--- title: "5 Apple Quotes By Alex Gibney" description: "5 Apple quotes by Alex Gibney. Plus more from Alex Gibney and more Apple sayings from other authors." image: "https://sms4smile.com/quotes/i/32f/alex-gibney-7495_apples_one-of-the-things-about-steve-jobs-is-th_1173577.jpg" --- > [One of the things about Steve Jobs is that he gives us an opportunity to look at the disjuncture between that world…](https://sms4smile.com/quotes/alex-gibney/one-of-the-things-about-steve-jobs-is-that-he-gives-us-an-opportunity/) [Alex Gibney](https://sms4smile.com/quotes/author/alex-gibney/) [Image](https://sms4smile.com/quotes/i/32f/alex-gibney-7495_apples_one-of-the-things-about-steve-jobs-is-th_1173577.jpg) > [Steve Jobs did not start started Apple as a scam. But he understood early on the power of marketing. The idea of…](https://sms4smile.com/quotes/alex-gibney/steve-jobs-did-not-start-started-apple-as-a-scam-but-he-understood/) [Alex Gibney](https://sms4smile.com/quotes/author/alex-gibney/) [Image](https://sms4smile.com/quotes/i/007/alex-gibney-7495_apples_steve-jobs-did-not-start-started-apple-a_1239830.jpg) > [I'm still an Apple person, but let's just say the magic aura is gone. In a way that was a sad thing…](https://sms4smile.com/quotes/alex-gibney/i-m-still-an-apple-person-but-let-s-just-say-the-magic-aura-is-gone/) [Alex Gibney](https://sms4smile.com/quotes/author/alex-gibney/) [Image](https://sms4smile.com/quotes/i/f48/alex-gibney-7495_apples_i-m-still-an-apple-person-but-let-s-just_1275002.jpg) > [Steve Jobs was one of the first people to understand that the computer wasn't just a tool, but that it could be…](https://sms4smile.com/quotes/alex-gibney/steve-jobs-was-one-of-the-first-people-to-understand-that-the/) [Alex Gibney](https://sms4smile.com/quotes/author/alex-gibney/) [Image](https://sms4smile.com/quotes/i/4f6/alex-gibney-7495_apples_steve-jobs-was-one-of-the-first-people-t_1598603.jpg) > [ I don't think Steve \[Jobs\] started Apple as a scam. But he understood early on the power of marketing. The idea of… ](https://sms4smile.com/quotes/alex-gibney/i-don-t-think-steve-jobs-started-apple-as-a-scam-but-he-understood/) [Alex Gibney](https://sms4smile.com/quotes/author/alex-gibney/) [Image](https://sms4smile.com/quotes/i/3c0/alex-gibney-7495_apples_i-don-t-think-steve-jobs-started-apple-a_1785708.jpg) ## Other authors on Apple ## More by Alex Gibney > [Many people, including myself, thought of Jobs as an inventor, an Edison-like figure, but he wasn't. I did a documentary on James Brown recently;…](https://sms4smile.com/quotes/alex-gibney/many-people-including-myself-thought-of-jobs-as-an-inventor-an-edison/) [Alex Gibney](https://sms4smile.com/quotes/author/alex-gibney/) > [Jobs' incredible skill was as a storyteller, a salesman. He could captivate our imaginations and reel us in. He was more P.T. Barnum than…](https://sms4smile.com/quotes/alex-gibney/jobs-incredible-skill-was-as-a-storyteller-a-salesman-he-could/) [Alex Gibney](https://sms4smile.com/quotes/author/alex-gibney/) > [The internet connects us all and provides this fabulous fact-checking mechanism, and yet at the same time, the power of lies is conveyed much…](https://sms4smile.com/quotes/alex-gibney/the-internet-connects-us-all-and-provides-this-fabulous-fact-checking/) [Alex Gibney](https://sms4smile.com/quotes/author/alex-gibney/) > [With every project I start out on, there's no footage. It's always a big slog to find the footage.](https://sms4smile.com/quotes/alex-gibney/with-every-project-i-start-out-on-there-s-no-footage-it-s-always-a/) [Alex Gibney](https://sms4smile.com/quotes/author/alex-gibney/) > [Bill Gates, who is the classic computer nerd, as opposed to Steve who is, like the coolest guy in the world. And who is…](https://sms4smile.com/quotes/alex-gibney/bill-gates-who-is-the-classic-computer-nerd-as-opposed-to-steve-who/) [Alex Gibney](https://sms4smile.com/quotes/author/alex-gibney/) > [If people are portrayed as monsters, we become disconnected from them, and to me that is not remotely interesting.](https://sms4smile.com/quotes/alex-gibney/if-people-are-portrayed-as-monsters-we-become-disconnected-from-them/) [Alex Gibney](https://sms4smile.com/quotes/author/alex-gibney/) > [Even with a villain, you don't want him just to be some pockmarked punchbag.](https://sms4smile.com/quotes/alex-gibney/even-with-a-villain-you-don-t-want-him-just-to-be-some-pockmarked/) [Alex Gibney](https://sms4smile.com/quotes/author/alex-gibney/) > [You see the natural progression of what happens when the executive gets power and then a new executive comes in. The new executive doesn't…](https://sms4smile.com/quotes/alex-gibney/you-see-the-natural-progression-of-what-happens-when-the-executive/) [Alex Gibney](https://sms4smile.com/quotes/author/alex-gibney/) > [The Barack Obama Administration has prosecuted more whistleblowers than all previous administrations combined. That's a staggering record. And it comes from a president who…](https://sms4smile.com/quotes/alex-gibney/the-barack-obama-administration-has-prosecuted-more-whistleblowers/) [Alex Gibney](https://sms4smile.com/quotes/author/alex-gibney/) > [In the case of the Catholic Church, it's hard to understand how they so willfully sacrifice the children.](https://sms4smile.com/quotes/alex-gibney/in-the-case-of-the-catholic-church-it-s-hard-to-understand-how-they/) [Alex Gibney](https://sms4smile.com/quotes/author/alex-gibney/) > [I feel that Julian Assange came to be both paranoid and self-regarding in ways that ultimately undermined his own mission. And so, the transparency…](https://sms4smile.com/quotes/alex-gibney/i-feel-that-julian-assange-came-to-be-both-paranoid-and-self/) [Alex Gibney](https://sms4smile.com/quotes/author/alex-gibney/) > [It's hard to make a living doing documentaries. Frankly, if it takes you five years to do a film, and that's the only film…](https://sms4smile.com/quotes/alex-gibney/it-s-hard-to-make-a-living-doing-documentaries-frankly-if-it-takes/) [Alex Gibney](https://sms4smile.com/quotes/author/alex-gibney/) > [I'm a sports junkie, and I am interested in athletic will - how you exceed the expectations of your own performance when it counts…](https://sms4smile.com/quotes/alex-gibney/i-m-a-sports-junkie-and-i-am-interested-in-athletic-will-how-you/) [Alex Gibney](https://sms4smile.com/quotes/author/alex-gibney/) > [To get discounts on some drugs, private insurers are willing to pay top prices for blockbuster pharmaceuticals like Vioxx, despite the fact that Vioxx…](https://sms4smile.com/quotes/alex-gibney/to-get-discounts-on-some-drugs-private-insurers-are-willing-to-pay/) [Alex Gibney](https://sms4smile.com/quotes/author/alex-gibney/) > [The sex abuse crisis in the Catholic Church is the result of what police call "noble cause corruption," the belief that because you are…](https://sms4smile.com/quotes/alex-gibney/the-sex-abuse-crisis-in-the-catholic-church-is-the-result-of-what/) [Alex Gibney](https://sms4smile.com/quotes/author/alex-gibney/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/apple/alex-gibney/#itemlist", "name": "5 Apple Quotes By Alex Gibney", "numberOfItems": 5, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "One of the things about Steve Jobs is that he gives us an opportunity to look at the disjuncture between that world and the world he claimed that Apple represented, the \"Think different\" world of Martin Luther King and Rosa Parks and Gandhi.", "creator": { "@type": "Person", "name": "Alex Gibney" }, "url": "https://sms4smile.com/quotes/alex-gibney/one-of-the-things-about-steve-jobs-is-that-he-gives-us-an-opportunity/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/32f/alex-gibney-7495_apples_one-of-the-things-about-steve-jobs-is-th_1173577.jpg", "contentUrl": "https://sms4smile.com/quotes/i/32f/alex-gibney-7495_apples_one-of-the-things-about-steve-jobs-is-th_1173577.jpg", "url": "https://sms4smile.com/quotes/i/32f/alex-gibney-7495_apples_one-of-the-things-about-steve-jobs-is-th_1173577.jpg", "width": 1080, "height": 1080, "caption": "“One of the things about Steve Jobs is that he gives us an opportunity to look at the disjuncture between…” — Alex Gibney", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "Steve Jobs did not start started Apple as a scam. 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