---
title: "1 Backing Team Quotes By Matthew Dixon"
description: "1 Backing Team quotes by Matthew Dixon. Plus more from Matthew Dixon and more Backing Team sayings from other authors."
image: "https://sms4smile.com/quotes/i/bc9/matthew-dixon-39101_consensus_when-it-does-come-time-to-decide-the-dec_3231332.jpg"
---

> [“When it does come time to decide, the decision maker wants to know he’s got the strong backing of his team. In other words, the consensus sale isn’t something you should be fighting—it’s something you should be actively pursuing. You…](https://sms4smile.com/quotes/matthew-dixon/when-it-does-come-time-to-decide-the-decision-maker-wants-to-know-he/)

[Matthew Dixon](https://sms4smile.com/quotes/author/matthew-dixon/)

[Image](https://sms4smile.com/quotes/i/bc9/matthew-dixon-39101_consensus_when-it-does-come-time-to-decide-the-dec_3231332.jpg)

## More by Matthew Dixon

> [“customer loyalty survey—specifically, that 53 percent of B2B customer loyalty is a product of how you sell, not what you sell.”](https://sms4smile.com/quotes/matthew-dixon/customer-loyalty-survey-specifically-that-53-percent-of-b2b-customer/)

[Matthew Dixon](https://sms4smile.com/quotes/author/matthew-dixon/)

> [“you teach without tailoring, you come off as irrelevant. If you tailor but don’t teach, you risk sounding like every other supplier. If you…](https://sms4smile.com/quotes/matthew-dixon/you-teach-without-tailoring-you-come-off-as-irrelevant-if-you-tailor/)

[Matthew Dixon](https://sms4smile.com/quotes/author/matthew-dixon/)

> [“it’s also about helping member companies generate the sort of “social demand” they need in order to avoid the perception that the training is…](https://sms4smile.com/quotes/matthew-dixon/it-s-also-about-helping-member-companies-generate-the-sort-of-social/)

[Matthew Dixon](https://sms4smile.com/quotes/author/matthew-dixon/)

> [“One of our recent studies revealed that while all reps start their sales efforts by mapping out stakeholders within the customer organization, core performers…](https://sms4smile.com/quotes/matthew-dixon/one-of-our-recent-studies-revealed-that-while-all-reps-start-their/)

[Matthew Dixon](https://sms4smile.com/quotes/author/matthew-dixon/)

> [“If everyone’s saying they offer the “leading solution,” what’s the customer to think? We can tell you what their response will be: “Great—give me…](https://sms4smile.com/quotes/matthew-dixon/if-everyone-s-saying-they-offer-the-leading-solution-what-s-the/)

[Matthew Dixon](https://sms4smile.com/quotes/author/matthew-dixon/)

> [“The world of solution selling is almost definitionally about a disruptive sale. It’s not that you’re asking customers to buy your product and put…](https://sms4smile.com/quotes/matthew-dixon/the-world-of-solution-selling-is-almost-definitionally-about-a/)

[Matthew Dixon](https://sms4smile.com/quotes/author/matthew-dixon/)

> [“What the data tells us is that for non–decision makers, loyalty is much less about discovering needs they already know, and much more about…](https://sms4smile.com/quotes/matthew-dixon/what-the-data-tells-us-is-that-for-non-decision-makers-loyalty-is/)

[Matthew Dixon](https://sms4smile.com/quotes/author/matthew-dixon/)

> [“But even in this early stage of the sale, Challengers know better. They sniff out these “foils” immediately and press the contact for expanded…](https://sms4smile.com/quotes/matthew-dixon/but-even-in-this-early-stage-of-the-sale-challengers-know-better-they/)

[Matthew Dixon](https://sms4smile.com/quotes/author/matthew-dixon/)

> [“When we isolate decision makers from the rest of the sample, and then compare the impact of the overall sales experience with that of…](https://sms4smile.com/quotes/matthew-dixon/when-we-isolate-decision-makers-from-the-rest-of-the-sample-and-then/)

[Matthew Dixon](https://sms4smile.com/quotes/author/matthew-dixon/)

> [“Just as you can’t be an effective teacher if you’re not going to push your students, you can’t be an effective Challenger if you’re…](https://sms4smile.com/quotes/matthew-dixon/just-as-you-can-t-be-an-effective-teacher-if-you-re-not-going-to-push/)

[Matthew Dixon](https://sms4smile.com/quotes/author/matthew-dixon/)

> [“When it does come time to decide, the decision maker wants to know he’s got the strong backing of his team. In other words,…](https://sms4smile.com/quotes/matthew-dixon/when-it-does-come-time-to-decide-the-decision-maker-wants-to-know-he/)

[Matthew Dixon](https://sms4smile.com/quotes/author/matthew-dixon/)

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