---
title: "1 Audience Make Quotes By Cole Nussbaumer Knaflic"
description: "1 Audience Make quotes by Cole Nussbaumer Knaflic. Plus more from Cole Nussbaumer Knaflic and more Audience Make sayings from other authors."
image: "https://sms4smile.com/quotes/i/cb0/cole-nussbaumer-knaflic-20054_first-place_if-you-simply-present-data-it-s-easy-for_1888219.jpg"
---

> [“If you simply present data, it’s easy for your audience to say, “Oh, that’s interesting,” and move on to the next thing. But if you ask for action, your audience has to make a decision whether to comply or not.…](https://sms4smile.com/quotes/cole-nussbaumer-knaflic/if-you-simply-present-data-it-s-easy-for-your-audience-to-say-oh-that/)

[Cole Nussbaumer Knaflic](https://sms4smile.com/quotes/author/cole-nussbaumer-knaflic/)

[Image](https://sms4smile.com/quotes/i/cb0/cole-nussbaumer-knaflic-20054_first-place_if-you-simply-present-data-it-s-easy-for_1888219.jpg)

## More by Cole Nussbaumer Knaflic

> [“My base color is grey, not black, to allow for greater contrast since color stands out more against grey than black. For my attention-grabbing…](https://sms4smile.com/quotes/cole-nussbaumer-knaflic/my-base-color-is-grey-not-black-to-allow-for-greater-contrast-since/)

[Cole Nussbaumer Knaflic](https://sms4smile.com/quotes/author/cole-nussbaumer-knaflic/)

> [“What do you need your audience to know or do? This is the point where you think through how to make what you communicate…](https://sms4smile.com/quotes/cole-nussbaumer-knaflic/what-do-you-need-your-audience-to-know-or-do-this-is-the-point-where/)

[Cole Nussbaumer Knaflic](https://sms4smile.com/quotes/author/cole-nussbaumer-knaflic/)

> [“The biggest shift was from a bar graph to a line graph. As we’ve discussed, line graphs typically make it easier to see trends…](https://sms4smile.com/quotes/cole-nussbaumer-knaflic/the-biggest-shift-was-from-a-bar-graph-to-a-line-graph-as-we-ve/)

[Cole Nussbaumer Knaflic](https://sms4smile.com/quotes/author/cole-nussbaumer-knaflic/)

> [“When you have just a number or two that you want to communicate: use the numbers directly.”](https://sms4smile.com/quotes/cole-nussbaumer-knaflic/when-you-have-just-a-number-or-two-that-you-want-to-communicate-use/)

[Cole Nussbaumer Knaflic](https://sms4smile.com/quotes/author/cole-nussbaumer-knaflic/)

> [“Concentrate on the pearls, the information your audience needs to know.”](https://sms4smile.com/quotes/cole-nussbaumer-knaflic/concentrate-on-the-pearls-the-information-your-audience-needs-to-know/)

[Cole Nussbaumer Knaflic](https://sms4smile.com/quotes/author/cole-nussbaumer-knaflic/)

> [“Will you be encountering each other for the first time through this communication, or do you have an established relationship? Do they already trust…](https://sms4smile.com/quotes/cole-nussbaumer-knaflic/will-you-be-encountering-each-other-for-the-first-time-through-this/)

[Cole Nussbaumer Knaflic](https://sms4smile.com/quotes/author/cole-nussbaumer-knaflic/)

> [“Never again will you simply show data. Rather, you will create visualizations that are thoughtfully designed to impart information and incite action.”](https://sms4smile.com/quotes/cole-nussbaumer-knaflic/never-again-will-you-simply-show-data-rather-you-will-create/)

[Cole Nussbaumer Knaflic](https://sms4smile.com/quotes/author/cole-nussbaumer-knaflic/)

> [“Don’t show the second y-axis. Instead, label the data points that belong on this axis directly. Pull the graphs apart vertically and have a…](https://sms4smile.com/quotes/cole-nussbaumer-knaflic/don-t-show-the-second-y-axis-instead-label-the-data-points-that/)

[Cole Nussbaumer Knaflic](https://sms4smile.com/quotes/author/cole-nussbaumer-knaflic/)

> [“Figure 5.10 Add action title and annotation In Figure 5.10, thoughtful use of text makes the design accessible. It’s clear to the audience what…](https://sms4smile.com/quotes/cole-nussbaumer-knaflic/figure-5-10-add-action-title-and-annotation-in-figure-5-10-thoughtful/)

[Cole Nussbaumer Knaflic](https://sms4smile.com/quotes/author/cole-nussbaumer-knaflic/)

> [“Affordances In the field of design, experts speak of objects having “affordances.” These are aspects inherent to the design that make it obvious how…](https://sms4smile.com/quotes/cole-nussbaumer-knaflic/affordances-in-the-field-of-design-experts-speak-of-objects-having/)

[Cole Nussbaumer Knaflic](https://sms4smile.com/quotes/author/cole-nussbaumer-knaflic/)

> [“Horizontal bar chart If I had to pick a single go-to graph for categorical data, it would be the horizontal bar chart, which flips…](https://sms4smile.com/quotes/cole-nussbaumer-knaflic/horizontal-bar-chart-if-i-had-to-pick-a-single-go-to-graph-for/)

[Cole Nussbaumer Knaflic](https://sms4smile.com/quotes/author/cole-nussbaumer-knaflic/)

> [“Alignment The single change having the biggest impact in the preceding before-and-after example was the shift from center-aligned to left-justified text. In the original…](https://sms4smile.com/quotes/cole-nussbaumer-knaflic/alignment-the-single-change-having-the-biggest-impact-in-the/)

[Cole Nussbaumer Knaflic](https://sms4smile.com/quotes/author/cole-nussbaumer-knaflic/)

> [“What would a successful outcome look like? If you only had a limited amount of time or a single sentence to tell your audience…](https://sms4smile.com/quotes/cole-nussbaumer-knaflic/what-would-a-successful-outcome-look-like-if-you-only-had-a-limited/)

[Cole Nussbaumer Knaflic](https://sms4smile.com/quotes/author/cole-nussbaumer-knaflic/)

> [“Highlighting one aspect can make other things harder to see One word of warning in using preattentive attributes: when you highlight one point in…](https://sms4smile.com/quotes/cole-nussbaumer-knaflic/highlighting-one-aspect-can-make-other-things-harder-to-see-one-word/)

[Cole Nussbaumer Knaflic](https://sms4smile.com/quotes/author/cole-nussbaumer-knaflic/)

> [“We’ll discuss six principles here: proximity, similarity, enclosure, closure, continuity, and connection.”](https://sms4smile.com/quotes/cole-nussbaumer-knaflic/we-ll-discuss-six-principles-here-proximity-similarity-enclosure/)

[Cole Nussbaumer Knaflic](https://sms4smile.com/quotes/author/cole-nussbaumer-knaflic/)

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