--- title: "1 Assemble Quotes By Paul Rand" description: "1 Assemble quotes by Paul Rand. Plus more from Paul Rand and more Assemble sayings from other authors." image: "https://sms4smile.com/quotes/i/2b2/paul-rand-14711_add_to-design-is-much-more-than-simply-to-as_37401.jpg" --- > [To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to…](https://sms4smile.com/quotes/paul-rand/to-design-is-much-more-than-simply-to-assemble-to-order-or-even-to/) [Paul Rand](https://sms4smile.com/quotes/author/paul-rand/) [Image](https://sms4smile.com/quotes/i/2b2/paul-rand-14711_add_to-design-is-much-more-than-simply-to-as_37401.jpg) ## More by Paul Rand > [To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate,…](https://sms4smile.com/quotes/paul-rand/to-design-is-much-more-than-simply-to-assemble-to-order-or-even-to/) [Paul Rand](https://sms4smile.com/quotes/author/paul-rand/) > [If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will…](https://sms4smile.com/quotes/paul-rand/if-a-company-is-second-rate-the-logo-will-eventually-be-perceived-as/) [Paul Rand](https://sms4smile.com/quotes/author/paul-rand/) > [Asymmetric balance creates greater reader interest. Pleasure derived from observing asymmetrical arrangements lies partly in overcoming resistances, which, consciously or not, the spectator adjusts…](https://sms4smile.com/quotes/paul-rand/asymmetric-balance-creates-greater-reader-interest-pleasure-derived/) [Paul Rand](https://sms4smile.com/quotes/author/paul-rand/) > [There's a certain kind of research you have to listen to - the factual stuff, not opinion. Facts are facts. Sugar is sweet -…](https://sms4smile.com/quotes/paul-rand/there-s-a-certain-kind-of-research-you-have-to-listen-to-the-factual/) [Paul Rand](https://sms4smile.com/quotes/author/paul-rand/) > [Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by…](https://sms4smile.com/quotes/paul-rand/graphic-design-which-evokes-the-symmetria-of-vituvius-the-dynamic/) [Paul Rand](https://sms4smile.com/quotes/author/paul-rand/) > [Being good is more important than being original. Originality is a product, not an intention.](https://sms4smile.com/quotes/paul-rand/being-good-is-more-important-than-being-original-originality-is-a/) [Paul Rand](https://sms4smile.com/quotes/author/paul-rand/) > [In the Orthodox religion, you don't draw the human figure. It's against the rules.](https://sms4smile.com/quotes/paul-rand/in-the-orthodox-religion-you-don-t-draw-the-human-figure-it-s-against/) [Paul Rand](https://sms4smile.com/quotes/author/paul-rand/) > [Everything is design. Everything!](https://sms4smile.com/quotes/paul-rand/everything-is-design-everything/) [Paul Rand](https://sms4smile.com/quotes/author/paul-rand/) > [“In essence, it is not what it looks like but what it does that defines a symbol.”](https://sms4smile.com/quotes/paul-rand/in-essence-it-is-not-what-it-looks-like-but-what-it-does-that-defines/) [Paul Rand](https://sms4smile.com/quotes/author/paul-rand/) > [The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what…](https://sms4smile.com/quotes/paul-rand/the-public-is-more-familiar-with-bad-design-than-good-design-it-is-in/) [Paul Rand](https://sms4smile.com/quotes/author/paul-rand/) > [“All art is relationships, all art. Design is relationships. Design in a relationship between form and content... Your glasses are round. Your collar is…](https://sms4smile.com/quotes/paul-rand/all-art-is-relationships-all-art-design-is-relationships-design-in-a/) [Paul Rand](https://sms4smile.com/quotes/author/paul-rand/) > [Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.](https://sms4smile.com/quotes/paul-rand/design-can-be-art-design-can-be-aesthetics-design-is-so-simple-that-s/) [Paul Rand](https://sms4smile.com/quotes/author/paul-rand/) > [“Design is the silent ambassador of your brand.”](https://sms4smile.com/quotes/paul-rand/design-is-the-silent-ambassador-of-your-brand/) [Paul Rand](https://sms4smile.com/quotes/author/paul-rand/) > [I was too practical to want to be a painter.](https://sms4smile.com/quotes/paul-rand/i-was-too-practical-to-want-to-be-a-painter/) [Paul Rand](https://sms4smile.com/quotes/author/paul-rand/) > [Any system that sees aesthetics as irrelevant, that separates the artist from his product, that fragments the work of the individual, or creates by…](https://sms4smile.com/quotes/paul-rand/any-system-that-sees-aesthetics-as-irrelevant-that-separates-the/) [Paul Rand](https://sms4smile.com/quotes/author/paul-rand/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/assemble/paul-rand/#itemlist", "name": "1 Assemble Quotes By Paul Rand", "numberOfItems": 1, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry.", "creator": { "@type": "Person", "name": "Paul Rand" }, "url": "https://sms4smile.com/quotes/paul-rand/to-design-is-much-more-than-simply-to-assemble-to-order-or-even-to/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/2b2/paul-rand-14711_add_to-design-is-much-more-than-simply-to-as_37401.jpg", "contentUrl": "https://sms4smile.com/quotes/i/2b2/paul-rand-14711_add_to-design-is-much-more-than-simply-to-as_37401.jpg", "url": "https://sms4smile.com/quotes/i/2b2/paul-rand-14711_add_to-design-is-much-more-than-simply-to-as_37401.jpg", "width": 1080, "height": 1080, "caption": "“To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning…” — Paul Rand", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/assemble/paul-rand/#webpage", "url": "https://sms4smile.com/quotes/about/assemble/paul-rand/", "name": "Assemble Quotes by Paul Rand", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/assemble/paul-rand/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/2b2/paul-rand-14711_add_to-design-is-much-more-than-simply-to-as_37401.jpg" }, "description": "1 Assemble quotes by Paul Rand. Plus more from Paul Rand and more Assemble sayings from other authors.", "breadcrumb": { "@id": "https://sms4smile.com/quotes/about/assemble/paul-rand/#breadcrumb" } }, { "@type": "BreadcrumbList", "@id": "https://sms4smile.com/quotes/about/assemble/paul-rand/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Topics", "item": "https://sms4smile.com/quotes/categories/" }, { "@type": "ListItem", "position": 4, "name": "Assemble", "item": "https://sms4smile.com/quotes/about/assemble/" }, { "@type": "ListItem", "position": 5, "name": "Paul Rand", "item": "https://sms4smile.com/quotes/about/assemble/paul-rand/" } ] }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```