--- title: "4 Branding Quotes By Howard Schultz" description: "4 Branding quotes by Howard Schultz. Plus more from Howard Schultz and more Branding sayings from other authors." image: "https://sms4smile.com/quotes/i/374/howard-schultz-1317_advertising_mass-advertising-can-help-build-brands-b_1665868.png" --- > [Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company,…](https://sms4smile.com/quotes/howard-schultz/mass-advertising-can-help-build-brands-but-authenticity-is-what-makes/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) [Image](https://sms4smile.com/quotes/i/374/howard-schultz-1317_advertising_mass-advertising-can-help-build-brands-b_1665868.png) > [In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations…](https://sms4smile.com/quotes/howard-schultz/in-this-ever-changing-society-the-most-powerful-and-enduring-brands-2/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) [Image](https://sms4smile.com/quotes/i/985/howard-schultz-1317_ads_in-this-ever-changing-society-the-most-p_1722937.jpg) > [Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...](https://sms4smile.com/quotes/howard-schultz/authentic-brands-don-t-emerge-from-marketing-cubicles-or-advertising/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) [Image](https://sms4smile.com/quotes/i/881/howard-schultz-1317_advertising_authentic-brands-don-t-emerge-from-marke_2729898.png) > [Customers must recognize that you stand for something.](https://sms4smile.com/quotes/howard-schultz/customers-must-recognize-that-you-stand-for-something/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) [Image](https://sms4smile.com/quotes/i/a01/howard-schultz-1317_branding_customers-must-recognize-that-you-stand_2816445.png) ## Other authors on Branding - [Susan C. Young 71 quotes](https://sms4smile.com/quotes/about/branding/susan-c-young/) - [Loren Weisman 32 quotes](https://sms4smile.com/quotes/about/branding/loren-weisman/) - [Israelmore Ayivor 23 quotes](https://sms4smile.com/quotes/about/branding/israelmore-ayivor/) - [Amber Hurdle 15 quotes](https://sms4smile.com/quotes/about/branding/amber-hurdle/) - [Laura Busche 14 quotes](https://sms4smile.com/quotes/about/branding/laura-busche/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b003/author-adam-hamilton-9302.jpg) Ryan Lilly 13 quotes ](https://sms4smile.com/quotes/about/branding/ryan-lilly/) - [Bernard Kelvin Clive 12 quotes](https://sms4smile.com/quotes/about/branding/bernard-kelvin-clive/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b010/author-germany-kent-38328.jpg) Germany Kent 8 quotes ](https://sms4smile.com/quotes/about/branding/germany-kent/) - [Wally Olins 6 quotes](https://sms4smile.com/quotes/about/branding/wally-olins/) - [Richie Norton 6 quotes](https://sms4smile.com/quotes/about/branding/richie-norton/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b004/author-anneliese-van-der-pol-13877.jpg) Debbie Millman 6 quotes ](https://sms4smile.com/quotes/about/branding/debbie-millman/) - [Mokokoma Mokhonoana 5 quotes](https://sms4smile.com/quotes/about/branding/mokokoma-mokhonoana/) ## More by Howard Schultz > [For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,…](https://sms4smile.com/quotes/howard-schultz/for-starbucks-there-will-be-no-shortage-of-the-highest-quality/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [If it Captures Your Imagination, it will captivate others.](https://sms4smile.com/quotes/howard-schultz/if-it-captures-your-imagination-it-will-captivate-others/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products…](https://sms4smile.com/quotes/howard-schultz/if-you-look-at-coffee-tea-food-and-juice-we-think-there-are-inherent/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to…](https://sms4smile.com/quotes/howard-schultz/the-success-of-the-starbucks-has-been-based-on-this-balance-between/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are…](https://sms4smile.com/quotes/howard-schultz/companies-should-not-have-a-singular-view-of-profitability-there/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Success is best when its shared](https://sms4smile.com/quotes/howard-schultz/success-is-best-when-its-shared/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [While their service is ending, our responsibility is just beginning!](https://sms4smile.com/quotes/howard-schultz/while-their-service-is-ending-our-responsibility-is-just-beginning/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [“Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock…](https://sms4smile.com/quotes/howard-schultz/living-in-the-same-city-as-microsoft-i-m-only-too-aware-that-even-in/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [We have a big opportunity in China. We think the number of stores here can rival the number in North America.](https://sms4smile.com/quotes/howard-schultz/we-have-a-big-opportunity-in-china-we-think-the-number-of-stores-here/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and…](https://sms4smile.com/quotes/howard-schultz/starbucks-is-not-an-advertiser-people-think-we-are-a-great-marketing/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to…](https://sms4smile.com/quotes/howard-schultz/we-woke-up-one-day-and-all-the-sudden-starbucks-was-in-the-middle-of/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board,…](https://sms4smile.com/quotes/howard-schultz/i-m-in-a-different-position-than-most-ceo-s-i-m-a-founder-i-m-not-a/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others.](https://sms4smile.com/quotes/howard-schultz/profitability-is-a-shallow-goal-if-it-doesn-t-have-a-real-purpose-and/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [And with the right mentor, don't be afraid to expose your vulnerabilities. Admit you don't know what you don't know. When you acknowledge your…](https://sms4smile.com/quotes/howard-schultz/and-with-the-right-mentor-don-t-be-afraid-to-expose-your/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [People in Washington need to put their feet in the shoes of working Americans.](https://sms4smile.com/quotes/howard-schultz/people-in-washington-need-to-put-their-feet-in-the-shoes-of-working/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/branding/howard-schultz/#itemlist", "name": "4 Branding Quotes By Howard Schultz", "numberOfItems": 4, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "Mass advertising can help build brands, but authenticity is what makes them last. 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