--- title: "7 Apple Quotes By Steven Levy" description: "7 Apple quotes by Steven Levy. Plus more from Steven Levy and more Apple sayings from other authors." image: "https://sms4smile.com/quotes/i/361/steven-levy-7030_apple_what-made-the-days-leading-up-to-the-iph_169854.jpg" --- > [What made the days leading up to the iPhone launch even crazier was that Apple had pulled off the greatest disappearing act…](https://sms4smile.com/quotes/steven-levy/what-made-the-days-leading-up-to-the-iphone-launch-even-crazier-was/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) [Image](https://sms4smile.com/quotes/i/361/steven-levy-7030_apple_what-made-the-days-leading-up-to-the-iph_169854.jpg) > [The iPod Shuffle was something unique for Apple: a device stripped down to a single function.](https://sms4smile.com/quotes/steven-levy/the-ipod-shuffle-was-something-unique-for-apple-a-device-stripped/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) [Image](https://sms4smile.com/quotes/i/1e6/steven-levy-7030_apple_the-ipod-shuffle-was-something-unique-fo_1057796.jpg) > [All through the 1980s, Apple kept its prices high. There were many reasons Microsoft's much bigger user base managed to resist moving…](https://sms4smile.com/quotes/steven-levy/all-through-the-1980s-apple-kept-its-prices-high-there-were-many/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) [Image](https://sms4smile.com/quotes/i/c39/steven-levy-7030_apple_all-through-the-1980s-apple-kept-its-pri_1546716.jpg) > [Apple's iPod success led them to believe an even bigger breakthrough was possible with the iPhone. In some respects, the iPhone hype…](https://sms4smile.com/quotes/steven-levy/apple-s-ipod-success-led-them-to-believe-an-even-bigger-breakthrough/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) [Image](https://sms4smile.com/quotes/i/943/steven-levy-7030_believe_apple-s-ipod-success-led-them-to-believe_1906919.jpg) > [Technology writers are seldom subject to frenzied, Beatlemania-esque paroxysms of public attention. June 29, 2007, was the exception. I was in the…](https://sms4smile.com/quotes/steven-levy/technology-writers-are-seldom-subject-to-frenzied-beatlemania-esque/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) [Image](https://sms4smile.com/quotes/i/fcc/steven-levy-7030_attention_technology-writers-are-seldom-subject-to_2046619.jpg) > [Is it possible for Apple or anyone else to rule in the mobile realm the way Microsoft did on the desktop? The…](https://sms4smile.com/quotes/steven-levy/is-it-possible-for-apple-or-anyone-else-to-rule-in-the-mobile-realm/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) [Image](https://sms4smile.com/quotes/i/a6f/steven-levy-7030_apple_is-it-possible-for-apple-or-anyone-else_2188520.jpg) > [With the iPod - Apple's first successful stab at market dominance - Apple had begun with a high price but quickly dropped…](https://sms4smile.com/quotes/steven-levy/with-the-ipod-apple-s-first-successful-stab-at-market-dominance-apple/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) [Image](https://sms4smile.com/quotes/i/ab6/steven-levy-7030_apple_with-the-ipod-apple-s-first-successful-s_2402964.jpg) ## Other authors on Apple ## More by Steven Levy > [After a few days with the iPhone X, I can begin to make out its themes. It's a step towards fading the actual physical…](https://sms4smile.com/quotes/steven-levy/after-a-few-days-with-the-iphone-x-i-can-begin-to-make-out-its-themes/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) > [Google serves all of humanity with information within milliseconds.](https://sms4smile.com/quotes/steven-levy/google-serves-all-of-humanity-with-information-within-milliseconds/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) > [What made the days leading up to the iPhone launch even crazier was that Apple had pulled off the greatest disappearing act in tech…](https://sms4smile.com/quotes/steven-levy/what-made-the-days-leading-up-to-the-iphone-launch-even-crazier-was/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) > [ “Ideas... \[are\] like babies - everything about their environment \[says\] they shouldn't exist. But they do. You can't dwell on problems too early, or… ](https://sms4smile.com/quotes/steven-levy/ideas-are-like-babies-everything-about-their-environment-says-they/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) > [“Epstein came up with an elaborate plan, including TV ads, and presented it to the board. The board rejected it. “It really came down…](https://sms4smile.com/quotes/steven-levy/epstein-came-up-with-an-elaborate-plan-including-tv-ads-and-presented/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) > [“still working hard at Google, even though they had the wealth of Saudi princes.”](https://sms4smile.com/quotes/steven-levy/still-working-hard-at-google-even-though-they-had-the-wealth-of-saudi/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) > [The Hacker Ethic: Access to computers--and anything which might teach you something about the way the world works--should be unlimited and total. Always yield…](https://sms4smile.com/quotes/steven-levy/the-hacker-ethic-access-to-computers-and-anything-which-might-teach/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) > [Two thoughts occur to just about any parent whose child is about to enter college. The first is, 'I can't believe how quickly the…](https://sms4smile.com/quotes/steven-levy/two-thoughts-occur-to-just-about-any-parent-whose-child-is-about-to/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) > [“— the new Atari firm was just beginning to put together a home setup to play that game, in which two people control “paddles”…](https://sms4smile.com/quotes/steven-levy/the-new-atari-firm-was-just-beginning-to-put-together-a-home-setup-to/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) > [I think that the most beautiful thing lately hasn't been in hardware or software per se but collaboration - the idea behind Napster, which…](https://sms4smile.com/quotes/steven-levy/i-think-that-the-most-beautiful-thing-lately-hasn-t-been-in-hardware/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) > [In the history of U.S. elections, the fall of 2000 is notorious for the debacle that occurred in the country's attempt to elect a…](https://sms4smile.com/quotes/steven-levy/in-the-history-of-u-s-elections-the-fall-of-2000-is-notorious-for-the/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) > [There has never been an unexpectedly short debugging period in the history of computers.](https://sms4smile.com/quotes/steven-levy/there-has-never-been-an-unexpectedly-short-debugging-period-in-the/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) > [“We designed Google to be the kind of place where the kind of people we wanted to work here would work for free. -…](https://sms4smile.com/quotes/steven-levy/we-designed-google-to-be-the-kind-of-place-where-the-kind-of-people/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) > [No one in Silicon Valley loves virtual reality or believes in its future as much as Clay Bavor.](https://sms4smile.com/quotes/steven-levy/no-one-in-silicon-valley-loves-virtual-reality-or-believes-in-its/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) > [Just as the cable revolution overturned broadcast, the net is destined to become the dominant mode of video, both in terms of transit and…](https://sms4smile.com/quotes/steven-levy/just-as-the-cable-revolution-overturned-broadcast-the-net-is-destined/) [Steven Levy](https://sms4smile.com/quotes/author/steven-levy/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/apple/steven-levy/#itemlist", "name": "7 Apple Quotes By Steven Levy", "numberOfItems": 7, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "What made the days leading up to the iPhone launch even crazier was that Apple had pulled off the greatest disappearing act in tech promotion history. 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