---
title: "5 Apple Quotes By Yukari Iwatani Kane"
description: "5 Apple quotes by Yukari Iwatani Kane. Plus more from Yukari Iwatani Kane and more Apple sayings from other authors."
image: "https://sms4smile.com/quotes/i/0c7/yukari-iwatani-kane-25097_apple_before-the-ipod-iphone-and-ipad-apple-s_112235.jpg"
---

> [“Before the iPod, iPhone, and iPad, Apple’s products had been primarily purchased by Apple fans, designers, and other discerning users willing to…](https://sms4smile.com/quotes/yukari-iwatani-kane/before-the-ipod-iphone-and-ipad-apple-s-products-had-been-primarily/)

[Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/)

[Image](https://sms4smile.com/quotes/i/0c7/yukari-iwatani-kane-25097_apple_before-the-ipod-iphone-and-ipad-apple-s_112235.jpg)

> [“In a strange way, Samsung was legitimized by Apple’s attacks. The iPhone maker deemed the competition from the Galaxy to be serious…](https://sms4smile.com/quotes/yukari-iwatani-kane/in-a-strange-way-samsung-was-legitimized-by-apple-s-attacks-the/)

[Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/)

[Image](https://sms4smile.com/quotes/i/4d9/yukari-iwatani-kane-25097_quote_in-a-strange-way-samsung-was-legitimized_888366.jpg)

> [“Apple’s products were conceived around a kitchen table that Ive had set up in the industrial design studio.”](https://sms4smile.com/quotes/yukari-iwatani-kane/apple-s-products-were-conceived-around-a-kitchen-table-that-ive-had/)

[Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/)

[Image](https://sms4smile.com/quotes/i/c17/yukari-iwatani-kane-25097_apple_apple-s-products-were-conceived-around-a_2334708.jpg)

> [“a great company stay great without its visionary leader? I thought that if any company could, it would be Apple.”](https://sms4smile.com/quotes/yukari-iwatani-kane/a-great-company-stay-great-without-its-visionary-leader-i-thought/)

[Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/)

[Image](https://sms4smile.com/quotes/i/0d8/yukari-iwatani-kane-25097_apple_a-great-company-stay-great-without-its-v_2856970.jpg)

> [“Apple never cared about anything other than increasing product quality and decreasing production cost,” Li Mingqi, a former Foxconn factory manager, told…](https://sms4smile.com/quotes/yukari-iwatani-kane/apple-never-cared-about-anything-other-than-increasing-product/)

[Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/)

[Image](https://sms4smile.com/quotes/i/c51/yukari-iwatani-kane-25097_apple_apple-never-cared-about-anything-other-t_3140766.jpg)

## Other authors on Apple

## More by Yukari Iwatani Kane

> [“Apple also stopped depending on market research and surveys. “If I’d have asked my customers what they wanted,” Jobs quoted Henry Ford, “they would…](https://sms4smile.com/quotes/yukari-iwatani-kane/apple-also-stopped-depending-on-market-research-and-surveys-if-i-d/)

[Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/)

> [“Before the iPod, iPhone, and iPad, Apple’s products had been primarily purchased by Apple fans, designers, and other discerning users willing to pay a…](https://sms4smile.com/quotes/yukari-iwatani-kane/before-the-ipod-iphone-and-ipad-apple-s-products-had-been-primarily/)

[Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/)

> [“Cook was a methodical and efficient CEO. Unlike Jobs, who seemed to operate on gut, Cook demanded hard numbers on projected cost and profits.…](https://sms4smile.com/quotes/yukari-iwatani-kane/cook-was-a-methodical-and-efficient-ceo-unlike-jobs-who-seemed-to/)

[Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/)

> [“We don’t spend a lot of energy on old technologies. We spend a lot of energy where the vectors are going.”](https://sms4smile.com/quotes/yukari-iwatani-kane/we-don-t-spend-a-lot-of-energy-on-old-technologies-we-spend-a-lot-of/)

[Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/)

> [“In a strange way, Samsung was legitimized by Apple’s attacks. The iPhone maker deemed the competition from the Galaxy to be serious enough to…](https://sms4smile.com/quotes/yukari-iwatani-kane/in-a-strange-way-samsung-was-legitimized-by-apple-s-attacks-the/)

[Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/)

> [“The company traditionally shied away from celebrities because it considered its products to be the star, or in Apple’s inside lingo, the “hero.”](https://sms4smile.com/quotes/yukari-iwatani-kane/the-company-traditionally-shied-away-from-celebrities-because-it/)

[Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/)

> [“guys were the rebels, man, the underdogs.”](https://sms4smile.com/quotes/yukari-iwatani-kane/guys-were-the-rebels-man-the-underdogs/)

[Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/)

> [“If you don’t cannibalize yourself,” he used to say, “someone else will.”](https://sms4smile.com/quotes/yukari-iwatani-kane/if-you-don-t-cannibalize-yourself-he-used-to-say-someone-else-will/)

[Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/)

> [“Watching Cook and his team that day, it was impossible not to recall the absolute mastery that Jobs had displayed so many times on…](https://sms4smile.com/quotes/yukari-iwatani-kane/watching-cook-and-his-team-that-day-it-was-impossible-not-to-recall/)

[Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/)

> [“Tim Cook was a master of spreadsheets, not innovation. Since Cook had taken charge, legions of young MBAs had been hired to help feed…](https://sms4smile.com/quotes/yukari-iwatani-kane/tim-cook-was-a-master-of-spreadsheets-not-innovation-since-cook-had/)

[Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/)

> [“Cook was a seasoned businessman and arguably a better manager than Jobs.”](https://sms4smile.com/quotes/yukari-iwatani-kane/cook-was-a-seasoned-businessman-and-arguably-a-better-manager-than/)

[Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/)

> [“His stamina was so inhuman that some wondered if he was actually human. Cook worked twelve to fourteen hours a day but insisted he…](https://sms4smile.com/quotes/yukari-iwatani-kane/his-stamina-was-so-inhuman-that-some-wondered-if-he-was-actually/)

[Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/)

> [“Apple’s products were conceived around a kitchen table that Ive had set up in the industrial design studio.”](https://sms4smile.com/quotes/yukari-iwatani-kane/apple-s-products-were-conceived-around-a-kitchen-table-that-ive-had/)

[Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/)

> [“his sexual orientation was irrelevant. Cook had little personal time. He might as well have been married to Apple.”](https://sms4smile.com/quotes/yukari-iwatani-kane/his-sexual-orientation-was-irrelevant-cook-had-little-personal-time/)

[Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/)

> [“After years of incremental improvements by Microsoft, the release of Windows 95 brought Apple’s software superiority to a nearly complete end as it matched…](https://sms4smile.com/quotes/yukari-iwatani-kane/after-years-of-incremental-improvements-by-microsoft-the-release-of/)

[Yukari Iwatani Kane](https://sms4smile.com/quotes/author/yukari-iwatani-kane/)

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