--- title: "3 Branding Quotes By Greg Thain" description: "3 Branding quotes by Greg Thain. Plus more from Greg Thain and more Branding sayings from other authors." image: "https://sms4smile.com/quotes/i/fe2/greg-thain-1820_confidence_the-retail-name-is-seen-as-one-brand-wit_844677.jpg" --- > [“The retail name is seen as one brand with extensions in many fields. There may be a linking theme across products, often…](https://sms4smile.com/quotes/greg-thain/the-retail-name-is-seen-as-one-brand-with-extensions-in-many-fields/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) [Image](https://sms4smile.com/quotes/i/fe2/greg-thain-1820_confidence_the-retail-name-is-seen-as-one-brand-wit_844677.jpg) > [“The manufacturers’ old branding tools are now insufficient to win the battle of the value chain. In order to develop new, more…](https://sms4smile.com/quotes/greg-thain/the-manufacturers-old-branding-tools-are-now-insufficient-to-win-the/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) [Image](https://sms4smile.com/quotes/i/f10/greg-thain-1820_learning_the-manufacturers-old-branding-tools-are_1371720.jpg) > [“only manufacturers can pursue a more specific type of branding where they discover new consumer wants, satisfy them with a functionally or…](https://sms4smile.com/quotes/greg-thain/only-manufacturers-can-pursue-a-more-specific-type-of-branding-where/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) [Image](https://sms4smile.com/quotes/i/35e/greg-thain-1820_marketing_only-manufacturers-can-pursue-a-more-spe_2185783.jpg) ## Other authors on Branding - [Susan C. Young 71 quotes](https://sms4smile.com/quotes/about/branding/susan-c-young/) - [Loren Weisman 32 quotes](https://sms4smile.com/quotes/about/branding/loren-weisman/) - [Israelmore Ayivor 23 quotes](https://sms4smile.com/quotes/about/branding/israelmore-ayivor/) - [Amber Hurdle 15 quotes](https://sms4smile.com/quotes/about/branding/amber-hurdle/) - [Laura Busche 14 quotes](https://sms4smile.com/quotes/about/branding/laura-busche/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b003/author-adam-hamilton-9302.jpg) Ryan Lilly 13 quotes ](https://sms4smile.com/quotes/about/branding/ryan-lilly/) - [Bernard Kelvin Clive 12 quotes](https://sms4smile.com/quotes/about/branding/bernard-kelvin-clive/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b010/author-germany-kent-38328.jpg) Germany Kent 8 quotes ](https://sms4smile.com/quotes/about/branding/germany-kent/) - [Wally Olins 6 quotes](https://sms4smile.com/quotes/about/branding/wally-olins/) - [Richie Norton 6 quotes](https://sms4smile.com/quotes/about/branding/richie-norton/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b004/author-anneliese-van-der-pol-13877.jpg) Debbie Millman 6 quotes ](https://sms4smile.com/quotes/about/branding/debbie-millman/) - [Mokokoma Mokhonoana 5 quotes](https://sms4smile.com/quotes/about/branding/mokokoma-mokhonoana/) ## More by Greg Thain > [“Marketing aims/image: A retailer that has positioning aims (e.g. trying to improve its image with respect to healthy food or trying to upstage wholesaler…](https://sms4smile.com/quotes/greg-thain/marketing-aims-image-a-retailer-that-has-positioning-aims-e-g-trying/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Every dominant brand (such as those listed in Table 5.1) has had to reinvest in mindspace every year to keep its position. However, things…](https://sms4smile.com/quotes/greg-thain/every-dominant-brand-such-as-those-listed-in-table-5-1-has-had-to/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“consolidation, coupled with a desire among the survivors to restore normal profit levels, helps to usher in an era of orderly competition based on…](https://sms4smile.com/quotes/greg-thain/consolidation-coupled-with-a-desire-among-the-survivors-to-restore/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“If the manufacturer can convince the retailer that delisting will hurt consumer satisfaction and possibly lead to store switching, then that will be second…](https://sms4smile.com/quotes/greg-thain/if-the-manufacturer-can-convince-the-retailer-that-delisting-will/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“As retailers have become competitors of manufacturers in many product categories, they reserve more shelfspace for their private label brands and dominate advertising spending…](https://sms4smile.com/quotes/greg-thain/as-retailers-have-become-competitors-of-manufacturers-in-many-product/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“High fixed costs mean that high volumes are an ever-essential objective. One”](https://sms4smile.com/quotes/greg-thain/high-fixed-costs-mean-that-high-volumes-are-an-ever-essential/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Importance of price: Price is imperative for FMCG retailers, much more so than for manufacturers. Retailers must constantly keep their real prices competitive and put…](https://sms4smile.com/quotes/greg-thain/importance-of-price-price-is-imperative-for-fmcg-retailers-much-more/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Hoping to create a little prestige, some retailers develop and advertise premium clothes sub-brands. In 2006, Myer, one of Australia’s largest retailers, launched a…](https://sms4smile.com/quotes/greg-thain/hoping-to-create-a-little-prestige-some-retailers-develop-and/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“The shift of power to retailers is not an inevitable phenomenon: technological changes and associated innovative ideas have been instrumental in moving power and…](https://sms4smile.com/quotes/greg-thain/the-shift-of-power-to-retailers-is-not-an-inevitable-phenomenon/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Because retail brands are barely differentiated, they are relatively fragile when compared to the largest manufacturer brands, despite having, in general, much higher awareness…](https://sms4smile.com/quotes/greg-thain/because-retail-brands-are-barely-differentiated-they-are-relatively/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“There are some FMCG categories where retailers are destined to control mindspace. These are the low-technology, low-image, low-novelty areas. Retailers are likely to be…](https://sms4smile.com/quotes/greg-thain/there-are-some-fmcg-categories-where-retailers-are-destined-to/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“In markets where consumers are sensitive to quality differences (e.g. washing powder, instant coffee, sanitary protection) the share for generics and copycats usually plateaus…](https://sms4smile.com/quotes/greg-thain/in-markets-where-consumers-are-sensitive-to-quality-differences-e-g/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Direct consumer contact is an advantage for retailers, as 70% of shoppers make purchase decisions in stores and are thus open to last-minute persuasion. The”](https://sms4smile.com/quotes/greg-thain/direct-consumer-contact-is-an-advantage-for-retailers-as-70-of/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“Fresh produce and other ‘destination’ products can create a sustainable differential advantage, as they have the potential for deciding the destination of the shopper.…](https://sms4smile.com/quotes/greg-thain/fresh-produce-and-other-destination-products-can-create-a-sustainable/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“PRIVATE LABEL IS booming. In Europe and the United States during the period 2000–2010, private label was responsible for the majority of the growth…](https://sms4smile.com/quotes/greg-thain/private-label-is-booming-in-europe-and-the-united-states-during-the/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/branding/greg-thain/#itemlist", "name": "3 Branding Quotes By Greg Thain", "numberOfItems": 3, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "“The retail name is seen as one brand with extensions in many fields. There may be a linking theme across products, often a ‘good value’ positioning, but essentially the name gives reassurance on quality. When awareness and reassurance are all that is required, umbrella branding will be as effective as individual branding, and is cheaper because it requires no additional investment for individual products. 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