--- title: "6 Assets Quotes By Seth Godin" description: "6 Assets quotes by Seth Godin. Plus more from Seth Godin and more Assets sayings from other authors." image: "https://sms4smile.com/quotes/i/3a2/seth-godin-152_assets_developing-expertise-or-assets-that-are_6030.png" --- > [Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.](https://sms4smile.com/quotes/seth-godin/developing-expertise-or-assets-that-are-not-easily-copied-is/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/3a2/seth-godin-152_assets_developing-expertise-or-assets-that-are_6030.png) > [If you're going to invest a valuable asset (like time), go ahead and make it productive. Use a postit or two, or…](https://sms4smile.com/quotes/seth-godin/if-you-re-going-to-invest-a-valuable-asset-like-time-go-ahead-and/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/387/seth-godin-152_action_if-you-re-going-to-invest-a-valuable-ass_211489.jpg) > [Developing expertise or assets that are not easily copied is essential; otherwise you’re just a middleman. “ “Don’t try to be the…](https://sms4smile.com/quotes/seth-godin/developing-expertise-or-assets-that-are-not-easily-copied-is-2/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/6d4/seth-godin-152_assets_developing-expertise-or-assets-that-are_729440.png) > [The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they…](https://sms4smile.com/quotes/seth-godin/the-digital-asset-that-matters-is-trust-awareness-first-then/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/1e6/seth-godin-152_assets_the-digital-asset-that-matters-is-trust_1346736.png) > [The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build…](https://sms4smile.com/quotes/seth-godin/the-best-time-to-start-promoting-your-book-is-three-years-before-it/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/544/seth-godin-152_assets_the-best-time-to-start-promoting-your-bo_1356796.png) > [The internet has opened the door for millions of businesses to do things differently, because there are other assets now, assets that…](https://sms4smile.com/quotes/seth-godin/the-internet-has-opened-the-door-for-millions-of-businesses-to-do/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/8f8/seth-godin-152_assets_the-internet-has-opened-the-door-for-mil_2740896.jpg) ## Other authors on Assets ## More by Seth Godin > [“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to…](https://sms4smile.com/quotes/seth-godin/you-weren-t-born-to-be-a-cog-in-the-giant-industrial-machine-you-were/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most…](https://sms4smile.com/quotes/seth-godin/forgive-yourself-for-not-being-the-richest-the-thinnest-the-tallest/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The easier it is to quantify, the less it's worth.](https://sms4smile.com/quotes/seth-godin/the-easier-it-is-to-quantify-the-less-it-s-worth/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.](https://sms4smile.com/quotes/seth-godin/developing-expertise-or-assets-that-are-not-easily-copied-is/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Leadership is a choice. It's the choice not to do nothing.](https://sms4smile.com/quotes/seth-godin/leadership-is-a-choice-it-s-the-choice-not-to-do-nothing/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps…](https://sms4smile.com/quotes/seth-godin/the-next-thing-you-do-today-will-be-the-most-important-thing-on-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third…](https://sms4smile.com/quotes/seth-godin/i-look-at-starbucks-howard-schultz-has-made-many-brilliant-decisions/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Be relentlessly generous, without focusing on when it will come back to you.](https://sms4smile.com/quotes/seth-godin/be-relentlessly-generous-without-focusing-on-when-it-will-come-back/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.](https://sms4smile.com/quotes/seth-godin/the-public-square-is-more-public-than-ever-but-minds-are-rarely/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find…](https://sms4smile.com/quotes/seth-godin/making-an-average-pitch-to-average-people-or-having-an-average-gala/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better…](https://sms4smile.com/quotes/seth-godin/our-job-is-to-make-change-our-job-is-to-connect-to-people-to-interact/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [“Life is actually far better than it is in the movies. And it takes longer.”](https://sms4smile.com/quotes/seth-godin/life-is-actually-far-better-than-it-is-in-the-movies-and-it-takes/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I don't think there's a shortage of remarkable ideas. I think your business has plenty of great opportunities to do great things. Nope, what's…](https://sms4smile.com/quotes/seth-godin/i-don-t-think-there-s-a-shortage-of-remarkable-ideas-i-think-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The mirror we hold up to the person next to us is one of the most important pictures she will ever see.](https://sms4smile.com/quotes/seth-godin/the-mirror-we-hold-up-to-the-person-next-to-us-is-one-of-the-most/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're…](https://sms4smile.com/quotes/seth-godin/if-you-re-a-marketer-who-doesn-t-know-how-to-invent-design-influence/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/assets/seth-godin/#itemlist", "name": "6 Assets Quotes By Seth Godin", "numberOfItems": 6, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.", "creator": { "@type": "Person", "name": "Seth Godin" }, "url": "https://sms4smile.com/quotes/seth-godin/developing-expertise-or-assets-that-are-not-easily-copied-is/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/3a2/seth-godin-152_assets_developing-expertise-or-assets-that-are_6030.png", "contentUrl": "https://sms4smile.com/quotes/i/3a2/seth-godin-152_assets_developing-expertise-or-assets-that-are_6030.png", "url": "https://sms4smile.com/quotes/i/3a2/seth-godin-152_assets_developing-expertise-or-assets-that-are_6030.png", "width": 1080, "height": 1080, "caption": "“Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.” — Seth Godin", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "If you're going to invest a valuable asset (like time), go ahead and make it productive. Use a postit or two, or some index cards or a highlighter. Not to write down stuff so you can forget it later, but to create marching orders. It's simple: if three weeks go by and you haven't taken action on what you've written down, you wasted your time.", "creator": { "@type": "Person", "name": "Seth Godin" }, "url": "https://sms4smile.com/quotes/seth-godin/if-you-re-going-to-invest-a-valuable-asset-like-time-go-ahead-and/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/387/seth-godin-152_action_if-you-re-going-to-invest-a-valuable-ass_211489.jpg", "contentUrl": "https://sms4smile.com/quotes/i/387/seth-godin-152_action_if-you-re-going-to-invest-a-valuable-ass_211489.jpg", "url": "https://sms4smile.com/quotes/i/387/seth-godin-152_action_if-you-re-going-to-invest-a-valuable-ass_211489.jpg", "width": 1080, "height": 1080, "caption": "“If you're going to invest a valuable asset (like time), go ahead and make it productive. Use a postit or…” — Seth Godin", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "Developing expertise or assets that are not easily copied is essential; otherwise you’re just a middleman. “ “Don’t try to be the ‘next’. Instead, try to be the other, the changer, the new. “ “Everyone is not your customer. “ “Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.", "creator": { "@type": "Person", "name": "Seth Godin" }, "url": "https://sms4smile.com/quotes/seth-godin/developing-expertise-or-assets-that-are-not-easily-copied-is-2/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/6d4/seth-godin-152_assets_developing-expertise-or-assets-that-are_729440.png", "contentUrl": "https://sms4smile.com/quotes/i/6d4/seth-godin-152_assets_developing-expertise-or-assets-that-are_729440.png", "url": "https://sms4smile.com/quotes/i/6d4/seth-godin-152_assets_developing-expertise-or-assets-that-are_729440.png", "width": 1080, "height": 1080, "caption": "“Developing expertise or assets that are not easily copied is essential; otherwise you’re just a middleman. “…” — Seth Godin", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 4, "item": { "@type": "Quotation", "text": "The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.", "creator": { "@type": "Person", "name": "Seth Godin" }, "url": "https://sms4smile.com/quotes/seth-godin/the-digital-asset-that-matters-is-trust-awareness-first-then/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/1e6/seth-godin-152_assets_the-digital-asset-that-matters-is-trust_1346736.png", "contentUrl": "https://sms4smile.com/quotes/i/1e6/seth-godin-152_assets_the-digital-asset-that-matters-is-trust_1346736.png", "url": "https://sms4smile.com/quotes/i/1e6/seth-godin-152_assets_the-digital-asset-that-matters-is-trust_1346736.png", "width": 1080, "height": 1080, "caption": "“The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three…” — Seth Godin", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 5, "item": { "@type": "Quotation", "text": "The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.", "creator": { "@type": "Person", "name": "Seth Godin" }, "url": "https://sms4smile.com/quotes/seth-godin/the-best-time-to-start-promoting-your-book-is-three-years-before-it/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/544/seth-godin-152_assets_the-best-time-to-start-promoting-your-bo_1356796.png", "contentUrl": "https://sms4smile.com/quotes/i/544/seth-godin-152_assets_the-best-time-to-start-promoting-your-bo_1356796.png", "url": "https://sms4smile.com/quotes/i/544/seth-godin-152_assets_the-best-time-to-start-promoting-your-bo_1356796.png", "width": 1080, "height": 1080, "caption": "“The best time to start promoting your book is three years before it comes out. Three years to build a…” — Seth Godin", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 6, "item": { "@type": "Quotation", "text": "The internet has opened the door for millions of businesses to do things differently, because there are other assets now, assets that can transcend location. Your permission to talk to customers, your reputation, your unique products-you can build a business around them online.", "creator": { "@type": "Person", "name": "Seth Godin" }, "url": "https://sms4smile.com/quotes/seth-godin/the-internet-has-opened-the-door-for-millions-of-businesses-to-do/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/8f8/seth-godin-152_assets_the-internet-has-opened-the-door-for-mil_2740896.jpg", "contentUrl": "https://sms4smile.com/quotes/i/8f8/seth-godin-152_assets_the-internet-has-opened-the-door-for-mil_2740896.jpg", "url": "https://sms4smile.com/quotes/i/8f8/seth-godin-152_assets_the-internet-has-opened-the-door-for-mil_2740896.jpg", "width": 1080, "height": 1080, "caption": "“The internet has opened the door for millions of businesses to do things differently, because there are…” — Seth Godin", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/assets/seth-godin/#webpage", "url": "https://sms4smile.com/quotes/about/assets/seth-godin/", "name": "Assets Quotes by Seth Godin", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/assets/seth-godin/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/3a2/seth-godin-152_assets_developing-expertise-or-assets-that-are_6030.png" }, "description": "6 Assets quotes by Seth Godin. Plus more from Seth Godin and more Assets sayings from other authors.", "breadcrumb": { "@id": "https://sms4smile.com/quotes/about/assets/seth-godin/#breadcrumb" } }, { "@type": "BreadcrumbList", "@id": "https://sms4smile.com/quotes/about/assets/seth-godin/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Topics", "item": "https://sms4smile.com/quotes/categories/" }, { "@type": "ListItem", "position": 4, "name": "Assets", "item": "https://sms4smile.com/quotes/about/assets/" }, { "@type": "ListItem", "position": 5, "name": "Seth Godin", "item": "https://sms4smile.com/quotes/about/assets/seth-godin/" } ] }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```