kytka-hilmar-jezek/the-out-dated-imagery-of-sitting-over-a-dusty-typewriter-staring-at/) [Kytka Hilmar-Jezek](https://sms4smile.com/quotes/author/kytka-hilmar-jezek/) > [“Experts tend to be busy and hyper organized. They want to help you, but the easier you make it for them, the better. They…](https://sms4smile.com/quotes/kytka-hilmar-jezek/experts-tend-to-be-busy-and-hyper-organized-they-want-to-help-you-but/) [Kytka Hilmar-Jezek](https://sms4smile.com/quotes/author/kytka-hilmar-jezek/) > [“With the explosion of technology over the last 15+ years, we are in the process of a complete paradigm shift in regards to how…](https://sms4smile.com/quotes/kytka-hilmar-jezek/with-the-explosion-of-technology-over-the-last-15-years-we-are-in-the/) [Kytka Hilmar-Jezek](https://sms4smile.com/quotes/author/kytka-hilmar-jezek/) > [“An increasing number of people are taking advantage of having a leg up on their competition by branding themselves as "the expert" in their…](https://sms4smile.com/quotes/kytka-hilmar-jezek/an-increasing-number-of-people-are-taking-advantage-of-having-a-leg/) [Kytka Hilmar-Jezek](https://sms4smile.com/quotes/author/kytka-hilmar-jezek/) > [“The final option to have your book completed is to hire a ghost writer. The challenge with this option is that it is important…](https://sms4smile.com/quotes/kytka-hilmar-jezek/the-final-option-to-have-your-book-completed-is-to-hire-a-ghost/) [Kytka Hilmar-Jezek](https://sms4smile.com/quotes/author/kytka-hilmar-jezek/) > [“Maybe you have already been writing, but never considered a book before. What you have contributed to websites, discussion groups, blogs and membership communities…](https://sms4smile.com/quotes/kytka-hilmar-jezek/maybe-you-have-already-been-writing-but-never-considered-a-book/) [Kytka Hilmar-Jezek](https://sms4smile.com/quotes/author/kytka-hilmar-jezek/) > [“Book authors are in high demand for speaking engagements and appearances; they are the new ‘celebrity’ and celebrities gain access. Authors not only make…](https://sms4smile.com/quotes/kytka-hilmar-jezek/book-authors-are-in-high-demand-for-speaking-engagements-and/) [Kytka Hilmar-Jezek](https://sms4smile.com/quotes/author/kytka-hilmar-jezek/) > [“I hope you have a book telling others how you do what you do. If you answered no, then I challenge you to spend…](https://sms4smile.com/quotes/kytka-hilmar-jezek/i-hope-you-have-a-book-telling-others-how-you-do-what-you-do-if-you/) [Kytka Hilmar-Jezek](https://sms4smile.com/quotes/author/kytka-hilmar-jezek/) > [“Writing your book is not the end all of your strategy. It is a powerful catalyst that will push you to the top of…](https://sms4smile.com/quotes/kytka-hilmar-jezek/writing-your-book-is-not-the-end-all-of-your-strategy-it-is-a/) [Kytka Hilmar-Jezek](https://sms4smile.com/quotes/author/kytka-hilmar-jezek/) > [“Your intention is for readers to benefit from your experiences and avoid the costly and time consuming mistakes you may have made. You want…](https://sms4smile.com/quotes/kytka-hilmar-jezek/your-intention-is-for-readers-to-benefit-from-your-experiences-and/) [Kytka Hilmar-Jezek](https://sms4smile.com/quotes/author/kytka-hilmar-jezek/) > [“We live in the information age and the sheer volume of it being available everywhere, creates a need for information that has value. Yes,…](https://sms4smile.com/quotes/kytka-hilmar-jezek/we-live-in-the-information-age-and-the-sheer-volume-of-it-being/) [Kytka Hilmar-Jezek](https://sms4smile.com/quotes/author/kytka-hilmar-jezek/) > [“Let me remind you again that when you put a book out there, you are a published author in a space where you are…](https://sms4smile.com/quotes/kytka-hilmar-jezek/let-me-remind-you-again-that-when-you-put-a-book-out-there-you-are-a/) [Kytka Hilmar-Jezek](https://sms4smile.com/quotes/author/kytka-hilmar-jezek/) > [“Selling is crucial to your success because without the sale, you do not make any money. The great thing about writing a book to…](https://sms4smile.com/quotes/kytka-hilmar-jezek/selling-is-crucial-to-your-success-because-without-the-sale-you-do/) [Kytka Hilmar-Jezek](https://sms4smile.com/quotes/author/kytka-hilmar-jezek/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/branding/kytka-hilmar-jezek/#itemlist", "name": "4 Branding Quotes By Kytka Hilmar-Jezek", "numberOfItems": 4, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "“The decision to create a book trailer is entirely up to you. I can remember when \"video killed the radio star\" on MTV and how excited I was with some music videos (the ones that lived up to or exceeded my imagined vision of the song) and the ones I disliked so much, I even stopped listening to the song (the imagery just ruined it for me!) Some people argue that in a visual landscape, a book trailer is a must, while others stand firm that books should be read and not seen; unless of course it gets made into a screenplay and then a film. The most practical advice is to trust your instinct. You know what you want to say with your book and if it aligns congruently with your brand, then for a non-fiction book it may be a strategic move. On the other hand, it may come off as too \"salesy\" and go in the opposite direction. As you can see, I still have a love / hate relationship with matching someone else's images to my own imagination. 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