---
title: "14 Apple Quotes By John Sculley"
description: "14 Apple quotes by John Sculley. Plus more from John Sculley and more Apple sayings from other authors."
image: "https://sms4smile.com/quotes/i/442/john-sculley-9738_advertising_apple-no-longer-builds-any-products-when_2418892.jpg"
---

> [Apple no longer builds any products. When I was there, people used to call Apple "a vertically integrated advertising agency," which was…](https://sms4smile.com/quotes/john-sculley/apple-no-longer-builds-any-products-when-i-was-there-people-used-to/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Image](https://sms4smile.com/quotes/i/442/john-sculley-9738_advertising_apple-no-longer-builds-any-products-when_2418892.jpg)

> [Ross Perot came and visited Apple several times and visited the Macintosh factory. Ross was a systems thinker.](https://sms4smile.com/quotes/john-sculley/ross-perot-came-and-visited-apple-several-times-and-visited-the/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Image](https://sms4smile.com/quotes/i/120/john-sculley-9738_apple_ross-perot-came-and-visited-apple-severa_316205.png)

> [Apple is so focused on its vision that it does things in a very careful, deliberate way.](https://sms4smile.com/quotes/john-sculley/apple-is-so-focused-on-its-vision-that-it-does-things-in-a-very/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Image](https://sms4smile.com/quotes/i/238/john-sculley-9738_apple_apple-is-so-focused-on-its-vision-that-i_3102181.png)

> [My guess is that Apple won't just pass Microsoft in market capitalization, but will go way beyond it.](https://sms4smile.com/quotes/john-sculley/my-guess-is-that-apple-won-t-just-pass-microsoft-in-market/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Image](https://sms4smile.com/quotes/i/dca/john-sculley-9738_apple_my-guess-is-that-apple-won-t-just-pass-m_734048.png)

> [I think that Apple has revolutionized every other consumer industry; why not television? The complexity of the experience of using the television…](https://sms4smile.com/quotes/john-sculley/i-think-that-apple-has-revolutionized-every-other-consumer-industry/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Image](https://sms4smile.com/quotes/i/cd9/john-sculley-9738_anyone_i-think-that-apple-has-revolutionized-ev_2334363.png)

> [Apple makes really good products, and Samsung makes really good products. It's really a two-horse race. Where I think Apple is exposed:…](https://sms4smile.com/quotes/john-sculley/apple-makes-really-good-products-and-samsung-makes-really-good/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Image](https://sms4smile.com/quotes/i/ad2/john-sculley-9738_apple_apple-makes-really-good-products-and-sam_3222821.jpg)

> [When I left Apple, it had $2 billion of cash. It was the most profitable computer company in the world - not…](https://sms4smile.com/quotes/john-sculley/when-i-left-apple-it-had-2-billion-of-cash-it-was-the-most-profitable/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Image](https://sms4smile.com/quotes/i/c58/john-sculley-9738_apple_when-i-left-apple-it-had-2-billion-of-ca_1155529.png)

> [Apple and Samsung are selling in such high volumes, and they're vertically integrated more and more, that it's very, very hard for…](https://sms4smile.com/quotes/john-sculley/apple-and-samsung-are-selling-in-such-high-volumes-and-they-re/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Image](https://sms4smile.com/quotes/i/397/john-sculley-9738_against_apple-and-samsung-are-selling-in-such-hi_1456211.png)

> [Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user…](https://sms4smile.com/quotes/john-sculley/everything-at-apple-can-be-best-understood-through-the-lens-of/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Image](https://sms4smile.com/quotes/i/f2b/john-sculley-9738_apple_everything-at-apple-can-be-best-understo_494893.png)

> [ Steve \[Jobs\] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other… ](https://sms4smile.com/quotes/john-sculley/steve-jobs-and-i-spent-months-getting-to-know-each-other-before-i/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Image](https://sms4smile.com/quotes/i/2f4/john-sculley-9738_apple_steve-jobs-and-i-spent-months-getting-to_1339471.png)

> [Stay the course and keep building an integrated Apple ecosystem of iPhone + iPod + iMac + iTunes + App Store +…](https://sms4smile.com/quotes/john-sculley/stay-the-course-and-keep-building-an-integrated-apple-ecosystem-of/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Image](https://sms4smile.com/quotes/i/1c9/john-sculley-9738_apple_stay-the-course-and-keep-building-an-int_2754453.png)

> [Apple does magical things, but it does magical things that are a combination of a product, a service, a system, and an…](https://sms4smile.com/quotes/john-sculley/apple-does-magical-things-but-it-does-magical-things-that-are-a/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Image](https://sms4smile.com/quotes/i/9d3/john-sculley-9738_apple_apple-does-magical-things-but-it-does-ma_304112.png)

> [One thing about Apple is they have these fanboys - as I always say, 'Sell to the people who love us.' For…](https://sms4smile.com/quotes/john-sculley/one-thing-about-apple-is-they-have-these-fanboys-as-i-always-say-sell/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Image](https://sms4smile.com/quotes/i/51b/john-sculley-9738_about_one-thing-about-apple-is-they-have-these_2302292.png)

> [The launch of iPhone is very possibly bigger than the launch of the first Apple II or the first Mac. Steve Jobs's…](https://sms4smile.com/quotes/john-sculley/the-launch-of-iphone-is-very-possibly-bigger-than-the-launch-of-the/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

[Image](https://sms4smile.com/quotes/i/3ea/john-sculley-9738_ability_the-launch-of-iphone-is-very-possibly-bi_1057135.jpg)

## Other authors on Apple

## More by John Sculley

> [I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking…](https://sms4smile.com/quotes/john-sculley/i-have-found-that-i-always-learn-more-from-my-mistakes-than-from-my/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

> [I believe that crisis really tends to help develop the characer of an organisation.](https://sms4smile.com/quotes/john-sculley/i-believe-that-crisis-really-tends-to-help-develop-the-characer-of-an/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

> [There are just moments when all the stars are aligned for breakthrough products.](https://sms4smile.com/quotes/john-sculley/there-are-just-moments-when-all-the-stars-are-aligned-for/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

> [Over the years, I have developed a pretty good Rolodex.](https://sms4smile.com/quotes/john-sculley/over-the-years-i-have-developed-a-pretty-good-rolodex/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

> [The characteristics that I look for when I'm looking for really good entrepreneurs to lead companies are you have to have an inquiring mind,…](https://sms4smile.com/quotes/john-sculley/the-characteristics-that-i-look-for-when-i-m-looking-for-really-good/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

> [Apple does magical things, but it does magical things that are a combination of a product, a service, a system, and an experience with…](https://sms4smile.com/quotes/john-sculley/apple-does-magical-things-but-it-does-magical-things-that-are-a/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

> [Ross Perot came and visited Apple several times and visited the Macintosh factory. Ross was a systems thinker.](https://sms4smile.com/quotes/john-sculley/ross-perot-came-and-visited-apple-several-times-and-visited-the/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

> [We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children.](https://sms4smile.com/quotes/john-sculley/we-expect-teachers-to-handle-teenage-pregnancy-substance-abuse-and/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

> [Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or…](https://sms4smile.com/quotes/john-sculley/everything-at-apple-can-be-best-understood-through-the-lens-of/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

> [When I was 5 or 6 years old, I never wanted toys; I wanted electrical parts so I could build things. And I was…](https://sms4smile.com/quotes/john-sculley/when-i-was-5-or-6-years-old-i-never-wanted-toys-i-wanted-electrical/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

> [It's suddenly practical to do very high quality video wirelessly over mobile devices, and we're just in the early days of that.](https://sms4smile.com/quotes/john-sculley/it-s-suddenly-practical-to-do-very-high-quality-video-wirelessly-over/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

> [My guess is that Apple won't just pass Microsoft in market capitalization, but will go way beyond it.](https://sms4smile.com/quotes/john-sculley/my-guess-is-that-apple-won-t-just-pass-microsoft-in-market/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

> [The healthcare industry has never had a priority on user experience because there has been little competition. Prices have never been transparent.](https://sms4smile.com/quotes/john-sculley/the-healthcare-industry-has-never-had-a-priority-on-user-experience/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

> [Is there anyone out there who is the next Steve Jobs? I think Jeff Bezos is pretty close. He is very smart. He is…](https://sms4smile.com/quotes/john-sculley/is-there-anyone-out-there-who-is-the-next-steve-jobs-i-think-jeff/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

> [People who take risks are the people you'll lose against.](https://sms4smile.com/quotes/john-sculley/people-who-take-risks-are-the-people-you-ll-lose-against/)

[John Sculley](https://sms4smile.com/quotes/author/john-sculley/)

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                        "text": "Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can.",
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                        "text": "Stay the course and keep building an integrated Apple ecosystem of iPhone + iPod + iMac + iTunes + App Store + Apple TV. No one has yet demonstrated they understand how to create an 'experience-based ecosystem' as well as Apple.",
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                        "text": "Apple does magical things, but it does magical things that are a combination of a product, a service, a system, and an experience with no compromised standards. But you don't see Apple off trying to replicate Facebook, and I think it would be surprising to me if Apple went off and said, 'We're going to replicate a Facebook just for health care.'",
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                        "text": "One thing about Apple is they have these fanboys - as I always say, 'Sell to the people who love us.' For example when they came up with iPad mini, everyone who had an iPad went out and bought a mini as well.",
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                        "text": "The launch of iPhone is very possibly bigger than the launch of the first Apple II or the first Mac. Steve Jobs's genius is his ability to use technology to create products that define fundamental cultural shifts.",
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