---
title: "46 Amazon Quotes By Brad Stone"
description: "46 Amazon quotes by Brad Stone. Plus more from Brad Stone and more Amazon sayings from other authors."
image: "https://sms4smile.com/quotes/i/5cf/brad-stone-2853_quote_type-relentless-com-into-the-web-today-a_913698.jpg"
---

> [“Type Relentless.com into the Web today and it takes you to Amazon.”](https://sms4smile.com/quotes/brad-stone/type-relentless-com-into-the-web-today-and-it-takes-you-to-amazon/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/5cf/brad-stone-2853_quote_type-relentless-com-into-the-web-today-a_913698.jpg)

> [“Engadget, the technology blog, had the first details about Amazon’s new e-reading device,”](https://sms4smile.com/quotes/brad-stone/engadget-the-technology-blog-had-the-first-details-about-amazon-s-new/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/714/brad-stone-2853_technology_engadget-the-technology-blog-had-the-fir_1768527.jpg)

> [“Bezos wanted to personally approve each equation and track the results over time. It would be his way of guiding a team’s…](https://sms4smile.com/quotes/brad-stone/bezos-wanted-to-personally-approve-each-equation-and-track-the/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/476/brad-stone-2853_amazon_bezos-wanted-to-personally-approve-each_296051.jpg)

> [“Eric and Susan Benson didn't come to Amazon alone every day - they brought their dog Rufus, a Welsh corgi.”](https://sms4smile.com/quotes/brad-stone/eric-and-susan-benson-didn-t-come-to-amazon-alone-every-day-they/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/e18/brad-stone-2853_amazon_eric-and-susan-benson-didn-t-come-to-ama_1551855.jpg)

> [“Bezos didn’t believe anyone could make a good decision about a feature or a product without knowing precisely how it would be…](https://sms4smile.com/quotes/brad-stone/bezos-didn-t-believe-anyone-could-make-a-good-decision-about-a/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/14e/brad-stone-2853_amazon_bezos-didn-t-believe-anyone-could-make-a_438369.jpg)

> [“from his company. After the stock market crash in 2000, Amazon went through two rounds of layoffs. But Bezos didn’t want to…](https://sms4smile.com/quotes/brad-stone/from-his-company-after-the-stock-market-crash-in-2000-amazon-went/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/eed/brad-stone-2853_amazon_from-his-company-after-the-stock-market_576184.jpg)

> [“Unlike traditional retailers, Amazon returned few unsold books, often less than 5 percent. The big book chains regularly returned 40 percent of…](https://sms4smile.com/quotes/brad-stone/unlike-traditional-retailers-amazon-returned-few-unsold-books-often/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/bb0/brad-stone-2853_amazon_unlike-traditional-retailers-amazon-retu_2611137.jpg)

> [“At the same time, Bezos became enamored with a book called Creation, by Steve Grand, the developer of a 1990s video game…](https://sms4smile.com/quotes/brad-stone/at-the-same-time-bezos-became-enamored-with-a-book-called-creation-by/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/80b/brad-stone-2853_biology_at-the-same-time-bezos-became-enamored-w_2091901.jpg)

> [Amazon is famously run by studying and responding to its own data; yet when it comes to promotions, decisions are often subjective…](https://sms4smile.com/quotes/brad-stone/amazon-is-famously-run-by-studying-and-responding-to-its-own-data-yet/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/fa0/brad-stone-2853_amazon_amazon-is-famously-run-by-studying-and-r_2535902.jpg)

> [“Bezos took a series of odd jobs throughout high school. One summer he famously worked as a fryer at a local McDonald’s,…](https://sms4smile.com/quotes/brad-stone/bezos-took-a-series-of-odd-jobs-throughout-high-school-one-summer-he/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/cb3/brad-stone-2853_high-school_bezos-took-a-series-of-odd-jobs-througho_1632929.jpg)

> [“I didn’t know Jeff Bezos but I just remember being blown away by the fact that he was there with his sleeves…](https://sms4smile.com/quotes/brad-stone/i-didn-t-know-jeff-bezos-but-i-just-remember-being-blown-away-by-the/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/5a4/brad-stone-2853_jeff-bezos_i-didn-t-know-jeff-bezos-but-i-just-reme_861253.jpg)

> [“Amazon may be the most beguiling company that ever existed, and it is just getting started. It is both missionary and mercenary,…](https://sms4smile.com/quotes/brad-stone/amazon-may-be-the-most-beguiling-company-that-ever-existed-and-it-is/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/ca3/brad-stone-2853_amazon_amazon-may-be-the-most-beguiling-company_133327.jpg)

> [“Bezos is a fan of e-mail newsletters such as VSL.com, a daily assortment of cultural tidbits from the Web, and Cool Tools,…](https://sms4smile.com/quotes/brad-stone/bezos-is-a-fan-of-e-mail-newsletters-such-as-vsl-com-a-daily/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/0ec/brad-stone-2853_amazon_bezos-is-a-fan-of-e-mail-newsletters-suc_295282.jpg)

> [There are lots of retailers that are now scrambling to emulate the Amazon model, so Amazon does not have a monopoly on…](https://sms4smile.com/quotes/brad-stone/there-are-lots-of-retailers-that-are-now-scrambling-to-emulate-the/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/4d4/brad-stone-2853_monopoly_there-are-lots-of-retailers-that-are-now_1403205.jpg)

> [“Naturally, some of the reviews were negative. In speeches, Bezos later recalled getting an angry letter from an executive at a book…](https://sms4smile.com/quotes/brad-stone/naturally-some-of-the-reviews-were-negative-in-speeches-bezos-later/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/02f/brad-stone-2853_books_naturally-some-of-the-reviews-were-negat_1285509.jpg)

> [“Eric Benson took about two weeks to construct a preliminary version that grouped together customers who had similar purchasing histories and then…](https://sms4smile.com/quotes/brad-stone/eric-benson-took-about-two-weeks-to-construct-a-preliminary-version/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/33a/brad-stone-2853_amazon_eric-benson-took-about-two-weeks-to-cons_222790.jpg)

> [I think it's a competitive advantage that both Amazon and Google and other tech companies have over a lot of their counterparts.…](https://sms4smile.com/quotes/brad-stone/i-think-it-s-a-competitive-advantage-that-both-amazon-and-google-and/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/e35/brad-stone-2853_big_i-think-it-s-a-competitive-advantage-tha_1330531.jpg)

> [“The first week after the official launch, they took $12,000 in orders and shipped $846 worth of books, according to Eric Dillon,…](https://sms4smile.com/quotes/brad-stone/the-first-week-after-the-official-launch-they-took-12-000-in-orders/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/1a9/brad-stone-2853_amazon_the-first-week-after-the-official-launch_31330.jpg)

> [“Bezos dismissed those objections and insisted that to succeed in books as Apple had in music, Amazon needed to control the entire…](https://sms4smile.com/quotes/brad-stone/bezos-dismissed-those-objections-and-insisted-that-to-succeed-in/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/d68/brad-stone-2853_amazon_bezos-dismissed-those-objections-and-ins_2652457.jpg)

> [“Bill Miller, the chief investment officer at Legg Mason Capital Management and a major Amazon shareholder, asked Bezos at the time about…](https://sms4smile.com/quotes/brad-stone/bill-miller-the-chief-investment-officer-at-legg-mason-capital/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/882/brad-stone-2853_investing_bill-miller-the-chief-investment-officer_1083802.jpg)

> [“The book clearly resonated with Amazon’s founder. On the last page, a section completed a few weeks before his death, Walton wrote:…](https://sms4smile.com/quotes/brad-stone/the-book-clearly-resonated-with-amazon-s-founder-on-the-last-page-a/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/3fa/brad-stone-2853_books_the-book-clearly-resonated-with-amazon-s_1152193.jpg)

> [“Color-coded maps were widely distributed to employees at headquarters in Seattle. Travel to green states like Michigan was okay, but orange states…](https://sms4smile.com/quotes/brad-stone/color-coded-maps-were-widely-distributed-to-employees-at-headquarters/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/e08/brad-stone-2853_amazon_color-coded-maps-were-widely-distributed_2922648.jpg)

> [“In early 2002, as part of a new personal ritual, he took time after the holidays to think and read. (In this…](https://sms4smile.com/quotes/brad-stone/in-early-2002-as-part-of-a-new-personal-ritual-he-took-time-after-the/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/423/brad-stone-2853_big-idea_in-early-2002-as-part-of-a-new-personal_2137553.jpg)

> [“Perhaps the most avid user of Amazon’s auction site was Bezos himself, who began to collect various scientific and historical curiosities. Most…](https://sms4smile.com/quotes/brad-stone/perhaps-the-most-avid-user-of-amazon-s-auction-site-was-bezos-himself/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/11f/brad-stone-2853_ice-age_perhaps-the-most-avid-user-of-amazon-s-a_450531.jpg)

> [“Drawing on Collins’s concept of a flywheel, or self-reinforcing loop, Bezos and his lieutenants sketched their own virtuous cycle, which they believed…](https://sms4smile.com/quotes/brad-stone/drawing-on-collins-s-concept-of-a-flywheel-or-self-reinforcing-loop/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/2e9/brad-stone-2853_amazon_drawing-on-collins-s-concept-of-a-flywhe_2966877.jpg)

> [“Bezos kept pushing for more. He asked Blake to exact better terms from the smallest publishers, who would go out of business…](https://sms4smile.com/quotes/brad-stone/bezos-kept-pushing-for-more-he-asked-blake-to-exact-better-terms-from/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/25e/brad-stone-2853_amazon_bezos-kept-pushing-for-more-he-asked-bla_3002173.jpg)

> [“The television episode was the foundation of another official award at Amazon, this one presented to an employee who identified an activity…](https://sms4smile.com/quotes/brad-stone/the-television-episode-was-the-foundation-of-another-official-award/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/45e/brad-stone-2853_quote_the-television-episode-was-the-foundatio_1009440.jpg)

> [“Book publishers needed only to listen to Jeff Bezos himself to have their fears stoked. Amazon’s founder repeatedly suggested he had little…](https://sms4smile.com/quotes/brad-stone/book-publishers-needed-only-to-listen-to-jeff-bezos-himself-to-have/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/e45/brad-stone-2853_amazon_book-publishers-needed-only-to-listen-to_2420810.jpg)

> [“Bezos had seemingly made up his mind that he was no longer going to indulge in financial maneuvering as a way to…](https://sms4smile.com/quotes/brad-stone/bezos-had-seemingly-made-up-his-mind-that-he-was-no-longer-going-to/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/0ba/brad-stone-2853_business-plan_bezos-had-seemingly-made-up-his-mind-tha_523978.jpg)

> [“That summer, Harrison Miller and Bezos butted heads in front of the board of directors over the size of the bet on…](https://sms4smile.com/quotes/brad-stone/that-summer-harrison-miller-and-bezos-butted-heads-in-front-of-the/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/ffb/brad-stone-2853_amazon_that-summer-harrison-miller-and-bezos-bu_2721238.jpg)

> [“By that time, Bezos and his executives had devoured and raptly discussed another book that would significantly affect the company’s strategy: The…](https://sms4smile.com/quotes/brad-stone/by-that-time-bezos-and-his-executives-had-devoured-and-raptly/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/683/brad-stone-2853_books_by-that-time-bezos-and-his-executives-ha_361083.jpg)

> [“The electronics effort faced even greater challenges. To launch that category, David Risher tapped a Dartmouth alum named Chris Payne who had…](https://sms4smile.com/quotes/brad-stone/the-electronics-effort-faced-even-greater-challenges-to-launch-that/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/a5c/brad-stone-2853_business_the-electronics-effort-faced-even-greate_1044260.jpg)

> [Amazon may be the most beguiling company that ever existed, and it is just getting started. It is both missionary and mercenary...…](https://sms4smile.com/quotes/brad-stone/amazon-may-be-the-most-beguiling-company-that-ever-existed-and-it-is-2/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/777/brad-stone-2853_always_amazon-may-be-the-most-beguiling-company_965979.jpg)

> [“The Kindle wasn’t an overnight success, of course, but an avalanche of publicity and its prominent placement at the top of the…](https://sms4smile.com/quotes/brad-stone/the-kindle-wasn-t-an-overnight-success-of-course-but-an-avalanche-of/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/23f/brad-stone-2853_amazon_the-kindle-wasn-t-an-overnight-success-o_2795655.jpg)

> [“Whenever Jeff Bezos roamed a fulfillment center or his own Seattle headquarters, he looked for defects—flaws in the company’s systems or even…](https://sms4smile.com/quotes/brad-stone/whenever-jeff-bezos-roamed-a-fulfillment-center-or-his-own-seattle/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/db6/brad-stone-2853_business_whenever-jeff-bezos-roamed-a-fulfillment_1085208.jpg)

> [“He says Bezos takes a red pen to press releases, product descriptions, speeches, and shareholder letters, crossing out anything that does not…](https://sms4smile.com/quotes/brad-stone/he-says-bezos-takes-a-red-pen-to-press-releases-product-descriptions/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/9c0/brad-stone-2853_amazon_he-says-bezos-takes-a-red-pen-to-press-r_3113998.jpg)

> [“Miller knew nothing about toy retailing, but in a pattern that would recur over and over, Bezos didn’t care. He was looking…](https://sms4smile.com/quotes/brad-stone/miller-knew-nothing-about-toy-retailing-but-in-a-pattern-that-would/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/4d8/brad-stone-2853_amazon_miller-knew-nothing-about-toy-retailing_2291087.jpg)

> [“In the copy he brought to Kathryn Dalzell, he had underlined one particular passage in which Walton described borrowing the best ideas…](https://sms4smile.com/quotes/brad-stone/in-the-copy-he-brought-to-kathryn-dalzell-he-had-underlined-one/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/6c0/brad-stone-2853_amazon_in-the-copy-he-brought-to-kathryn-dalzel_534648.jpg)

> [“Bezos even wondered aloud whether Amazon could hire college students on every block in Manhattan and get them to store popular products…](https://sms4smile.com/quotes/brad-stone/bezos-even-wondered-aloud-whether-amazon-could-hire-college-students/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/3cb/brad-stone-2853_college-student_bezos-even-wondered-aloud-whether-amazon_1843205.jpg)

> [“Later Bezos recalled speaking at an all-hands meeting called to address the assault by Barnes & Noble. “Look, you should wake up…](https://sms4smile.com/quotes/brad-stone/later-bezos-recalled-speaking-at-an-all-hands-meeting-called-to/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

[Image](https://sms4smile.com/quotes/i/1a3/brad-stone-2853_amazon_later-bezos-recalled-speaking-at-an-all_736446.jpg)

## Other authors on Amazon

## More by Brad Stone

> [“There was little science to Amazon’s earliest distribution methods. The company held no inventory itself at first. When a customer bought a book, Amazon…](https://sms4smile.com/quotes/brad-stone/there-was-little-science-to-amazon-s-earliest-distribution-methods/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

> [“They agreed on five core values and wrote them down on a whiteboard in a conference room: customer obsession, frugality, bias for action, ownership,…](https://sms4smile.com/quotes/brad-stone/they-agreed-on-five-core-values-and-wrote-them-down-on-a-whiteboard/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

> [“In a world where consumers had limited choice, you needed to compete for locations,” says Ross, who went on to cofound eCommera, a British…](https://sms4smile.com/quotes/brad-stone/in-a-world-where-consumers-had-limited-choice-you-needed-to-compete/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

> [“The first week after the official launch, they took $12,000 in orders and shipped $846 worth of books, according to Eric Dillon, one of…](https://sms4smile.com/quotes/brad-stone/the-first-week-after-the-official-launch-they-took-12-000-in-orders/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

> [“Look, you should wake up worried, terrified every morning,” he told his employees. “But don’t be worried about our competitors because they ' re…](https://sms4smile.com/quotes/brad-stone/look-you-should-wake-up-worried-terrified-every-morning-he-told-his/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

> [“point of view is worth 80 IQ points”—a”](https://sms4smile.com/quotes/brad-stone/point-of-view-is-worth-80-iq-points-a/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

> [“Amazon may be the most beguiling company that ever existed, and it is just getting started. It is both missionary and mercenary, and throughout…](https://sms4smile.com/quotes/brad-stone/amazon-may-be-the-most-beguiling-company-that-ever-existed-and-it-is/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

> [We see Google experimenting in so many places outside of its core search and advertising business, whether that's bringing broadband Internet to the world…](https://sms4smile.com/quotes/brad-stone/we-see-google-experimenting-in-so-many-places-outside-of-its-core/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

> [“The production philosophy pioneered by Toyota calls for a focus on those activities that create value for the customer and the systematic eradication of…](https://sms4smile.com/quotes/brad-stone/the-production-philosophy-pioneered-by-toyota-calls-for-a-focus-on/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

> [“Apple’s founder reportedly fired employees in the elevator and screamed at underperforming executives. Perhaps there is something endemic in the fast-paced technology business that…](https://sms4smile.com/quotes/brad-stone/apple-s-founder-reportedly-fired-employees-in-the-elevator-and/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

> [“Just as Clayton Christensen had predicted in The Innovator’s Dilemma, technological innovation caused wrenching pain to the company and the broader industry”](https://sms4smile.com/quotes/brad-stone/just-as-clayton-christensen-had-predicted-in-the-innovator-s-dilemma/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

> [“Eric Benson took about two weeks to construct a preliminary version that grouped together customers who had similar purchasing histories and then found books…](https://sms4smile.com/quotes/brad-stone/eric-benson-took-about-two-weeks-to-construct-a-preliminary-version/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

> [There's a new set of transformative technologies such as machine learning, AI, and virtual reality that will spawn another set of big tech franchises.…](https://sms4smile.com/quotes/brad-stone/there-s-a-new-set-of-transformative-technologies-such-as-machine/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

> [“the people closest to problems were usually in the best position to solve them.”](https://sms4smile.com/quotes/brad-stone/the-people-closest-to-problems-were-usually-in-the-best-position-to/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

> [“Bezos is a fan of e-mail newsletters such as VSL.com, a daily assortment of cultural tidbits from the Web, and Cool Tools, a compendium…](https://sms4smile.com/quotes/brad-stone/bezos-is-a-fan-of-e-mail-newsletters-such-as-vsl-com-a-daily/)

[Brad Stone](https://sms4smile.com/quotes/author/brad-stone/)

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                        "text": "“Bezos wanted to personally approve each equation and track the results over time. It would be his way of guiding a team’s evolution.”",
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                        "text": "“Eric and Susan Benson didn't come to Amazon alone every day - they brought their dog Rufus, a Welsh corgi.”",
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                        "text": "“Unlike traditional retailers, Amazon returned few unsold books, often less than 5 percent. The big book chains regularly returned 40 percent of all the books they acquired from publishers, for full refunds,”",
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                        "text": "“Bezos is a fan of e-mail newsletters such as VSL.com, a daily assortment of cultural tidbits from the Web, and Cool Tools, a compendium of technology tips and product reviews written by Kevin Kelly, a founding editor of Wired. Both e-mails are short, well written, and informative.”",
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                        "text": "There are lots of retailers that are now scrambling to emulate the Amazon model, so Amazon does not have a monopoly on same-day distribution or broad selection or low prices. All that said, there are advantages that accrue to the largest player, so I don't see much in the way of Amazon slowing down.",
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                        "text": "“Naturally, some of the reviews were negative. In speeches, Bezos later recalled getting an angry letter from an executive at a book publisher implying that Bezos didn’t understand that his business was to sell books, not trash them. “We saw it very differently,” Bezos said. “When I read that letter, I thought, we don’t make money when we sell things. We make money when we help customers make purchase decisions.”5”",
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                        "text": "“Eric Benson took about two weeks to construct a preliminary version that grouped together customers who had similar purchasing histories and then found books that appealed to the people in each group. That feature, called Similarities, immediately yielded a noticeable uptick in sales and allowed Amazon to point customers toward books that they might not otherwise have found.”",
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                        "text": "I think it's a competitive advantage that both Amazon and Google and other tech companies have over a lot of their counterparts. They take big risks and are pioneering new markets with the promise of big rewards. It's why Amazon is kind of reliably starting new businesses and opening kind of new frontiers.",
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                        "text": "“The first week after the official launch, they took $12,000 in orders and shipped $846 worth of books, according to Eric Dillon, one of Amazon’s original investors. The next week they took $14,000 in orders and shipped $7,000 worth of books. So they were behind from the get-go and scrambling to catch up.”",
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                        "text": "“Bezos dismissed those objections and insisted that to succeed in books as Apple had in music, Amazon needed to control the entire customer experience, combining sleek hardware with an easy-to-use digital bookstore. “We are going to hire our way to having the talent,” he told his executives in that meeting. “I absolutely know it’s very hard. We’ll learn how to do it.”",
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                        "text": "“Bill Miller, the chief investment officer at Legg Mason Capital Management and a major Amazon shareholder, asked Bezos at the time about the profitability prospects for AWS. Bezos predicted they would be good over the long term but said that he didn’t want to repeat “Steve Jobs’s mistake” of pricing the iPhone in a way that was so fantastically profitable that the smartphone market became a magnet for competition.”",
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                        "text": "“The book clearly resonated with Amazon’s founder. On the last page, a section completed a few weeks before his death, Walton wrote: Could a Wal-Mart-type story still occur in this day and age? My answer is of course it could happen again. Somewhere out there right now there’s someone—probably hundreds of thousands of someones—with good enough ideas to go all the way. It will be done again, over and over, providing that someone wants it badly enough to do what it takes to get there. It’s all a matter of attitude and the capacity to constantly study and question the management of the business. Jeff Bezos embodied the qualities Sam Walton wrote about.”",
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                        "text": "“Color-coded maps were widely distributed to employees at headquarters in Seattle. Travel to green states like Michigan was okay, but orange states like California required special clearance so that the legal department could track the cumulative number of days Amazon employees spent there. Travel to red states, like Texas, New Jersey, and Massachusetts, required employees to complete an intensive seventeen-item questionnaire about the trip that was designed to determine whether they would make the company vulnerable to sales-tax collection efforts (number 16: “Will you be holding a raffle?”). Amazon lawyers then either nixed the trip altogether or obtained a private letter ruling from that state spelling out its specific treatment of that particular situation.”",
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                        "text": "“In early 2002, as part of a new personal ritual, he took time after the holidays to think and read. (In this respect, Microsoft’s Bill Gates, who also took such annual think weeks, served as a positive example.) Returning to the company after a few weeks, Bezos presented his next big idea to the S Team in the basement of his Medina, Washington, home. The entire company, he said, would restructure itself around what he called “two-pizza teams.” Employees would be organized into autonomous groups of fewer than ten people—small enough that, when working late, the team members could be fed with two pizza pies. These teams would be independently set loose on Amazon’s biggest problems.”",
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                        "text": "“Perhaps the most avid user of Amazon’s auction site was Bezos himself, who began to collect various scientific and historical curiosities. Most memorably, he purchased the skeleton of an Ice Age cave bear, complete with an accompanying penis bone, for $40,000. After the company’s headquarters moved yet again over the summer, out of the deteriorating Columbia Building and into the Pacific Medical Center building, a 1930s-era art-deco hospital that sat on a hill overlooking the I-5 freeway, Bezos displayed the skeleton in the lobby. Next to it was a sign that read PLEASE DON’T FEED THE BEAR.”",
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                        "text": "“Drawing on Collins’s concept of a flywheel, or self-reinforcing loop, Bezos and his lieutenants sketched their own virtuous cycle, which they believed powered their business. It went something like this: Lower prices led to more customer visits. More customers increased the volume of sales and attracted more commission-paying third-party sellers to the site. That allowed Amazon to get more out of fixed costs like the fulfillment centers and the servers needed to run the website. This greater efficiency then enabled it to lower prices further. Feed any part of this flywheel, they reasoned, and it should accelerate the loop.”",
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                        "text": "“Bezos kept pushing for more. He asked Blake to exact better terms from the smallest publishers, who would go out of business if it weren't for the steady sales of their back catalogs on Amazon. Within the books group, the resulting program was dubbed the Gazelle Project because Bezos suggested to Blake in a meeting that Amazon should approach these small publishers the way a cheetah would pursue a sickly gazelle. As part of the Gazelle Project, Blake's group categorized publishers in terms of their dependency n Amazon and then opened negotiations with the most vulnerable companies. Three book buyers at the time recall this effort. Blake herself said that Bezos meant the cheetah-and-gazelle analogy as a joke and it was carried too far. Yet the program clearly represented something real--an emerging realpolitik approach toward book publishers, an attitude whose ruthlessness startled even some Amazon employees. Soon after the Gazelle Project began, Amazon's lawyers heard about the name and insisted it be changed to the less incendiary Small Publisher Negotiation Program.”",
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                        "text": "“The television episode was the foundation of another official award at Amazon, this one presented to an employee who identified an activity that was bureaucratic and wasteful. The suddenly super-fluous televisions were given as the prize. When the supply ran out, that commendation morphed into the Door-Desk award, given to an employee who came up with “a well-built idea that helps us to deliver lower prices to customers”—the prize was a door-desk ornament. Bezos was once again looking for ways to reinforce his values within the company.”",
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                        "text": "“Book publishers needed only to listen to Jeff Bezos himself to have their fears stoked. Amazon’s founder repeatedly suggested he had little reverence for the old “gatekeepers” of the media, whose business models were forged during the analogue age and whose function it was to review content and then subjectively decide what the public got to consume. This was to be a new age of creative surplus, where it was easy for anyone to create something, find an audience, and allow the market to determine the proper economic reward. “Even well meaning gatekeepers slow innovation,” Bezos wrote in his 2011 letter to shareholders. “When a platform is self-service, even the improbable ideas can get tried, because there’s no expert gatekeeper ready to say ‘that will never work!’ And guess what—many of those improbable ideas do work, and society is the beneficiary of that diversity.”",
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                        "text": "“Bezos had seemingly made up his mind that he was no longer going to indulge in financial maneuvering as a way to escape the rather large hole Amazon had dug for itself, and it wasn’t just through borrowing Sinegal’s business plan. At a two-day management and board offsite later that year, Amazon invited business thinker Jim Collins to present the findings from his soon-to-be-published book Good to Great. Collins had studied the company and led a series of intense discussions at the offsite. “You’ve got to decide what you’re great at,” he told the Amazon executives. Drawing on Collins’s concept of a flywheel, or self-reinforcing loop, Bezos and his lieutenants sketched their own virtuous cycle, which they believed powered their business. It went something like this: Lower prices led to more customer visits. More customers increased the volume of sales and attracted more commission-paying third-party sellers to the site. That allowed Amazon to get more out of fixed costs like the fulfillment centers and the servers needed to run the website. This greater efficiency then enabled it to lower prices further. Feed any part of this flywheel, they reasoned, and it should accelerate the loop. Amazon executives were elated; according to several members of the S Team at the time, they felt that, after five years, they finally understood their own business. But when Warren Jenson asked Bezos if he should put the flywheel in his presentations to analysts, Bezos asked him not to. For now, he considered it the secret sauce.”",
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                        "text": "“That summer, Harrison Miller and Bezos butted heads in front of the board of directors over the size of the bet on toys. Bezos wanted Miller to plow $120 million into stocking every possible toy, from Barbie dolls to rare German-made wooden trains to cheap plastic beach pails, so that kids and parents would never be disappointed when they searched for an item on Amazon. But a prescient Miller, sensing disaster ahead, pushed to lower his own buy. “No! No! A hundred and twenty million!” Bezos yelled. “I want it all. If I have to, I will drive it to the landfill myself!” “Jeff, you drive a Honda Accord,” Joy Covey pointed out. “That’s going to be a lot of trips.” Bezos prevailed. And the company would make a sizable contribution to Toys for Tots after the holidays that year. “That first holiday season was the best of times and the worst of times,” Miller says. “The store was great for customers and we made our revenue goals, which were big, but other than that everything that could go wrong did. In the aftermath we were sitting on fifty million dollars of toy inventory. I had guys going down the back stairs with ‘Vinnie’ in New York, selling Digimons off to Mexico at twenty cents on the dollar. You just had to get rid of them, fast.” The electronics effort faced even greater challenges. To launch that category, David Risher tapped a Dartmouth alum named Chris Payne who had previously worked on Amazon’s DVD store. Like Miller, Payne had to plead with suppliers—in this case, Asian consumer-electronics companies like Sony, Toshiba, and Samsung. He quickly hit a wall. The Japanese electronics”",
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                        "text": "“By that time, Bezos and his executives had devoured and raptly discussed another book that would significantly affect the company’s strategy: The Innovator’s Dilemma, by Harvard professor Clayton Christensen. Christensen wrote that great companies fail not because they want to avoid disruptive change but because they are reluctant to embrace promising new markets that might undermine their traditional businesses and that do not appear to satisfy their short-term growth requirements. Sears, for example, failed to move from department stores to discount retailing; IBM couldn’t shift from mainframe to minicomputers. The companies that solved the innovator’s dilemma, Christensen wrote, succeeded when they “set up autonomous organizations charged with building new and independent businesses around the disruptive technology.”9 Drawing lessons directly from the book, Bezos unshackled Kessel from Amazon’s traditional media organization. “Your job is to kill your own business,” he told him. “I want you to proceed as if your goal is to put everyone selling physical books out of a job.” Bezos underscored the urgency of the effort. He believed that if Amazon didn’t lead the world into the age of digital reading, then Apple or Google would. When Kessel asked Bezos what his deadline was on developing the company’s first piece of hardware, an electronic reading”",
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                        "text": "“The electronics effort faced even greater challenges. To launch that category, David Risher tapped a Dartmouth alum named Chris Payne who had previously worked on Amazon’s DVD store. Like Miller, Payne had to plead with suppliers—in this case, Asian consumer-electronics companies like Sony, Toshiba, and Samsung. He quickly hit a wall. The Japanese electronics giants viewed Internet sellers like Amazon as sketchy discounters. They also had big-box stores like Best Buy and Circuit City whispering in their ears and asking them to take a pass on Amazon. There were middlemen distributors, like Ingram Electronics, but they offered a limited selection. Bezos deployed Doerr to talk to Howard Stringer at Sony America, but he got nowhere. So Payne had to turn to the secondary distributors—jobbers that exist in an unsanctioned, though not illegal, gray market. Randy Miller, a retail finance director who came to Amazon from Eddie Bauer, equates it to buying from the trunk of someone’s car in a dark alley. “It was not a sustainable inventory model, but if you are desperate to have particular products on your site or in your store, you do what you need to do,” he says. Buying through these murky middlemen got Payne and his fledgling electronics team part of the way toward stocking Amazon’s virtual shelves. But Bezos was unimpressed with the selection and grumpily compared it to shopping in a Russian supermarket during the years of Communist rule. It would take Amazon years to generate enough sales to sway the big Asian brands. For now, the electronics store was sparely furnished. Bezos had asked to see $100 million in electronics sales for the 1999 holiday season; Payne and his crew got about two-thirds of the way there. Amazon officially announced the new toy and electronics stores that summer, and in September, the company held a press event at the Sheraton in midtown Manhattan to promote the new categories. Someone had the idea that the tables in the conference room at the Sheraton should have piles of merchandise representing all the new categories, to reinforce the idea of broad selection. Bezos loved it, but when he walked into the room the night before the event, he threw a tantrum: he didn’t think the piles were large enough. “Do you want to hand this business to our competitors?” he barked into his cell phone at his underlings. “This is pathetic!” Harrison Miller, Chris Payne, and their colleagues fanned out that night across Manhattan to various stores, splurging on random products and stuffing them in the trunks of taxicabs. Miller spent a thousand dollars alone at a Toys “R” Us in Herald Square. Payne maxed out his personal credit card and had to call his wife in Seattle to tell her not to use the card for a few days. The piles of products were eventually large enough to satisfy Bezos, but the episode was an early warning. To satisfy customers and their own demanding boss during the upcoming holiday, Amazon executives were going to have to substitute artifice and improvisation for truly comprehensive selection.”",
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                        "text": "Amazon may be the most beguiling company that ever existed, and it is just getting started. It is both missionary and mercenary... That has always been a potent combination.",
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                        "text": "“Whenever Jeff Bezos roamed a fulfillment center or his own Seattle headquarters, he looked for defects—flaws in the company’s systems or even its corporate culture.”",
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                        "text": "“In the copy he brought to Kathryn Dalzell, he had underlined one particular passage in which Walton described borrowing the best ideas of his competitors. Bezos’s point was that every company in retail stands on the shoulders of the giants that came before it.”",
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                        "text": "“Later Bezos recalled speaking at an all-hands meeting called to address the assault by Barnes & Noble. “Look, you should wake up worried, terrified every morning,” he told his employees. “But don’t be worried about our competitors because they're never going to send us any money anyway. Let’s be worried about our customers and stay heads-down focused.”15”",
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