---
title: "2 Better Hard Quotes By Jonathan Ive"
description: "2 Better Hard quotes by Jonathan Ive. Plus more from Jonathan Ive and more Better Hard sayings from other authors."
image: "https://sms4smile.com/quotes/i/5b8/jonathan-ive-3015_better_different-and-new-is-relatively-easy-doi_635825.png"
---

> [Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard.](https://sms4smile.com/quotes/jonathan-ive/different-and-new-is-relatively-easy-doing-something-that-s-genuinely/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

[Image](https://sms4smile.com/quotes/i/5b8/jonathan-ive-3015_better_different-and-new-is-relatively-easy-doi_635825.png)

> [Different and new is relatively easy. Doing something thats genuinely better is very hard.](https://sms4smile.com/quotes/jonathan-ive/different-and-new-is-relatively-easy-doing-something-thats-genuinely/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

[Image](https://sms4smile.com/quotes/i/0bc/jonathan-ive-3015_design_different-and-new-is-relatively-easy-doi_2483455.png)

## More by Jonathan Ive

> [My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you…](https://sms4smile.com/quotes/jonathan-ive/my-father-was-a-very-good-craftsman-he-made-furniture-he-made/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an…](https://sms4smile.com/quotes/jonathan-ive/the-more-i-learnt-about-this-cheeky-almost-rebellious-company-the/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [To design something really new and innovative you have to reject reason.](https://sms4smile.com/quotes/jonathan-ive/to-design-something-really-new-and-innovative-you-have-to-reject/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [The most important thing is that you actually care, that you do something to the very best of your ability](https://sms4smile.com/quotes/jonathan-ive/the-most-important-thing-is-that-you-actually-care-that-you-do/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the people who…](https://sms4smile.com/quotes/jonathan-ive/we-re-surrounded-by-anonymous-poorly-made-objects-it-s-tempting-to/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said,…](https://sms4smile.com/quotes/jonathan-ive/and-i-said-couldn-t-we-be-more-moderate-and-he-said-why-and-i-said/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [The absence of clutter is just a clutter-free product. That's not simple.](https://sms4smile.com/quotes/jonathan-ive/the-absence-of-clutter-is-just-a-clutter-free-product-that-s-not/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first…](https://sms4smile.com/quotes/jonathan-ive/in-our-quest-to-quickly-make-three-dimensional-objects-we-can-miss/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [A beautiful product that doesn't work very well is ugly.](https://sms4smile.com/quotes/jonathan-ive/a-beautiful-product-that-doesn-t-work-very-well-is-ugly/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of…](https://sms4smile.com/quotes/jonathan-ive/we-don-t-do-focus-groups-that-is-the-job-of-the-designer-it-s-unfair/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first.](https://sms4smile.com/quotes/jonathan-ive/i-am-very-aware-that-i-m-the-product-of-growing-up-in-england-and-the/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm…](https://sms4smile.com/quotes/jonathan-ive/it-s-a-very-strange-thing-for-a-designer-to-say-but-one-of-the-things/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks…](https://sms4smile.com/quotes/jonathan-ive/we-won-t-do-something-different-for-different-s-sake-designers-cave/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [As a kid, I remember taking apart whatever I could get my hands on.](https://sms4smile.com/quotes/jonathan-ive/as-a-kid-i-remember-taking-apart-whatever-i-could-get-my-hands-on/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

> [I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.](https://sms4smile.com/quotes/jonathan-ive/i-find-that-when-i-write-i-need-things-to-be-quiet-but-when-i-design/)

[Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/)

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