---
title: "5 Assets Quotes By Stephen Covey"
description: "5 Assets quotes by Stephen Covey. Plus more from Stephen Covey and more Assets sayings from other authors."
image: "https://sms4smile.com/quotes/i/933/stephen-covey-339_assets_contrary-to-what-most-people-believe-tru_66838.png"
---

> [Contrary to what most people believe, trust is not some soft, illusive quality that you either have or you don't; rather, trust…](https://sms4smile.com/quotes/stephen-covey/contrary-to-what-most-people-believe-trust-is-not-some-soft-illusive/)

[Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/)

[Image](https://sms4smile.com/quotes/i/933/stephen-covey-339_assets_contrary-to-what-most-people-believe-tru_66838.png)

> [True effectiveness is a function of two things: what is produced (the golden eggs) and the producing asset (the goose).](https://sms4smile.com/quotes/stephen-covey/true-effectiveness-is-a-function-of-two-things-what-is-produced-the/)

[Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/)

[Image](https://sms4smile.com/quotes/i/f07/stephen-covey-339_assets_true-effectiveness-is-a-function-of-two_658770.png)

> [The only person over whom you have direct and immediate control is yourself. The most important assets to develop, preserve and enhance,…](https://sms4smile.com/quotes/stephen-covey/the-only-person-over-whom-you-have-direct-and-immediate-control-is/)

[Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/)

[Image](https://sms4smile.com/quotes/i/d99/stephen-covey-339_assets_the-only-person-over-whom-you-have-direc_814705.png)

> [If my sense of security lies in my reputation or in the things I have, my life will be in a constant…](https://sms4smile.com/quotes/stephen-covey/if-my-sense-of-security-lies-in-my-reputation-or-in-the-things-i-have/)

[Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/)

[Image](https://sms4smile.com/quotes/i/74b/stephen-covey-339_assets_if-my-sense-of-security-lies-in-my-reput_1057389.jpg)

> [People are your most valuable asset. Only people can be made to appreciate in value.](https://sms4smile.com/quotes/stephen-covey/people-are-your-most-valuable-asset-only-people-can-be-made-to/)

[Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/)

[Image](https://sms4smile.com/quotes/i/e33/stephen-covey-339_appreciate_people-are-your-most-valuable-asset-only_1095527.png)

## Other authors on Assets

## More by Stephen Covey

> [You can't have the fruits without the roots. It's the principle of sequencing: Private Victories proceed Public Victories. Self-mastery and self-discipline are the foundation…](https://sms4smile.com/quotes/stephen-covey/you-can-t-have-the-fruits-without-the-roots-it-s-the-principle-of/)

[Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/)

> [Empathic listening takes time, but it doesn't take anywhere near as much time as it takes to back up and correct misunderstandings when you're…](https://sms4smile.com/quotes/stephen-covey/empathic-listening-takes-time-but-it-doesn-t-take-anywhere-near-as/)

[Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/)

> [The fire inside people is like a match; the way to ignite that flame is initially through friction, then other matches are lit through…](https://sms4smile.com/quotes/stephen-covey/the-fire-inside-people-is-like-a-match-the-way-to-ignite-that-flame/)

[Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/)

> [In a very real sense, there are only two roles in organisations: customers and suppliers. Everybody functions simultaneously in both roles, whether inside or…](https://sms4smile.com/quotes/stephen-covey/in-a-very-real-sense-there-are-only-two-roles-in-organisations/)

[Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/)

> [To blame and accuse other people, is to choose to empower them, to control us.](https://sms4smile.com/quotes/stephen-covey/to-blame-and-accuse-other-people-is-to-choose-to-empower-them-to/)

[Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/)

> [Be part of the solution, not part of the problem.](https://sms4smile.com/quotes/stephen-covey/be-part-of-the-solution-not-part-of-the-problem/)

[Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/)

> [If you are an effective manager of your self, your discipline comes from within; it is a function of your independent will.](https://sms4smile.com/quotes/stephen-covey/if-you-are-an-effective-manager-of-your-self-your-discipline-comes/)

[Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/)

> [I believe in Coach Louis Wong. He is so much more than just a football coach.](https://sms4smile.com/quotes/stephen-covey/i-believe-in-coach-louis-wong-he-is-so-much-more-than-just-a-football/)

[Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/)

> [Most people struggle with life balance simply because they haven't paid the price to decide what is really important to them.](https://sms4smile.com/quotes/stephen-covey/most-people-struggle-with-life-balance-simply-because-they-haven-t/)

[Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/)

> [Highly proactive people don't blame circumstances, conditions, or conditioning for their behavior. Their behavior is a product of their own conscious choice.](https://sms4smile.com/quotes/stephen-covey/highly-proactive-people-don-t-blame-circumstances-conditions-or/)

[Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/)

> [When it comes to developing character strength, inner security and unique personal and interpersonal talents and skills in a child, no institution can or…](https://sms4smile.com/quotes/stephen-covey/when-it-comes-to-developing-character-strength-inner-security-and/)

[Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/)

> [Most people define greatness through wealth and popularity and position in the corner office. But what I call everyday greatness comes from character and…](https://sms4smile.com/quotes/stephen-covey/most-people-define-greatness-through-wealth-and-popularity-and/)

[Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/)

> [Contrary to what most people believe, trust is not some soft, illusive quality that you either have or you don't; rather, trust is a…](https://sms4smile.com/quotes/stephen-covey/contrary-to-what-most-people-believe-trust-is-not-some-soft-illusive/)

[Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/)

> [We are limited but we can push back the borders of our limitations](https://sms4smile.com/quotes/stephen-covey/we-are-limited-but-we-can-push-back-the-borders-of-our-limitations/)

[Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/)

> [Many people seem to think that success in one area can compensate for failure in other areas. But can it really?... True effectiveness requires…](https://sms4smile.com/quotes/stephen-covey/many-people-seem-to-think-that-success-in-one-area-can-compensate-for/)

[Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/)

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