--- title: "1 Brand names Quotes By Peter York" description: "1 Brand names quotes by Peter York. Plus more from Peter York and more Brand names sayings from other authors." image: "https://sms4smile.com/quotes/i/9c9/peter-york-10981_brand-names_brands-are-useful-ways-of-short-handing_1602501.png" --- > [Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.](https://sms4smile.com/quotes/peter-york/brands-are-useful-ways-of-short-handing-practically-anything-look-at/) [Peter York](https://sms4smile.com/quotes/author/peter-york/) [Image](https://sms4smile.com/quotes/i/9c9/peter-york-10981_brand-names_brands-are-useful-ways-of-short-handing_1602501.png) ## More by Peter York > [Girls like Diana Spencer, armed with nothing more than a guinea-pig-rearing certificate, proud to say in that old Sloane way that she was 'as…](https://sms4smile.com/quotes/peter-york/girls-like-diana-spencer-armed-with-nothing-more-than-a-guinea-pig/) [Peter York](https://sms4smile.com/quotes/author/peter-york/) > [All brands, whether high-ticket luxury ones such as Cartier or Rolls-Royce or 'masstige' ones with luxe-y overtones but altogether more affordable, all want to…](https://sms4smile.com/quotes/peter-york/all-brands-whether-high-ticket-luxury-ones-such-as-cartier-or-rolls/) [Peter York](https://sms4smile.com/quotes/author/peter-york/) > [My friends adore 'TOWIE' - the TV documentary series, 'The Only Way is Essex.' They like it, I'm afraid, for the most unworthy of…](https://sms4smile.com/quotes/peter-york/my-friends-adore-towie-the-tv-documentary-series-the-only-way-is/) [Peter York](https://sms4smile.com/quotes/author/peter-york/) > [People are fretful about lifestyle retailing because the idea that anyone's immortal soul and deepest longings can be quite so readily anticipated and consolidated…](https://sms4smile.com/quotes/peter-york/people-are-fretful-about-lifestyle-retailing-because-the-idea-that/) [Peter York](https://sms4smile.com/quotes/author/peter-york/) > [Stephen Jones' hats are what we used to call 'creations'; extravagant, odd things for extravagant, odd people like Madonna or Lady Gaga. They're worn…](https://sms4smile.com/quotes/peter-york/stephen-jones-hats-are-what-we-used-to-call-creations-extravagant-odd/) [Peter York](https://sms4smile.com/quotes/author/peter-york/) > [Advertising has always been a huge unrecognised source of outdoor relief for the arts.](https://sms4smile.com/quotes/peter-york/advertising-has-always-been-a-huge-unrecognised-source-of-outdoor/) [Peter York](https://sms4smile.com/quotes/author/peter-york/) > [By the late Nineties, we had become a more visual nation. Big-money taste moved to global standards - new architecture, design and show-off contemporary…](https://sms4smile.com/quotes/peter-york/by-the-late-nineties-we-had-become-a-more-visual-nation-big-money/) [Peter York](https://sms4smile.com/quotes/author/peter-york/) > [By the 1980s, practically no one under 60 in the real civilian world wore hats for anything except weddings, funerals or Ascot. Hats had…](https://sms4smile.com/quotes/peter-york/by-the-1980s-practically-no-one-under-60-in-the-real-civilian-world/) [Peter York](https://sms4smile.com/quotes/author/peter-york/) > [Been trading up recently? You have, haven't you? You'll be squawking that you're too rational, too busy and too socially concerned for any of…](https://sms4smile.com/quotes/peter-york/been-trading-up-recently-you-have-haven-t-you-you-ll-be-squawking/) [Peter York](https://sms4smile.com/quotes/author/peter-york/) > [Celebrity poverty, that's the hidden scandal in Blair's Britain. You can't help but worry for them. A girl I knew developed X-ray eyes for…](https://sms4smile.com/quotes/peter-york/celebrity-poverty-that-s-the-hidden-scandal-in-blair-s-britain-you/) [Peter York](https://sms4smile.com/quotes/author/peter-york/) > [In the 1940s, cigarettes would be shown in classy situations, endorsed by celebrities - real A-list Hollywood stars in America - the ads would…](https://sms4smile.com/quotes/peter-york/in-the-1940s-cigarettes-would-be-shown-in-classy-situations-endorsed/) [Peter York](https://sms4smile.com/quotes/author/peter-york/) > [Tabloid discussion of bad children always blames baby-boomer liberals, careerist mothers and fashion-crazed Nathan Barley types who think it's all enormously funny. But the…](https://sms4smile.com/quotes/peter-york/tabloid-discussion-of-bad-children-always-blames-baby-boomer-liberals/) [Peter York](https://sms4smile.com/quotes/author/peter-york/) > [All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around…](https://sms4smile.com/quotes/peter-york/all-i-m-saying-is-that-louis-vuitton-and-l-oreal-didn-t-invent/) [Peter York](https://sms4smile.com/quotes/author/peter-york/) > [The newsprint thesp celebrity interview as a middle-brow art form suffers from desperate overproduction. There'll be at least 10 in the broadsheets today and…](https://sms4smile.com/quotes/peter-york/the-newsprint-thesp-celebrity-interview-as-a-middle-brow-art-form/) [Peter York](https://sms4smile.com/quotes/author/peter-york/) > [Decorators never quite saw the point of massing books. Books brought colour to a room and filled it up, but shelves bearing just one…](https://sms4smile.com/quotes/peter-york/decorators-never-quite-saw-the-point-of-massing-books-books-brought/) [Peter York](https://sms4smile.com/quotes/author/peter-york/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/brand-names/peter-york/#itemlist", "name": "1 Brand names Quotes By Peter York", "numberOfItems": 1, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.", "creator": { "@type": "Person", "name": "Peter York" }, "url": "https://sms4smile.com/quotes/peter-york/brands-are-useful-ways-of-short-handing-practically-anything-look-at/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/9c9/peter-york-10981_brand-names_brands-are-useful-ways-of-short-handing_1602501.png", "contentUrl": "https://sms4smile.com/quotes/i/9c9/peter-york-10981_brand-names_brands-are-useful-ways-of-short-handing_1602501.png", "url": "https://sms4smile.com/quotes/i/9c9/peter-york-10981_brand-names_brands-are-useful-ways-of-short-handing_1602501.png", "width": 1080, "height": 1080, "caption": "“Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand…” — Peter York", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/brand-names/peter-york/#webpage", "url": "https://sms4smile.com/quotes/about/brand-names/peter-york/", "name": "Brand names Quotes by Peter York", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/brand-names/peter-york/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/9c9/peter-york-10981_brand-names_brands-are-useful-ways-of-short-handing_1602501.png" }, "description": "1 Brand names quotes by Peter York. Plus more from Peter York and more Brand names sayings from other authors.", "breadcrumb": { "@id": "https://sms4smile.com/quotes/about/brand-names/peter-york/#breadcrumb" } }, { "@type": "BreadcrumbList", "@id": "https://sms4smile.com/quotes/about/brand-names/peter-york/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Topics", "item": "https://sms4smile.com/quotes/categories/" }, { "@type": "ListItem", "position": 4, "name": "Brand Names", "item": "https://sms4smile.com/quotes/about/brand-names/" }, { "@type": "ListItem", "position": 5, "name": "Peter York", "item": "https://sms4smile.com/quotes/about/brand-names/peter-york/" } ] }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```