--- title: "4 Apple Quotes By Tony Fadell" description: "4 Apple quotes by Tony Fadell. Plus more from Tony Fadell and more Apple sayings from other authors." image: "https://sms4smile.com/quotes/i/e31/tony-fadell-11652_about_i-had-been-doing-mp3-players-and-handhel_162834.png" --- > [I had been doing MP3 players and handheld computers since 1990-1991, and so they sought me out because of my experience. And…](https://sms4smile.com/quotes/tony-fadell/i-had-been-doing-mp3-players-and-handheld-computers-since-1990-1991/) [Tony Fadell](https://sms4smile.com/quotes/author/tony-fadell/) [Image](https://sms4smile.com/quotes/i/e31/tony-fadell-11652_about_i-had-been-doing-mp3-players-and-handhel_162834.png) > [It wasn't until the Apple Macintosh that people understood what true hardware-software integration was about. It took one company to line it…](https://sms4smile.com/quotes/tony-fadell/it-wasn-t-until-the-apple-macintosh-that-people-understood-what-true/) [Tony Fadell](https://sms4smile.com/quotes/author/tony-fadell/) [Image](https://sms4smile.com/quotes/i/084/tony-fadell-11652_about_it-wasn-t-until-the-apple-macintosh-that_983507.png) > [I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which…](https://sms4smile.com/quotes/tony-fadell/i-knew-a-lot-about-product-design-before-coming-to-apple-but-i-didn-t/) [Tony Fadell](https://sms4smile.com/quotes/author/tony-fadell/) [Image](https://sms4smile.com/quotes/i/0d7/tony-fadell-11652_about_i-knew-a-lot-about-product-design-before_1381767.png) > [At the end of the day, customer choice is essential. And we don't make products that compete with Apple, nor make products…](https://sms4smile.com/quotes/tony-fadell/at-the-end-of-the-day-customer-choice-is-essential-and-we-don-t-make/) [Tony Fadell](https://sms4smile.com/quotes/author/tony-fadell/) [Image](https://sms4smile.com/quotes/i/e11/tony-fadell-11652_android_at-the-end-of-the-day-customer-choice-is_1936821.png) ## Other authors on Apple ## More by Tony Fadell > [I had been doing MP3 players and handheld computers since 1990-1991, and so they sought me out because of my experience. And about 18…](https://sms4smile.com/quotes/tony-fadell/i-had-been-doing-mp3-players-and-handheld-computers-since-1990-1991/) [Tony Fadell](https://sms4smile.com/quotes/author/tony-fadell/) > [No amount of data will tell you if a feature should be in the product, because it doesn't exist. You need to have a…](https://sms4smile.com/quotes/tony-fadell/no-amount-of-data-will-tell-you-if-a-feature-should-be-in-the-product/) [Tony Fadell](https://sms4smile.com/quotes/author/tony-fadell/) > [If you're not having doubt, you're not pushing the boundaries far enough.](https://sms4smile.com/quotes/tony-fadell/if-you-re-not-having-doubt-you-re-not-pushing-the-boundaries-far/) [Tony Fadell](https://sms4smile.com/quotes/author/tony-fadell/) > [I learned the power of 'no.' No is really important. Entrepreneurs are told to say 'yes, yes, more, more.'](https://sms4smile.com/quotes/tony-fadell/i-learned-the-power-of-no-no-is-really-important-entrepreneurs-are/) [Tony Fadell](https://sms4smile.com/quotes/author/tony-fadell/) > [I’m always doubtful. Everything I do is always doubtful. When you’re trying to differentiate, there’s going to be this gut sense, is this right?…](https://sms4smile.com/quotes/tony-fadell/i-m-always-doubtful-everything-i-do-is-always-doubtful-when-you-re/) [Tony Fadell](https://sms4smile.com/quotes/author/tony-fadell/) > [When I was four or five years old, my grandfather showed me how to build things, paint, saw. Through years of fixing bikes, repairing…](https://sms4smile.com/quotes/tony-fadell/when-i-was-four-or-five-years-old-my-grandfather-showed-me-how-to/) [Tony Fadell](https://sms4smile.com/quotes/author/tony-fadell/) > [Usually, the biggest companies are not the most dynamic.](https://sms4smile.com/quotes/tony-fadell/usually-the-biggest-companies-are-not-the-most-dynamic/) [Tony Fadell](https://sms4smile.com/quotes/author/tony-fadell/) > [Even if you have constrained resources, don't cut corners. People will feel it.](https://sms4smile.com/quotes/tony-fadell/even-if-you-have-constrained-resources-don-t-cut-corners-people-will/) [Tony Fadell](https://sms4smile.com/quotes/author/tony-fadell/) > [There are a lot of designers who think they understand technology and a lot of technology guys who think they understand design. But to…](https://sms4smile.com/quotes/tony-fadell/there-are-a-lot-of-designers-who-think-they-understand-technology-and/) [Tony Fadell](https://sms4smile.com/quotes/author/tony-fadell/) > [Learn by doing. Learn through experiences. And this goes back to Steve Jobs' thing - which is the way you open up your knowledge…](https://sms4smile.com/quotes/tony-fadell/learn-by-doing-learn-through-experiences-and-this-goes-back-to-steve/) [Tony Fadell](https://sms4smile.com/quotes/author/tony-fadell/) > [When I encounter a problem - something that's not quite right with a product - I enjoy breaking it down in my mind and…](https://sms4smile.com/quotes/tony-fadell/when-i-encounter-a-problem-something-that-s-not-quite-right-with-a/) [Tony Fadell](https://sms4smile.com/quotes/author/tony-fadell/) > [I look at the world and peer into products and think, 'What's wrong with these products?'](https://sms4smile.com/quotes/tony-fadell/i-look-at-the-world-and-peer-into-products-and-think-what-s-wrong/) [Tony Fadell](https://sms4smile.com/quotes/author/tony-fadell/) > [It wasn't until the Apple Macintosh that people understood what true hardware-software integration was about. It took one company to line it up: low-cost…](https://sms4smile.com/quotes/tony-fadell/it-wasn-t-until-the-apple-macintosh-that-people-understood-what-true/) [Tony Fadell](https://sms4smile.com/quotes/author/tony-fadell/) > [Well, you can say there is a self driving car. I'm seeing the automation of vehicles. Really, computer-assisted driving. I think that is really…](https://sms4smile.com/quotes/tony-fadell/well-you-can-say-there-is-a-self-driving-car-i-m-seeing-the/) [Tony Fadell](https://sms4smile.com/quotes/author/tony-fadell/) > [I've been working with contractors designing and building a house on a nonstop basis since I learned about all these systems of audio, construction,…](https://sms4smile.com/quotes/tony-fadell/i-ve-been-working-with-contractors-designing-and-building-a-house-on/) [Tony Fadell](https://sms4smile.com/quotes/author/tony-fadell/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/apple/tony-fadell/#itemlist", "name": "4 Apple Quotes By Tony Fadell", "numberOfItems": 4, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "I had been doing MP3 players and handheld computers since 1990-1991, and so they sought me out because of my experience. 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