---
title: "1 Audience Does Quotes By John Medina"
description: "1 Audience Does quotes by John Medina. Plus more from John Medina and more Audience Does sayings from other authors."
image: "https://sms4smile.com/quotes/i/c2c/john-medina-7046_audience_the-trick-for-business-professionals-and_2053831.png"
---

> [“The trick for business professionals, and for educators, is to present bodies of information so compelling that the audience does this (encoding) on their own, spontaneously engaging in deep and elaborate encoding.”](https://sms4smile.com/quotes/john-medina/the-trick-for-business-professionals-and-for-educators-is-to-present/)

[John Medina](https://sms4smile.com/quotes/author/john-medina/)

[Image](https://sms4smile.com/quotes/i/c2c/john-medina-7046_audience_the-trick-for-business-professionals-and_2053831.png)

## More by John Medina

> [Don't start with the details. Start with the key ideas, and in a hierarchical fashion, form the details around these larger notions.](https://sms4smile.com/quotes/john-medina/don-t-start-with-the-details-start-with-the-key-ideas-and-in-a/)

[John Medina](https://sms4smile.com/quotes/author/john-medina/)

> [“The more handles one creates at the moment of learning, the more likely the information is to be assessed at a later date. The…](https://sms4smile.com/quotes/john-medina/the-more-handles-one-creates-at-the-moment-of-learning-the-more/)

[John Medina](https://sms4smile.com/quotes/author/john-medina/)

> [If you wanted to create an education environment that was directly opposed to what the brain was good at doing, you probably would design…](https://sms4smile.com/quotes/john-medina/if-you-wanted-to-create-an-education-environment-that-was-directly/)

[John Medina](https://sms4smile.com/quotes/author/john-medina/)

> [“Every time I lectured to a group of parents-to-be about baby brain development,”](https://sms4smile.com/quotes/john-medina/every-time-i-lectured-to-a-group-of-parents-to-be-about-baby-brain/)

[John Medina](https://sms4smile.com/quotes/author/john-medina/)

> [We must do a better job of encouraging lifelong curiosity.](https://sms4smile.com/quotes/john-medina/we-must-do-a-better-job-of-encouraging-lifelong-curiosity/)

[John Medina](https://sms4smile.com/quotes/author/john-medina/)

> [“reasoning is a uniquely human talent. It may have arisen from our need to understand one another’s intentions and motivations. This allowed us to…](https://sms4smile.com/quotes/john-medina/reasoning-is-a-uniquely-human-talent-it-may-have-arisen-from-our-need/)

[John Medina](https://sms4smile.com/quotes/author/john-medina/)

> [If you wanted to create an education environment that was directly opposed to what the brain was good at doing, you would probably design…](https://sms4smile.com/quotes/john-medina/if-you-wanted-to-create-an-education-environment-that-was-directly-2/)

[John Medina](https://sms4smile.com/quotes/author/john-medina/)

> [“Emotionally arousing events tend to be better remembered than neutral events. While”](https://sms4smile.com/quotes/john-medina/emotionally-arousing-events-tend-to-be-better-remembered-than-neutral/)

[John Medina](https://sms4smile.com/quotes/author/john-medina/)

> [“attention Brain Rule #6 We don’t pay attention to boring things.”](https://sms4smile.com/quotes/john-medina/attention-brain-rule-6-we-don-t-pay-attention-to-boring-things/)

[John Medina](https://sms4smile.com/quotes/author/john-medina/)

> [Most brain scientists have not taught 4th grade, and don't know very much about the classroom, even though they might study learning in some…](https://sms4smile.com/quotes/john-medina/most-brain-scientists-have-not-taught-4th-grade-and-don-t-know-very/)

[John Medina](https://sms4smile.com/quotes/author/john-medina/)

> [“The more parents talk to their children, even in the earliest moments of life, the better their kids’ linguistic abilities become”](https://sms4smile.com/quotes/john-medina/the-more-parents-talk-to-their-children-even-in-the-earliest-moments/)

[John Medina](https://sms4smile.com/quotes/author/john-medina/)

> [Even though we don't know squat about how the brain works, the little we do know suggests that if you wanted to design a…](https://sms4smile.com/quotes/john-medina/even-though-we-don-t-know-squat-about-how-the-brain-works-the-little/)

[John Medina](https://sms4smile.com/quotes/author/john-medina/)

> [“More research has since confirmed and extended these simple findings. In addition to satisfying relationships, other behaviors that predict happiness include:        •    a steady dose…](https://sms4smile.com/quotes/john-medina/more-research-has-since-confirmed-and-extended-these-simple-findings/)

[John Medina](https://sms4smile.com/quotes/author/john-medina/)

> [What you do and learn in life physically changes what your brain looks like—it literally rewires it.](https://sms4smile.com/quotes/john-medina/what-you-do-and-learn-in-life-physically-changes-what-your-brain/)

[John Medina](https://sms4smile.com/quotes/author/john-medina/)

> [Brain scientists and education scientists don't get together very often, and we end up living in our own little silos.](https://sms4smile.com/quotes/john-medina/brain-scientists-and-education-scientists-don-t-get-together-very/)

[John Medina](https://sms4smile.com/quotes/author/john-medina/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "ItemList",
            "@id": "https://sms4smile.com/quotes/about/audience-does/john-medina/#itemlist",
            "name": "1 Audience Does Quotes By John Medina",
            "numberOfItems": 1,
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "Quotation",
                        "text": "“The trick for business professionals, and for educators, is to present bodies of information so compelling that the audience does this (encoding) on their own, spontaneously engaging in deep and elaborate encoding.”",
                        "creator": {
                            "@type": "Person",
                            "name": "John Medina"
                        },
                        "url": "https://sms4smile.com/quotes/john-medina/the-trick-for-business-professionals-and-for-educators-is-to-present/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/c2c/john-medina-7046_audience_the-trick-for-business-professionals-and_2053831.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/c2c/john-medina-7046_audience_the-trick-for-business-professionals-and_2053831.png",
                            "url": "https://sms4smile.com/quotes/i/c2c/john-medina-7046_audience_the-trick-for-business-professionals-and_2053831.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The trick for business professionals, and for educators, is to present bodies of information so compelling…” — John Medina",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                }
            ]
        },
        {
            "@type": "CollectionPage",
            "@id": "https://sms4smile.com/quotes/about/audience-does/john-medina/#webpage",
            "url": "https://sms4smile.com/quotes/about/audience-does/john-medina/",
            "name": "Audience Does Quotes by John Medina",
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "mainEntity": {
                "@id": "https://sms4smile.com/quotes/about/audience-does/john-medina/#itemlist"
            },
            "primaryImageOfPage": {
                "@id": "https://sms4smile.com/quotes/i/c2c/john-medina-7046_audience_the-trick-for-business-professionals-and_2053831.png"
            },
            "description": "1 Audience Does quotes by John Medina. Plus more from John Medina and more Audience Does sayings from other authors.",
            "breadcrumb": {
                "@id": "https://sms4smile.com/quotes/about/audience-does/john-medina/#breadcrumb"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sms4smile.com/quotes/about/audience-does/john-medina/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Topics",
                    "item": "https://sms4smile.com/quotes/categories/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Audience Does",
                    "item": "https://sms4smile.com/quotes/about/audience-does/"
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "name": "John Medina",
                    "item": "https://sms4smile.com/quotes/about/audience-does/john-medina/"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```