---
title: "1 Better Choices Quotes By Richard H. Thaler"
description: "1 Better Choices quotes by Richard H. Thaler. Plus more from Richard H. Thaler and more Better Choices sayings from other authors."
image: "https://sms4smile.com/quotes/i/f4f/richard-h-thaler-8113_assumption_the-false-assumption-is-that-almost-all_673598.jpg"
---

> [“The false assumption is that almost all people, almost all of the time, make choices that are in their best interest or at the very least are better than the choices that would be made by someone else.”](https://sms4smile.com/quotes/richard-h-thaler/the-false-assumption-is-that-almost-all-people-almost-all-of-the-time/)

[Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/)

[Image](https://sms4smile.com/quotes/i/f4f/richard-h-thaler-8113_assumption_the-false-assumption-is-that-almost-all_673598.jpg)

## More by Richard H. Thaler

> [“10. Calories count in New York City. The Big Apple recently adopted a law that requires fast-food restaurants with at least fifteen outlets in…](https://sms4smile.com/quotes/richard-h-thaler/10-calories-count-in-new-york-city-the-big-apple-recently-adopted-a/)

[Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/)

> [“I began to have deviant thoughts about economic theory while I was a graduate student”](https://sms4smile.com/quotes/richard-h-thaler/i-began-to-have-deviant-thoughts-about-economic-theory-while-i-was-a/)

[Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/)

> [“specific values to objects. When they have to give something up, they are hurt more than they are pleased if they acquire the very…](https://sms4smile.com/quotes/richard-h-thaler/specific-values-to-objects-when-they-have-to-give-something-up-they/)

[Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/)

> [“Hundreds of studies confirm that human forecasts are flawed and biased. Human decision making is not so great either. Again to take just one…](https://sms4smile.com/quotes/richard-h-thaler/hundreds-of-studies-confirm-that-human-forecasts-are-flawed-and/)

[Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/)

> [“John Rawls (1971) called the publicity principle. In its simplest form, the publicity principle bans government from selecting a policy that it would not…](https://sms4smile.com/quotes/richard-h-thaler/john-rawls-1971-called-the-publicity-principle-in-its-simplest-form/)

[Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/)

> [“Our principal claim here is that patients and doctors should be free to make their own agreements about that right. If patients want to…](https://sms4smile.com/quotes/richard-h-thaler/our-principal-claim-here-is-that-patients-and-doctors-should-be-free/)

[Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/)

> [“We are also greatly influenced by consumption norms within the relevant group. A light eater eats much more in a group of heavy eaters.…](https://sms4smile.com/quotes/richard-h-thaler/we-are-also-greatly-influenced-by-consumption-norms-within-the/)

[Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/)

> [“People think about life in terms of changes, not levels.”](https://sms4smile.com/quotes/richard-h-thaler/people-think-about-life-in-terms-of-changes-not-levels/)

[Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/)

> [“predictions can’t vary more than the thing being forecast.”](https://sms4smile.com/quotes/richard-h-thaler/predictions-can-t-vary-more-than-the-thing-being-forecast/)

[Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/)

> [“When in a cold state, we do not appreciate how much our desires and our behavior will be altered when we are “under the…](https://sms4smile.com/quotes/richard-h-thaler/when-in-a-cold-state-we-do-not-appreciate-how-much-our-desires-and/)

[Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/)

> [“Bargains and Rip-Offs”](https://sms4smile.com/quotes/richard-h-thaler/bargains-and-rip-offs/)

[Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/)

> [“you want to nudge people into socially desirable behavior, do not, by any means, let them know that their current actions are better than…](https://sms4smile.com/quotes/richard-h-thaler/you-want-to-nudge-people-into-socially-desirable-behavior-do-not-by/)

[Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/)

> [“A nudge, as we will use the term, is any aspect of the choice architecture that alters people’s behavior in a predictable way without…](https://sms4smile.com/quotes/richard-h-thaler/a-nudge-as-we-will-use-the-term-is-any-aspect-of-the-choice/)

[Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/)

> [“What makes the bias particularly pernicious is that we all recognize this bias in others but not in ourselves.”](https://sms4smile.com/quotes/richard-h-thaler/what-makes-the-bias-particularly-pernicious-is-that-we-all-recognize/)

[Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/)

> [“people who are threatened with big losses and have a chance to break even will be unusually willing to take risks,”](https://sms4smile.com/quotes/richard-h-thaler/people-who-are-threatened-with-big-losses-and-have-a-chance-to-break/)

[Richard H. Thaler](https://sms4smile.com/quotes/author/richard-h-thaler/)

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