---
title: "1 Athletic Wear Quotes By A.G. Lafley"
description: "1 Athletic Wear quotes by A.G. Lafley. Plus more from A.G. Lafley and more Athletic Wear sayings from other authors."
image: "https://sms4smile.com/quotes/i/92b/a-g-lafley-34355_customer-service_it-chooses-to-play-in-its-own-retail-sto_2417093.jpg"
---

> [“It chooses to play in its own retail stores, with athletic wear for women. It decides to win on the basis of performance and style. It creates yoga gear that is both technically superior (in terms of fit, flex, wear,…](https://sms4smile.com/quotes/a-g-lafley/it-chooses-to-play-in-its-own-retail-stores-with-athletic-wear-for/)

[A.G. Lafley](https://sms4smile.com/quotes/author/a-g-lafley/)

[Image](https://sms4smile.com/quotes/i/92b/a-g-lafley-34355_customer-service_it-chooses-to-play-in-its-own-retail-sto_2417093.jpg)

## More by A.G. Lafley

> [“when it came to where to play, the company needed to define which regions, categories, channels, and consumers would give P&G a sustainable competitive…](https://sms4smile.com/quotes/a-g-lafley/when-it-came-to-where-to-play-the-company-needed-to-define-which/)

[A.G. Lafley](https://sms4smile.com/quotes/author/a-g-lafley/)

> [“as every good marketer knows, awareness precedes trial.”](https://sms4smile.com/quotes/a-g-lafley/as-every-good-marketer-knows-awareness-precedes-trial/)

[A.G. Lafley](https://sms4smile.com/quotes/author/a-g-lafley/)

> [“When a company sets out to participate, rather than win, it will inevitably fail to make the tough choices and the significant investments that…](https://sms4smile.com/quotes/a-g-lafley/when-a-company-sets-out-to-participate-rather-than-win-it-will/)

[A.G. Lafley](https://sms4smile.com/quotes/author/a-g-lafley/)

> [“First, Olay needed to convince skin-care-savvy women that the new Olay products were just as good as, or better than, higher-priced competitors. It began…](https://sms4smile.com/quotes/a-g-lafley/first-olay-needed-to-convince-skin-care-savvy-women-that-the-new-olay/)

[A.G. Lafley](https://sms4smile.com/quotes/author/a-g-lafley/)

> [“The plan was to remake Oil of Olay—its brand, its business model, its package and product, its value proposition, and even its name.”](https://sms4smile.com/quotes/a-g-lafley/the-plan-was-to-remake-oil-of-olay-its-brand-its-business-model-its/)

[A.G. Lafley](https://sms4smile.com/quotes/author/a-g-lafley/)

> [“Strategy needn’t be mysterious. Conceptually, it is simple and straightforward. It requires clear and hard thinking, real creativity, courage, and personal leadership.”](https://sms4smile.com/quotes/a-g-lafley/strategy-needn-t-be-mysterious-conceptually-it-is-simple-and/)

[A.G. Lafley](https://sms4smile.com/quotes/author/a-g-lafley/)

> [“Winning is what matters—and it is the ultimate criterion of a successful strategy.”](https://sms4smile.com/quotes/a-g-lafley/winning-is-what-matters-and-it-is-the-ultimate-criterion-of-a/)

[A.G. Lafley](https://sms4smile.com/quotes/author/a-g-lafley/)

> [“experiencing shopping as a consumer would. Nothing else would have worked without those insights. Second, Clay Street is about building a team totally driven…](https://sms4smile.com/quotes/a-g-lafley/experiencing-shopping-as-a-consumer-would-nothing-else-would-have/)

[A.G. Lafley](https://sms4smile.com/quotes/author/a-g-lafley/)

> [“It chooses to play in its own retail stores, with athletic wear for women. It decides to win on the basis of performance and…](https://sms4smile.com/quotes/a-g-lafley/it-chooses-to-play-in-its-own-retail-stores-with-athletic-wear-for/)

[A.G. Lafley](https://sms4smile.com/quotes/author/a-g-lafley/)

> [“The heart of strategy is the answer to two fundamental questions: where will you play, and how will you win there?”](https://sms4smile.com/quotes/a-g-lafley/the-heart-of-strategy-is-the-answer-to-two-fundamental-questions/)

[A.G. Lafley](https://sms4smile.com/quotes/author/a-g-lafley/)

> [“a strategy is a coordinated and integrated set of five choices: a winning aspiration, where to play, how to win, core capabilities, and management…](https://sms4smile.com/quotes/a-g-lafley/a-strategy-is-a-coordinated-and-integrated-set-of-five-choices-a/)

[A.G. Lafley](https://sms4smile.com/quotes/author/a-g-lafley/)

> [“strategies that allow it to command price premiums.”](https://sms4smile.com/quotes/a-g-lafley/strategies-that-allow-it-to-command-price-premiums/)

[A.G. Lafley](https://sms4smile.com/quotes/author/a-g-lafley/)

> [“They had a clear and defined approach to strategy, a thinking process that enabled individual managers to effectively make clearer and harder choices. That…](https://sms4smile.com/quotes/a-g-lafley/they-had-a-clear-and-defined-approach-to-strategy-a-thinking-process/)

[A.G. Lafley](https://sms4smile.com/quotes/author/a-g-lafley/)

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