---
title: "3 Baked Quotes By Keith Belling"
description: "3 Baked quotes by Keith Belling. Plus more from Keith Belling and more Baked sayings from other authors."
image: "https://sms4smile.com/quotes/i/a31/keith-belling-24693_baked_i-knew-i-shouldn-t-be-eating-fried-chips_356791.jpg"
---

> [I knew I shouldn't be eating fried chips, but I'm just not a fan of baked chips, as much as I tried…](https://sms4smile.com/quotes/keith-belling/i-knew-i-shouldn-t-be-eating-fried-chips-but-i-m-just-not-a-fan-of/)

[Keith Belling](https://sms4smile.com/quotes/author/keith-belling/)

[Image](https://sms4smile.com/quotes/i/a31/keith-belling-24693_baked_i-knew-i-shouldn-t-be-eating-fried-chips_356791.jpg)

> [When I went to visit this rice cake plant, I hadn't realized how the rice cakes were made. As soon as I…](https://sms4smile.com/quotes/keith-belling/when-i-went-to-visit-this-rice-cake-plant-i-hadn-t-realized-how-the/)

[Keith Belling](https://sms4smile.com/quotes/author/keith-belling/)

[Image](https://sms4smile.com/quotes/i/b94/keith-belling-24693_baked_when-i-went-to-visit-this-rice-cake-plan_825233.jpg)

> [I was convinced you were not able to tell a consumer you can have a healthy fried chip or a good-tasting baked…](https://sms4smile.com/quotes/keith-belling/i-was-convinced-you-were-not-able-to-tell-a-consumer-you-can-have-a/)

[Keith Belling](https://sms4smile.com/quotes/author/keith-belling/)

[Image](https://sms4smile.com/quotes/i/464/keith-belling-24693_able_i-was-convinced-you-were-not-able-to-tel_3204024.jpg)

## More by Keith Belling

> [We have a broad range of snackers - moms, kids and healthy active people.](https://sms4smile.com/quotes/keith-belling/we-have-a-broad-range-of-snackers-moms-kids-and-healthy-active-people/)

[Keith Belling](https://sms4smile.com/quotes/author/keith-belling/)

> [I knew I shouldn't be eating fried chips, but I'm just not a fan of baked chips, as much as I tried them.](https://sms4smile.com/quotes/keith-belling/i-knew-i-shouldn-t-be-eating-fried-chips-but-i-m-just-not-a-fan-of/)

[Keith Belling](https://sms4smile.com/quotes/author/keith-belling/)

> [Like a lot of snackers, I recognized that snacking is an indulgence and is all about taste.](https://sms4smile.com/quotes/keith-belling/like-a-lot-of-snackers-i-recognized-that-snacking-is-an-indulgence/)

[Keith Belling](https://sms4smile.com/quotes/author/keith-belling/)

> [Potatoes are popped, with no oil, using the same technology used in the rice cake manufacturing business. It took a lot of trial and…](https://sms4smile.com/quotes/keith-belling/potatoes-are-popped-with-no-oil-using-the-same-technology-used-in-the/)

[Keith Belling](https://sms4smile.com/quotes/author/keith-belling/)

> [Once consumers try popchips, most people really like it and become fans.](https://sms4smile.com/quotes/keith-belling/once-consumers-try-popchips-most-people-really-like-it-and-become-fans/)

[Keith Belling](https://sms4smile.com/quotes/author/keith-belling/)

> [You can't rest on your laurels. You have to continue to innovate; you have to continue to be different.](https://sms4smile.com/quotes/keith-belling/you-can-t-rest-on-your-laurels-you-have-to-continue-to-innovate-you/)

[Keith Belling](https://sms4smile.com/quotes/author/keith-belling/)

> [We just wanted to do a chip that tasted great, but wasn't bad for you.](https://sms4smile.com/quotes/keith-belling/we-just-wanted-to-do-a-chip-that-tasted-great-but-wasn-t-bad-for-you/)

[Keith Belling](https://sms4smile.com/quotes/author/keith-belling/)

> [When I went to visit this rice cake plant, I hadn't realized how the rice cakes were made. As soon as I saw the…](https://sms4smile.com/quotes/keith-belling/when-i-went-to-visit-this-rice-cake-plant-i-hadn-t-realized-how-the/)

[Keith Belling](https://sms4smile.com/quotes/author/keith-belling/)

> [I'm definitely a serial entrepreneur and a serial snacker. And when it comes to snacks, I'm more of a salty snacker, though I've been…](https://sms4smile.com/quotes/keith-belling/i-m-definitely-a-serial-entrepreneur-and-a-serial-snacker-and-when-it/)

[Keith Belling](https://sms4smile.com/quotes/author/keith-belling/)

> [I hope popchips will be the Vitaminwater of the snack aisle.](https://sms4smile.com/quotes/keith-belling/i-hope-popchips-will-be-the-vitaminwater-of-the-snack-aisle/)

[Keith Belling](https://sms4smile.com/quotes/author/keith-belling/)

> [You have to have a ton of passion for what you're doing because being an entrepreneur is probably twice as hard as you think…](https://sms4smile.com/quotes/keith-belling/you-have-to-have-a-ton-of-passion-for-what-you-re-doing-because-being/)

[Keith Belling](https://sms4smile.com/quotes/author/keith-belling/)

> [I'm a snacker, but also health-conscious. I thought there had to be an alternative to what was out there. But it had to taste…](https://sms4smile.com/quotes/keith-belling/i-m-a-snacker-but-also-health-conscious-i-thought-there-had-to-be-an/)

[Keith Belling](https://sms4smile.com/quotes/author/keith-belling/)

> [We focused on getting popchips into the hands of tastemakers and influencers wherever they were, from the fashionistas at Mercedes Benz fashion week to…](https://sms4smile.com/quotes/keith-belling/we-focused-on-getting-popchips-into-the-hands-of-tastemakers-and/)

[Keith Belling](https://sms4smile.com/quotes/author/keith-belling/)

> [The influencer strategy hasn't been built around celebrities. We're looking for influencers within every marketplace, who are the people who help influence decision-makers within…](https://sms4smile.com/quotes/keith-belling/the-influencer-strategy-hasn-t-been-built-around-celebrities-we-re/)

[Keith Belling](https://sms4smile.com/quotes/author/keith-belling/)

> [My passion for snacking and search for a great tasting, better-for-you snack sparked my interest in creating what has become popchips.](https://sms4smile.com/quotes/keith-belling/my-passion-for-snacking-and-search-for-a-great-tasting-better-for-you/)

[Keith Belling](https://sms4smile.com/quotes/author/keith-belling/)

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