---
title: "1 Books Need Quotes By Richard L. Brandt"
description: "1 Books Need quotes by Richard L. Brandt. Plus more from Richard L. Brandt and more Books Need sayings from other authors."
image: "https://sms4smile.com/quotes/i/8b9/richard-l-brandt-42928_amazon_his-goal-bezos-s-was-not-just-to-make-br_2579528.jpg"
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> [“His goal (Bezos's)was not just to make browsing for books easy, but an enjoyable experience. “People don’t just buy books because they need books,” he has said. “There are products like that. Pharmaceuticals are that way. Nobody enjoys browsing the…](https://sms4smile.com/quotes/richard-l-brandt/his-goal-bezos-s-was-not-just-to-make-browsing-for-books-easy-but-an/)

[Richard L. Brandt](https://sms4smile.com/quotes/author/richard-l-brandt/)

[Image](https://sms4smile.com/quotes/i/8b9/richard-l-brandt-42928_amazon_his-goal-bezos-s-was-not-just-to-make-br_2579528.jpg)

## More by Richard L. Brandt

> [ “His mother echoed that sentiment. “You become really self-sufficient when you work with the land,” she said. “One of the things \[Jeff\] learned is… ](https://sms4smile.com/quotes/richard-l-brandt/his-mother-echoed-that-sentiment-you-become-really-self-sufficient/)

[Richard L. Brandt](https://sms4smile.com/quotes/author/richard-l-brandt/)

> [“It’s a philosophy promoted by Silicon Valley start-ups that the best people are those who don’t know that something “can’t be done,” and therefore…](https://sms4smile.com/quotes/richard-l-brandt/it-s-a-philosophy-promoted-by-silicon-valley-start-ups-that-the-best/)

[Richard L. Brandt](https://sms4smile.com/quotes/author/richard-l-brandt/)

> [“One of the things that you learn in a rural area like that is self-reliance,” he said. “People do everything themselves. That kind of…](https://sms4smile.com/quotes/richard-l-brandt/one-of-the-things-that-you-learn-in-a-rural-area-like-that-is-self/)

[Richard L. Brandt](https://sms4smile.com/quotes/author/richard-l-brandt/)

> [“The site had to be simple, fast, and intuitive.”](https://sms4smile.com/quotes/richard-l-brandt/the-site-had-to-be-simple-fast-and-intuitive/)

[Richard L. Brandt](https://sms4smile.com/quotes/author/richard-l-brandt/)

> [“The focus should be on the customer, not on the Web site. It’s pretty obvious that a simple Web site is easier to use…](https://sms4smile.com/quotes/richard-l-brandt/the-focus-should-be-on-the-customer-not-on-the-web-site-it-s-pretty/)

[Richard L. Brandt](https://sms4smile.com/quotes/author/richard-l-brandt/)

> [“The general strategy was to be conservative when estimating when a book would be shipped, so that surprises would be positive—shipped sooner than the…](https://sms4smile.com/quotes/richard-l-brandt/the-general-strategy-was-to-be-conservative-when-estimating-when-a/)

[Richard L. Brandt](https://sms4smile.com/quotes/author/richard-l-brandt/)

> [“The Amazon.com system helped meet Bezos’s goal of creating a good experience for customers.”](https://sms4smile.com/quotes/richard-l-brandt/the-amazon-com-system-helped-meet-bezos-s-goal-of-creating-a-good/)

[Richard L. Brandt](https://sms4smile.com/quotes/author/richard-l-brandt/)

> [“His goal (Bezos's)was not just to make browsing for books easy, but an enjoyable experience. “People don’t just buy books because they need books,”…](https://sms4smile.com/quotes/richard-l-brandt/his-goal-bezos-s-was-not-just-to-make-browsing-for-books-easy-but-an/)

[Richard L. Brandt](https://sms4smile.com/quotes/author/richard-l-brandt/)

> [“That’s actually a very liberating expectation, expecting to fail,” he has said.”](https://sms4smile.com/quotes/richard-l-brandt/that-s-actually-a-very-liberating-expectation-expecting-to-fail-he/)

[Richard L. Brandt](https://sms4smile.com/quotes/author/richard-l-brandt/)

> [“In 1994, the average person spent $79 on books as compared to $56 on recorded music.”](https://sms4smile.com/quotes/richard-l-brandt/in-1994-the-average-person-spent-79-on-books-as-compared-to-56-on/)

[Richard L. Brandt](https://sms4smile.com/quotes/author/richard-l-brandt/)

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