---
title: "6 Blue ocean Quotes By W. Chan Kim"
description: "6 Blue ocean quotes by W. Chan Kim. Plus more from W. Chan Kim and more Blue ocean sayings from other authors."
image: "https://sms4smile.com/quotes/i/e0d/w-chan-kim-30343_blue-ocean_blue-ocean-strategy-challenges-companies_654297.jpg"
---

> [“Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes…](https://sms4smile.com/quotes/w-chan-kim/blue-ocean-strategy-challenges-companies-to-break-out-of-the-red/)

[W. Chan Kim](https://sms4smile.com/quotes/author/w-chan-kim/)

[Image](https://sms4smile.com/quotes/i/e0d/w-chan-kim-30343_blue-ocean_blue-ocean-strategy-challenges-companies_654297.jpg)

> [“Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes…](https://sms4smile.com/quotes/w-chan-kim/blue-ocean-strategy-challenges-companies-to-break-out-of-the-red-2/)

[W. Chan Kim](https://sms4smile.com/quotes/author/w-chan-kim/)

[Image](https://sms4smile.com/quotes/i/a33/w-chan-kim-30343_blue-ocean_blue-ocean-strategy-challenges-companies_903481.png)

> [The only way to beat the competition is to stop trying to beat the competition](https://sms4smile.com/quotes/w-chan-kim/the-only-way-to-beat-the-competition-is-to-stop-trying-to-beat-the/)

[W. Chan Kim](https://sms4smile.com/quotes/author/w-chan-kim/)

[Image](https://sms4smile.com/quotes/i/820/w-chan-kim-30343_beats_the-only-way-to-beat-the-competition-is_982172.png)

> [“Blue ocean shift is a systematic process to move your organization from cutthroat markets with bloody competition—what we think of as red…](https://sms4smile.com/quotes/w-chan-kim/blue-ocean-shift-is-a-systematic-process-to-move-your-organization/)

[W. Chan Kim](https://sms4smile.com/quotes/author/w-chan-kim/)

[Image](https://sms4smile.com/quotes/i/fa8/w-chan-kim-30343_blue-ocean_blue-ocean-shift-is-a-systematic-process_1570805.png)

> [“To reach your organization’s tipping point and execute blue ocean strategy, you must alert employees to the need for a strategic shift…](https://sms4smile.com/quotes/w-chan-kim/to-reach-your-organization-s-tipping-point-and-execute-blue-ocean/)

[W. Chan Kim](https://sms4smile.com/quotes/author/w-chan-kim/)

[Image](https://sms4smile.com/quotes/i/092/w-chan-kim-30343_blue-ocean_to-reach-your-organization-s-tipping-poi_2128415.png)

> [“blue ocean strategy is a theory of market creation”](https://sms4smile.com/quotes/w-chan-kim/blue-ocean-strategy-is-a-theory-of-market-creation/)

[W. Chan Kim](https://sms4smile.com/quotes/author/w-chan-kim/)

[Image](https://sms4smile.com/quotes/i/f70/w-chan-kim-30343_blue-ocean_blue-ocean-strategy-is-a-theory-of-marke_3229311.png)

## More by W. Chan Kim

> [“Beyond streamlining operations and introducing cost innovations, a second lever companies can pull to meet their target cost is partnering. In bringing a new…](https://sms4smile.com/quotes/w-chan-kim/beyond-streamlining-operations-and-introducing-cost-innovations-a/)

[W. Chan Kim](https://sms4smile.com/quotes/author/w-chan-kim/)

> [“The first involves streamlining operations and introducing cost innovations from manufacturing to distribution. Can the product’s or service’s raw materials be replaced by unconventional,…](https://sms4smile.com/quotes/w-chan-kim/the-first-involves-streamlining-operations-and-introducing-cost/)

[W. Chan Kim](https://sms4smile.com/quotes/author/w-chan-kim/)

> [“Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition…](https://sms4smile.com/quotes/w-chan-kim/blue-ocean-strategy-challenges-companies-to-break-out-of-the-red/)

[W. Chan Kim](https://sms4smile.com/quotes/author/w-chan-kim/)

> [“In a study of business launches in 108 companies, we found that 86% of those new ventures were line extensions—incremental improvements to existing industry…](https://sms4smile.com/quotes/w-chan-kim/in-a-study-of-business-launches-in-108-companies-we-found-that-86-of/)

[W. Chan Kim](https://sms4smile.com/quotes/author/w-chan-kim/)

> [“Standard Industrial Classification (SIC)”](https://sms4smile.com/quotes/w-chan-kim/standard-industrial-classification-sic/)

[W. Chan Kim](https://sms4smile.com/quotes/author/w-chan-kim/)

> [“Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition…](https://sms4smile.com/quotes/w-chan-kim/blue-ocean-strategy-challenges-companies-to-break-out-of-the-red-2/)

[W. Chan Kim](https://sms4smile.com/quotes/author/w-chan-kim/)

> [The only way to beat the competition is to stop trying to beat the competition](https://sms4smile.com/quotes/w-chan-kim/the-only-way-to-beat-the-competition-is-to-stop-trying-to-beat-the/)

[W. Chan Kim](https://sms4smile.com/quotes/author/w-chan-kim/)

> [“If you can move people by inspiring and building their confidence to own and drive your new strategy, they will be committed to seeing…](https://sms4smile.com/quotes/w-chan-kim/if-you-can-move-people-by-inspiring-and-building-their-confidence-to/)

[W. Chan Kim](https://sms4smile.com/quotes/author/w-chan-kim/)

> [“Instead of drilling down and finding ways to creatively meet the target cost as Ford did, if companies give in to the tempting route…](https://sms4smile.com/quotes/w-chan-kim/instead-of-drilling-down-and-finding-ways-to-creatively-meet-the/)

[W. Chan Kim](https://sms4smile.com/quotes/author/w-chan-kim/)

> [“Blue ocean shift is a systematic process to move your organization from cutthroat markets with bloody competition—what we think of as red oceans full…](https://sms4smile.com/quotes/w-chan-kim/blue-ocean-shift-is-a-systematic-process-to-move-your-organization/)

[W. Chan Kim](https://sms4smile.com/quotes/author/w-chan-kim/)

> [“By probing questions such as these, the Swiss watch company Swatch, for example, was able to arrive at a cost structure some 30 percent…](https://sms4smile.com/quotes/w-chan-kim/by-probing-questions-such-as-these-the-swiss-watch-company-swatch-for/)

[W. Chan Kim](https://sms4smile.com/quotes/author/w-chan-kim/)

> [“To reach your organization’s tipping point and execute blue ocean strategy, you must alert employees to the need for a strategic shift and identify…](https://sms4smile.com/quotes/w-chan-kim/to-reach-your-organization-s-tipping-point-and-execute-blue-ocean/)

[W. Chan Kim](https://sms4smile.com/quotes/author/w-chan-kim/)

> [“Disengaged employees are an unfortunate reality in the workplace, and poor leadership is often to blame.”](https://sms4smile.com/quotes/w-chan-kim/disengaged-employees-are-an-unfortunate-reality-in-the-workplace-and/)

[W. Chan Kim](https://sms4smile.com/quotes/author/w-chan-kim/)

> [“We call this atomization after Einstein’s reflection that if you deconstruct any challenge into its basic components, or atoms, and focus on solving them…](https://sms4smile.com/quotes/w-chan-kim/we-call-this-atomization-after-einstein-s-reflection-that-if-you/)

[W. Chan Kim](https://sms4smile.com/quotes/author/w-chan-kim/)

> [“Value innovation requires companies to orient the whole system toward achieving a leap in value for both buyers and themselves.”](https://sms4smile.com/quotes/w-chan-kim/value-innovation-requires-companies-to-orient-the-whole-system-toward/)

[W. Chan Kim](https://sms4smile.com/quotes/author/w-chan-kim/)

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