--- title: "1 Brand names Quotes By Nathan Myhrvold" description: "1 Brand names quotes by Nathan Myhrvold. Plus more from Nathan Myhrvold and more Brand names sayings from other authors." image: "https://sms4smile.com/quotes/i/097/nathan-myhrvold-3298_able_the-next-purchase-is-too-little-too-late_3052688.png" --- > [The NeXT purchase is too little too late. The Apple of the past was an innovative company that used software and hardware technology together to redefine the way people experienced computing. That Apple is already dead. Very adroit moves might…](https://sms4smile.com/quotes/nathan-myhrvold/the-next-purchase-is-too-little-too-late-the-apple-of-the-past-was-an/) [Nathan Myhrvold](https://sms4smile.com/quotes/author/nathan-myhrvold/) [Image](https://sms4smile.com/quotes/i/097/nathan-myhrvold-3298_able_the-next-purchase-is-too-little-too-late_3052688.png) ## More by Nathan Myhrvold > [Some article called me the most feared man in Silicon Valley. Good Lord! Why? My teenage boys got a kick out of it: 'Dad,…](https://sms4smile.com/quotes/nathan-myhrvold/some-article-called-me-the-most-feared-man-in-silicon-valley-good/) [Nathan Myhrvold](https://sms4smile.com/quotes/author/nathan-myhrvold/) > [In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents…](https://sms4smile.com/quotes/nathan-myhrvold/in-market-research-i-did-at-microsoft-corp-in-the-early-1990s-i/) [Nathan Myhrvold](https://sms4smile.com/quotes/author/nathan-myhrvold/) > [Our reactor actually burns nuclear waste as fuel. So not only is it safe and powerful, it solves an important issue: It actually reduces…](https://sms4smile.com/quotes/nathan-myhrvold/our-reactor-actually-burns-nuclear-waste-as-fuel-so-not-only-is-it/) [Nathan Myhrvold](https://sms4smile.com/quotes/author/nathan-myhrvold/) > [Food, like anything else, lives in the physical world and obeys the laws of physics. When you whisk together some oil and a little…](https://sms4smile.com/quotes/nathan-myhrvold/food-like-anything-else-lives-in-the-physical-world-and-obeys-the/) [Nathan Myhrvold](https://sms4smile.com/quotes/author/nathan-myhrvold/) > [If people don't find what you are doing threatening, then it is probably not very important.](https://sms4smile.com/quotes/nathan-myhrvold/if-people-don-t-find-what-you-are-doing-threatening-then-it-is/) [Nathan Myhrvold](https://sms4smile.com/quotes/author/nathan-myhrvold/) > [Among modern occupations, only cult leaders and TV weathermen rival the technological visionary's ability to retain credibility despite all evidence to the contrary.](https://sms4smile.com/quotes/nathan-myhrvold/among-modern-occupations-only-cult-leaders-and-tv-weathermen-rival/) [Nathan Myhrvold](https://sms4smile.com/quotes/author/nathan-myhrvold/) > [Crazy ideas sometimes work, and the technological society that we have is built on a foundation of those crazy ideas that work.](https://sms4smile.com/quotes/nathan-myhrvold/crazy-ideas-sometimes-work-and-the-technological-society-that-we-have/) [Nathan Myhrvold](https://sms4smile.com/quotes/author/nathan-myhrvold/) > [An efficient government is dangerous in the hands of the wrong man. Sadly, the right sort of man never seems interested in the job.](https://sms4smile.com/quotes/nathan-myhrvold/an-efficient-government-is-dangerous-in-the-hands-of-the-wrong-man/) [Nathan Myhrvold](https://sms4smile.com/quotes/author/nathan-myhrvold/) > [When we first did 'Modernist Cuisine,' I think most people in cookbook publishing would have said, 'This is insane.'](https://sms4smile.com/quotes/nathan-myhrvold/when-we-first-did-modernist-cuisine-i-think-most-people-in-cookbook/) [Nathan Myhrvold](https://sms4smile.com/quotes/author/nathan-myhrvold/) > [One of the greatest things that Apple and Jobs were very good at doing was daring to do the very different thing. It's what…](https://sms4smile.com/quotes/nathan-myhrvold/one-of-the-greatest-things-that-apple-and-jobs-were-very-good-at/) [Nathan Myhrvold](https://sms4smile.com/quotes/author/nathan-myhrvold/) > [The first thing that is not obvious to people is global warming is a less-than-1% effect. It's like being shortchanged at the bank by…](https://sms4smile.com/quotes/nathan-myhrvold/the-first-thing-that-is-not-obvious-to-people-is-global-warming-is-a/) [Nathan Myhrvold](https://sms4smile.com/quotes/author/nathan-myhrvold/) > [Ultimately, my Ph.D. is in mathematical physics, focusing on quantum field theory and curved space-time, and I worked with Stephen Hawking.](https://sms4smile.com/quotes/nathan-myhrvold/ultimately-my-ph-d-is-in-mathematical-physics-focusing-on-quantum/) [Nathan Myhrvold](https://sms4smile.com/quotes/author/nathan-myhrvold/) > [The way Moore's Law occurs in computing is really unprecedented in other walks of life. If the Boeing 747 obeyed Moore's Law, it would…](https://sms4smile.com/quotes/nathan-myhrvold/the-way-moore-s-law-occurs-in-computing-is-really-unprecedented-in/) [Nathan Myhrvold](https://sms4smile.com/quotes/author/nathan-myhrvold/) > [If you talk about sous-vide, then you have to talk about food safety, and microbiology, and heat.](https://sms4smile.com/quotes/nathan-myhrvold/if-you-talk-about-sous-vide-then-you-have-to-talk-about-food-safety/) [Nathan Myhrvold](https://sms4smile.com/quotes/author/nathan-myhrvold/) > [A person's basic humanity is not governed by how he or she came into this world, or whether somebody else happens to have the…](https://sms4smile.com/quotes/nathan-myhrvold/a-person-s-basic-humanity-is-not-governed-by-how-he-or-she-came-into/) [Nathan Myhrvold](https://sms4smile.com/quotes/author/nathan-myhrvold/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/brand-names/nathan-myhrvold/#itemlist", "name": "1 Brand names Quotes By Nathan Myhrvold", "numberOfItems": 1, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "The NeXT purchase is too little too late. 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