---
title: "1 Avoid Failure Quotes By Donald A. Norman"
description: "1 Avoid Failure quotes by Donald A. Norman. Plus more from Donald A. Norman and more Avoid Failure sayings from other authors."
image: "https://sms4smile.com/quotes/i/5c9/donald-a-norman-6862_creativity_if-designers-and-researchers-do-not-some_225316.jpg"
---

> [“If designers and researchers do not sometimes fail, it is a sign that they are not trying hard enough—they are not thinking the great creative thoughts that will provide breakthroughs in how we do things. It is possible to avoid…](https://sms4smile.com/quotes/donald-a-norman/if-designers-and-researchers-do-not-sometimes-fail-it-is-a-sign-that/)

[Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/)

[Image](https://sms4smile.com/quotes/i/5c9/donald-a-norman-6862_creativity_if-designers-and-researchers-do-not-some_225316.jpg)

## More by Donald A. Norman

> [“key to winning the race is not to compete against machines but to compete with machines.”](https://sms4smile.com/quotes/donald-a-norman/key-to-winning-the-race-is-not-to-compete-against-machines-but-to/)

[Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/)

> [ Hypertext makes a virtue out of lack of organization, allowing ideas and thoughts to be juxtaposed at will. \[...\] The advent of hypertext is… ](https://sms4smile.com/quotes/donald-a-norman/hypertext-makes-a-virtue-out-of-lack-of-organization-allowing-ideas/)

[Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/)

> [We delude ourselves if we believe that skilled behavior is easy, that it can come about without effort. We forget the years of tuning,…](https://sms4smile.com/quotes/donald-a-norman/we-delude-ourselves-if-we-believe-that-skilled-behavior-is-easy-that/)

[Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/)

> [“Could we ever switch to this or any of the many other rational systems? Unlikely: tradition is difficult to overcome.”](https://sms4smile.com/quotes/donald-a-norman/could-we-ever-switch-to-this-or-any-of-the-many-other-rational/)

[Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/)

> [People Propose, Science Studies, Technology Conforms.](https://sms4smile.com/quotes/donald-a-norman/people-propose-science-studies-technology-conforms/)

[Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/)

> [“If designers and researchers do not sometimes fail, it is a sign that they are not trying hard enough—they are not thinking the great…](https://sms4smile.com/quotes/donald-a-norman/if-designers-and-researchers-do-not-sometimes-fail-it-is-a-sign-that/)

[Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/)

> [What makes something simple or complex? It's not the number of dials or controls or how many features it has: It is whether the…](https://sms4smile.com/quotes/donald-a-norman/what-makes-something-simple-or-complex-it-s-not-the-number-of-dials/)

[Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/)

> [Only the most sophisticated of beings can lie and cheat, and get away with it.](https://sms4smile.com/quotes/donald-a-norman/only-the-most-sophisticated-of-beings-can-lie-and-cheat-and-get-away/)

[Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/)

> [Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require…](https://sms4smile.com/quotes/donald-a-norman/any-time-you-see-signs-or-labels-added-to-a-device-it-is-an/)

[Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/)

> [Good design is also an act of communication between the designer and the user, except that all the communication has to come about by…](https://sms4smile.com/quotes/donald-a-norman/good-design-is-also-an-act-of-communication-between-the-designer-and/)

[Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/)

> [“We need to remove the word failure from our vocabulary, replacing it instead with learning experience. To fail is to learn: we learn more…](https://sms4smile.com/quotes/donald-a-norman/we-need-to-remove-the-word-failure-from-our-vocabulary-replacing-it/)

[Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/)

> [When I use a direct manipulation system whether for text editing, drawing pictures, or creating and playing games I do think of myself not…](https://sms4smile.com/quotes/donald-a-norman/when-i-use-a-direct-manipulation-system-whether-for-text-editing/)

[Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/)

> [“Radical innovation is what many people seek, for it is the big, spectacular form of change. But most radical ideas fail, and even those…](https://sms4smile.com/quotes/donald-a-norman/radical-innovation-is-what-many-people-seek-for-it-is-the-big/)

[Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/)

> [Technology usually provides a series of tradeoffs. Each asset is offset by a deficit...A major problem occurs when those who suffer from technology's defecits…](https://sms4smile.com/quotes/donald-a-norman/technology-usually-provides-a-series-of-tradeoffs-each-asset-is/)

[Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/)

> [Simplification is as much in the mind as it is in the device.](https://sms4smile.com/quotes/donald-a-norman/simplification-is-as-much-in-the-mind-as-it-is-in-the-device/)

[Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/)

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