---
title: "1 Blue ocean Quotes By Renée Mauborgne W. Chan Kim"
description: "1 Blue ocean quotes by Renée Mauborgne W. Chan Kim. Plus more from Renée Mauborgne W. Chan Kim and more Blue ocean sayings from other authors."
image: "https://sms4smile.com/quotes/i/ab6/ren-e-mauborgne-w-chan-kim-272_blue-ocean_value-innovation-is-the-cornerstone-of-b_2239978.jpg"
---

> [“Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company,…](https://sms4smile.com/quotes/ren-e-mauborgne-w-chan-kim/value-innovation-is-the-cornerstone-of-blue-ocean-strategy-we-call-it/)

Renée Mauborgne W. Chan Kim

[Image](https://sms4smile.com/quotes/i/ab6/ren-e-mauborgne-w-chan-kim-272_blue-ocean_value-innovation-is-the-cornerstone-of-b_2239978.jpg)

## Other authors on Blue ocean

## More by Renée Mauborgne W. Chan Kim

> [“Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus…](https://sms4smile.com/quotes/ren-e-mauborgne-w-chan-kim/value-innovation-is-the-cornerstone-of-blue-ocean-strategy-we-call-it/)

Renée Mauborgne W. Chan Kim

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