--- title: "12 Amazon Quotes By Jeff Bezos" description: "12 Amazon quotes by Jeff Bezos. Plus more from Jeff Bezos and more Amazon sayings from other authors." image: "https://sms4smile.com/quotes/i/5da/jeff-bezos-1193_amazon_feel-free-to-cover-amazon-any-way-you-wa_3078970.jpg" --- > [Feel free to cover Amazon any way you want. Feel free to cover Jeff Bezos any way you want.](https://sms4smile.com/quotes/jeff-bezos/feel-free-to-cover-amazon-any-way-you-want-feel-free-to-cover-jeff/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/5da/jeff-bezos-1193_amazon_feel-free-to-cover-amazon-any-way-you-wa_3078970.jpg) > [We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the…](https://sms4smile.com/quotes/jeff-bezos/we-ve-had-three-big-ideas-at-amazon-that-we-ve-stuck-with-for-18/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/a45/jeff-bezos-1193_amazon_we-ve-had-three-big-ideas-at-amazon-that_1046458.jpg) > [We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the…](https://sms4smile.com/quotes/jeff-bezos/we-ve-had-three-big-ideas-at-amazon-that-we-ve-stuck-with-for-18-2/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/f75/jeff-bezos-1193_amazon_we-ve-had-three-big-ideas-at-amazon-that_1107797.jpg) > [Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.](https://sms4smile.com/quotes/jeff-bezos/amazon-com-strives-to-be-the-e-commerce-destination-where-consumers/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/5ac/jeff-bezos-1193_amazon_amazon-com-strives-to-be-the-e-commerce_560733.jpg) > [What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.](https://sms4smile.com/quotes/jeff-bezos/what-we-want-to-be-is-something-completely-new-there-is-no-physical/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/6f8/jeff-bezos-1193_amazon_what-we-want-to-be-is-something-complete_266656.jpg) > [You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.](https://sms4smile.com/quotes/jeff-bezos/you-can-work-long-hard-or-smart-but-at-amazon-com-you-can-t-choose/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/a66/jeff-bezos-1193_amazon_you-can-work-long-hard-or-smart-but-at-a_2767808.jpg) > [One of the things that I hope will distinguish Amazon.com is that we continue to be a company that defies easy analogy.…](https://sms4smile.com/quotes/jeff-bezos/one-of-the-things-that-i-hope-will-distinguish-amazon-com-is-that-we/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/d79/jeff-bezos-1193_amazon_one-of-the-things-that-i-hope-will-disti_3055012.jpg) > [Many of the traits that make Amazon unusual are now deeply ingrained in the culture. In fact, if I wanted to change…](https://sms4smile.com/quotes/jeff-bezos/many-of-the-traits-that-make-amazon-unusual-are-now-deeply-ingrained/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/fc3/jeff-bezos-1193_amazon_many-of-the-traits-that-make-amazon-unus_2813222.jpg) > [Amazon Pages and Amazon Upgrade leverage Amazon's existing 'Search Inside the Book' technology to give customers unusual flexibility in how they buy…](https://sms4smile.com/quotes/jeff-bezos/amazon-pages-and-amazon-upgrade-leverage-amazon-s-existing-search/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/f37/jeff-bezos-1193_amazon_amazon-pages-and-amazon-upgrade-leverage_2887733.jpg) > [The Internet is disrupting every media industry...people can complain about that, but complaining is not a strategy. And Amazon is not happening…](https://sms4smile.com/quotes/jeff-bezos/the-internet-is-disrupting-every-media-industry-people-can-complain/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/028/jeff-bezos-1193_amazon_the-internet-is-disrupting-every-media-i_844117.jpg) > [We're building a unique global platform...In the last 18 months we found that sellers and partners are interested in complementing their online…](https://sms4smile.com/quotes/jeff-bezos/we-re-building-a-unique-global-platform-in-the-last-18-months-we/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/b27/jeff-bezos-1193_amazon_we-re-building-a-unique-global-platform_2112976.jpg) > [If everything you do needs to work on a three-year time horizon, then you’re competing against a lot of people, But if…](https://sms4smile.com/quotes/jeff-bezos/if-everything-you-do-needs-to-work-on-a-three-year-time-horizon-then/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/a7a/jeff-bezos-1193_amazon_if-everything-you-do-needs-to-work-on-a_604106.jpg) ## Other authors on Amazon ## More by Jeff Bezos > [I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because,…](https://sms4smile.com/quotes/jeff-bezos/i-think-technology-advanced-faster-than-anticipated-in-that-whirlwind/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [The death knell for any enterprise is to glorify the past -- no matter how good it was.](https://sms4smile.com/quotes/jeff-bezos/the-death-knell-for-any-enterprise-is-to-glorify-the-past-no-matter/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [People who are right most of the time are people who change their minds often](https://sms4smile.com/quotes/jeff-bezos/people-who-are-right-most-of-the-time-are-people-who-change-their/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [The human brain is an incredible pattern-matching machine.](https://sms4smile.com/quotes/jeff-bezos/the-human-brain-is-an-incredible-pattern-matching-machine/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [Work hard, have fun and make history.](https://sms4smile.com/quotes/jeff-bezos/work-hard-have-fun-and-make-history/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you can't tolerate critics, don't do anything new or interesting.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-tolerate-critics-don-t-do-anything-new-or-interesting/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you can't feed a team with two pizzas, it's too large.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-feed-a-team-with-two-pizzas-it-s-too-large/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [We also have no incentive compensation of any kind. And the reason we don’t is because it is detrimental to teamwork.](https://sms4smile.com/quotes/jeff-bezos/we-also-have-no-incentive-compensation-of-any-kind-and-the-reason-we/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.](https://sms4smile.com/quotes/jeff-bezos/if-you-build-a-great-product-or-service-people-will-talk-about-it-but/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [I think the definition of a book is changing.](https://sms4smile.com/quotes/jeff-bezos/i-think-the-definition-of-a-book-is-changing/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.](https://sms4smile.com/quotes/jeff-bezos/we-re-not-competitor-obsessed-we-re-customer-obsessed-we-start-with/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you're truly obsessed over customers, it'll cover a lot of errors.](https://sms4smile.com/quotes/jeff-bezos/if-you-re-truly-obsessed-over-customers-it-ll-cover-a-lot-of-errors/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [One of the things that I'm very excited about with New Shepard, which is our suborbital tourism vehicle, is using that to get a…](https://sms4smile.com/quotes/jeff-bezos/one-of-the-things-that-i-m-very-excited-about-with-new-shepard-which/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [I wouldn't be surprised if history records Tim Berners-Lee as the second Gutenberg.](https://sms4smile.com/quotes/jeff-bezos/i-wouldn-t-be-surprised-if-history-records-tim-berners-lee-as-the/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [Maintain a firm grasp of the obvious at all times.](https://sms4smile.com/quotes/jeff-bezos/maintain-a-firm-grasp-of-the-obvious-at-all-times/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/amazon/jeff-bezos/#itemlist", "name": "12 Amazon Quotes By Jeff Bezos", "numberOfItems": 12, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "Feel free to cover Amazon any way you want. 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There is no physical analog for what Amazon.com is becoming.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/what-we-want-to-be-is-something-completely-new-there-is-no-physical/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/6f8/jeff-bezos-1193_amazon_what-we-want-to-be-is-something-complete_266656.jpg", "contentUrl": "https://sms4smile.com/quotes/i/6f8/jeff-bezos-1193_amazon_what-we-want-to-be-is-something-complete_266656.jpg", "url": "https://sms4smile.com/quotes/i/6f8/jeff-bezos-1193_amazon_what-we-want-to-be-is-something-complete_266656.jpg", "width": 1080, "height": 1080, "caption": "“What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 6, "item": { "@type": "Quotation", "text": "You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/you-can-work-long-hard-or-smart-but-at-amazon-com-you-can-t-choose/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a66/jeff-bezos-1193_amazon_you-can-work-long-hard-or-smart-but-at-a_2767808.jpg", "contentUrl": "https://sms4smile.com/quotes/i/a66/jeff-bezos-1193_amazon_you-can-work-long-hard-or-smart-but-at-a_2767808.jpg", "url": "https://sms4smile.com/quotes/i/a66/jeff-bezos-1193_amazon_you-can-work-long-hard-or-smart-but-at-a_2767808.jpg", "width": 1080, "height": 1080, "caption": "“You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 7, "item": { "@type": "Quotation", "text": "One of the things that I hope will distinguish Amazon.com is that we continue to be a company that defies easy analogy. This requires a lot of innovation, and innovation requires a lot of random walk.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/one-of-the-things-that-i-hope-will-distinguish-amazon-com-is-that-we/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/d79/jeff-bezos-1193_amazon_one-of-the-things-that-i-hope-will-disti_3055012.jpg", "contentUrl": "https://sms4smile.com/quotes/i/d79/jeff-bezos-1193_amazon_one-of-the-things-that-i-hope-will-disti_3055012.jpg", "url": "https://sms4smile.com/quotes/i/d79/jeff-bezos-1193_amazon_one-of-the-things-that-i-hope-will-disti_3055012.jpg", "width": 1080, "height": 1080, "caption": "“One of the things that I hope will distinguish Amazon.com is that we continue to be a company that defies…” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "Many of the traits that make Amazon unusual are now deeply ingrained in the culture. In fact, if I wanted to change them, I couldn't. The cultures are self-reinforcing, and that's a good thing.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/many-of-the-traits-that-make-amazon-unusual-are-now-deeply-ingrained/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/fc3/jeff-bezos-1193_amazon_many-of-the-traits-that-make-amazon-unus_2813222.jpg", "contentUrl": "https://sms4smile.com/quotes/i/fc3/jeff-bezos-1193_amazon_many-of-the-traits-that-make-amazon-unus_2813222.jpg", "url": "https://sms4smile.com/quotes/i/fc3/jeff-bezos-1193_amazon_many-of-the-traits-that-make-amazon-unus_2813222.jpg", "width": 1080, "height": 1080, "caption": "“Many of the traits that make Amazon unusual are now deeply ingrained in the culture. In fact, if I wanted to…” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "Amazon Pages and Amazon Upgrade leverage Amazon's existing 'Search Inside the Book' technology to give customers unusual flexibility in how they buy and read books, .. In collaboration with our publishing partners, we're working hard to make the world's books instantly accessible anytime and anywhere.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/amazon-pages-and-amazon-upgrade-leverage-amazon-s-existing-search/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/f37/jeff-bezos-1193_amazon_amazon-pages-and-amazon-upgrade-leverage_2887733.jpg", "contentUrl": "https://sms4smile.com/quotes/i/f37/jeff-bezos-1193_amazon_amazon-pages-and-amazon-upgrade-leverage_2887733.jpg", "url": "https://sms4smile.com/quotes/i/f37/jeff-bezos-1193_amazon_amazon-pages-and-amazon-upgrade-leverage_2887733.jpg", "width": 1080, "height": 1080, "caption": "“Amazon Pages and Amazon Upgrade leverage Amazon's existing 'Search Inside the Book' technology to give…” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "The Internet is disrupting every media industry...people can complain about that, but complaining is not a strategy. And Amazon is not happening to book selling, the future is happening to book selling.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/the-internet-is-disrupting-every-media-industry-people-can-complain/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/028/jeff-bezos-1193_amazon_the-internet-is-disrupting-every-media-i_844117.jpg", "contentUrl": "https://sms4smile.com/quotes/i/028/jeff-bezos-1193_amazon_the-internet-is-disrupting-every-media-i_844117.jpg", "url": "https://sms4smile.com/quotes/i/028/jeff-bezos-1193_amazon_the-internet-is-disrupting-every-media-i_844117.jpg", "width": 1080, "height": 1080, "caption": "“The Internet is disrupting every media industry...people can complain about that, but complaining is not a…” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "We're building a unique global platform...In the last 18 months we found that sellers and partners are interested in complementing their online and offline businesses with Amazon's platform", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/we-re-building-a-unique-global-platform-in-the-last-18-months-we/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b27/jeff-bezos-1193_amazon_we-re-building-a-unique-global-platform_2112976.jpg", "contentUrl": "https://sms4smile.com/quotes/i/b27/jeff-bezos-1193_amazon_we-re-building-a-unique-global-platform_2112976.jpg", "url": "https://sms4smile.com/quotes/i/b27/jeff-bezos-1193_amazon_we-re-building-a-unique-global-platform_2112976.jpg", "width": 1080, "height": 1080, "caption": "“We're building a unique global platform...In the last 18 months we found that sellers and partners are…” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "If everything you do needs to work on a three-year time horizon, then you’re competing against a lot of people, But if you’re willing to invest on a seven-year time horizon, you’re now competing against a fraction of those people, because very few companies are willing to do that. Just by lengthening the time horizon, you can engage in endeavours that you could never otherwise pursue. At Amazon we like things to work in five to seven years. We’re willing to plant seeds, let them grow—and we’re very stubborn. We say we’re stubborn on vision and flexible on details.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/if-everything-you-do-needs-to-work-on-a-three-year-time-horizon-then/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a7a/jeff-bezos-1193_amazon_if-everything-you-do-needs-to-work-on-a_604106.jpg", "contentUrl": "https://sms4smile.com/quotes/i/a7a/jeff-bezos-1193_amazon_if-everything-you-do-needs-to-work-on-a_604106.jpg", "url": "https://sms4smile.com/quotes/i/a7a/jeff-bezos-1193_amazon_if-everything-you-do-needs-to-work-on-a_604106.jpg", "width": 1080, "height": 1080, "caption": "“If everything you do needs to work on a three-year time horizon, then you’re competing against a lot of…” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/amazon/jeff-bezos/#webpage", "url": "https://sms4smile.com/quotes/about/amazon/jeff-bezos/", "name": "Amazon Quotes by Jeff Bezos", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/amazon/jeff-bezos/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/5da/jeff-bezos-1193_amazon_feel-free-to-cover-amazon-any-way-you-wa_3078970.jpg" }, "description": "12 Amazon quotes by Jeff Bezos. 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