---
title: "3 Big head Quotes By Herb Sorensen"
description: "3 Big head quotes by Herb Sorensen. Plus more from Herb Sorensen and more Big head sayings from other authors."
image: "https://sms4smile.com/quotes/i/0ce/herb-sorensen-8704_big-head_fader-as-we-ve-discussed-there-are-somet_200288.jpg"
---

> [“Fader: As we’ve discussed, there are sometimes countervailing forces in shopping. Crowds attract shoppers but might make them less likely to actually…](https://sms4smile.com/quotes/herb-sorensen/fader-as-we-ve-discussed-there-are-sometimes-countervailing-forces-in/)

[Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/)

[Image](https://sms4smile.com/quotes/i/0ce/herb-sorensen-8704_big-head_fader-as-we-ve-discussed-there-are-somet_200288.jpg)

> [“3. Display the “vital few” (or the “big head”) along the dominant path your shoppers take, rather than expecting them to find…](https://sms4smile.com/quotes/herb-sorensen/3-display-the-vital-few-or-the-big-head-along-the-dominant-path-your/)

[Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/)

[Image](https://sms4smile.com/quotes/i/ab2/herb-sorensen-8704_big-head_3-display-the-vital-few-or-the-big-head_1607712.jpg)

> [“Shoppers are attracted to the store by the long tail, but when they get there, they buy the big head (the vital…](https://sms4smile.com/quotes/herb-sorensen/shoppers-are-attracted-to-the-store-by-the-long-tail-but-when-they/)

[Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/)

[Image](https://sms4smile.com/quotes/i/d14/herb-sorensen-8704_big-head_shoppers-are-attracted-to-the-store-by-t_1766850.jpg)

## More by Herb Sorensen

> [“Behavior is the critical in-store factor. It is widely recognized that it is more reliable to observe what people do than to ask them…](https://sms4smile.com/quotes/herb-sorensen/behavior-is-the-critical-in-store-factor-it-is-widely-recognized-that/)

[Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/)

> [“We also suggest that the strategy of putting promotional pricing on the items on the end caps is seriously misguided.”](https://sms4smile.com/quotes/herb-sorensen/we-also-suggest-that-the-strategy-of-putting-promotional-pricing-on/)

[Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/)

> [“This book is the distillation of nearly forty years of a scientist spending time in stores studying shoppers, with the last decade increasingly spent…](https://sms4smile.com/quotes/herb-sorensen/this-book-is-the-distillation-of-nearly-forty-years-of-a-scientist/)

[Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/)

> [“End-aisle-displays, other free-standing product displays, and the in-store flyers (weekly circulars) receive the most exposure in the store. It is not surprising that 30…](https://sms4smile.com/quotes/herb-sorensen/end-aisle-displays-other-free-standing-product-displays-and-the-in/)

[Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/)

> [“encourages higher levels of conversion by offering a more emotional experience.”](https://sms4smile.com/quotes/herb-sorensen/encourages-higher-levels-of-conversion-by-offering-a-more-emotional/)

[Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/)

> [“Fader: As we’ve discussed, there are sometimes countervailing forces in shopping. Crowds attract shoppers but might make them less likely to actually shop. (This…](https://sms4smile.com/quotes/herb-sorensen/fader-as-we-ve-discussed-there-are-sometimes-countervailing-forces-in/)

[Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/)

> [“This manifesto is a distillation of critical action points that will lead to double-digit sales and profit increases, and which have actually led some…](https://sms4smile.com/quotes/herb-sorensen/this-manifesto-is-a-distillation-of-critical-action-points-that-will/)

[Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/)

> [“How do online retailers use these insights about shopper visits? Moe: The next stage of research looks at differentiating between online shoppers not just…](https://sms4smile.com/quotes/herb-sorensen/how-do-online-retailers-use-these-insights-about-shopper-visits-moe/)

[Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/)

> [“We need a proper statistical model that lets each person have his own momentum effect and each person have his own checkout attraction and…](https://sms4smile.com/quotes/herb-sorensen/we-need-a-proper-statistical-model-that-lets-each-person-have-his-own/)

[Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/)

> [“(buying “vice” products such as chocolate after “virtue products” such as vegetables,”](https://sms4smile.com/quotes/herb-sorensen/buying-vice-products-such-as-chocolate-after-virtue-products-such-as/)

[Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/)

> [“great retailers and brand owners continue to experiment. They test to find out what works, and what doesn’t, so they can continue to improve…](https://sms4smile.com/quotes/herb-sorensen/great-retailers-and-brand-owners-continue-to-experiment-they-test-to/)

[Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/)

> [“The most important promotion is place, not price. In a typical store, probably 2 percent of the total items in the store at any…](https://sms4smile.com/quotes/herb-sorensen/the-most-important-promotion-is-place-not-price-in-a-typical-store/)

[Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/)

> [“The passive retailer views reach as visiting: It’s the shopper’s responsibility to visit a product if they want it. Passive retailers also want to…](https://sms4smile.com/quotes/herb-sorensen/the-passive-retailer-views-reach-as-visiting-it-s-the-shopper-s/)

[Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/)

> [“there are typically a small group of categories that do move traffic, the leaders—the rest are just along for the ride.”](https://sms4smile.com/quotes/herb-sorensen/there-are-typically-a-small-group-of-categories-that-do-move-traffic/)

[Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/)

> [“There is a lot of research that shows reviews have a significant impact on sales. If you have more positive reviews, or even just…](https://sms4smile.com/quotes/herb-sorensen/there-is-a-lot-of-research-that-shows-reviews-have-a-significant/)

[Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/)

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