---
title: "3 Backwards Quotes By Jeff Bezos"
description: "3 Backwards quotes by Jeff Bezos. Plus more from Jeff Bezos and more Backwards sayings from other authors."
image: "https://sms4smile.com/quotes/i/08f/jeff-bezos-1193_backwards_we-re-not-competitor-obsessed-we-re-cust_94613.jpg"
---

> [We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.](https://sms4smile.com/quotes/jeff-bezos/we-re-not-competitor-obsessed-we-re-customer-obsessed-we-start-with/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/08f/jeff-bezos-1193_backwards_we-re-not-competitor-obsessed-we-re-cust_94613.jpg)

> [We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.](https://sms4smile.com/quotes/jeff-bezos/we-innovate-by-starting-with-the-customer-and-working-backwards-that/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/faf/jeff-bezos-1193_backwards_we-innovate-by-starting-with-the-custome_1149527.jpg)

> [Determine what your customers need, and work backwards.](https://sms4smile.com/quotes/jeff-bezos/determine-what-your-customers-need-and-work-backwards/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/d38/jeff-bezos-1193_backwards_determine-what-your-customers-need-and-w_2685724.jpg)

## Other authors on Backwards

## More by Jeff Bezos

> [I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because,…](https://sms4smile.com/quotes/jeff-bezos/i-think-technology-advanced-faster-than-anticipated-in-that-whirlwind/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [The death knell for any enterprise is to glorify the past -- no matter how good it was.](https://sms4smile.com/quotes/jeff-bezos/the-death-knell-for-any-enterprise-is-to-glorify-the-past-no-matter/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [People who are right most of the time are people who change their minds often](https://sms4smile.com/quotes/jeff-bezos/people-who-are-right-most-of-the-time-are-people-who-change-their/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [The human brain is an incredible pattern-matching machine.](https://sms4smile.com/quotes/jeff-bezos/the-human-brain-is-an-incredible-pattern-matching-machine/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [Work hard, have fun and make history.](https://sms4smile.com/quotes/jeff-bezos/work-hard-have-fun-and-make-history/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [If you can't tolerate critics, don't do anything new or interesting.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-tolerate-critics-don-t-do-anything-new-or-interesting/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [If you can't feed a team with two pizzas, it's too large.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-feed-a-team-with-two-pizzas-it-s-too-large/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [We also have no incentive compensation of any kind. And the reason we don’t is because it is detrimental to teamwork.](https://sms4smile.com/quotes/jeff-bezos/we-also-have-no-incentive-compensation-of-any-kind-and-the-reason-we/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.](https://sms4smile.com/quotes/jeff-bezos/if-you-build-a-great-product-or-service-people-will-talk-about-it-but/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [I think the definition of a book is changing.](https://sms4smile.com/quotes/jeff-bezos/i-think-the-definition-of-a-book-is-changing/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.](https://sms4smile.com/quotes/jeff-bezos/we-re-not-competitor-obsessed-we-re-customer-obsessed-we-start-with/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [If you're truly obsessed over customers, it'll cover a lot of errors.](https://sms4smile.com/quotes/jeff-bezos/if-you-re-truly-obsessed-over-customers-it-ll-cover-a-lot-of-errors/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [One of the things that I'm very excited about with New Shepard, which is our suborbital tourism vehicle, is using that to get a…](https://sms4smile.com/quotes/jeff-bezos/one-of-the-things-that-i-m-very-excited-about-with-new-shepard-which/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [I wouldn't be surprised if history records Tim Berners-Lee as the second Gutenberg.](https://sms4smile.com/quotes/jeff-bezos/i-wouldn-t-be-surprised-if-history-records-tim-berners-lee-as-the/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [Maintain a firm grasp of the obvious at all times.](https://sms4smile.com/quotes/jeff-bezos/maintain-a-firm-grasp-of-the-obvious-at-all-times/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

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