---
title: "2 Ambiguity Quotes By Saul Bass"
description: "2 Ambiguity quotes by Saul Bass. Plus more from Saul Bass and more Ambiguity sayings from other authors."
image: "https://sms4smile.com/quotes/i/3f6/saul-bass-9764_abstraction_the-ideal-trademark-is-one-that-is-pushe_1350270.jpg"
---

> [The ideal trademark is one that is pushed to its utmost limits in terms of abstraction and ambiguity, yet is still readable. Trademarks are usually metaphors of one kind or another. And are, in a certain sense, thinking made visible.](https://sms4smile.com/quotes/saul-bass/the-ideal-trademark-is-one-that-is-pushed-to-its-utmost-limits-in/)

[Saul Bass](https://sms4smile.com/quotes/author/saul-bass/)

[Image](https://sms4smile.com/quotes/i/3f6/saul-bass-9764_abstraction_the-ideal-trademark-is-one-that-is-pushe_1350270.jpg)

> [The ideal trademark is one that is pushed to its utmost limits in terms of abstraction and ambiguity, yet is still readable.](https://sms4smile.com/quotes/saul-bass/the-ideal-trademark-is-one-that-is-pushed-to-its-utmost-limits-in-2/)

[Saul Bass](https://sms4smile.com/quotes/author/saul-bass/)

[Image](https://sms4smile.com/quotes/i/f54/saul-bass-9764_ambiguity_the-ideal-trademark-is-one-that-is-pushe_2386829.png)

## Other authors on Ambiguity

- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b023/author-terence-mckenna-89395.jpg) Terence McKenna 6 quotes ](https://sms4smile.com/quotes/about/ambiguity/terence-mckenna/)
- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b022/author-simone-de-beauvoir-85532.jpg) Simone de Beauvoir 5 quotes ](https://sms4smile.com/quotes/about/ambiguity/simone-de-beauvoir/)

## More by Saul Bass

> [There is nothing glamorous in what I do. I'm a working man. Perhaps I’m luckier than most in that I receive considerable satisfaction from…](https://sms4smile.com/quotes/saul-bass/there-is-nothing-glamorous-in-what-i-do-i-m-a-working-man-perhaps-i-m/)

[Saul Bass](https://sms4smile.com/quotes/author/saul-bass/)

> [The average individual lives in a high impact, complex, visual environment.](https://sms4smile.com/quotes/saul-bass/the-average-individual-lives-in-a-high-impact-complex-visual/)

[Saul Bass](https://sms4smile.com/quotes/author/saul-bass/)

> [When a well-known creative person such as me is perceived to have created a knockoff of my own previous work, such a perception is…](https://sms4smile.com/quotes/saul-bass/when-a-well-known-creative-person-such-as-me-is-perceived-to-have/)

[Saul Bass](https://sms4smile.com/quotes/author/saul-bass/)

> [I began as a graphic designer. As part of my work, I created film symbols for ad campaigns. I happened to be working on…](https://sms4smile.com/quotes/saul-bass/i-began-as-a-graphic-designer-as-part-of-my-work-i-created-film/)

[Saul Bass](https://sms4smile.com/quotes/author/saul-bass/)

> [Dishonesty in trailers is more than a moral issue, it's a practical one. If you don't deliver in the film what you offered in…](https://sms4smile.com/quotes/saul-bass/dishonesty-in-trailers-is-more-than-a-moral-issue-it-s-a-practical/)

[Saul Bass](https://sms4smile.com/quotes/author/saul-bass/)

> [The products people like best start with function and wind up with look.](https://sms4smile.com/quotes/saul-bass/the-products-people-like-best-start-with-function-and-wind-up-with/)

[Saul Bass](https://sms4smile.com/quotes/author/saul-bass/)

> [All fliers have some concern about flying. Some handle it by 'flying' the plane. They're 'raising' the wheels, 'making' the turns and so on.…](https://sms4smile.com/quotes/saul-bass/all-fliers-have-some-concern-about-flying-some-handle-it-by-flying/)

[Saul Bass](https://sms4smile.com/quotes/author/saul-bass/)

> [A product is often a consumer's only window to a corporation.](https://sms4smile.com/quotes/saul-bass/a-product-is-often-a-consumer-s-only-window-to-a-corporation/)

[Saul Bass](https://sms4smile.com/quotes/author/saul-bass/)

> [Sometimes when an idea flashes, you distrust it because it seems too easy. You qualify it with all kinds of evasive phrases because you’re…](https://sms4smile.com/quotes/saul-bass/sometimes-when-an-idea-flashes-you-distrust-it-because-it-seems-too/)

[Saul Bass](https://sms4smile.com/quotes/author/saul-bass/)

> [I've watched Spike Lee's career with interest, and he seemed to be striving for an original and moral point of view.](https://sms4smile.com/quotes/saul-bass/i-ve-watched-spike-lee-s-career-with-interest-and-he-seemed-to-be/)

[Saul Bass](https://sms4smile.com/quotes/author/saul-bass/)

> [There's nothing more damaging than an irate moviegoer who hasn't seen what the film trailer promised.](https://sms4smile.com/quotes/saul-bass/there-s-nothing-more-damaging-than-an-irate-moviegoer-who-hasn-t-seen/)

[Saul Bass](https://sms4smile.com/quotes/author/saul-bass/)

> [The very first pieces of film that I did were really graphic designs translated to film. Graphic designs that moved. That was a very…](https://sms4smile.com/quotes/saul-bass/the-very-first-pieces-of-film-that-i-did-were-really-graphic-designs/)

[Saul Bass](https://sms4smile.com/quotes/author/saul-bass/)

> [My position was that the film begins with the first frame and that the film should be doing a job at that point.](https://sms4smile.com/quotes/saul-bass/my-position-was-that-the-film-begins-with-the-first-frame-and-that/)

[Saul Bass](https://sms4smile.com/quotes/author/saul-bass/)

> [Sometimes clients have a sophisticated view of their design problem, sometimes they do not. I often spend time with the client redefining the problem,…](https://sms4smile.com/quotes/saul-bass/sometimes-clients-have-a-sophisticated-view-of-their-design-problem/)

[Saul Bass](https://sms4smile.com/quotes/author/saul-bass/)

> [I want to make beautiful things, even if nobody cares, as opposed to ugly things. That's my intent.](https://sms4smile.com/quotes/saul-bass/i-want-to-make-beautiful-things-even-if-nobody-cares-as-opposed-to/)

[Saul Bass](https://sms4smile.com/quotes/author/saul-bass/)

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